Catalog / nib.com.au
65

SEO audit for nib.com.au

nib Private Health Insurance | Health Insurance, Travel & Healthy Living

other

Health 65/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Get great value private health insurance with nib. Health cover tailored for Australian residents & overseas workers & students. Join today!

Screenshot of nib.com.au
50
pages crawled
50
indexable pages
0
errors
82
warnings
582
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Budget 77 0 38 0
Agent Readiness 87 0 21 23
Performance 87 0 21 211
Hreflang 99 0 1 0
Structured Data 99 0 1 35
Cache 100 0 0 50
Content 100 0 0 102
Headings 100 0 0 3
Images 100 0 0 59
Links 100 0 0 24
Meta Description 100 0 0 8
Security 100 0 0 42
Social 100 0 0 25
Findings

Warnings (6 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 21 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 38 occurrence(s)

  • https://nib.com.au/onlineservices/statements — internal links point to https://nib.com.au/onlineservices/statements, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/health-information/member-information/tax-time.
  • https://www.nib.com.au/docs/2025-annual-report — internal links point to https://www.nib.com.au/docs/2025-annual-report, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/shareholders.
  • https://www.nib.com.au/docs/2025-corporate-governance-statement — internal links point to https://www.nib.com.au/docs/2025-corporate-governance-statement, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/2025-group-climate-related-disclosure — internal links point to https://www.nib.com.au/docs/2025-group-climate-related-disclosure, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/2025-sustainability-report — internal links point to https://www.nib.com.au/docs/2025-sustainability-report, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/diversity-and-inclusion-action-plan — internal links point to https://www.nib.com.au/docs/diversity-and-inclusion-action-plan, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/about-us/sustainability/sustainability-pillars, https://www.nib.com.au/careers/diversity-and-inclusion.
  • https://www.nib.com.au/docs/foundation-privacy-policy — internal links point to https://www.nib.com.au/docs/foundation-privacy-policy, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/foundation/stories/meet-our-2026-employee-voted-good-cause-grants, https://www.nib.com.au/foundation/contact-us.
  • https://www.nib.com.au/docs/fund-rules — internal links point to https://www.nib.com.au/docs/fund-rules, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/, https://www.nib.com.au/about-us/company-history, https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/hub-health-may-26-tcs — internal links point to https://www.nib.com.au/docs/hub-health-may-26-tcs, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/member-account, https://www.nib.com.au/healthy-living/hub-health.
  • https://www.nib.com.au/docs/invoicing-checklist — internal links point to https://www.nib.com.au/docs/invoicing-checklist, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/docs/join-offer-terms-jul-2026 — internal links point to https://www.nib.com.au/docs/join-offer-terms-jul-2026, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/, https://www.nib.com.au/health-insurance, https://www.nib.com.au/health-insurance/family.
  • https://www.nib.com.au/docs/nib-health-management-form — internal links point to https://www.nib.com.au/docs/nib-health-management-form, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/member-account.
  • https://www.nib.com.au/docs/online-terms — internal links point to https://www.nib.com.au/docs/online-terms, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/, https://www.nib.com.au/about-us/company-history, https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/policy-booklet — internal links point to https://www.nib.com.au/docs/policy-booklet, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/, https://www.nib.com.au/about-us/company-history, https://www.nib.com.au/about-us/sustainability/sustainability-pillars.
  • https://www.nib.com.au/docs/reconciliation-action-plan — internal links point to https://www.nib.com.au/docs/reconciliation-action-plan, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/, https://www.nib.com.au/shareholders/shareholder-information/share-price, https://www.nib.com.au/shareholders/shareholder-information.
  • https://www.nib.com.au/docs/rewards-terms — internal links point to https://www.nib.com.au/docs/rewards-terms, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/mobile-apps, https://www.nib.com.au/member-benefits/rewards.
  • https://www.nib.com.au/docs/thrive-participant-handbook — internal links point to https://www.nib.com.au/docs/thrive-participant-handbook, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive, https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/docs/thrive-privacy-policy — internal links point to https://www.nib.com.au/docs/thrive-privacy-policy, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive, https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/docs/thrive-provider-guide — internal links point to https://www.nib.com.au/docs/thrive-provider-guide, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/docs/thrive-service-agreement — internal links point to https://www.nib.com.au/docs/thrive-service-agreement, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive, https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/docs/thrive-terms-and-conditions — internal links point to https://www.nib.com.au/docs/thrive-terms-and-conditions, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/thrive, https://www.nib.com.au/thrive/resources-for-providers.
  • https://www.nib.com.au/onlineservices/claiming — internal links point to https://www.nib.com.au/onlineservices/claiming, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/.
  • https://www.nib.com.au/onlineservices/myusage — internal links point to https://www.nib.com.au/onlineservices/myusage, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/.
  • https://www.nib.com.au/onlineservices/personaldetails — internal links point to https://www.nib.com.au/onlineservices/personaldetails, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/.
  • https://www.nib.com.au/onlineservices/statements — internal links point to https://www.nib.com.au/onlineservices/statements, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.nib.com.au/.

