Catalog / iconicdesign.co
65

SEO audit for iconicdesign.co

Design & Artwork Agency, Leeds, UK

portfolioWix

Health 65/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

We’re a creative graphic design and artwork studio based in Leeds, UK. We keep things simple and offer our clients flexible ways of working, competitive rates and full transparency. Think of us as you…

50
pages crawled
44
indexable pages
0
errors
117
warnings
462
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Links 71 0 49 0
Headings 84 0 27 1
Content 90 0 17 66
Duplicate 95 0 8 12
Budget 96 0 6 0
Indexability 96 0 6 0
Meta Description 98 0 3 25
Crawlability 99 0 1 1
Agent Readiness 100 0 0 40
Cache 100 0 0 49
Images 100 0 0 43
Performance 100 0 0 100
Security 100 0 0 49
Social 100 0 0 23
Structured Data 100 0 0 22
Titles 100 0 0 31
Findings

Warnings (9 rules)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 6 occurrence(s)

  • https://www.iconicdesign.co/blog/hashtags/branding — this noindex page has 3 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding, https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk, https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design.
  • https://www.iconicdesign.co/blog/hashtags/colour — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding.
  • https://www.iconicdesign.co/blog/hashtags/design — this noindex page has 3 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding, https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design, https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney.
  • https://www.iconicdesign.co/blog/hashtags/packaging — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding.
  • https://www.iconicdesign.co/blog/hashtags/personal — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist, https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang.
  • https://www.iconicdesign.co/blog/hashtags/wom — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist.

warning Duplicate page content

Rule duplicate.content · Duplicate · 2 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 6 occurrence(s)

warning Incomplete/empty response after retries (likely transient — re-crawl)

Rule fetch.incomplete · Crawlability · 1 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 6 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 49 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 3 occurrence(s)

Notices (19 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 40 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 49 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 43 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 15 occurrence(s)

  • https://www.iconicdesign.co/blog — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/blog/categories/design — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/blog/categories/iconic-people — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/blog/categories/spotlight — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/blog/categories/tips — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/down-for-maintenance — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/post/blackdesignersmatter — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/ppcandprogrammatic — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/retailandpos — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/socialandonline — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.iconicdesign.co/tvandfilm — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 12 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 1 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 1 occurrence(s)

  • https://www.iconicdesign.co/iconicdesign — the likely hero/LCP image (a03467_a0a617c1d7114cb2913b75dbcd6710ab~mv2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 43 occurrence(s)

notice Legacy <meta name=keywords> tag present (Google ignores it)

Rule meta.keywords_present · Content · 8 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 25 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 49 occurrence(s)

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 49 occurrence(s)

  • https://www.iconicdesign.co/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/aboutold — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/blog — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/blog/categories/iconic-people — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/branding — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/coming-soon-01 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/copy-about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/copy-of-about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/copy-of-work-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/designandartwork — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/down-for-maintenance — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/iconicdesign — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/2018/03/23/the-power-of-women — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/ppcandprogrammatic — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/retailandpos — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/services — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/socialandonline — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.iconicdesign.co/tvandfilm — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Slow server response

Rule perf.slow_response · Performance · 1 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 1 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 49 occurrence(s)

notice Title tag is identical to the H1 (missed keyword variation)

