SEO audit for zappar.com
Zappar: World-leading Augmented Reality solutions since 2011
Health 74/100 (fair) · 50 pages crawled · generated 2026-07-29
Download Markdown report (feed to ChatGPT / Claude / Cursor)Since 2011 we’ve been helping brands, businesses and AR creators leverage augmented reality through our in-house creative studio and award-winning platform and hardware solutions.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Duplicate | 69 | 0 | 51 | 28 |
| Headings | 96 | 0 | 6 | 8 |
| Links | 96 | 0 | 6 | 46 |
| Agent Readiness | 97 | 0 | 5 | 19 |
| Performance | 97 | 0 | 5 | 132 |
| Crawlability | 98 | 0 | 3 | 12 |
| Content | 99 | 0 | 2 | 93 |
| Images | 99 | 0 | 1 | 11 |
| Canonical | 100 | 0 | 0 | 1 |
| Meta Description | 100 | 0 | 0 | 22 |
| Security | 100 | 0 | 0 | 44 |
| Social | 100 | 0 | 0 | 14 |
| Structured Data | 100 | 0 | 0 | 6 |
| Titles | 100 | 0 | 0 | 5 |
Warnings (9 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 5 occurrence(s)
- https://www.zappar.com/privacy/ — 3 button/link(s) with no text or aria-label — an agent can't target them
- https://www.zappar.com/xr-pioneers/ — 3 button/link(s) with no text or aria-label — an agent can't target them
- https://www.zappar.com/xr-pioneers/2021/ — 3 button/link(s) with no text or aria-label — an agent can't target them
- https://www.zappar.com/zapbox/ — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.zappar.com/zapbox/quickstart/ — 11 button/link(s) with no text or aria-label — an agent can't target them
warning Thin content (low word count)
Rule content.thin · Content · 2 occurrence(s)
- https://www.zappar.com/ebooks-form/ — 20 words
- https://www.zappar.com/zapbox/browser/home/ — 179 words
warning Duplicate page content
Rule duplicate.content · Duplicate · 23 occurrence(s)
- https://www.zappar.com/about-us/ — content shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/
- https://www.zappar.com/about/ — content shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/
- https://www.zappar.com/aboutus/ — content shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/
- https://www.zappar.com/ar-examples/ — content shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/augmented-reality/ — content shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/
- https://www.zappar.com/blog/ — content shared by 2 pages: https://www.zappar.com/news/
- https://www.zappar.com/campaigns/ — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ — content shared by 2 pages: https://www.zappar.com/case-studies/countdown-super-insects/
- https://www.zappar.com/case-studies/ — content shared by 2 pages: https://www.zappar.com/studio-z/our-work/
- https://www.zappar.com/case-studies/countdown-super-insects/ — content shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/
- https://www.zappar.com/cookie-policy/ — content shared by 2 pages: https://www.zappar.com/cookies/
- https://www.zappar.com/cookies/ — content shared by 2 pages: https://www.zappar.com/cookie-policy/
- https://www.zappar.com/creative-studio/ — content shared by 2 pages: https://www.zappar.com/studio-z/
- https://www.zappar.com/news/ — content shared by 2 pages: https://www.zappar.com/blog/
- https://www.zappar.com/product/ — content shared by 2 pages: https://www.zappar.com/products/
- https://www.zappar.com/products/ — content shared by 2 pages: https://www.zappar.com/product/
- https://www.zappar.com/publishing/ — content shared by 2 pages: https://www.zappar.com/solutions/
- https://www.zappar.com/solutions/ — content shared by 2 pages: https://www.zappar.com/publishing/
- https://www.zappar.com/studio-z/ — content shared by 2 pages: https://www.zappar.com/creative-studio/
- https://www.zappar.com/studio-z/our-work/ — content shared by 2 pages: https://www.zappar.com/case-studies/
- https://www.zappar.com/what-is-augmented-reality/ — content shared by 2 pages: https://www.zappar.com/augmented-reality/
- https://www.zappar.com/zaps/ — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/zaps/search/ — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 28 occurrence(s)
- https://www.zappar.com/ — title shared by 2 pages: https://www.zappar.com/ebooks-form/
- https://www.zappar.com/about-us/ — title shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/
- https://www.zappar.com/about/ — title shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/
- https://www.zappar.com/aboutus/ — title shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/
- https://www.zappar.com/ar-examples/ — title shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/augmented-reality/ — title shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/
- https://www.zappar.com/blog/ — title shared by 2 pages: https://www.zappar.com/news/
