Catalog / shop.nz
65

SEO audit for shop.nz

shop.nz

ecommerce

Health 65/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Shop.nz spotlights New Zealand-made products, brand stories, and buying guides so you can discover local makers before deciding what to buy next.

Screenshot of shop.nz
50
pages crawled
45
indexable pages
0
errors
113
warnings
159
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Security 72 0 46 0
Performance 82 0 30 93
Content 85 0 25 13
Budget 95 0 9 0
Duplicate 99 0 1 0
Indexability 99 0 1 0
Structured Data 99 0 1 3
Agent Readiness 100 0 0 1
Crawlability 100 0 0 3
Images 100 0 0 36
Meta Description 100 0 0 5
Titles 100 0 0 5
Findings

Warnings (8 rules)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 8 occurrence(s)

  • https://shop.nz/search?category=beer — internal links point to https://shop.nz/search?category=beer, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?category=coffee — internal links point to https://shop.nz/search?category=coffee, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?category=dining — internal links point to https://shop.nz/search?category=dining, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?category=food-drink — internal links point to https://shop.nz/search?category=food-drink, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?category=honey — internal links point to https://shop.nz/search?category=honey, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?category=wool — internal links point to https://shop.nz/search?category=wool, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
  • https://shop.nz/search?fernmark=1 — internal links point to https://shop.nz/search?fernmark=1, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/, https://shop.nz/search.
  • https://shop.nz/search?verified=1 — internal links point to https://shop.nz/search?verified=1, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/, https://shop.nz/search.

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 1 occurrence(s)

  • https://shop.nz/michelin/essence — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://shop.nz/michelin, https://shop.nz/search.

warning Thin content (low word count)

Rule content.thin · Content · 25 occurrence(s)

warning Homepage duplicated across protocol/host variants (no redirect)

Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)

  • https://shop.nz/ — http://shop.nz/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

warning Content-Type header doesn't match the actual content

Rule headers.content_type_mismatch · Security · 46 occurrence(s)

  • https://shop.nz/ — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/about — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/aeroqual — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/ahi — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/airborne-honey — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/allbirds — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/aotea — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/ashford-handicrafts — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/brands/ashley-and-co — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/categories — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/categories/beer — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/contact — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/editorial-policy — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/fernmark — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/guides — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/guides/best-nz-coffee-brands — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/michelin — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/michelin/essence — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/privacy — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/products/aeroqual-ranger — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/search — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/submit — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/suggest — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/terms — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://shop.nz/verified — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 30 occurrence(s)

  • https://shop.nz/brands/aeroqual — the likely hero/LCP image (aeroqual-ranger-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/ahi — the likely hero/LCP image (ahi-restaurant-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/airborne-honey — the likely hero/LCP image (airborne-premium-creamed-clover-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/allbirds — the likely hero/LCP image (allbirds-wool-runner-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/aotea — the likely hero/LCP image (aotea-kawakawa-balm-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/ashford-handicrafts — the likely hero/LCP image (ashford-weaving-starter-kit-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/ashley-and-co — the likely hero/LCP image (ashley-and-co-wash-and-scrub-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/ata-rangi — the likely hero/LCP image (ata-rangi-pinot-noir-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/atomic-coffee-roasters — the likely hero/LCP image (atomic-coffee-roasters-seasonal-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/atomic-tessellator — the likely hero/LCP image (atomic-tessellator-materials-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/beabeas-bakery — the likely hero/LCP image (beabeas-bakery-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/beaufort-watches — the likely hero/LCP image (beaufort-seatrekker-mkii-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/billow-bakery — the likely hero/LCP image (billow-bakery-sourdough-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/bluelab — the likely hero/LCP image (bluelab-ph-pen-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/bohemian-bakery — the likely hero/LCP image (bohemian-bakery-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/butchers-pie-shop — the likely hero/LCP image (butchers-pie-shop-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/c1-espresso — the likely hero/LCP image (c1-espresso-high-street-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/cactus-outdoor — the likely hero/LCP image (cactus-supertrousers-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/citta — the likely hero/LCP image (citta-wool-throw-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/coffee-supreme — the likely hero/LCP image (coffee-supreme-blend-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/comvita — the likely hero/LCP image (comvita-umf-10-manuka-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/craggy-range — the likely hero/LCP image (craggy-range-restaurant-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/brands/culleys — the likely hero/LCP image (culleys-bhut-jolokia-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/categories — the likely hero/LCP image (food-drink-light-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://shop.nz/guides — the likely hero/LCP image (best-nz-coffee-brands-light-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Page is noindex