warning hreflang set has no self-reference

Rule hreflang.missing_self · Hreflang · 1 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 20 occurrence(s)

  • https://www.nib.com.au/about-us — the likely hero/LCP image (purpose.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/about-us/company-history — the likely hero/LCP image (rap.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/careers — the likely hero/LCP image (mature_man_using_a_phone_in_his_office.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/clinical-partners — the likely hero/LCP image (2151932919_media.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/contact-us — the likely hero/LCP image (2024-contactus.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/corporate-plans — the likely hero/LCP image (gettyimages-1261565863-600x400-f5be660.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/first-choice-network — the likely hero/LCP image (27fc742080b56788eecea02d9c2e0939b149ca17.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/health-insurance — the likely hero/LCP image (health-insurance-hero.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/health-insurance/family — the likely hero/LCP image (family_hero_seo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/healthy-living/hub-health — the likely hero/LCP image (mediacontent_hubhealth-2.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/help/health/change-contact-details — the likely hero/LCP image (apple-store-badge.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/life-insurance — the likely hero/LCP image (hero_seo_lifeinsurance.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — the likely hero/LCP image (hero_seo_tpd.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/member-account — the likely hero/LCP image (hero_2x.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/member-benefits — the likely hero/LCP image (hero_2x.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/member-benefits/rewards — the likely hero/LCP image (hero_seo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/mobile-apps — the likely hero/LCP image (apple-store-badge.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/the-checkup/travel — the likely hero/LCP image (gettyimages-681903037.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/thrive/resources-for-providers — the likely hero/LCP image (provider_guide.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.nib.com.au/travel-insurance — the likely hero/LCP image (nib-travel-insurance-hero.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 1 occurrence(s)

warning Schema describes content not visible on the page

Rule schema.hidden_content · Structured Data · 1 occurrence(s)

  • https://www.nib.com.au/member-account — a schema name/headline ("mynib - Members Area") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.

Notices (27 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 22 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

  • https://www.nib.com.au/ — no llms.txt found at the site root — add one so AI agents get a curated site summary

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 50 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 49 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 49 occurrence(s)

  • https://www.nib.com.au/ — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/about-us/company-history — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/about-us/sustainability/sustainability-pillars — this page reads as very difficult (Flesch Reading Ease 14, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/corporate-plans — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/corporate-plans/contact-form — this page reads as very difficult (Flesch Reading Ease 9, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/foundation/contact-us — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/foundation/stories/meet-our-2026-employee-voted-good-cause-grants — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/health-information/member-information/tax-time — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/health-insurance — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/healthy-living/hub-health — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/media/community/nib-game-changer-returns — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/member-account — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/mobile-apps — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/mobile-apps/digital-card — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/mobile-apps/digital-card/apple-wallet — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/shareholders — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/shareholders/shareholder-information — this page reads as very difficult (Flesch Reading Ease -48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/shareholders/shareholder-information/share-price — this page reads as very difficult (Flesch Reading Ease -1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/the-checkup/mental-wellbeing/sleep/what-is-rem-sleep-and-how-much-do-i-need — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/thrive — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/thrive/resources-for-providers — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/travel-insurance — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/travel-insurance/agents/promotions/cash-blitz — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.nib.com.au/travel-insurance/travel-alerts/super-typhoon-bavi — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Article page has no author attribution (E-E-A-T)