- https://www.zappar.com/campaigns/ — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/case-studies/ — title shared by 2 pages: https://www.zappar.com/studio-z/our-work/
- https://www.zappar.com/case-studies/countdown-super-insects/ — title shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/
- https://www.zappar.com/creative-studio/ — title shared by 2 pages: https://www.zappar.com/studio-z/
- https://www.zappar.com/ebooks-form/ — title shared by 2 pages: https://www.zappar.com/
- https://www.zappar.com/news/ — title shared by 2 pages: https://www.zappar.com/blog/
- https://www.zappar.com/product/ — title shared by 2 pages: https://www.zappar.com/products/
- https://www.zappar.com/products/ — title shared by 2 pages: https://www.zappar.com/product/
- https://www.zappar.com/publishing/ — title shared by 2 pages: https://www.zappar.com/solutions/
- https://www.zappar.com/solutions/ — title shared by 2 pages: https://www.zappar.com/publishing/
- https://www.zappar.com/studio-z/ — title shared by 2 pages: https://www.zappar.com/creative-studio/
- https://www.zappar.com/studio-z/our-work/ — title shared by 2 pages: https://www.zappar.com/case-studies/
- https://www.zappar.com/what-is-augmented-reality/ — title shared by 2 pages: https://www.zappar.com/augmented-reality/
- https://www.zappar.com/zapbox/ — title shared by 3 pages: https://www.zappar.com/zapbox/quickstart/, https://www.zappar.com/zapbox/browser/home/
- https://www.zappar.com/zapbox/browser/home/ — title shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/quickstart/
- https://www.zappar.com/zapbox/quickstart/ — title shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/browser/home/
- https://www.zappar.com/zaps/ — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/zaps/search/ — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/
warning Missing <h1>
Rule h1.missing · Headings · 6 occurrence(s)
warning Images missing alt text
Rule images.missing_alt · Images · 1 occurrence(s)
- https://www.zappar.com/1d-day-zapcodes/ — 1 of 3 images missing alt
warning Internal link points to a redirect
Rule links.redirect_target · Links · 6 occurrence(s)
- https://www.zappar.com/about-us/ — https://www.zappar.com/product/ → https://www.zappar.com/products/
- https://www.zappar.com/about/ — https://www.zappar.com/product/ → https://www.zappar.com/products/
- https://www.zappar.com/aboutus/ — https://www.zappar.com/product/ → https://www.zappar.com/products/
- https://www.zappar.com/cookie-policy/ — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/
- https://www.zappar.com/cookies/ — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/
- https://www.zappar.com/privacy/ — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 5 occurrence(s)
- https://www.zappar.com/xr-pioneers/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.zappar.com/xr-pioneers/2021/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.zappar.com/zapbox/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.zappar.com/zapbox/browser/home/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.zappar.com/zapbox/quickstart/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 3 occurrence(s)
- https://www.zappar.com/campaigns/ — 2 hops ending at https://www.zappar.com/ar-examples/
- https://www.zappar.com/zaps/ — 2 hops ending at https://www.zappar.com/ar-examples/
- https://www.zappar.com/zaps/search/ — 2 hops ending at https://www.zappar.com/ar-examples/
Notices (27 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 18 occurrence(s)
- https://www.zappar.com/ — h4 follows h1 — skips h2
- https://www.zappar.com/about-us/ — h4 follows h1 — skips h2
- https://www.zappar.com/about/ — h4 follows h1 — skips h2
- https://www.zappar.com/aboutus/ — h4 follows h1 — skips h2
- https://www.zappar.com/careers/ — h3 follows h1 — skips h2
- https://www.zappar.com/case-studies/ — h3 follows h1 — skips h2
- https://www.zappar.com/contact/ — h3 follows h1 — skips h2
- https://www.zappar.com/creative-studio/ — h3 follows h1 — skips h2
- https://www.zappar.com/how-it-works/ — h3 follows h1 — skips h2
- https://www.zappar.com/product/ — h3 follows h1 — skips h2
- https://www.zappar.com/products/ — h3 follows h1 — skips h2
- https://www.zappar.com/studio-z/ — h3 follows h1 — skips h2
- https://www.zappar.com/studio-z/our-work/ — h3 follows h1 — skips h2
- https://www.zappar.com/tech/ — h3 follows h1 — skips h2
- https://www.zappar.com/zapbox/browser/home/ — h3 follows h1 — skips h2
- https://www.zappar.com/zapbox/quickstart/ — h3 follows h1 — skips h2
- https://www.zappar.com/zapvision-cms-terms/ — h3 follows h1 — skips h2
- https://www.zappar.com/zapvision/accessible-qr-codes/ — h4 follows h2 — skips h3
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.zappar.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Canonical target reachable only via a canonical tag (no inlinks)
