--- tool: Crawlinx SEO audit source: https://crawlinx.com domain: zappar.com report_url: "https://crawlinx.com/audit/zappar.com" crawl_id: 20260723T135713-8744bc60 health_score: 74 generated_at: 2026-07-29T00:38:06Z total_pages: 50 html_pages: 48 indexable_pages: 48 errors: 0 warnings: 79 notices: 441 --- # SEO audit: zappar.com **Health score: 74/100** — needs attention > Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/zappar.com ## Overview | Metric | Value | | --- | --- | | Pages crawled | 50 | | HTML pages | 48 | | Indexable | 48 | | Non-indexable | 0 | | Orphan pages | 0 | | Broken internal links | 0 | | Avg response time | 943 ms | | Errors / Warnings / Notices | 0 / 79 / 441 | | Status codes | 49×200 | ## Categories | Category | Score | Errors | Warnings | Notices | | --- | ---: | ---: | ---: | ---: | | Duplicate | 69 | 0 | 51 | 28 | | Headings | 96 | 0 | 6 | 8 | | Links | 96 | 0 | 6 | 46 | | Agent Readiness | 97 | 0 | 5 | 19 | | Performance | 97 | 0 | 5 | 132 | | Crawlability | 98 | 0 | 3 | 12 | | Content | 99 | 0 | 2 | 93 | | Images | 99 | 0 | 1 | 11 | | Canonical | 100 | 0 | 0 | 1 | | Meta Description | 100 | 0 | 0 | 22 | | Security | 100 | 0 | 0 | 44 | | Social | 100 | 0 | 0 | 14 | | Structured Data | 100 | 0 | 0 | 6 | | Titles | 100 | 0 | 0 | 5 | ## Issues ### Warnings (79) #### Control has no accessible name - Rule: `agent.control_no_name` · Category: Agent Readiness · Occurrences: 5 - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — 3 button/link(s) with no text or aria-label — an agent can't target them - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 3 button/link(s) with no text or aria-label — an agent can't target them - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 3 button/link(s) with no text or aria-label — an agent can't target them - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — 4 button/link(s) with no text or aria-label — an agent can't target them - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — 11 button/link(s) with no text or aria-label — an agent can't target them #### Thin content (low word count) - Rule: `content.thin` · Category: Content · Occurrences: 2 - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — 20 words - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — 179 words #### Duplicate page content - Rule: `duplicate.content` · Category: Duplicate · Occurrences: 23 - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — content shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/about/](https://www.zappar.com/about/) — content shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — content shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/ - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — content shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — content shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/ - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — content shared by 2 pages: https://www.zappar.com/news/ - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — content shared by 2 pages: https://www.zappar.com/case-studies/countdown-super-insects/ - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — content shared by 2 pages: https://www.zappar.com/studio-z/our-work/ - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — content shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — content shared by 2 pages: https://www.zappar.com/cookies/ - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — content shared by 2 pages: https://www.zappar.com/cookie-policy/ - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — content shared by 2 pages: https://www.zappar.com/studio-z/ - [https://www.zappar.com/news/](https://www.zappar.com/news/) — content shared by 2 pages: https://www.zappar.com/blog/ - [https://www.zappar.com/product/](https://www.zappar.com/product/) — content shared by 2 pages: https://www.zappar.com/products/ - [https://www.zappar.com/products/](https://www.zappar.com/products/) — content shared by 2 pages: https://www.zappar.com/product/ - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — content shared by 2 pages: https://www.zappar.com/solutions/ - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — content shared by 2 pages: https://www.zappar.com/publishing/ - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — content shared by 2 pages: https://www.zappar.com/creative-studio/ - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — content shared by 2 pages: https://www.zappar.com/case-studies/ - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — content shared by 2 pages: https://www.zappar.com/augmented-reality/ - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — content shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/ #### Duplicate across pages - Rule: `duplicate.title` · Category: Duplicate · Occurrences: 28 - [https://www.zappar.com/](https://www.zappar.com/) — title shared by 2 pages: https://www.zappar.com/ebooks-form/ - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — title shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/about/](https://www.zappar.com/about/) — title shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — title shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/ - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — title shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — title shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/ - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — title shared by 2 pages: https://www.zappar.com/news/ - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — title shared by 2 pages: https://www.zappar.com/case-studies/countdown-super-insects/ - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — title shared by 2 pages: https://www.zappar.com/studio-z/our-work/ - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — title shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — title shared by 2 pages: https://www.zappar.com/cookies/ - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — title shared by 2 pages: https://www.zappar.com/cookie-policy/ - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — title shared by 2 pages: https://www.zappar.com/studio-z/ - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — title shared by 2 pages: https://www.zappar.com/ - [https://www.zappar.com/news/](https://www.zappar.com/news/) — title shared by 2 pages: https://www.zappar.com/blog/ - [https://www.zappar.com/product/](https://www.zappar.com/product/) — title shared by 2 pages: https://www.zappar.com/products/ - [https://www.zappar.com/products/](https://www.zappar.com/products/) — title shared by 2 pages: https://www.zappar.com/product/ - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — title shared by 2 pages: https://www.zappar.com/solutions/ - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — title shared by 2 pages: https://www.zappar.com/publishing/ - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — title shared by 2 pages: https://www.zappar.com/creative-studio/ - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — title shared by 2 pages: https://www.zappar.com/case-studies/ - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — title shared by 2 pages: https://www.zappar.com/augmented-reality/ - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — title shared by 3 pages: https://www.zappar.com/zapbox/quickstart/, https://www.zappar.com/zapbox/browser/home/ - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — title shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/quickstart/ - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — title shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/browser/home/ - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — title shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/ #### Missing <h1> - Rule: `h1.missing` · Category: Headings · Occurrences: 6 - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) - [https://www.zappar.com/news/](https://www.zappar.com/news/) - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) #### Images missing alt text - Rule: `images.missing_alt` · Category: Images · Occurrences: 1 - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 1 of 3 images missing alt #### Internal link points to a redirect - Rule: `links.redirect_target` · Category: Links · Occurrences: 6 - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — https://www.zappar.com/product/ → https://www.zappar.com/products/ - [https://www.zappar.com/about/](https://www.zappar.com/about/) — https://www.zappar.com/product/ → https://www.zappar.com/products/ - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — https://www.zappar.com/product/ → https://www.zappar.com/products/ - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/ - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/ - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — https://www.zappar.com/cookie-policy/ → https://www.zappar.com/cookies/ #### Render-blocking script in <head> (no defer/async) - Rule: `perf.render_blocking` · Category: Performance · Occurrences: 5 - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) #### Redirect chain (multiple hops) - Rule: `redirect.chain` · Category: Crawlability · Occurrences: 3 - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — 2 hops ending at https://www.zappar.com/ar-examples/ - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — 2 hops ending at https://www.zappar.com/ar-examples/ - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — 2 hops ending at https://www.zappar.com/ar-examples/ ### Notices (441) #### Heading levels skip a level - Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 18 - [https://www.zappar.com/](https://www.zappar.com/) — h4 follows h1 — skips h2 - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — h4 follows h1 — skips h2 - [https://www.zappar.com/about/](https://www.zappar.com/about/) — h4 follows h1 — skips h2 - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — h4 follows h1 — skips h2 - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — h3 follows h1 — skips h2 - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — h3 follows h1 — skips h2 - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — h3 follows h1 — skips h2 - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — h3 follows h1 — skips h2 - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — h3 follows h1 — skips h2 - [https://www.zappar.com/product/](https://www.zappar.com/product/) — h3 follows h1 — skips h2 - [https://www.zappar.com/products/](https://www.zappar.com/products/) — h3 follows h1 — skips h2 - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — h3 follows h1 — skips h2 - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — h3 follows h1 — skips h2 - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — h3 follows h1 — skips h2 - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — h3 follows h1 — skips h2 - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — h3 follows h1 — skips h2 - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — h3 follows h1 — skips h2 - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — h4 follows h2 — skips h3 #### No llms.txt for AI agents - Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1 - [https://www.zappar.com/](https://www.zappar.com/) — no llms.txt found at the site root — add one so AI agents get a curated site summary #### Canonical target reachable only via a canonical tag (no inlinks) - Rule: `canonical.isolated_url` · Category: Canonical · Occurrences: 1 - [https://www.zappar.com/news/](https://www.zappar.com/news/) — this URL is a canonical target but has no internal links pointing to it — crawlers only learn of it via the canonical tag. Add direct internal links (or list it in the sitemap). #### Low text-to-HTML ratio - Rule: `content.low_ratio` · Category: Content · Occurrences: 2 - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — 1.6% - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 4.7% #### Main text is hard to read (low Flesch Reading Ease) - Rule: `content.readability_poor` · Category: Content · Occurrences: 43 - [https://www.zappar.com/](https://www.zappar.com/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/about/](https://www.zappar.com/about/) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/news/](https://www.zappar.com/news/) — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/product/](https://www.zappar.com/product/) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/products/](https://www.zappar.com/products/) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. #### Title tag and meta description are identical - Rule: `content.title_meta_same` · Category: Meta Description · Occurrences: 1 - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — the meta description is identical to the <title> — write a distinct description to control the SERP snippet #### Duplicate meta description across pages - Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 28 - [https://www.zappar.com/](https://www.zappar.com/) — meta description shared by 2 pages: https://www.zappar.com/ebooks-form/ - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — meta description shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/about/](https://www.zappar.com/about/) — meta description shared by 3 pages: https://www.zappar.com/about-us/, https://www.zappar.com/aboutus/ - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — meta description shared by 3 pages: https://www.zappar.com/about/, https://www.zappar.com/about-us/ - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — meta description shared by 4 pages: https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — meta description shared by 2 pages: https://www.zappar.com/what-is-augmented-reality/ - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — meta description shared by 2 pages: https://www.zappar.com/news/ - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/zaps/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — meta description shared by 2 pages: https://www.zappar.com/case-studies/countdown-super-insects/ - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — meta description shared by 2 pages: https://www.zappar.com/studio-z/our-work/ - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — meta description shared by 2 pages: https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/ - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — meta description shared by 2 pages: https://www.zappar.com/cookies/ - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — meta description shared by 2 pages: https://www.zappar.com/cookie-policy/ - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — meta description shared by 2 pages: https://www.zappar.com/studio-z/ - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — meta description shared by 2 pages: https://www.zappar.com/ - [https://www.zappar.com/news/](https://www.zappar.com/news/) — meta description shared by 2 pages: https://www.zappar.com/blog/ - [https://www.zappar.com/product/](https://www.zappar.com/product/) — meta description shared by 2 pages: https://www.zappar.com/products/ - [https://www.zappar.com/products/](https://www.zappar.com/products/) — meta description shared by 2 pages: https://www.zappar.com/product/ - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — meta description shared by 2 pages: https://www.zappar.com/solutions/ - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — meta description shared by 2 pages: https://www.zappar.com/publishing/ - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — meta description shared by 2 pages: https://www.zappar.com/creative-studio/ - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — meta description shared by 2 pages: https://www.zappar.com/case-studies/ - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — meta description shared by 2 pages: https://www.zappar.com/augmented-reality/ - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — meta description shared by 3 pages: https://www.zappar.com/zapbox/quickstart/, https://www.zappar.com/zapbox/browser/home/ - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — meta description shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/quickstart/ - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — meta description shared by 3 pages: https://www.zappar.com/zapbox/, https://www.zappar.com/zapbox/browser/home/ - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/search/ - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — meta description shared by 4 pages: https://www.zappar.com/ar-examples/, https://www.zappar.com/campaigns/, https://www.zappar.com/zaps/ #### Multiple <h1> elements - Rule: `h1.multiple` · Category: Headings · Occurrences: 8 - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — 2 <h1> elements - [https://www.zappar.com/about/](https://www.zappar.com/about/) — 2 <h1> elements - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — 2 <h1> elements - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — 4 <h1> elements - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — 4 <h1> elements - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — 8 <h1> elements - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — 2 <h1> elements - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — 2 <h1> elements #### Image alt text is keyword-stuffed (repetition / low variety) - Rule: `images.alt_stuffed` · Category: Images · Occurrences: 1 - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image. #### Image alt text is very long (possible keyword stuffing) - Rule: `images.alt_too_long` · Category: Images · Occurrences: 1 - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 1 image(s) with alt text over 100 chars — shorten it to a concise description #### Likely hero image lacks fetchpriority=high - Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 32 - [https://www.zappar.com/](https://www.zappar.com/) — the likely hero/LCP image (zapbox.d7d32aea99fb.png.r.w632.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — the likely hero/LCP image (header.8ea4657349af.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/about/](https://www.zappar.com/about/) — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — the likely hero/LCP image (office@2x.cbd90f99d09b.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — the likely hero/LCP image (aqr_cover.de14e7572f31.png.r.w660.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — the likely hero/LCP image (augmented-reality-1@2x.a0ec815d3ea7.png.r.w1000.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — the likely hero/LCP image (grace_vrdvp53.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — the likely hero/LCP image (dave_mather.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — the likely hero/LCP image (super-insects-hero@2x.1dc2f28c8b7b.png.r.w504.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — the likely hero/LCP image (careers.caa18d9a6689.