---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: iconicdesign.co
report_url: "https://crawlinx.com/audit/iconicdesign.co"
crawl_id: 20260813T003418-61a71bd2
health_score: 65
generated_at: 2026-08-26T03:18:49Z
total_pages: 50
html_pages: 50
indexable_pages: 44
errors: 0
warnings: 117
notices: 462
---

# SEO audit: iconicdesign.co

**Health score: 65/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/iconicdesign.co

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 50 |
| HTML pages | 50 |
| Indexable | 44 |
| Non-indexable | 6 |
| Orphan pages | 0 |
| Broken internal links | 0 |
| Avg response time | 1418 ms |
| Errors / Warnings / Notices | 0 / 117 / 462 |
| Status codes | 50×200 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Links | 71 | 0 | 49 | 0 |
| Headings | 84 | 0 | 27 | 1 |
| Content | 90 | 0 | 17 | 66 |
| Duplicate | 95 | 0 | 8 | 12 |
| Budget | 96 | 0 | 6 | 0 |
| Indexability | 96 | 0 | 6 | 0 |
| Meta Description | 98 | 0 | 3 | 25 |
| Crawlability | 99 | 0 | 1 | 1 |
| Agent Readiness | 100 | 0 | 0 | 40 |
| Cache | 100 | 0 | 0 | 49 |
| Images | 100 | 0 | 0 | 43 |
| Performance | 100 | 0 | 0 | 100 |
| Security | 100 | 0 | 0 | 49 |
| Social | 100 | 0 | 0 | 23 |
| Structured Data | 100 | 0 | 0 | 22 |
| Titles | 100 | 0 | 0 | 31 |

## Issues

### Warnings (117)

#### Noindex page receives internal links (crawl-budget waste)

- Rule: `budget.noindex_linked` · Category: Budget · Occurrences: 6

- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — this noindex page has 3 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding, https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk, https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design.
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding.
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — this noindex page has 3 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding, https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design, https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney.
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding.
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist, https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang.
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist.

#### Thin content (low word count)

- Rule: `content.thin` · Category: Content · Occurrences: 17

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — 178 words
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — 192 words
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — 121 words
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — 113 words
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — 166 words
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — 107 words
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — 117 words
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — 157 words
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — 90 words
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — 124 words
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — 136 words
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — 107 words
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — 89 words
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — 141 words
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — 139 words
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — 149 words
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — 146 words

#### Duplicate page content

- Rule: `duplicate.content` · Category: Duplicate · Occurrences: 2

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — content shared by 2 pages: https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — content shared by 2 pages: https://www.iconicdesign.co/about

#### Duplicate <title> across pages

- Rule: `duplicate.title` · Category: Duplicate · Occurrences: 6

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — title shared by 4 pages: https://www.iconicdesign.co/copy-about, https://www.iconicdesign.co/copy-of-about, https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — title shared by 4 pages: https://www.iconicdesign.co/copy-about, https://www.iconicdesign.co/copy-of-about, https://www.iconicdesign.co/about
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — title shared by 4 pages: https://www.iconicdesign.co/copy-of-about, https://www.iconicdesign.co/about, https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — title shared by 4 pages: https://www.iconicdesign.co/copy-about, https://www.iconicdesign.co/about, https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — title shared by 2 pages: https://www.iconicdesign.co/services
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — title shared by 2 pages: https://www.iconicdesign.co/copy-of-work-1

#### Incomplete/empty response after retries (likely transient — re-crawl)

- Rule: `fetch.incomplete` · Category: Crawlability · Occurrences: 1

- [https://www.iconicdesign.co/post/2019/01/22/2019-new-year-new-start](https://www.iconicdesign.co/post/2019/01/22/2019-new-year-new-start) — HTTP 200, 0 words after 3 attempts

#### Missing <h1>

- Rule: `h1.missing` · Category: Headings · Occurrences: 27

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/)
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about)
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold)
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog)
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design)
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people)
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal)
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight)
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips)
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding)
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour)
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design)
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging)
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal)
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom)
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding)
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01)
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about)
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about)
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1)
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork)
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign)
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic)
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos)
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services)
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline)
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm)

#### Page is noindex

- Rule: `index.noindex` · Category: Indexability · Occurrences: 6

- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — meta/X-Robots: meta=noindex
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — meta/X-Robots: meta=noindex
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — meta/X-Robots: meta=noindex
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — meta/X-Robots: meta=noindex
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — meta/X-Robots: meta=noindex
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — meta/X-Robots: meta=noindex