Rule canonical.isolated_url · Canonical · 1 occurrence(s)
- https://www.zappar.com/news/ — this URL is a canonical target but has no internal links pointing to it — crawlers only learn of it via the canonical tag. Add direct internal links (or list it in the sitemap).
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 2 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 43 occurrence(s)
- https://www.zappar.com/ — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/about-us/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/about/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/aboutus/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/ar-examples/ — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/augmented-reality/ — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/blog/ — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/contact/ — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/creative-studio/ — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/getzappar/ — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/mixed-reality/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/products/ — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/softwarelicenses/ — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/solutions/ — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/solutions/packaging/ — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/tech/ — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/testimonials/ — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/xr-pioneers/ — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/xr-pioneers/2021/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapbox/ — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapbox/browser/home/ — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapvision-cms-terms/ — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapvision-terms/ — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapvision/ — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.zappar.com/zapvision/accessible-qr-codes/ — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Title tag and meta description are identical
Rule content.title_meta_same · Meta Description · 1 occurrence(s)
- https://www.zappar.com/ar-resources/ — the meta description is identical to the <title> — write a distinct description to control the SERP snippet
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 28 occurrence(s)
- https://www.zappar.com/ — meta description shared by 2 pages: https://www.zappar.com/ebooks-form/
- https://www.zappar.com/about-us/ — meta description shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/
- https://www.zappar.com/about/ — meta description shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/
- https://www.zappar.com/aboutus/ — meta description shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/
- https://www.zappar.com/ar-examples/ — meta description shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/augmented-reality/ — meta description shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/
- https://www.zappar.com/blog/ — meta description shared by 2 pages: https://www.zappar.com/news/
- https://www.zappar.com/campaigns/ — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ — meta description shared by 2 pages: https://www.zappar.com/case-studies/countdown-super-insects/
- https://www.zappar.com/case-studies/ — meta description shared by 2 pages: https://www.zappar.com/studio-z/our-work/
- https://www.zappar.com/case-studies/countdown-super-insects/ — meta description shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/
- https://www.zappar.com/cookie-policy/ — meta description shared by 2 pages: https://www.zappar.com/cookies/
- https://www.zappar.com/cookies/ — meta description shared by 2 pages: https://www.zappar.com/cookie-policy/
- https://www.zappar.com/creative-studio/ — meta description shared by 2 pages: https://www.zappar.com/studio-z/
- https://www.zappar.com/ebooks-form/ — meta description shared by 2 pages: https://www.zappar.com/
- https://www.zappar.com/news/ — meta description shared by 2 pages: https://www.zappar.com/blog/
- https://www.zappar.com/publishing/ — meta description shared by 2 pages: https://www.zappar.com/solutions/
- https://www.zappar.com/solutions/ — meta description shared by 2 pages: https://www.zappar.com/publishing/
- https://www.zappar.com/studio-z/our-work/ — meta description shared by 2 pages: https://www.zappar.com/case-studies/
- https://www.zappar.com/what-is-augmented-reality/ — meta description shared by 2 pages: https://www.zappar.com/augmented-reality/
