---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: shop.nz
report_url: "https://crawlinx.com/audit/shop.nz"
crawl_id: 20260819T011724-4ec64b08
health_score: 65
generated_at: 2026-08-26T03:17:39Z
total_pages: 50
html_pages: 46
indexable_pages: 45
errors: 0
warnings: 113
notices: 159
---

# SEO audit: shop.nz

**Health score: 65/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/shop.nz

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 50 |
| HTML pages | 46 |
| Indexable | 45 |
| Non-indexable | 1 |
| Orphan pages | 0 |
| Broken internal links | 0 |
| Avg response time | 986 ms |
| Errors / Warnings / Notices | 0 / 113 / 159 |
| Status codes | 3×0, 47×200 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Security | 72 | 0 | 46 | 0 |
| Performance | 82 | 0 | 30 | 93 |
| Content | 85 | 0 | 25 | 13 |
| Budget | 95 | 0 | 9 | 0 |
| Duplicate | 99 | 0 | 1 | 0 |
| Indexability | 99 | 0 | 1 | 0 |
| Structured Data | 99 | 0 | 1 | 3 |
| Agent Readiness | 100 | 0 | 0 | 1 |
| Crawlability | 100 | 0 | 0 | 3 |
| Images | 100 | 0 | 0 | 36 |
| Meta Description | 100 | 0 | 0 | 5 |
| Titles | 100 | 0 | 0 | 5 |

## Issues

### Warnings (113)

#### robots.txt-disallowed URL receives internal links (crawl-budget leak)

- Rule: `budget.disallow_linked` · Category: Budget · Occurrences: 8

- [https://shop.nz/search?category=beer](https://shop.nz/search?category=beer) — internal links point to https://shop.nz/search?category=beer, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?category=coffee](https://shop.nz/search?category=coffee) — internal links point to https://shop.nz/search?category=coffee, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?category=dining](https://shop.nz/search?category=dining) — internal links point to https://shop.nz/search?category=dining, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?category=food-drink](https://shop.nz/search?category=food-drink) — internal links point to https://shop.nz/search?category=food-drink, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?category=honey](https://shop.nz/search?category=honey) — internal links point to https://shop.nz/search?category=honey, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?category=wool](https://shop.nz/search?category=wool) — internal links point to https://shop.nz/search?category=wool, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/search.
- [https://shop.nz/search?fernmark=1](https://shop.nz/search?fernmark=1) — internal links point to https://shop.nz/search?fernmark=1, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/, https://shop.nz/search.
- [https://shop.nz/search?verified=1](https://shop.nz/search?verified=1) — internal links point to https://shop.nz/search?verified=1, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://shop.nz/, https://shop.nz/search.

#### Noindex page receives internal links (crawl-budget waste)

- Rule: `budget.noindex_linked` · Category: Budget · Occurrences: 1

- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://shop.nz/michelin, https://shop.nz/search.

#### Thin content (low word count)

- Rule: `content.thin` · Category: Content · Occurrences: 25

- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — 190 words
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — 176 words
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — 182 words
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — 180 words
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — 195 words
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — 194 words
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — 192 words
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — 177 words
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — 180 words
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — 180 words
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — 173 words
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — 187 words
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — 189 words
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — 175 words
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — 181 words
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — 190 words
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — 195 words
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — 188 words
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — 191 words
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — 180 words
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — 190 words
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — 191 words
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — 193 words
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — 179 words
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — 194 words

#### Homepage duplicated across protocol/host variants (no redirect)

- Rule: `duplicate.protocol_host` · Category: Duplicate · Occurrences: 1

- [https://shop.nz/](https://shop.nz/) — http://shop.nz/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

#### Content-Type header doesn't match the actual content

- Rule: `headers.content_type_mismatch` · Category: Security · Occurrences: 46

- [https://shop.nz/](https://shop.nz/) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/about](https://shop.nz/about) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/airborne-honey](https://shop.nz/brands/airborne-honey) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/comvita](https://shop.nz/brands/comvita) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/culleys](https://shop.nz/brands/culleys) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/categories](https://shop.nz/categories) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/contact](https://shop.nz/contact) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/editorial-policy](https://shop.nz/editorial-policy) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/fernmark](https://shop.nz/fernmark) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/guides](https://shop.nz/guides) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/guides/best-nz-coffee-brands](https://shop.nz/guides/best-nz-coffee-brands) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/michelin](https://shop.nz/michelin) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/privacy](https://shop.nz/privacy) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/search](https://shop.nz/search) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/submit](https://shop.nz/submit) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/suggest](https://shop.nz/suggest) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/terms](https://shop.nz/terms) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
- [https://shop.nz/verified](https://shop.nz/verified) — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".

#### Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

- Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 30

- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — the likely hero/LCP image (aeroqual-ranger-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — the likely hero/LCP image (ahi-restaurant-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/airborne-honey](https://shop.nz/brands/airborne-honey) — the likely hero/LCP image (airborne-premium-creamed-clover-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — the likely hero/LCP image (allbirds-wool-runner-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — the likely hero/LCP image (aotea-kawakawa-balm-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — the likely hero/LCP image (ashford-weaving-starter-kit-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — the likely hero/LCP image (ashley-and-co-wash-and-scrub-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — the likely hero/LCP image (ata-rangi-pinot-noir-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — the likely hero/LCP image (atomic-coffee-roasters-seasonal-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — the likely hero/LCP image (atomic-tessellator-materials-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — the likely hero/LCP image (beabeas-bakery-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — the likely hero/LCP image (beaufort-seatrekker-mkii-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — the likely hero/LCP image (billow-bakery-sourdough-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — the likely hero/LCP image (bluelab-ph-pen-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — the likely hero/LCP image (bohemian-bakery-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — the likely hero/LCP image (butchers-pie-shop-pies-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — the likely hero/LCP image (c1-espresso-high-street-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — the likely hero/LCP image (cactus-supertrousers-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — the likely hero/LCP image (citta-wool-throw-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — the likely hero/LCP image (coffee-supreme-blend-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/comvita](https://shop.nz/brands/comvita) — the likely hero/LCP image (comvita-umf-10-manuka-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — the likely hero/LCP image (craggy-range-restaurant-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/culleys](https://shop.nz/brands/culleys) — the likely hero/LCP image (culleys-bhut-jolokia-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — the likely hero/LCP image (curionoir-handblown-candle-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — the likely hero/LCP image (david-trubridge-coral-pendant-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — the likely hero/LCP image (dog-point-section-94-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — the likely hero/LCP image (draken-aoraki-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — the likely hero/LCP image (ecostore-laundry-liquid-480.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/categories](https://shop.nz/categories) — the likely hero/LCP image (food-drink-light-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://shop.nz/guides](https://shop.nz/guides) — the likely hero/LCP image (best-nz-coffee-brands-light-768.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

#### Page is noindex

- Rule: `index.noindex` · Category: Indexability · Occurrences: 1

- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — meta/X-Robots: meta=noindex, follow

#### Product schema missing required or recommended properties

- Rule: `schema.product_incomplete` · Category: Structured Data · Occurrences: 1

- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — Product structured data is missing required properties (offers.price, offers.priceCurrency) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (sku\|gtin, aggregateRating), which enrich the result.

### Notices (159)

#### No llms.txt for AI agents

- Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1

- [https://shop.nz/](https://shop.nz/) — no llms.txt found at the site root — add one so AI agents get a curated site summary

#### Main text is hard to read (low Flesch Reading Ease)

- Rule: `content.readability_poor` · Category: Content · Occurrences: 13

- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/michelin](https://shop.nz/michelin) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://shop.nz/search](https://shop.nz/search) — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