Rule index.noindex · Indexability · 1 occurrence(s)

warning Product schema missing required or recommended properties

Rule schema.product_incomplete · Structured Data · 1 occurrence(s)

  • https://shop.nz/products/aeroqual-ranger — Product structured data is missing required properties (offers.price, offers.priceCurrency) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (sku|gtin, aggregateRating), which enrich the result.

Notices (12 rules)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

  • https://shop.nz/ — no llms.txt found at the site root — add one so AI agents get a curated site summary

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 13 occurrence(s)

  • https://shop.nz/brands/aeroqual — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/ahi — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/allbirds — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/atomic-tessellator — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/beabeas-bakery — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/beaufort-watches — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/bluelab — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/bohemian-bakery — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/citta — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/brands/ecostore — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/michelin — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/products/aeroqual-ranger — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://shop.nz/search — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 36 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 5 occurrence(s)

notice Large DOM (over 1500 elements) slows rendering & interaction

Rule perf.dom_size_large · Performance · 1 occurrence(s)

  • https://shop.nz/search — the page has 1554 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 46 occurrence(s)

  • https://shop.nz/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/about — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/aeroqual — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/ahi — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/airborne-honey — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/allbirds — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/aotea — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/ashford-handicrafts — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/brands/ashley-and-co — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/categories — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/categories/beer — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/contact — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/editorial-policy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/fernmark — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/guides — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/guides/best-nz-coffee-brands — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/michelin — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/michelin/essence — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/privacy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/products/aeroqual-ranger — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/search — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/submit — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/suggest — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/terms — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://shop.nz/verified — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 46 occurrence(s)

  • https://shop.nz/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/aeroqual — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/ahi — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/airborne-honey — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/allbirds — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/aotea — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/ashford-handicrafts — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/brands/ashley-and-co — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/categories — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/categories/beer — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/editorial-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/fernmark — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/guides — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/guides/best-nz-coffee-brands — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/michelin — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/michelin/essence — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/privacy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/products/aeroqual-ranger — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/search — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/submit — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/suggest — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/terms — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://shop.nz/verified — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 3 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 1 occurrence(s)

  • https://shop.nz/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 2 occurrence(s)

  • https://shop.nz/categories/beer — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://shop.nz/editorial-policy — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

notice Title tag is identical to the H1 (missed keyword variation)

Rule title.same_as_h1 · Titles · 1 occurrence(s)

  • https://shop.nz/about — the <title> and the H1 are identical — differentiate them to cover more query variation