- https://www.zappar.com/zapbox/ — meta description shared by 3 pages: https://www.zappar.com/zapbox/quickstart/, https://www.zappar.com/zapbox/browser/home/
- https://www.zappar.com/zapbox/browser/home/ — meta description shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/quickstart/
- https://www.zappar.com/zapbox/quickstart/ — meta description shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/browser/home/
- https://www.zappar.com/zaps/ — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/
- https://www.zappar.com/zaps/search/ — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/
notice Multiple <h1> elements
Rule h1.multiple · Headings · 8 occurrence(s)
- https://www.zappar.com/about-us/ — 2 <h1> elements
- https://www.zappar.com/about/ — 2 <h1> elements
- https://www.zappar.com/aboutus/ — 2 <h1> elements
- https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ — 4 <h1> elements
- https://www.zappar.com/case-studies/countdown-super-insects/ — 4 <h1> elements
- https://www.zappar.com/zapbox/quickstart/ — 8 <h1> elements
- https://www.zappar.com/zapvision-cms-terms/ — 2 <h1> elements
- https://www.zappar.com/zapvision-terms/ — 2 <h1> elements
notice Image alt text is keyword-stuffed (repetition / low variety)
Rule images.alt_stuffed · Images · 1 occurrence(s)
- https://www.zappar.com/zapvision/accessible-qr-codes/ — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image.
notice Image alt text is very long (possible keyword stuffing)
Rule images.alt_too_long · Images · 1 occurrence(s)
- https://www.zappar.com/zapvision/accessible-qr-codes/ — 1 image(s) with alt text over 100 chars — shorten it to a concise description
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 32 occurrence(s)
- https://www.zappar.com/ — the likely hero/LCP image (zapbox.d7d32aea99fb.png.r.w632.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/1d-day-zapcodes/ — the likely hero/LCP image (header.8ea4657349af.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/about-us/ — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/about/ — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/aboutus/ — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/ar-resources/ — the likely hero/LCP image (aqr_cover.de14e7572f31.png.r.w660.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/augmented-reality/ — the likely hero/LCP image (augmented-reality-1@2x.a0ec815d3ea7.png.r.w1000.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/blog/ — the likely hero/LCP image (grace_vrdvp53.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/careers/ — the likely hero/LCP image (careers.caa18d9a6689.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/case-studies/countdown-super-insects/ — the likely hero/LCP image (super-insects-hero@2x.1dc2f28c8b7b.png.r.w504.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/contact/ — the likely hero/LCP image (ash_tailor@2x.fcc8ba08141c.jpg.r.w100.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/creative-studio/ — the likely hero/LCP image (legoland-testimonial-headshot@2x.76089fc3b18b.png.r.w100.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/getzappar/ — the likely hero/LCP image (webar@2x.3a34a43985aa.png.r.w632.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/mixed-reality/ — the likely hero/LCP image (mixed-reality@2x.cd2e14acea86.png.r.w1000.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/products/ — the likely hero/LCP image (creativestudio@2x.3f7f52d29b40.png.r.w645.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/solutions/packaging/ — the likely hero/LCP image (lion-book@2x.7ae6615490b6.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/tech/ — the likely hero/LCP image (face-tracking@2x.275900f8f081.png.r.w842.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/testimonials/ — the likely hero/LCP image (tillys.ef6844918bf1.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/xr-pioneers/ — the likely hero/LCP image (destery.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/xr-pioneers/2021/ — the likely hero/LCP image (filejzkxzu.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/zapbox/ — the likely hero/LCP image (hero-eur-xl@2x.b3a50c6834b2.png.r.w984.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/zapbox/browser/home/ — the likely hero/LCP image (whack-a-mole@2x.16ee97fe99ed.png.r.w408.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/zapbox/quickstart/ — the likely hero/LCP image (controller-right.8dacff5bf770.png.r.w772.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/zapvision/ — the likely hero/LCP image (scantrust-logo@2x.121c58b2a814.png.r.w146.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.zappar.com/zapvision/accessible-qr-codes/ — the likely hero/LCP image (header.f0b5d88a6e5e.png.r.w856.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 9 occurrence(s)