#### Internal link points to a redirect

- Rule: `links.redirect_target` · Category: Links · Occurrences: 49

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — https://www.iconicdesign.co/about → https://www.iconicdesign.co/aboutold

#### Missing meta description

- Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 3

- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog)
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01)
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance)

### Notices (462)

#### Heading levels skip a level

- Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 40

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — h6 follows h1 — skips h2
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — h6 follows h1 — skips h2
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — h6 follows h2 — skips h3
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — h6 follows h4 — skips h5

#### Page served uncached (no-store/private or CDN bypass)

- Rule: `cache.not_cacheable` · Category: Cache · Occurrences: 49

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- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
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- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
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- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
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- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
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- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC
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- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — Cache-Control: public,max-age=0,must-revalidate · cloudflare: DYNAMIC

#### Low text-to-HTML ratio

- Rule: `content.low_ratio` · Category: Content · Occurrences: 43

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — 0.2%
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — 0.2%
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — 0.2%
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — 0.1%
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — 0.1%
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — 0.1%
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — 0.1%
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — 0.1%
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — 0.1%
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — 0.2%
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — 0.2%
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — 0.2%
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — 0.4%
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — 0.2%
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — 0.5%
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — 0.1%
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — 0.2%
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — 0.1%
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- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — 0.2%
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — 0.3%
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- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — 0.3%
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- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — 0.3%
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — 0.3%
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — 0.4%
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — 0.2%
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- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — 0.2%
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — 1.0%
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- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — 0.1%
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#### Main text is hard to read (low Flesch Reading Ease)

- Rule: `content.readability_poor` · Category: Content · Occurrences: 15

- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

#### Duplicate meta description across pages

- Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 12

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — meta description shared by 3 pages: https://www.iconicdesign.co/copy-of-about, https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — meta description shared by 3 pages: https://www.iconicdesign.co/copy-of-about, https://www.iconicdesign.co/about
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — meta description shared by 5 pages: https://www.iconicdesign.co/blog/categories/iconic-people, https://www.iconicdesign.co/blog/categories/personal, https://www.iconicdesign.co/blog/categories/spotlight
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — meta description shared by 5 pages: https://www.iconicdesign.co/blog/categories/personal, https://www.iconicdesign.co/blog/categories/spotlight, https://www.iconicdesign.co/blog/categories/tips
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — meta description shared by 5 pages: https://www.iconicdesign.co/blog/categories/iconic-people, https://www.iconicdesign.co/blog/categories/spotlight, https://www.iconicdesign.co/blog/categories/tips
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — meta description shared by 5 pages: https://www.iconicdesign.co/blog/categories/iconic-people, https://www.iconicdesign.co/blog/categories/personal, https://www.iconicdesign.co/blog/categories/tips
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — meta description shared by 5 pages: https://www.iconicdesign.co/blog/categories/iconic-people, https://www.iconicdesign.co/blog/categories/personal, https://www.iconicdesign.co/blog/categories/spotlight
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — meta description shared by 3 pages: https://www.iconicdesign.co/about, https://www.iconicdesign.co/aboutold
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — meta description shared by 2 pages: https://www.iconicdesign.co/services
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — meta description shared by 2 pages: https://www.iconicdesign.co/socialandonline
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — meta description shared by 2 pages: https://www.iconicdesign.co/copy-of-work-1
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — meta description shared by 2 pages: https://www.iconicdesign.co/retailandpos

#### Multiple <h1> elements

- Rule: `h1.multiple` · Category: Headings · Occurrences: 1

- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — 2 <h1> elements

#### Likely hero image lacks fetchpriority=high

- Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 1

- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — the likely hero/LCP image (a03467_a0a617c1d7114cb2913b75dbcd6710ab~mv2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

#### Images without width/height (layout shift / CLS)

- Rule: `images.missing_dimensions` · Category: Images · Occurrences: 43

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — 50 of 59 images without width/height
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — 16 of 25 images without width/height
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — 16 of 25 images without width/height
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — 24 of 32 images without width/height
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — 18 of 26 images without width/height
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — 6 of 14 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — 12 of 20 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — 2 of 11 images without width/height
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — 25 of 38 images without width/height
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — 27 of 38 images without width/height
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — 2 of 11 images without width/height
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — 1 of 9 images without width/height
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — 2 of 10 images without width/height
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — 3 of 11 images without width/height
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — 4 of 12 images without width/height
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — 2 of 11 images without width/height
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — 2 of 11 images without width/height
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — 2 of 11 images without width/height
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — 2 of 11 images without width/height

