across pages - Rule: `duplicate.title` · Category: Duplicate · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — title shared by 3 pages: https://outrank.se/test/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — title shared by 3 pages: https://outrank.se/, https://outrank.se/test/ - [https://outrank.se/test/](https://outrank.se/test/) — title shared by 3 pages: https://outrank.se/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ #### Images missing alt text - Rule: `images.missing_alt` · Category: Images · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 2 of 4 images missing alt - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 2 of 4 images missing alt - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 of 2 images missing alt - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 of 2 images missing alt - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 of 3 images missing alt - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 5 of 8 images missing alt - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 of 2 images missing alt - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 of 2 images missing alt - [https://outrank.se/test/](https://outrank.se/test/) — 2 of 4 images missing alt - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 of 3 images missing alt #### Hero/LCP image is lazy-loaded (loading=lazy delays LCP) - Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/seo/](https://outrank.se/seo/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/test/](https://outrank.se/test/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. #### Orphan page (no internal inlinks) - Rule: `links.orphan` · Category: Links · Occurrences: 2 - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — no internal links point here - [https://outrank.se/test/](https://outrank.se/test/) — no internal links point here #### Missing meta description - Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 2 - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) #### Render-blocking script in <head> (no defer/async) - Rule: `perf.render_blocking` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/test/](https://outrank.se/test/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) #### BreadcrumbList present but structurally incomplete - Rule: `schema.breadcrumb_incomplete` · Category: Structured Data · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. - [https://outrank.se/test/](https://outrank.se/test/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. ### Notices (97) #### Heading levels skip a level - Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 2 - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — h3 follows h1 — skips h2 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — h4 follows h2 — skips h3 #### No llms.txt for AI agents - Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1 - [https://outrank.se/](https://outrank.se/) — no llms.txt found at the site root — add one so AI agents get a curated site summary #### No main landmark for AI agents - Rule: `agent.no_main_landmark` · Category: Agent Readiness · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/seo/](https://outrank.se/seo/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/test/](https://outrank.se/test/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — add a <main> element (or role=main) around the primary content #### Low text-to-HTML ratio - Rule: `content.low_ratio` · Category: Content · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 2.6% - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 2.6% - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 3.5% - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 3.1% - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 0.5% - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1.8% - [https://outrank.se/seo/](https://outrank.se/seo/) — 3.1% - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 2.9% - [https://outrank.se/test/](https://outrank.se/test/) — 2.6% - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1.3% #### Duplicate meta description across pages - Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — meta description shared by 3 pages: https://outrank.se/test/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — meta description shared by 3 pages: https://outrank.se/, https://outrank.se/test/ - [https://outrank.se/test/](https://outrank.se/test/) — meta description shared by 3 pages: https://outrank.se/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ #### Image filename is generic/auto-generated (missed image-search signal) - Rule: `images.generic_filename` · Category: Images · Occurrences: 1 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload. #### Internal link has no anchor text / accessible name - Rule: `links.no_anchor_text` · Category: Links · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/test/](https://outrank.se/test/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. #### Missing Open Graph tags - Rule: `og.missing` · Category: Social · Occurrences: 7 - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — og:image - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — og:description, og:image - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — og:image - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — og:image - [https://outrank.se/seo/](https://outrank.se/seo/) — og:image - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — og:image - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — og:description, og:image #### Legacy image format (jpg/png/gif) with no next-gen fallback - Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/seo/](https://outrank.se/seo/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/test/](https://outrank.se/test/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. #### No