Rule eeat.no_author · Content · 2 occurrence(s)

notice Article page has no publication date (freshness / E-E-A-T)

Rule eeat.no_date · Content · 2 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 3 occurrence(s)

notice Image alt text is keyword-stuffed (repetition / low variety)

Rule images.alt_stuffed · Images · 2 occurrence(s)

  • https://www.nib.com.au/health-insurance — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image.
  • https://www.nib.com.au/member-benefits/rewards — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image.

notice Image alt text is very long (possible keyword stuffing)

Rule images.alt_too_long · Images · 9 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 2 occurrence(s)

  • https://www.nib.com.au/first-choice-network — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.nib.com.au/member-benefits — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 8 occurrence(s)

  • https://www.nib.com.au/ — the likely hero/LCP image (mary-hero.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/health-information — the likely hero/LCP image (health-info.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/healthy-living — the likely hero/LCP image (healthy-living-illustration.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/legal — the likely hero/LCP image (phic.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/media — the likely hero/LCP image (nib_arrowmark.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/overseas-health-insurance — the likely hero/LCP image (canstar-2026.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/shareholders — the likely hero/LCP image (nib_logomark.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.nib.com.au/thrive — the likely hero/LCP image (nib-arrow.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 46 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 24 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 7 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 24 occurrence(s)

notice Large DOM (over 1500 elements) slows rendering & interaction

Rule perf.dom_size_large · Performance · 31 occurrence(s)

  • https://www.nib.com.au/ — the page has 1706 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/about-us/company-history — the page has 2016 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/about-us/sustainability/sustainability-pillars — the page has 1602 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/careers/diversity-and-inclusion — the page has 1704 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/first-choice-network/hearing — the page has 1790 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/health-information — the page has 1758 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/health-information/going-to-hospital — the page has 1868 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/health-information/member-information/tax-time — the page has 1566 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/health-insurance — the page has 2126 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/health-insurance/family — the page has 1861 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/healthy-living — the page has 1791 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/healthy-living/hub-health — the page has 1528 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/help/health/change-contact-details — the page has 1568 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/help/travel — the page has 2302 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/legal/changes-that-may-impact-you — the page has 1510 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/life-insurance — the page has 1954 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — the page has 2081 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/member-account — the page has 1761 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/member-benefits — the page has 1957 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/member-benefits/rewards — the page has 1966 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/mobile-apps/digital-card — the page has 1738 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/mobile-apps/digital-card/apple-wallet — the page has 1526 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/thrive — the page has 1703 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/thrive/resources-for-providers — the page has 1649 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://www.nib.com.au/travel-insurance — the page has 2029 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 50 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 49 occurrence(s)

  • https://www.nib.com.au/about-us/company-history — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/about-us/sustainability/sustainability-pillars — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/corporate-plans — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/corporate-plans/contact-form — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/first-choice-network/hearing — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/foundation/contact-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/foundation/stories/meet-our-2026-employee-voted-good-cause-grants — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/health-information/member-information/tax-time — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/health-insurance — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/healthy-living/hub-health — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/media/community/nib-game-changer-returns — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/member-account — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/mobile-apps — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/mobile-apps/digital-card — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/mobile-apps/digital-card/apple-wallet — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/shareholders — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/shareholders/shareholder-information — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/shareholders/shareholder-information/share-price — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/the-checkup/mental-wellbeing/sleep/what-is-rem-sleep-and-how-much-do-i-need — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/thrive — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/thrive/resources-for-providers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/travel-insurance — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/travel-insurance/agents/promotions/cash-blitz — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.nib.com.au/travel-insurance/travel-alerts/super-typhoon-bavi — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 50 occurrence(s)

