Catalog / outrank.se
65

SEO audit for outrank.se

Outrank Digital – Personlig SEO & Google Ads-byrå

other

Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

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Screenshot of outrank.se
10
pages crawled
10
indexable pages
0
errors
44
warnings
97
notices
2
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Performance 40 0 20 30
Images 70 0 10 1
Duplicate 82 0 6 3
Structured Data 91 0 3 10
Links 94 0 2 10
Meta Description 94 0 2 0
Content 97 0 1 10
Agent Readiness 100 0 0 13
Crawlability 100 0 0 2
Security 100 0 0 11
Social 100 0 0 7
Findings

Warnings (9 rules)

warning Thin content (low word count)

Rule content.thin · Content · 1 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 3 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 3 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 10 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 10 occurrence(s)

  • https://outrank.se/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/google-ads/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/integritetspolicy/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/kontakta-oss/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/om-oss/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/seo/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/sociala-medier/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/test/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://outrank.se/tjanster/ — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 2 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 2 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 10 occurrence(s)

warning BreadcrumbList present but structurally incomplete

Rule schema.breadcrumb_incomplete · Structured Data · 3 occurrence(s)

  • https://outrank.se/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://outrank.se/test/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.

Notices (15 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 2 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

  • https://outrank.se/ — no llms.txt found at the site root — add one so AI agents get a curated site summary

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 10 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 10 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 3 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 1 occurrence(s)

  • https://outrank.se/kontakta-oss/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 10 occurrence(s)

  • https://outrank.se/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/google-ads/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/integritetspolicy/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/kontakta-oss/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/om-oss/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/seo/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/sociala-medier/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/test/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://outrank.se/tjanster/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

notice Missing Open Graph tags

Rule og.missing · Social · 7 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 10 occurrence(s)

  • https://outrank.se/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/google-ads/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/integritetspolicy/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/kontakta-oss/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/om-oss/ — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/seo/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/sociala-medier/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/test/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://outrank.se/tjanster/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 10 occurrence(s)

  • https://outrank.se/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/google-ads/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/integritetspolicy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/kontakta-oss/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/om-oss/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/seo/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/sociala-medier/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/test/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://outrank.se/tjanster/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 10 occurrence(s)

  • https://outrank.se/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/google-ads/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/integritetspolicy/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/kontakta-oss/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/om-oss/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/seo/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/sociala-medier/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/test/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://outrank.se/tjanster/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 2 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 10 occurrence(s)

  • https://outrank.se/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/google-ads/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/integritetspolicy/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/kontakta-oss/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/om-oss/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/seo/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/sociala-medier/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/test/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://outrank.se/tjanster/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice Missing recommended security headers

Rule security.missing_headers · Security · 10 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 1 occurrence(s)

  • https://outrank.se/kontakta-oss/ — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
Pages (showing 10 of 10)
URLStatusIndexableWordsIn-links
https://outrank.se/
Outrank Digital – Personlig SEO & Google Ads-byrå		 200 yes 674 10
https://outrank.se/google-ads/
Transparent Google Ads-byrå i Stockholm | Outrank Digital		 200 yes 940 10
https://outrank.se/integritetspolicy/
Integritetspolicy - Outrank Digital		 200 yes 776 10
https://outrank.se/kontakta-oss/
Kontakta oss - Boka ett samtal | Outrank Digital		 200 yes 111 10
https://outrank.se/om-oss/
Om oss | Felicia & Cosmos, era personliga konsulter		 200 yes 542 10
https://outrank.se/seo/
Personlig SEO byrå i Stockholm | Outrank Digital		 200 yes 791 10
https://outrank.se/sociala-medier/
Personlig sociala medier-byrå i Stockholm | Outrank Digital		 200 yes 726 10
https://outrank.se/tjanster/
Tjänster - Outrank Digital		 200 yes 258 10
https://outrank.se/digital-marknadsforingsbyra-i-stockholm/
Outrank Digital – Personlig SEO & Google Ads-byrå		 200 yes 674 0
https://outrank.se/test/
Outrank Digital – Personlig SEO & Google Ads-byrå		 200 yes 674 0

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