#### Legacy <meta name=keywords> tag present (Google ignores it)

- Rule: `meta.keywords_present` · Category: Content · Occurrences: 8

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt

#### Meta description too long

- Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 25

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — 250 chars
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — 359 chars
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — 213 chars
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — 499 chars
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — 499 chars
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — 500 chars
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — 499 chars
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — 499 chars
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — 499 chars
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — 498 chars
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — 498 chars
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — 498 chars
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — 499 chars
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — 499 chars
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — 499 chars
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — 499 chars
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — 499 chars
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — 499 chars
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — 500 chars
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — 500 chars
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — 499 chars
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — 238 chars
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — 296 chars
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — 296 chars
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — 296 chars

#### Missing Open Graph tags

- Rule: `og.missing` · Category: Social · Occurrences: 23

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — og:image
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — og:image
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — og:image
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — og:description, og:image
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — og:image
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — og:image
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — og:image
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — og:image
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — og:image
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — og:image
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — og:description, og:image
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — og:image
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — og:image
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — og:image
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — og:image
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — og:image
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — og:description, og:image
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — og:image
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — og:image
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — og:image
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — og:image
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — og:image
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — og:image

#### Legacy image format (jpg/png/gif) with no next-gen fallback

- Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 49

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — 59 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — 38 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — 38 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — 14 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 49

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Slow server response

- Rule: `perf.slow_response` · Category: Performance · Occurrences: 1

- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — 3244 ms

#### URL redirects to another URL

- Rule: `redirect.single` · Category: Crawlability · Occurrences: 1

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — redirects to https://www.iconicdesign.co/aboutold

#### No structured data detected

- Rule: `schema.none` · Category: Structured Data · Occurrences: 22

- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about)
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold)
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog)
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design)
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people)
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal)
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight)
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips)
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding)
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01)
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact)
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about)
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about)
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1)
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork)
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance)
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign)
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic)
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos)
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services)
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline)
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm)

#### Missing recommended security headers

- Rule: `security.missing_headers` · Category: Security · Occurrences: 49

- [https://www.iconicdesign.co/](https://www.iconicdesign.co/) — CSP
- [https://www.iconicdesign.co/about](https://www.iconicdesign.co/about) — CSP
- [https://www.iconicdesign.co/aboutold](https://www.iconicdesign.co/aboutold) — CSP
- [https://www.iconicdesign.co/blog](https://www.iconicdesign.co/blog) — CSP
- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — CSP
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — CSP
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — CSP
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — CSP
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — CSP
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — CSP
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — CSP
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — CSP
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — CSP
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — CSP
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — CSP
- [https://www.iconicdesign.co/branding](https://www.iconicdesign.co/branding) — CSP
- [https://www.iconicdesign.co/coming-soon-01](https://www.iconicdesign.co/coming-soon-01) — CSP
- [https://www.iconicdesign.co/contact](https://www.iconicdesign.co/contact) — CSP
- [https://www.iconicdesign.co/copy-about](https://www.iconicdesign.co/copy-about) — CSP
- [https://www.iconicdesign.co/copy-of-about](https://www.iconicdesign.co/copy-of-about) — CSP
- [https://www.iconicdesign.co/copy-of-work-1](https://www.iconicdesign.co/copy-of-work-1) — CSP
- [https://www.iconicdesign.co/designandartwork](https://www.iconicdesign.co/designandartwork) — CSP
- [https://www.iconicdesign.co/down-for-maintenance](https://www.iconicdesign.co/down-for-maintenance) — CSP
- [https://www.iconicdesign.co/iconicdesign](https://www.iconicdesign.co/iconicdesign) — CSP
- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — CSP
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — CSP
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — CSP
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — CSP
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — CSP
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — CSP
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — CSP
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — CSP
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — CSP
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — CSP
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — CSP
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — CSP
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — CSP
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — CSP
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — CSP
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — CSP
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — CSP
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — CSP
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — CSP
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — CSP
- [https://www.iconicdesign.co/ppcandprogrammatic](https://www.iconicdesign.co/ppcandprogrammatic) — CSP
- [https://www.iconicdesign.co/retailandpos](https://www.iconicdesign.co/retailandpos) — CSP
- [https://www.iconicdesign.co/services](https://www.iconicdesign.co/services) — CSP
- [https://www.iconicdesign.co/socialandonline](https://www.iconicdesign.co/socialandonline) — CSP
- [https://www.iconicdesign.co/tvandfilm](https://www.iconicdesign.co/tvandfilm) — CSP