  • https://www.nib.com.au/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/about-us/company-history — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/about-us/sustainability/sustainability-pillars — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/corporate-plans — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/corporate-plans/contact-form — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/foundation/contact-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/foundation/stories/meet-our-2026-employee-voted-good-cause-grants — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/health-information/member-information/tax-time — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/health-insurance — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/healthy-living/hub-health — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/media/community/nib-game-changer-returns — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/member-account — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/mobile-apps — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/mobile-apps/digital-card — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/mobile-apps/digital-card/apple-wallet — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/shareholders — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/shareholders/shareholder-information — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/shareholders/shareholder-information/share-price — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/the-checkup/mental-wellbeing/sleep/what-is-rem-sleep-and-how-much-do-i-need — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/thrive — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/thrive/resources-for-providers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/travel-insurance — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/travel-insurance/agents/promotions/cash-blitz — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.nib.com.au/travel-insurance/travel-alerts/super-typhoon-bavi — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Slow server response

Rule perf.slow_response · Performance · 23 occurrence(s)

notice Article schema missing recommended properties (Top Stories / image carousel)

Rule schema.article_incomplete · Structured Data · 5 occurrence(s)

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 20 occurrence(s)

  • https://www.nib.com.au/clinical-partners — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/contact-us — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/first-choice-network — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/first-choice-network/hearing — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/health-information/member-information/tax-time — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/health-insurance — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/health-insurance/family — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/help/health/change-contact-details — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/help/travel — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/life-insurance — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/member-account — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/member-benefits/rewards — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/mobile-apps — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/mobile-apps/digital-card — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/mobile-apps/digital-card/apple-wallet — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/thrive — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/thrive/resources-for-providers — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/travel-insurance — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.nib.com.au/travel-insurance/how-to-make-a-claim — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

notice No structured data detected

Rule schema.none · Structured Data · 10 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 42 occurrence(s)