- https://www.zappar.com/1d-day-zapcodes/ — 3 of 3 images without width/height
- https://www.zappar.com/about-us/ — 1 of 9 images without width/height
- https://www.zappar.com/about/ — 1 of 9 images without width/height
- https://www.zappar.com/aboutus/ — 1 of 9 images without width/height
- https://www.zappar.com/creative-studio/ — 1 of 4 images without width/height
- https://www.zappar.com/how-it-works/ — 1 of 1 images without width/height
- https://www.zappar.com/studio-z/ — 1 of 4 images without width/height
- https://www.zappar.com/xr-pioneers/ — 51 of 51 images without width/height
- https://www.zappar.com/xr-pioneers/2021/ — 57 of 57 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 46 occurrence(s)
- https://www.zappar.com/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/about-us/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/about/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/aboutus/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/augmented-reality/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/blog/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/contact/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/cookies/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/getzappar/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/mixed-reality/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/privacy/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/products/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/softwarelicenses/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/solutions/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/solutions/packaging/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/tech/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/terms/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/testimonials/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/xr-pioneers/ — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/xr-pioneers/2021/ — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/zapbox/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/zapbox/quickstart/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/zapvision-cms-terms/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/zapvision-terms/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.zappar.com/zapvision/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 48 occurrence(s)
- https://www.zappar.com/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/about-us/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/about/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/aboutus/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/augmented-reality/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/blog/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/contact/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/cookies/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/getzappar/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/mixed-reality/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/privacy/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/products/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/softwarelicenses/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/solutions/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/solutions/packaging/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/tech/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/terms/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/testimonials/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/xr-pioneers/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/xr-pioneers/2021/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/zapbox/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/zapbox/browser/home/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/zapbox/quickstart/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/zapvision-cms-terms/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.zappar.com/zapvision-terms/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 16 occurrence(s)
- https://www.zappar.com/ — 179 chars
- https://www.zappar.com/1d-day-zapcodes/ — 235 chars
- https://www.zappar.com/about-us/ — 182 chars
- https://www.zappar.com/about/ — 182 chars
- https://www.zappar.com/aboutus/ — 182 chars
- https://www.zappar.com/cookie-policy/ — 354 chars
- https://www.zappar.com/cookies/ — 354 chars
- https://www.zappar.com/ebooks-form/ — 179 chars
- https://www.zappar.com/privacy/ — 182 chars
- https://www.zappar.com/product/ — 161 chars
- https://www.zappar.com/products/ — 161 chars
- https://www.zappar.com/tech/ — 168 chars
- https://www.zappar.com/terms/ — 337 chars
- https://www.zappar.com/zapvision-cms-terms/ — 295 chars