ETag header (no conditional GET for unchanged pages) - Rule: `perf.no_etag` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/seo/](https://outrank.se/seo/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/test/](https://outrank.se/test/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. #### No Last-Modified header (no conditional GET for unchanged pages) - Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/seo/](https://outrank.se/seo/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/test/](https://outrank.se/test/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. #### URL redirects to another URL - Rule: `redirect.single` · Category: Crawlability · Occurrences: 2 - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — redirects to https://outrank.se/ - [https://outrank.se/test/](https://outrank.se/test/) — redirects to https://outrank.se/ #### Deprecated schema type with no Google rich result - Rule: `schema.deprecated_type` · Category: Structured Data · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/seo/](https://outrank.se/seo/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/test/](https://outrank.se/test/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. #### Missing recommended security headers - Rule: `security.missing_headers` · Category: Security · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — X-Content-Type-Options, HSTS, CSP - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/seo/](https://outrank.se/seo/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/test/](https://outrank.se/test/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — HSTS, CSP, X-Content-Type-Options #### target=_blank link without rel=noopener (tab-napping) - Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 1 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". ## Checks & coverage Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean. - ✗ Agent Readiness — 13 notice(s) - ✓ AI Content — clean - ✓ Amp — clean - ✓ Budget — clean - ✓ Cache — clean - ✓ Canonical — clean - ✗ Content — 1 warning(s), 10 notice(s) - ✗ Crawlability — 2 notice(s) - ✗ Duplicate — 6 warning(s), 3 notice(s) - ✓ Geo — clean - ✓ Headings — clean - ✓ Hreflang — clean - ✗ Images — 10 warning(s), 1 notice(s) - ✓ Indexability — clean - ✗ Links — 2 warning(s), 10 notice(s) - ✗ Meta Description — 2 warning(s) - ✓ Mobile — clean - ✗ Performance — 20 warning(s), 30 notice(s) - ✓ Rendering — clean - ✓ Robots — clean - ✗ Security — 11 notice(s) - ✓ Sitemap — clean - ✗ Social — 7 notice(s) - ✗ Structured Data — 3 warning(s), 10 notice(s) - ✓ Titles — clean - ✓ URL — clean - ✓ Video — clean --- *Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/outrank.se* ## Use Crawlinx from your app / agent Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit. ### MCP server (agent skill) Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line: ```bash claude mcp add --transport http crawlinx https://crawlinx.com/mcp ``` Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed: - `scan_url` — start an SEO audit of a URL. - `get_report` — fetch the finished report as structured JSON. - `get_report_markdown` — fetch a compact, LLM-ready Markdown report. Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page. ### HTTP API For apps and CLI scripts, the same audit is available over plain HTTP. **Start a scan** ``` POST https://crawlinx.com/api/scan Content-Type: application/json {"url":"https://example.com","mode":"free"} ``` `mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check). Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans. **Get the JSON report** ``` GET https://crawlinx.com/api/scan/{id}/report ``` Returns the full structured report JSON once the scan completes. **Get this Markdown report** ``` GET https://crawlinx.com/r/{id}.md ``` Returns this LLM-ready Markdown document. **List recent public audits** ``` GET https://crawlinx.com/api/reports ``` ### Quick start (curl) ```bash # Start a scan → note the "id" in the JSON response curl -s -X POST https://crawlinx.com/api/scan \ -H 'Content-Type: application/json' \ -d '{"url":"https://example.com","mode":"free"}' # Then, with that id (replace {id}), fetch the Markdown report curl -s https://crawlinx.com/r/{id}.md ``` Full API reference & usage rules: https://crawlinx.com/api

--- tool: Crawlinx SEO audit source: https://crawlinx.com domain: outrank.se report_url: "https://crawlinx.com/audit/outrank.se" crawl_id: 20260722T225327-e6b79a23 health_score: 65 generated_at: 2026-08-26T03:22:34Z total_pages: 10 html_pages: 10 indexable_pages: 10 errors: 0 warnings: 44 notices: 97 --- # SEO audit: outrank.se **Health score: 65/100** — needs attention > Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/outrank.se ## Overview | Metric | Value | | --- | --- | | Pages crawled | 10 | | HTML pages | 10 | | Indexable | 10 | | Non-indexable | 0 | | Orphan pages | 2 | | Broken internal links | 0 | | Avg response time | 1011 ms | | Errors / Warnings / Notices | 0 / 44 / 97 | | Status codes | 10×200 | ## Categories | Category | Score | Errors | Warnings | Notices | | --- | ---: | ---: | ---: | ---: | | Performance | 40 | 0 | 20 | 30 | | Images | 70 | 0 | 10 | 1 | | Duplicate | 82 | 0 | 6 | 3 | | Structured Data | 91 | 0 | 3 | 10 | | Links | 94 | 0 | 2 | 10 | | Meta Description | 94 | 0 | 2 | 0 | | Content | 97 | 0 | 1 | 10 | | Agent Readiness | 100 | 0 | 0 | 13 | | Crawlability | 100 | 0 | 0 | 2 | | Security | 100 | 0 | 0 | 11 | | Social | 100 | 0 | 0 | 7 | ## Issues ### Warnings (44) #### Thin content (low word count) - Rule: `content.thin` · Category: Content · Occurrences: 1 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 111 words #### Duplicate page content - Rule: `duplicate.content` · Category: Duplicate · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — content shared by 3 pages: https://outrank.se/test/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — content shared by 3 pages: https://outrank.se/, https://outrank.se/test/ - [https://outrank.se/test/](https://outrank.se/test/) — content shared by 3 pages: https://outrank.se/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ #### Duplicate across pages - Rule: `duplicate.title` · Category: Duplicate · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — title shared by 3 pages: https://outrank.se/test/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — title shared by 3 pages: https://outrank.se/, https://outrank.se/test/ - [https://outrank.se/test/](https://outrank.se/test/) — title shared by 3 pages: https://outrank.se/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ #### Images missing alt text - Rule: `images.missing_alt` · Category: Images · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 2 of 4 images missing alt - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 2 of 4 images missing alt - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 of 2 images missing alt - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 of 2 images missing alt - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 of 3 images missing alt - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 5 of 8 images missing alt - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 of 2 images missing alt - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 of 2 images missing alt - [https://outrank.se/test/](https://outrank.se/test/) — 2 of 4 images missing alt - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 of 3 images missing alt #### Hero/LCP image is lazy-loaded (loading=lazy delays LCP) - Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/seo/](https://outrank.se/seo/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/test/](https://outrank.se/test/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the likely hero/LCP image (logga.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. #### Orphan page (no internal inlinks) - Rule: `links.orphan` · Category: Links · Occurrences: 2 - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — no internal links point here - [https://outrank.se/test/](https://outrank.se/test/) — no internal links point here #### Missing meta description - Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 2 - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) #### Render-blocking script in <head> (no defer/async) - Rule: `perf.render_blocking` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/test/](https://outrank.se/test/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 render-blocking <script> in <head> (add defer/async or use type=module) #### BreadcrumbList present but structurally incomplete - Rule: `schema.breadcrumb_incomplete` · Category: Structured Data · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. - [https://outrank.se/test/](https://outrank.se/test/) — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last. ### Notices (97) #### Heading levels skip a level - Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 2 - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — h3 follows h1 — skips h2 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — h4 follows h2 — skips h3 #### No llms.txt for AI agents - Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1 - [https://outrank.se/](https://outrank.se/) — no llms.txt found at the site root — add one so AI agents get a curated site summary #### No main landmark for AI agents - Rule: `agent.no_main_landmark` · Category: Agent Readiness · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/seo/](https://outrank.se/seo/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/test/](https://outrank.se/test/) — add a <main> element (or role=main) around the primary content - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — add a <main> element (or role=main) around the primary content #### Low text-to-HTML ratio - Rule: `content.low_ratio` · Category: Content · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 2.6% - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 2.6% - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 3.5% - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 3.1% - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 0.5% - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1.8% - [https://outrank.se/seo/](https://outrank.se/seo/) — 3.1% - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 2.9% - [https://outrank.se/test/](https://outrank.se/test/) — 2.6% - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1.3% #### Duplicate meta description across pages - Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 3 - [https://outrank.se/](https://outrank.se/) — meta description shared by 3 pages: https://outrank.se/test/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — meta description shared by 3 pages: https://outrank.se/, https://outrank.se/test/ - [https://outrank.se/test/](https://outrank.se/test/) — meta description shared by 3 pages: https://outrank.se/, https://outrank.se/digital-marknadsforingsbyra-i-stockholm/ #### Image filename is generic/auto-generated (missed image-search signal) - Rule: `images.generic_filename` · Category: Images · Occurrences: 1 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload. #### Internal link has no anchor text / accessible name - Rule: `links.no_anchor_text` · Category: Links · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/seo/](https://outrank.se/seo/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/test/](https://outrank.se/test/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label. #### Missing Open Graph tags - Rule: `og.missing` · Category: Social · Occurrences: 7 - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — og:image - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — og:description, og:image - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — og:image - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — og:image - [https://outrank.se/seo/](https://outrank.se/seo/) — og:image - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — og:image - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — og:description, og:image #### Legacy image format (jpg/png/gif) with no next-gen fallback - Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/seo/](https://outrank.se/seo/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/test/](https://outrank.se/test/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP. #### No ETag header (no conditional GET for unchanged pages) - Rule: `perf.no_etag` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/seo/](https://outrank.se/seo/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/test/](https://outrank.se/test/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. #### No Last-Modified header (no conditional GET for unchanged pages) - Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/seo/](https://outrank.se/seo/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/test/](https://outrank.se/test/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. #### URL redirects to another URL - Rule: `redirect.single` · Category: Crawlability · Occurrences: 2 - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — redirects to https://outrank.se/ - [https://outrank.se/test/](https://outrank.se/test/) — redirects to https://outrank.se/ #### Deprecated schema type with no Google rich result - Rule: `schema.deprecated_type` · Category: Structured Data · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/seo/](https://outrank.se/seo/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/test/](https://outrank.se/test/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block. #### Missing recommended security headers - Rule: `security.missing_headers` · Category: Security · Occurrences: 10 - [https://outrank.se/](https://outrank.se/) — X-Content-Type-Options, HSTS, CSP - [https://outrank.se/digital-marknadsforingsbyra-i-stockholm/](https://outrank.se/digital-marknadsforingsbyra-i-stockholm/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/google-ads/](https://outrank.se/google-ads/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/integritetspolicy/](https://outrank.se/integritetspolicy/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/om-oss/](https://outrank.se/om-oss/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/seo/](https://outrank.se/seo/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/sociala-medier/](https://outrank.se/sociala-medier/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/test/](https://outrank.se/test/) — HSTS, CSP, X-Content-Type-Options - [https://outrank.se/tjanster/](https://outrank.se/tjanster/) — HSTS, CSP, X-Content-Type-Options #### target=_blank link without rel=noopener (tab-napping) - Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 1 - [https://outrank.se/kontakta-oss/](https://outrank.se/kontakta-oss/) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer". ## Checks & coverage Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean. - ✗ Agent Readiness — 13 notice(s) - ✓ AI Content — clean - ✓ Amp — clean - ✓ Budget — clean - ✓ Cache — clean - ✓ Canonical — clean - ✗ Content — 1 warning(s), 10 notice(s) - ✗ Crawlability — 2 notice(s) - ✗ Duplicate — 6 warning(s), 3 notice(s) - ✓ Geo — clean - ✓ Headings — clean - ✓ Hreflang — clean - ✗ Images — 10 warning(s), 1 notice(s) - ✓ Indexability — clean - ✗ Links — 2 warning(s), 10 notice(s) - ✗ Meta Description — 2 warning(s) - ✓ Mobile — clean - ✗ Performance — 20 warning(s), 30 notice(s) - ✓ Rendering — clean - ✓ Robots — clean - ✗ Security — 11 notice(s) - ✓ Sitemap — clean - ✗ Social — 7 notice(s) - ✗ Structured Data — 3 warning(s), 10 notice(s) - ✓ Titles — clean - ✓ URL — clean - ✓ Video — clean --- *Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/outrank.se* ## Use Crawlinx from your app / agent Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit. ### MCP server (agent skill) Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line: ```bash claude mcp add --transport http crawlinx https://crawlinx.com/mcp ``` Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed: - `scan_url` — start an SEO audit of a URL. - `get_report` — fetch the finished report as structured JSON. - `get_report_markdown` — fetch a compact, LLM-ready Markdown report. Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page. ### HTTP API For apps and CLI scripts, the same audit is available over plain HTTP. **Start a scan** ``` POST https://crawlinx.com/api/scan Content-Type: application/json {"url":"https://example.com","mode":"free"} ``` `mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check). Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans. **Get the JSON report** ``` GET https://crawlinx.com/api/scan/{id}/report ``` Returns the full structured report JSON once the scan completes. **Get this Markdown report** ``` GET https://crawlinx.com/r/{id}.md ``` Returns this LLM-ready Markdown document. **List recent public audits** ``` GET https://crawlinx.com/api/reports ``` ### Quick start (curl) ```bash # Start a scan → note the "id" in the JSON response curl -s -X POST https://crawlinx.com/api/scan \ -H 'Content-Type: application/json' \ -d '{"url":"https://example.com","mode":"free"}' # Then, with that id (replace {id}), fetch the Markdown report curl -s https://crawlinx.com/r/{id}.md ``` Full API reference & usage rules: https://crawlinx.com/api