notice Missing Twitter Card tag

Rule twitter.missing · Social · 1 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://www.nib.com.au/
nib Private Health Insurance | Health Insurance, Travel & Healthy Living		 200 yes 971 49
https://www.nib.com.au/health-insurance
Private Health Insurance & Hospital Cover | nib		 200 yes 1729 45
https://www.nib.com.au/thrive
NDIS plan management | nib Thrive | nib		 200 yes 1460 45
https://www.nib.com.au/travel-insurance
nib Travel Insurance | Cover for your holiday | Get a quote | nib		 200 yes 2536 45
https://www.nib.com.au/life-insurance
nib Life Insurance, issued by NobleOak | nib		 200 yes 2782 44
https://www.nib.com.au/contact-us
Contact us at nib | nib		 200 yes 1361 43
https://www.nib.com.au/about-us
About nib | nib		 200 yes 1083 45
https://www.nib.com.au/media
Media Centre | nib		 200 yes 590 45
https://www.nib.com.au/first-choice-network
Understanding nib's First Choice network | Health Insurance Extras | nib		 200 yes 2145 41
https://www.nib.com.au/health-information
Health information for members | nib		 200 yes 1128 41
https://www.nib.com.au/health-insurance/family
Family Health Insurance | Healthcare Cover For Families | nib		 200 yes 1834 41
https://www.nib.com.au/healthy-living
Your partner in everyday health and wellbeing | nib		 200 yes 1330 41
https://www.nib.com.au/healthy-living/hub-health
Manage your health online with hub.health | nib		 200 yes 1020 41
https://www.nib.com.au/help/travel
Travel insurance help | nib		 200 yes 3670 41
https://www.nib.com.au/life-insurance/total-and-permanent-disability-tpd-cover
nib Total and Permanent Disability (TPD) cover, issued by NobleOak | nib		 200 yes 3384 41
https://www.nib.com.au/member-benefits
Member benefits | nib		 200 yes 1931 41
https://www.nib.com.au/thrive/resources-for-providers
nib Thrive resources for providers | nib		 200 yes 1135 41
https://www.nib.com.au/travel-insurance/how-to-make-a-claim
How to make a travel insurance claim | nib		 200 yes 2743 41
https://www.nib.com.au/legal
Terms, policies and notices | nib		 200 yes 728 43
https://www.nib.com.au/careers
Explore careers at nib | nib		 200 yes 852 42
https://www.nib.com.au/corporate-plans
Corporate health plans | nib		 200 yes 548 42
https://www.nib.com.au/legal/changes-that-may-impact-you
Changes that may impact you | nib		 200 yes 1340 42
https://www.nib.com.au/mobile-apps
Download the nib App | nib		 200 yes 1077 7
https://www.nib.com.au/foundation/contact-us
Contact us | nib foundation | nib		 200 yes 270 3
https://www.nib.com.au/corporate-plans/contact-form
Corporate health plan enquiry form | nib		 200 yes 305 2
https://www.nib.com.au/health-information/going-to-hospital
Preparing yourself for hospital | nib		 200 yes 1338 4
https://www.nib.com.au/about-us/company-history
Company history | About nib | nib		 200 yes 2264 2
https://www.nib.com.au/shareholders
Shareholders | nib Investor Centre | nib		 200 yes 834 3
https://www.nib.com.au/shareholders/shareholder-information/share-price
Share price | nib Investor Centre | nib		 200 yes 287 3
https://www.nib.com.au/mobile-apps/digital-card
Your nib card, now on mobile | nib		 200 yes 1198 3
https://www.nib.com.au/media/health
Health news and media releases | Media centre | nib		 200 yes 596 1
https://www.nib.com.au/careers/diversity-and-inclusion
Diversity and Inclusion | nib		 200 yes 1099 1
https://www.nib.com.au/first-choice-network/hearing
nib First Choice hearing | nib		 200 yes 1695 1
https://www.nib.com.au/health-information/member-information/tax-time
Your private health insurance and tax time | nib		 200 yes 1377 1
https://www.nib.com.au/member-benefits/rewards
nib Member Rewards | Membership Rewards Program | nib		 200 yes 1435 1
https://www.nib.com.au/shareholders/shareholder-information
Shareholder information | nib Investor Centre | nib		 200 yes 212 1
https://www.nib.com.au/health-information/going-to-hospital/preparing-for-hospital/nib-medigap
Understanding nib's MediGap scheme | nib		 200 yes 990 1
https://www.nib.com.au/travel-insurance/agents/promotions/cash-blitz
$10k Cash Blitz - Terms and Conditions | nib		 200 yes 2584 1
https://www.nib.com.au/about-us/sustainability/sustainability-pillars
Sustainability pillars | About nib | nib		 200 yes 1289 0
https://www.nib.com.au/clinical-partners
Total hip and knee joint replacements | nib		 200 yes 1511 0
https://www.nib.com.au/foundation/stories/meet-our-2026-employee-voted-good-cause-grants
Meet our 2026 employee voted Good Cause Grants | nib		 200 yes 433 0
https://www.nib.com.au/help/health/change-contact-details
Change contact details | Help & Support | nib		 200 yes 1008 0
https://www.nib.com.au/media/community/nib-game-changer-returns
nib Game Changer returns, putting inclusion centre stage | nib		 200 yes 1210 0
https://www.nib.com.au/member-account
mynib - Members Area | nib		 200 yes 1438 0
https://www.nib.com.au/mobile-apps/digital-card/apple-wallet
Your nib card, now on iPhone and Apple Watch | nib		 200 yes 1023 0
https://www.nib.com.au/overseas-health-insurance
Switch to nib for overseas student and visitor health insurance | nib		 200 yes 555 0
https://www.nib.com.au/overseas-health-insurance/international-client-registration
nib Health Insurance | International Client Registration | nib		 200 yes 273 0
https://www.nib.com.au/the-checkup/mental-wellbeing/sleep/what-is-rem-sleep-and-how-much-do-i-need
How To Get More REM Sleep For Better Health | nib		 200 yes 1648 0
https://www.nib.com.au/the-checkup/travel
Your passport to adventure - travel articles | The Check Up | nib		 200 yes 1032 0
https://www.nib.com.au/travel-insurance/travel-alerts/super-typhoon-bavi
Super Typhoon - Bavi July 2026 | nib		 200 yes 1092 0

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