- https://www.zappar.com/zapvision-terms/ — 303 chars
- https://www.zappar.com/zapvision/accessible-qr-codes/ — 235 chars
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 5 occurrence(s)
- https://www.zappar.com/ar-resources/ — 12 chars
- https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ — 49 chars
- https://www.zappar.com/case-studies/ — 42 chars
- https://www.zappar.com/case-studies/countdown-super-insects/ — 49 chars
- https://www.zappar.com/studio-z/our-work/ — 42 chars
notice Missing Open Graph tags
Rule og.missing · Social · 14 occurrence(s)
- https://www.zappar.com/1d-day-zapcodes/ — og:image
- https://www.zappar.com/augmented-reality/ — og:image
- https://www.zappar.com/cookie-policy/ — og:title, og:description
- https://www.zappar.com/cookies/ — og:title, og:description
- https://www.zappar.com/getzappar/ — og:image
- https://www.zappar.com/how-it-works/ — og:image
- https://www.zappar.com/mixed-reality/ — og:image
- https://www.zappar.com/privacy/ — og:title, og:description
- https://www.zappar.com/softwarelicenses/ — og:image
- https://www.zappar.com/tech/ — og:image
- https://www.zappar.com/terms/ — og:title, og:description
- https://www.zappar.com/what-is-augmented-reality/ — og:image
- https://www.zappar.com/zapvision-cms-terms/ — og:title, og:description
- https://www.zappar.com/zapvision-terms/ — og:title, og:description
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 4 occurrence(s)
- https://www.zappar.com/1d-day-zapcodes/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.zappar.com/xr-pioneers/ — 51 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.zappar.com/xr-pioneers/2021/ — 57 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.zappar.com/zapbox/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 48 occurrence(s)
- https://www.zappar.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/about-us/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/about/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/aboutus/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/augmented-reality/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/blog/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/contact/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/cookies/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/getzappar/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/mixed-reality/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/privacy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/products/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/softwarelicenses/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/solutions/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/solutions/packaging/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/tech/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/terms/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/testimonials/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/xr-pioneers/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/xr-pioneers/2021/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/zapbox/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/zapbox/browser/home/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/zapbox/quickstart/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/zapvision-cms-terms/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.zappar.com/zapvision-terms/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 48 occurrence(s)
- https://www.zappar.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/about-us/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/about/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/aboutus/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/augmented-reality/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/blog/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/contact/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/cookies/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/getzappar/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/mixed-reality/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/privacy/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/products/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/softwarelicenses/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/solutions/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/solutions/packaging/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/tech/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/terms/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/testimonials/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/xr-pioneers/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/xr-pioneers/2021/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/zapbox/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/zapbox/browser/home/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/zapbox/quickstart/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/zapvision-cms-terms/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.zappar.com/zapvision-terms/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice URL redirects to another URL