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — the likely hero/LCP image (super-insects-hero@2x.1dc2f28c8b7b.png.r.w504.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — the likely hero/LCP image (ash_tailor@2x.fcc8ba08141c.jpg.r.w100.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — the likely hero/LCP image (legoland-testimonial-headshot@2x.76089fc3b18b.png.r.w100.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — the likely hero/LCP image (webar@2x.3a34a43985aa.png.r.w632.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — the likely hero/LCP image (hiw-full.a951b9902c02.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — the likely hero/LCP image (mixed-reality@2x.cd2e14acea86.png.r.w1000.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/news/](https://www.zappar.com/news/) — the likely hero/LCP image (grace_vrdvp53.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/product/](https://www.zappar.com/product/) — the likely hero/LCP image (creativestudio@2x.3f7f52d29b40.png.r.w645.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/products/](https://www.zappar.com/products/) — the likely hero/LCP image (creativestudio@2x.3f7f52d29b40.png.r.w645.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — the likely hero/LCP image (lion-book@2x.7ae6615490b6.jpg.r.w660.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — the likely hero/LCP image (legoland-testimonial-headshot@2x.76089fc3b18b.png.r.w100.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — the likely hero/LCP image (face-tracking@2x.275900f8f081.png.r.w842.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — the likely hero/LCP image (tillys.ef6844918bf1.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — the likely hero/LCP image (augmented-reality-1@2x.a0ec815d3ea7.png.r.w1000.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — the likely hero/LCP image (destery.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — the likely hero/LCP image (filejzkxzu.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — the likely hero/LCP image (hero-eur-xl@2x.b3a50c6834b2.png.r.w984.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — the likely hero/LCP image (whack-a-mole@2x.16ee97fe99ed.png.r.w408.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — the likely hero/LCP image (controller-right.8dacff5bf770.png.r.w772.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — the likely hero/LCP image (scantrust-logo@2x.121c58b2a814.png.r.w146.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — the likely hero/LCP image (header.f0b5d88a6e5e.png.r.w856.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. #### Images without width/height (layout shift / CLS) - Rule: `images.missing_dimensions` · Category: Images · Occurrences: 9 - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 3 of 3 images without width/height - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — 1 of 9 images without width/height - [https://www.zappar.com/about/](https://www.zappar.com/about/) — 1 of 9 images without width/height - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — 1 of 9 images without width/height - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — 1 of 4 images without width/height - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — 1 of 1 images without width/height - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — 1 of 4 images without width/height - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 51 of 51 images without width/height - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 57 of 57 images without width/height #### Internal link has no anchor text / accessible name - Rule: `links.no_anchor_text` · Category: Links · Occurrences: 46 - [https://www.zappar.com/](https://www.zappar.com/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/about/](https://www.zappar.com/about/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/news/](https://www.zappar.com/news/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/product/](https://www.zappar.com/product/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/products/](https://www.zappar.com/products/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. #### Legacy <meta name=keywords> tag present (Google ignores it) - Rule: `meta.keywords_present` · Category: Content · Occurrences: 48 - [https://www.zappar.com/](https://www.zappar.com/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/about/](https://www.zappar.com/about/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/news/](https://www.zappar.com/news/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/product/](https://www.zappar.com/product/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/products/](https://www.zappar.com/products/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt #### Meta description too long - Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 16 - [https://www.zappar.com/](https://www.zappar.com/) — 179 chars - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 235 chars - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — 182 chars - [https://www.zappar.com/about/](https://www.zappar.com/about/) — 182 chars - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — 182 chars - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — 354 chars - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — 354 chars - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — 179 chars - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — 182 chars - [https://www.zappar.com/product/](https://www.zappar.com/product/) — 161 chars - [https://www.zappar.com/products/](https://www.zappar.com/products/) — 161 chars - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — 168 chars - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — 337 chars - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — 295 chars - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — 303 chars - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 235 chars #### Meta description too short - Rule: `meta_desc.too_short` · Category: Meta Description · Occurrences: 5 - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — 12 chars - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — 49 chars - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — 42 chars - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — 49 chars - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — 42 chars #### Missing Open Graph tags - Rule: `og.missing` · Category: Social · Occurrences: 14 - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — og:image - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — og:image - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — og:title, og:description - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — og:title, og:description - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — og:image - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — og:image - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — og:image - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — og:title, og:description - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — og:image - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — og:image - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — og:title, og:description - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — og:image - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — og:title, og:description - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — og:title, og:description #### Legacy image format (jpg/png/gif) with no next-gen fallback - Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 4 - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 51 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 57 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. #### No ETag header (no conditional GET for unchanged pages) - Rule: `perf.no_etag` · Category: Performance · Occurrences: 48 - [https://www.zappar.com/](https://www.zappar.com/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/about/](https://www.zappar.com/about/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/news/](https://www.zappar.com/news/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/product/](https://www.zappar.com/product/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/products/](https://www.zappar.com/products/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. #### No Last-Modified header (no conditional GET for unchanged pages) - Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 48 - [https://www.zappar.com/](https://www.zappar.com/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/about/](https://www.zappar.com/about/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/news/](https://www.zappar.com/news/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/product/](https://www.zappar.com/product/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/products/](https://www.zappar.com/products/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapbox/](https://www.zappar.com/zapbox/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapbox/browser/home/](https://www.zappar.com/zapbox/browser/home/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapbox/quickstart/](https://www.zappar.com/zapbox/quickstart/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. #### URL redirects to another URL - Rule: `redirect.single` · Category: Crawlability · Occurrences: 12 - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — redirects to https://www.zappar.com/about/ - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — redirects to https://www.zappar.com/about/ - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — redirects to https://www.zappar.com/blog/?page=2 - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — redirects to https://www.zappar.com/case-studies/countdown-super-insects/ - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — redirects to https://www.zappar.com/studio-z/our-work/ - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — redirects to https://www.zappar.com/cookies/ - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — redirects to https://www.zappar.com/studio-z/ - [https://www.zappar.com/news/](https://www.zappar.com/news/) — redirects to https://www.zappar.com/blog/ - [https://www.zappar.com/product/](https://www.zappar.com/product/) — redirects to https://www.zappar.com/products/ - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — redirects to https://www.zappar.com/solutions/ - [https://www.zappar.com/support/](https://www.zappar.com/support/) — redirects to https://docs.zap.works/ - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — redirects to https://www.zappar.com/augmented-reality/ #### Article schema missing recommended properties (Top Stories / image carousel) - Rule: `schema.article_incomplete` · Category: Structured Data · Occurrences: 3 - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply. - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply. - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply. #### FAQPage structured data (rich result removed May 2026) - Rule: `schema.faq_deprecated` · Category: Structured Data · Occurrences: 2 - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance. - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance. #### No structured data detected - Rule: `schema.none` · Category: Structured Data · Occurrences: 1 - [https://www.zappar.com/ebooks-form/](https://www.zappar.com/ebooks-form/) #### target=_blank link without rel=noopener (tab-napping) - Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 44 - [https://www.zappar.com/](https://www.zappar.com/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/1d-day-zapcodes/](https://www.zappar.com/1d-day-zapcodes/) — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/about-us/](https://www.zappar.com/about-us/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/about/](https://www.zappar.com/about/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/aboutus/](https://www.zappar.com/aboutus/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/ar-examples/](https://www.zappar.com/ar-examples/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/augmented-reality/](https://www.zappar.com/augmented-reality/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/blog/](https://www.zappar.com/blog/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/blog/archive/](https://www.zappar.com/blog/archive/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/campaigns/](https://www.zappar.com/campaigns/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/](https://www.zappar.com/campaigns/countdown-craze-super-insects-case-study-2021/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