notice Title is very short

Rule title.too_short · Titles · 4 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://shop.nz/
shop.nz		 200 yes 1324 46
https://shop.nz/about
About shop.nz		 200 yes 742 46
https://shop.nz/categories
All categories | shop.nz		 200 yes 581 46
https://shop.nz/contact
Contact shop.nz		 200 yes 329 46
https://shop.nz/editorial-policy
Editorial policy | shop.nz		 200 yes 1030 46
https://shop.nz/fernmark
FernMark licensees we rate | shop.nz		 200 yes 613 46
https://shop.nz/guides
Buying Guides | shop.nz		 200 yes 788 46
https://shop.nz/michelin
Michelin-starred restaurants in New Zealand | shop.nz		 200 yes 1050 46
https://shop.nz/privacy
Privacy policy | shop.nz		 200 yes 1218 46
https://shop.nz/search
Shop NZ Finder | shop.nz		 200 yes 5338 46
https://shop.nz/submit
Apply for a Verified listing | shop.nz		 200 yes 312 46
https://shop.nz/suggest
Suggest a New Zealand brand | shop.nz		 200 yes 465 46
https://shop.nz/terms
Terms of use | shop.nz		 200 yes 1213 46
https://shop.nz/verified
Get Verified on shop.nz		 200 yes 441 46
https://shop.nz/brands/coffee-supreme
Coffee Supreme | shop.nz		 200 yes 191 4
https://shop.nz/guides/best-nz-coffee-brands
Best NZ Coffee Brands | shop.nz		 200 yes 1097 3
https://shop.nz/categories/beer
Beer | shop.nz		 200 yes 393 2
https://shop.nz/brands/comvita
Comvita | shop.nz		 200 yes 207 3
https://shop.nz/michelin/essence
Essence — Two MICHELIN Stars | shop.nz		 200 no 263 2
https://shop.nz/brands/allbirds
Allbirds | shop.nz		 200 yes 182 3
https://shop.nz/brands/atomic-coffee-roasters
Atomic Coffee Roasters | shop.nz		 200 yes 177 3
https://shop.nz/brands/citta
Citta | shop.nz		 200 yes 188 3
https://shop.nz/brands/ecostore
Ecostore | shop.nz		 200 yes 194 3
https://shop.nz/brands/aeroqual
Aeroqual | shop.nz		 200 yes 190 3
https://shop.nz/brands/ahi
Ahi | shop.nz		 200 yes 176 2
https://shop.nz/brands/airborne-honey
Airborne Honey | shop.nz		 200 yes 203 2
https://shop.nz/brands/aotea
Aotea | shop.nz		 200 yes 180 2
https://shop.nz/brands/ashford-handicrafts
Ashford Handicrafts | shop.nz		 200 yes 195 2
https://shop.nz/brands/ashley-and-co
Ashley & Co | shop.nz		 200 yes 194 2
https://shop.nz/brands/ata-rangi
Ata Rangi | shop.nz		 200 yes 192 2
https://shop.nz/brands/atomic-tessellator
Atomic Tessellator | shop.nz		 200 yes 180 2
https://shop.nz/brands/beabeas-bakery
Beabea's Bakery | shop.nz		 200 yes 180 2
https://shop.nz/brands/beaufort-watches
Beaufort Watches | shop.nz		 200 yes 173 2
https://shop.nz/brands/billow-bakery
Billow | shop.nz		 200 yes 187 2
https://shop.nz/brands/bluelab
Bluelab | shop.nz		 200 yes 189 2
https://shop.nz/brands/bohemian-bakery
Bohemian Bakery | shop.nz		 200 yes 175 2
https://shop.nz/brands/butchers-pie-shop
The Butcher's Pie Shop | shop.nz		 200 yes 181 2
https://shop.nz/brands/c1-espresso
C1 Espresso | shop.nz		 200 yes 190 2
https://shop.nz/brands/cactus-outdoor
Cactus Outdoor | shop.nz		 200 yes 195 2
https://shop.nz/brands/craggy-range
Craggy Range | shop.nz		 200 yes 180 2
https://shop.nz/brands/culleys
Culley’s | shop.nz		 200 yes 203 2
https://shop.nz/brands/curionoir
Curionoir | shop.nz		 200 yes 190 2
https://shop.nz/brands/david-trubridge
David Trubridge | shop.nz		 200 yes 191 2
https://shop.nz/brands/dog-point
Dog Point | shop.nz		 200 yes 193 2
https://shop.nz/brands/draken-watches
Draken Watches | shop.nz		 200 yes 179 2
https://shop.nz/products/aeroqual-ranger
Aeroqual Ranger by Aeroqual | shop.nz		 200 yes 579 2
https://shop.nz/rss.xml 200 no 0 46
https://shop.nz/search?category=honey 0 no 0 1
https://shop.nz/search?fernmark=1 0 no 0 2
https://shop.nz/search?verified=1 0 no 0 2

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