Rule redirect.single · Crawlability · 12 occurrence(s)
- https://www.zappar.com/about-us/ — redirects to https://www.zappar.com/about/
- https://www.zappar.com/aboutus/ — redirects to https://www.zappar.com/about/
- https://www.zappar.com/blog/archive/ — redirects to https://www.zappar.com/blog/?page=2
- https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ — redirects to https://www.zappar.com/case-studies/countdown-super-insects/
- https://www.zappar.com/case-studies/ — redirects to https://www.zappar.com/studio-z/our-work/
- https://www.zappar.com/cookie-policy/ — redirects to https://www.zappar.com/cookies/
- https://www.zappar.com/creative-studio/ — redirects to https://www.zappar.com/studio-z/
- https://www.zappar.com/news/ — redirects to https://www.zappar.com/blog/
- https://www.zappar.com/product/ — redirects to https://www.zappar.com/products/
- https://www.zappar.com/publishing/ — redirects to https://www.zappar.com/solutions/
- https://www.zappar.com/support/ — redirects to https://docs.zap.works/
- https://www.zappar.com/what-is-augmented-reality/ — redirects to https://www.zappar.com/augmented-reality/
notice Article schema missing recommended properties (Top Stories / image carousel)
Rule schema.article_incomplete · Structured Data · 3 occurrence(s)
- https://www.zappar.com/augmented-reality/ — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
- https://www.zappar.com/mixed-reality/ — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
- https://www.zappar.com/what-is-augmented-reality/ — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
notice FAQPage structured data (rich result removed May 2026)
Rule schema.faq_deprecated · Structured Data · 2 occurrence(s)
- https://www.zappar.com/contact/ — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
- https://www.zappar.com/zapvision/accessible-qr-codes/ — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
notice No structured data detected
Rule schema.none · Structured Data · 1 occurrence(s)
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 44 occurrence(s)
- https://www.zappar.com/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/about-us/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/about/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/aboutus/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/ar-examples/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/augmented-reality/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/blog/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/contact/ — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/cookies/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/getzappar/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/mixed-reality/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/privacy/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/products/ — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/softwarelicenses/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/solutions/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/solutions/packaging/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/tech/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/terms/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/testimonials/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/xr-pioneers/ — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/xr-pioneers/2021/ — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/zapvision-cms-terms/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/zapvision-terms/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/zapvision/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.zappar.com/zapvision/accessible-qr-codes/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 2 occurrence(s)
- https://www.zappar.com/privacy/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://www.zappar.com/terms/ — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 3 occurrence(s)
- https://www.zappar.com/ar-resources/ — 12 chars
- https://www.zappar.com/case-studies/ — 10 chars
- https://www.zappar.com/studio-z/our-work/ — 10 chars
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.zappar.com/ Zappar: World-leading Augmented Reality solutions since 2011 |
200 | yes | 1093 | 47 |
| https://www.zappar.com/about/ Zappar: About Us |
200 | yes | 1403 | 46 |