/careers/](https://www.zappar.com/careers/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/case-studies/countdown-super-insects/](https://www.zappar.com/case-studies/countdown-super-insects/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/contact/](https://www.zappar.com/contact/) — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/cookie-policy/](https://www.zappar.com/cookie-policy/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/cookies/](https://www.zappar.com/cookies/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/creative-studio/](https://www.zappar.com/creative-studio/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/getzappar/](https://www.zappar.com/getzappar/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/how-it-works/](https://www.zappar.com/how-it-works/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/mixed-reality/](https://www.zappar.com/mixed-reality/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/news/](https://www.zappar.com/news/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/product/](https://www.zappar.com/product/) — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/products/](https://www.zappar.com/products/) — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/publishing/](https://www.zappar.com/publishing/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/softwarelicenses/](https://www.zappar.com/softwarelicenses/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/solutions/](https://www.zappar.com/solutions/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/solutions/packaging/](https://www.zappar.com/solutions/packaging/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/studio-z/](https://www.zappar.com/studio-z/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/tech/](https://www.zappar.com/tech/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/testimonials/](https://www.zappar.com/testimonials/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/what-is-augmented-reality/](https://www.zappar.com/what-is-augmented-reality/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/xr-pioneers/](https://www.zappar.com/xr-pioneers/) — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/xr-pioneers/2021/](https://www.zappar.com/xr-pioneers/2021/) — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zaps/](https://www.zappar.com/zaps/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zaps/search/](https://www.zappar.com/zaps/search/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zapvision-cms-terms/](https://www.zappar.com/zapvision-cms-terms/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zapvision-terms/](https://www.zappar.com/zapvision-terms/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zapvision/](https://www.zappar.com/zapvision/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". - [https://www.zappar.com/zapvision/accessible-qr-codes/](https://www.zappar.com/zapvision/accessible-qr-codes/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". #### Title tag is identical to the H1 (missed keyword variation) - Rule: `title.same_as_h1` · Category: Titles · Occurrences: 2 - [https://www.zappar.com/privacy/](https://www.zappar.com/privacy/) — the <title> and the H1 are identical — differentiate them to cover more query variation - [https://www.zappar.com/terms/](https://www.zappar.com/terms/) — the <title> and the H1 are identical — differentiate them to cover more query variation #### Title is very short - Rule: `title.too_short` · Category: Titles · Occurrences: 3 - [https://www.zappar.com/ar-resources/](https://www.zappar.com/ar-resources/) — 12 chars - [https://www.zappar.com/case-studies/](https://www.zappar.com/case-studies/) — 10 chars - [https://www.zappar.com/studio-z/our-work/](https://www.zappar.com/studio-z/our-work/) — 10 chars ## Checks & coverage Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean. - ✗ Agent Readiness — 5 warning(s), 19 notice(s) - ✓ AI Content — clean - ✓ Amp — clean - ✓ Budget — clean - ✓ Cache — clean - ✗ Canonical — 1 notice(s) - ✗ Content — 2 warning(s), 93 notice(s) - ✗ Crawlability — 3 warning(s), 12 notice(s) - ✗ Duplicate — 51 warning(s), 28 notice(s) - ✓ Geo — clean - ✗ Headings — 6 warning(s), 8 notice(s) - ✓ Hreflang — clean - ✗ Images — 1 warning(s), 11 notice(s) - ✓ Indexability — clean - ✗ Links — 6 warning(s), 46 notice(s) - ✗ Meta Description — 22 notice(s) - ✓ Mobile — clean - ✗ Performance — 5 warning(s), 132 notice(s) - ✓ Rendering — clean - ✓ Robots — clean - ✗ Security — 44 notice(s) - ✓ Sitemap — clean - ✗ Social — 14 notice(s) - ✗ Structured Data — 6 notice(s) - ✗ Titles — 5 notice(s) - ✓ URL — clean - ✓ Video — clean --- *Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/zappar.com* ## Use Crawlinx from your app / agent Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit. ### MCP server (agent skill) Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line: ```bash claude mcp add --transport http crawlinx https://crawlinx.com/mcp ``` Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed: - `scan_url` — start an SEO audit of a URL. - `get_report` — fetch the finished report as structured JSON. - `get_report_markdown` — fetch a compact, LLM-ready Markdown report. Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page. ### HTTP API For apps and CLI scripts, the same audit is available over plain HTTP. **Start a scan** ``` POST https://crawlinx.com/api/scan Content-Type: application/json {"url":"https://example.com","mode":"free"} ``` `mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check). Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans. **Get the JSON report** ``` GET https://crawlinx.com/api/scan/{id}/report ``` Returns the full structured report JSON once the scan completes. **Get this Markdown report** ``` GET https://crawlinx.com/r/{id}.md ``` Returns this LLM-ready Markdown document. **List recent public audits** ``` GET https://crawlinx.com/api/reports ``` ### Quick start (curl) ```bash # Start a scan → note the "id" in the JSON response curl -s -X POST https://crawlinx.com/api/scan \ -H 'Content-Type: application/json' \ -d '{"url":"https://example.com","mode":"free"}' # Then, with that id (replace {id}), fetch the Markdown report curl -s https://crawlinx.com/r/{id}.md ``` Full API reference & usage rules: https://crawlinx.com/api