#### Title tag is identical to the H1 (missed keyword variation)

- Rule: `title.same_as_h1` · Category: Titles · Occurrences: 20

- [https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey](https://www.iconicdesign.co/post/2017/12/08/the-iconic-journey) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma](https://www.iconicdesign.co/post/2017/12/15/our-iconic-people-emma) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk](https://www.iconicdesign.co/post/2017/12/22/spotlight-on-ride-my-tuk-tuk) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead](https://www.iconicdesign.co/post/2017/12/31/2018-a-bright-hear-ahead) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding](https://www.iconicdesign.co/post/2018/01/11/the-importance-of-colour-in-design-branding) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney](https://www.iconicdesign.co/post/2018/01/20/our-iconic-copywriter-courtney) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design](https://www.iconicdesign.co/post/2018/02/06/why-choose-iconic-design) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging](https://www.iconicdesign.co/post/2018/02/16/the-importance-impact-of-product-packaging) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north](https://www.iconicdesign.co/post/2018/03/01/flippen-eck-its-a-bit-nippy-up-north) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/03/23/the-power-of-women](https://www.iconicdesign.co/post/2018/03/23/the-power-of-women) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right](https://www.iconicdesign.co/post/2018/04/10/getting-your-copy-right) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang](https://www.iconicdesign.co/post/2018/05/10/support-your-local-girl-tribe-gang) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1](https://www.iconicdesign.co/post/2018/06/22/happy-first-birthday-iconic-design-1) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon](https://www.iconicdesign.co/post/2018/12/04/our-iconic-designer-leon) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist](https://www.iconicdesign.co/post/2019/09/11/forward-ladies-national-awards-2019-shortlist) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design](https://www.iconicdesign.co/post/2020/05/11/an-update-from-iconic-design) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained](https://www.iconicdesign.co/post/2020/05/12/social-ads-the-what-why-and-how-all-explained) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/a-year-of-change](https://www.iconicdesign.co/post/a-year-of-change) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/blackdesignersmatter](https://www.iconicdesign.co/post/blackdesignersmatter) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design](https://www.iconicdesign.co/post/happy-4th-birthday-iconic-design) — the <title> and the H1 are identical — differentiate them to cover more query variation

#### Title is very short

- Rule: `title.too_short` · Category: Titles · Occurrences: 11

- [https://www.iconicdesign.co/blog/categories/design](https://www.iconicdesign.co/blog/categories/design) — 6 chars
- [https://www.iconicdesign.co/blog/categories/iconic-people](https://www.iconicdesign.co/blog/categories/iconic-people) — 13 chars
- [https://www.iconicdesign.co/blog/categories/personal](https://www.iconicdesign.co/blog/categories/personal) — 8 chars
- [https://www.iconicdesign.co/blog/categories/spotlight](https://www.iconicdesign.co/blog/categories/spotlight) — 9 chars
- [https://www.iconicdesign.co/blog/categories/tips](https://www.iconicdesign.co/blog/categories/tips) — 4 chars
- [https://www.iconicdesign.co/blog/hashtags/branding](https://www.iconicdesign.co/blog/hashtags/branding) — 9 chars
- [https://www.iconicdesign.co/blog/hashtags/colour](https://www.iconicdesign.co/blog/hashtags/colour) — 7 chars
- [https://www.iconicdesign.co/blog/hashtags/design](https://www.iconicdesign.co/blog/hashtags/design) — 7 chars
- [https://www.iconicdesign.co/blog/hashtags/packaging](https://www.iconicdesign.co/blog/hashtags/packaging) — 10 chars
- [https://www.iconicdesign.co/blog/hashtags/personal](https://www.iconicdesign.co/blog/hashtags/personal) — 9 chars
- [https://www.iconicdesign.co/blog/hashtags/wom](https://www.iconicdesign.co/blog/hashtags/wom) — 4 chars

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 40 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✗ Budget — 6 warning(s)
- ✗ Cache — 49 notice(s)
- ✓ Canonical — clean
- ✗ Content — 17 warning(s), 66 notice(s)
- ✗ Crawlability — 1 warning(s), 1 notice(s)
- ✗ Duplicate — 8 warning(s), 12 notice(s)
- ✓ Geo — clean
- ✗ Headings — 27 warning(s), 1 notice(s)
- ✓ Hreflang — clean
- ✗ Images — 43 notice(s)
- ✗ Indexability — 6 warning(s)
- ✗ Links — 49 warning(s)
- ✗ Meta Description — 3 warning(s), 25 notice(s)
- ✓ Mobile — clean
- ✗ Performance — 100 notice(s)
- ✓ Rendering — clean
- ✓ Robots — clean
- ✗ Security — 49 notice(s)
- ✓ Sitemap — clean
- ✗ Social — 23 notice(s)
- ✗ Structured Data — 22 notice(s)
- ✗ Titles — 31 notice(s)
- ✓ URL — clean
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/iconicdesign.co*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api