| https://www.zappar.com/blog/ Zappar Blog: News, insights and learnings from 11+ years in AR |
200 | yes | 798 | 46 |
| https://www.zappar.com/contact/ Zappar: Contact Us |
200 | yes | 1823 | 46 |
| https://www.zappar.com/zapbox/ Zapbox: Mixed Reality for everyone by Zappar |
200 | yes | 923 | 46 |
| https://www.zappar.com/augmented-reality/ What is Augmented Reality (AR)? |
200 | yes | 2201 | 44 |
| https://www.zappar.com/case-studies/countdown-super-insects/ Case Study: Super Insect |
200 | yes | 1585 | 44 |
| https://www.zappar.com/cookies/ Zappar Cookie Notice |
200 | yes | 2164 | 44 |
| https://www.zappar.com/mixed-reality/ What is Mixed Reality (MR)? |
200 | yes | 1873 | 44 |
| https://www.zappar.com/privacy/ Zappar Privacy Notice |
200 | yes | 6437 | 44 |
| https://www.zappar.com/products/ Zappar Products: Discover how Zappar can be your AR partner |
200 | yes | 784 | 44 |
| https://www.zappar.com/solutions/packaging/ Zappar: Augmented Reality for Packaging |
200 | yes | 817 | 44 |
| https://www.zappar.com/terms/ Zappar Terms of Use |
200 | yes | 7213 | 44 |
| https://www.zappar.com/testimonials/ Zappar: Testimonials |
200 | yes | 615 | 44 |
| https://www.zappar.com/xr-pioneers/ Zappar: XR Pioneers 2023 |
200 | yes | 2716 | 44 |
| https://www.zappar.com/zapvision-cms-terms/ Zapvision CMS Terms and Conditions |
200 | yes | 9468 | 44 |
| https://www.zappar.com/zapvision-terms/ Zapvision Terms of Use |
200 | yes | 5991 | 44 |
| https://www.zappar.com/zapvision/ Zapvision: Accessible QR Codes for people who are blind or have low vision |
200 | yes | 618 | 44 |
| https://www.zappar.com/zapvision/accessible-qr-codes/ Zapvision: What is Accessible QR (AQR)? |
200 | yes | 3160 | 44 |
| https://www.zappar.com/ar-examples/ Zappar Showcase: The best XR Examples |
200 | yes | 484 | 42 |
| https://www.zappar.com/ar-resources/ XR Resources |
200 | yes | 823 | 42 |
| https://www.zappar.com/solutions/ Zappar Solutions: Discover the best uses for Augmented Reality |
200 | yes | 612 | 42 |
| https://www.zappar.com/studio-z/ Zappar: Working with us |
200 | yes | 1252 | 42 |
| https://www.zappar.com/studio-z/our-work/ Case Study |
200 | yes | 628 | 42 |
| https://www.zappar.com/zapbox/quickstart/ Zapbox: Mixed Reality for everyone by Zappar |
200 | yes | 625 | 2 |
| https://www.zappar.com/cookie-policy/ Zappar Cookie Notice |
200 | yes | 2164 | 3 |
| https://www.zappar.com/product/ Zappar Products: Discover how Zappar can be your AR partner |
200 | yes | 784 | 3 |
| https://www.zappar.com/1d-day-zapcodes/ 1D Day Zapcodes |
200 | yes | 589 | 0 |
| https://www.zappar.com/about-us/ Zappar: About Us |
200 | yes | 1403 | 0 |
| https://www.zappar.com/aboutus/ Zappar: About Us |
200 | yes | 1403 | 0 |
| https://www.zappar.com/blog/archive/ Zappar Blog: News, insights and learnings from 11+ years in AR |
200 | yes | 781 | 0 |
| https://www.zappar.com/campaigns/ Zappar Showcase: The best XR Examples |
200 | yes | 484 | 0 |
| https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ Case Study: Super Insect |
200 | yes | 1585 | 0 |
| https://www.zappar.com/careers/ Zappar: Jobs in AR/VR & MR |
200 | yes | 866 | 0 |
| https://www.zappar.com/case-studies/ Case Study |
200 | yes | 628 | 0 |
| https://www.zappar.com/creative-studio/ Zappar: Working with us |
200 | yes | 1252 | 0 |
| https://www.zappar.com/ebooks-form/ Zappar: World-leading Augmented Reality solutions since 2011 |
200 | yes | 20 | 0 |
| https://www.zappar.com/getzappar/ Zappar: Get the Zappar Augmented Reality App |
200 | yes | 751 | 0 |
| https://www.zappar.com/how-it-works/ Zappar: How Our Tech Works |
200 | yes | 772 | 0 |
| https://www.zappar.com/news/ Zappar Blog: News, insights and learnings from 11+ years in AR |
200 | yes | 798 | 0 |
| https://www.zappar.com/publishing/ Zappar Solutions: Discover the best uses for Augmented Reality |
200 | yes | 612 | 0 |
| https://www.zappar.com/softwarelicenses/ Software Licenses |
200 | yes | 1959 | 0 |
| https://www.zappar.com/support/ Zapworks Documentation | Docs & Tutorials |
200 | yes | 107 | 0 |
| https://www.zappar.com/tech/ Zappar: Augmented Reality vs Virtual Reality vs Mixed Reality |
200 | yes | 615 | 0 |
| https://www.zappar.com/what-is-augmented-reality/ What is Augmented Reality (AR)? |
200 | yes | 2201 | 0 |
| https://www.zappar.com/xr-pioneers/2021/ Zappar: AR Pioneers |
200 | yes | 2125 | 0 |
| https://www.zappar.com/zapbox/browser/home/ Zapbox: Mixed Reality for everyone by Zappar |
200 | yes | 179 | 0 |
| https://www.zappar.com/zaps/ Zappar Showcase: The best XR Examples |
200 | yes | 484 | 0 |
| https://www.zappar.com/zaps/search/ Zappar Showcase: The best XR Examples |
200 | yes | 484 | 0 |
| https://www.zappar.com/blog/feeds/atom/ | 200 | no | 0 | 0 |
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