#### Images without width/height (layout shift / CLS)

- Rule: `images.missing_dimensions` · Category: Images · Occurrences: 36

- [https://shop.nz/](https://shop.nz/) — 41 of 42 images without width/height
- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — 1 of 1 images without width/height
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — 1 of 1 images without width/height
- [https://shop.nz/brands/airborne-honey](https://shop.nz/brands/airborne-honey) — 1 of 1 images without width/height
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — 1 of 1 images without width/height
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — 1 of 1 images without width/height
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — 1 of 1 images without width/height
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — 1 of 1 images without width/height
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — 1 of 1 images without width/height
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — 1 of 1 images without width/height
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — 1 of 1 images without width/height
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — 1 of 1 images without width/height
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — 1 of 1 images without width/height
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — 1 of 1 images without width/height
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — 1 of 1 images without width/height
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — 1 of 1 images without width/height
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — 1 of 1 images without width/height
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — 1 of 1 images without width/height
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — 1 of 1 images without width/height
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — 2 of 2 images without width/height
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — 1 of 1 images without width/height
- [https://shop.nz/brands/comvita](https://shop.nz/brands/comvita) — 1 of 1 images without width/height
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — 1 of 1 images without width/height
- [https://shop.nz/brands/culleys](https://shop.nz/brands/culleys) — 1 of 1 images without width/height
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — 1 of 1 images without width/height
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — 1 of 1 images without width/height
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — 1 of 1 images without width/height
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — 1 of 1 images without width/height
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — 2 of 2 images without width/height
- [https://shop.nz/categories](https://shop.nz/categories) — 20 of 20 images without width/height
- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — 5 of 5 images without width/height
- [https://shop.nz/guides](https://shop.nz/guides) — 20 of 20 images without width/height
- [https://shop.nz/guides/best-nz-coffee-brands](https://shop.nz/guides/best-nz-coffee-brands) — 6 of 6 images without width/height
- [https://shop.nz/michelin](https://shop.nz/michelin) — 16 of 16 images without width/height
- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — 4 of 4 images without width/height
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — 2 of 2 images without width/height

#### Meta description too long

- Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 5

- [https://shop.nz/categories](https://shop.nz/categories) — 189 chars
- [https://shop.nz/editorial-policy](https://shop.nz/editorial-policy) — 161 chars
- [https://shop.nz/fernmark](https://shop.nz/fernmark) — 163 chars
- [https://shop.nz/guides/best-nz-coffee-brands](https://shop.nz/guides/best-nz-coffee-brands) — 184 chars
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — 171 chars

#### Large DOM (over 1500 elements) slows rendering & interaction

- Rule: `perf.dom_size_large` · Category: Performance · Occurrences: 1

- [https://shop.nz/search](https://shop.nz/search) — the page has 1554 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

#### No ETag header (no conditional GET for unchanged pages)

- Rule: `perf.no_etag` · Category: Performance · Occurrences: 46

- [https://shop.nz/](https://shop.nz/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/about](https://shop.nz/about) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/airborne-honey](https://shop.nz/brands/airborne-honey) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/comvita](https://shop.nz/brands/comvita) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/culleys](https://shop.nz/brands/culleys) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/categories](https://shop.nz/categories) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/contact](https://shop.nz/contact) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/editorial-policy](https://shop.nz/editorial-policy) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/fernmark](https://shop.nz/fernmark) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/guides](https://shop.nz/guides) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/guides/best-nz-coffee-brands](https://shop.nz/guides/best-nz-coffee-brands) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/michelin](https://shop.nz/michelin) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/privacy](https://shop.nz/privacy) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/search](https://shop.nz/search) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/submit](https://shop.nz/submit) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/suggest](https://shop.nz/suggest) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/terms](https://shop.nz/terms) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://shop.nz/verified](https://shop.nz/verified) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 46