Rule title.same_as_h1 · Titles · 20 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://www.iconicdesign.co/
Design & Artwork Agency, Leeds, UK
200 yes 178 49
https://www.iconicdesign.co/about
About | UK | Iconic Design
200 yes 268 49
https://www.iconicdesign.co/branding
Branding | Iconic Design
200 yes 157 49
https://www.iconicdesign.co/contact
Contact | Iconic Design
200 yes 124 49
https://www.iconicdesign.co/designandartwork
Design & Artwork | Iconic Design
200 yes 136 49
https://www.iconicdesign.co/ppcandprogrammatic
PPC & Programmatic Advertising | Iconic Design
200 yes 141 49
https://www.iconicdesign.co/retailandpos
Retail & POS | Iconic Design
200 yes 139 49
https://www.iconicdesign.co/socialandonline
Social & Online | Iconic Design
200 yes 149 49
https://www.iconicdesign.co/tvandfilm
TV & Film | Iconic Design
200 yes 146 49
https://www.iconicdesign.co/blog
Blog | iconicdesign
200 yes 192 32
https://www.iconicdesign.co/blog/categories/design
Design
200 yes 121 32
https://www.iconicdesign.co/blog/categories/iconic-people
Iconic People
200 yes 113 32
https://www.iconicdesign.co/blog/categories/personal
Personal
200 yes 166 32
https://www.iconicdesign.co/blog/categories/spotlight
Spotlight
200 yes 107 32
https://www.iconicdesign.co/blog/categories/tips
Tips
200 yes 117 32
https://www.iconicdesign.co/post/blackdesignersmatter
#blackdesignersmatter
200 yes 1523 15
https://www.iconicdesign.co/post/2019/01/22/2019-new-year-new-start 200 yes 0 11
https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained
Social Ads: The What, Why and How All Explained
200 yes 508 7
https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design
An Update From Iconic Design
200 yes 338 9
https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding
The Importance of Colour in Design & Branding
200 yes 322 6
https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang
Support Your Local Girl Tribe Gang
200 yes 481 5
https://www.iconicdesign.co/post/a-year-of-change
A year of change
200 yes 299 6
https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design
Happy 4th Birthday Iconic Design!
200 yes 280 6
https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right
Getting Your Copy Right!
200 yes 463 3
https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney
Our Iconic Copywriter: Courtney
200 yes 420 3
https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk
Spotlight on... Ride My Tuk Tuk
200 yes 331 2
https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma
Our Iconic Junior Designer: Emma
200 yes 405 2
https://www.iconicdesign.co/post/2018/03/23/the-power-of-women
The Power of Women
200 yes 419 2
https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design
Why Choose Iconic Design?
200 yes 443 3
https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist
Forward Ladies National Awards 2019 Shortlist
200 yes 350 3
https://www.iconicdesign.co/blog/hashtags/branding
#branding
200 no 125 3
https://www.iconicdesign.co/blog/hashtags/design
#design
200 no 145 3
https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey
The Iconic Journey
200 yes 380 2
https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead
2018: A bright hear ahead!
200 yes 396 2
https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north
Flippen 'eck it's a bit nippy up North!
200 yes 348 1
https://www.iconicdesign.co/blog/hashtags/personal
#personal
200 no 116 2
https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1
Happy First Birthday Iconic Design
200 yes 507 1
https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon
Our Iconic Designer: Leon
200 yes 586 1
https://www.iconicdesign.co/blog/hashtags/colour
#colour
200 no 109 1
https://www.iconicdesign.co/blog/hashtags/packaging
#packaging
200 no 109 1
https://www.iconicdesign.co/blog/hashtags/wom
#wom
200 no 107 1
https://www.iconicdesign.co/aboutold
About | UK | Iconic Design
200 yes 268 0
https://www.iconicdesign.co/coming-soon-01
Landing Page Animation | iconicdesign
200 yes 90 0
https://www.iconicdesign.co/copy-about
About | UK | Iconic Design
200 yes 307 0
https://www.iconicdesign.co/copy-of-about
About | UK | Iconic Design
200 yes 257 0
https://www.iconicdesign.co/copy-of-work-1
Work | UK | Iconic Design
200 yes 431 0
https://www.iconicdesign.co/down-for-maintenance
Landing Page | iconicdesign
200 yes 107 0
https://www.iconicdesign.co/iconicdesign
Design Company | UK | Iconic Design
200 yes 89 0
https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging
The Importance & Impact of Product Packaging
200 yes 410 0
https://www.iconicdesign.co/services
Work | UK | Iconic Design
200 yes 235 0

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