- [https://shop.nz/](https://shop.nz/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/about](https://shop.nz/about) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/aeroqual](https://shop.nz/brands/aeroqual) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/airborne-honey](https://shop.nz/brands/airborne-honey) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/allbirds](https://shop.nz/brands/allbirds) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/aotea](https://shop.nz/brands/aotea) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/ashford-handicrafts](https://shop.nz/brands/ashford-handicrafts) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/ashley-and-co](https://shop.nz/brands/ashley-and-co) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/ata-rangi](https://shop.nz/brands/ata-rangi) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/atomic-coffee-roasters](https://shop.nz/brands/atomic-coffee-roasters) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/atomic-tessellator](https://shop.nz/brands/atomic-tessellator) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/beabeas-bakery](https://shop.nz/brands/beabeas-bakery) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/beaufort-watches](https://shop.nz/brands/beaufort-watches) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/billow-bakery](https://shop.nz/brands/billow-bakery) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/bluelab](https://shop.nz/brands/bluelab) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/bohemian-bakery](https://shop.nz/brands/bohemian-bakery) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/butchers-pie-shop](https://shop.nz/brands/butchers-pie-shop) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/c1-espresso](https://shop.nz/brands/c1-espresso) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/cactus-outdoor](https://shop.nz/brands/cactus-outdoor) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/citta](https://shop.nz/brands/citta) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/coffee-supreme](https://shop.nz/brands/coffee-supreme) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/comvita](https://shop.nz/brands/comvita) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/craggy-range](https://shop.nz/brands/craggy-range) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/culleys](https://shop.nz/brands/culleys) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/curionoir](https://shop.nz/brands/curionoir) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/david-trubridge](https://shop.nz/brands/david-trubridge) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/dog-point](https://shop.nz/brands/dog-point) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/draken-watches](https://shop.nz/brands/draken-watches) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/brands/ecostore](https://shop.nz/brands/ecostore) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/categories](https://shop.nz/categories) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/contact](https://shop.nz/contact) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/editorial-policy](https://shop.nz/editorial-policy) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/fernmark](https://shop.nz/fernmark) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/guides](https://shop.nz/guides) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/guides/best-nz-coffee-brands](https://shop.nz/guides/best-nz-coffee-brands) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/michelin](https://shop.nz/michelin) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/michelin/essence](https://shop.nz/michelin/essence) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/privacy](https://shop.nz/privacy) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/products/aeroqual-ranger](https://shop.nz/products/aeroqual-ranger) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/search](https://shop.nz/search) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/submit](https://shop.nz/submit) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/suggest](https://shop.nz/suggest) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/terms](https://shop.nz/terms) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://shop.nz/verified](https://shop.nz/verified) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Blocked by robots.txt

- Rule: `robots.blocked` · Category: Crawlability · Occurrences: 3

- [https://shop.nz/search?category=honey](https://shop.nz/search?category=honey) — Disallowed by robots.txt; not fetched
- [https://shop.nz/search?fernmark=1](https://shop.nz/search?fernmark=1) — Disallowed by robots.txt; not fetched
- [https://shop.nz/search?verified=1](https://shop.nz/search?verified=1) — Disallowed by robots.txt; not fetched

#### Deprecated schema type with no Google rich result

- Rule: `schema.deprecated_type` · Category: Structured Data · Occurrences: 1

- [https://shop.nz/](https://shop.nz/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

#### FAQPage structured data (rich result removed May 2026)

- Rule: `schema.faq_deprecated` · Category: Structured Data · Occurrences: 2

- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
- [https://shop.nz/editorial-policy](https://shop.nz/editorial-policy) — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

#### Title tag is identical to the H1 (missed keyword variation)

- Rule: `title.same_as_h1` · Category: Titles · Occurrences: 1

- [https://shop.nz/about](https://shop.nz/about) — the <title> and the H1 are identical — differentiate them to cover more query variation

#### Title is very short

- Rule: `title.too_short` · Category: Titles · Occurrences: 4

- [https://shop.nz/](https://shop.nz/) — 7 chars
- [https://shop.nz/about](https://shop.nz/about) — 13 chars
- [https://shop.nz/brands/ahi](https://shop.nz/brands/ahi) — 13 chars
- [https://shop.nz/categories/beer](https://shop.nz/categories/beer) — 14 chars

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 1 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✗ Budget — 9 warning(s)
- ✓ Cache — clean
- ✓ Canonical — clean
- ✗ Content — 25 warning(s), 13 notice(s)
- ✗ Crawlability — 3 notice(s)
- ✗ Duplicate — 1 warning(s)
- ✓ Geo — clean
- ✓ Headings — clean
- ✓ Hreflang — clean
- ✗ Images — 36 notice(s)
- ✗ Indexability — 1 warning(s)
- ✓ Links — clean
- ✗ Meta Description — 5 notice(s)
- ✓ Mobile — clean
- ✗ Performance — 30 warning(s), 93 notice(s)
- ✓ Rendering — clean
- ✓ Robots — clean
- ✗ Security — 46 warning(s)
- ✓ Sitemap — clean
- ✓ Social — clean
- ✗ Structured Data — 1 warning(s), 3 notice(s)
- ✗ Titles — 5 notice(s)
- ✓ URL — clean
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/shop.nz*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api
