Catalog / hipposupermercados.com.br
65

SEO audit for hipposupermercados.com.br

Hippo Supermercados

other

Health 65/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

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Screenshot of hipposupermercados.com.br
50
pages crawled
38
indexable pages
0
errors
68
warnings
425
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Agent Readiness 77 0 38 60
Duplicate 91 0 15 9
Budget 93 0 12 0
Headings 99 0 1 30
Images 99 0 1 38
Robots 99 0 1 0
Content 100 0 0 37
Crawlability 100 0 0 12
Links 100 0 0 2
Meta Description 100 0 0 1
Performance 100 0 0 129
Security 100 0 0 40
Social 100 0 0 38
Structured Data 100 0 0 2
Titles 100 0 0 27
Findings

Warnings (7 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 38 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 12 occurrence(s)

  • https://hipposupermercados.com.br/busca — internal links point to https://hipposupermercados.com.br/busca, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
  • https://hipposupermercados.com.br/busca/cachet — internal links point to https://hipposupermercados.com.br/busca/cachet, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
  • https://hipposupermercados.com.br/busca/montes — internal links point to https://hipposupermercados.com.br/busca/montes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
  • https://hipposupermercados.com.br/busca/pons — internal links point to https://hipposupermercados.com.br/busca/pons, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
  • https://hipposupermercados.com.br/minha-conta/avaliacoes — internal links point to https://hipposupermercados.com.br/minha-conta/avaliacoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/cadastro — internal links point to https://hipposupermercados.com.br/minha-conta/cadastro, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha — internal links point to https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/enderecos — internal links point to https://hipposupermercados.com.br/minha-conta/enderecos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/favoritos — internal links point to https://hipposupermercados.com.br/minha-conta/favoritos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/notificacoes — internal links point to https://hipposupermercados.com.br/minha-conta/notificacoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
  • https://hipposupermercados.com.br/minha-conta/pedidos — internal links point to https://hipposupermercados.com.br/minha-conta/pedidos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
  • https://hipposupermercados.com.br/minha-conta/permissoes — internal links point to https://hipposupermercados.com.br/minha-conta/permissoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 14 occurrence(s)

warning Homepage duplicated across protocol/host variants (no redirect)

Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)

  • https://hipposupermercados.com.br/ — https://www.hipposupermercados.com.br/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

warning Missing <h1>

Rule h1.missing · Headings · 1 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 1 occurrence(s)

warning robots.txt blocks CSS/JS the pages need to render

Rule robots.blocks_css_js · Robots · 1 occurrence(s)

  • https://hipposupermercados.com.br/ — robots.txt Disallow blocks render-critical CSS/JS under: /external/fonts/icomoon/ — Google's renderer can't fetch these, so the affected pages may render blank or thin. Allow the asset path(s) for Googlebot.

Notices (22 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 21 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 38 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 37 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 9 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 30 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 38 occurrence(s)

  • https://hipposupermercados.com.br/ — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/2247/voce-bem — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/bazar-e-utilidades — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/bebidas-alcoolicas — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/carnes-e-aves — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/congelados — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/especiais — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/higiene-e-beleza — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/hortifruti — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/infantil — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/laticinios-e-frios — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/limpeza — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/mercearia — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/padaria-e-confeitaria — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/categorias/petshop — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/formas-de-pagamento — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/institucional — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/politica-de-privacidade — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/termos-de-uso — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://hipposupermercados.com.br/trocas-e-devolucoes — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 38 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 2 occurrence(s)

  • https://hipposupermercados.com.br/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://hipposupermercados.com.br/categorias — 19 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 38 occurrence(s)

notice Large DOM (over 1500 elements) slows rendering & interaction

Rule perf.dom_size_large · Performance · 14 occurrence(s)

  • https://hipposupermercados.com.br/ — the page has 3497 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/bazar-e-utilidades — the page has 1957 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/bebidas-alcoolicas — the page has 2180 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas — the page has 1734 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/carnes-e-aves — the page has 2181 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/congelados — the page has 1958 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/especiais — the page has 1735 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/higiene-e-beleza — the page has 2850 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/hortifruti — the page has 1957 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/infantil — the page has 1512 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/laticinios-e-frios — the page has 2404 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/limpeza — the page has 1512 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/mercearia — the page has 8202 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
  • https://hipposupermercados.com.br/categorias/padaria-e-confeitaria — the page has 1958 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 38 occurrence(s)

notice Large HTML document

Rule perf.large_html · Performance · 1 occurrence(s)

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 38 occurrence(s)

  • https://hipposupermercados.com.br/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/2247/voce-bem — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/bazar-e-utilidades — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/bebidas-alcoolicas — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/carnes-e-aves — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/congelados — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/especiais — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/higiene-e-beleza — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/hortifruti — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/infantil — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/laticinios-e-frios — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/limpeza — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/mercearia — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/padaria-e-confeitaria — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/categorias/petshop — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/formas-de-pagamento — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/institucional — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/politica-de-privacidade — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/termos-de-uso — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://hipposupermercados.com.br/trocas-e-devolucoes — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 12 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 1 occurrence(s)

  • https://hipposupermercados.com.br/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 1 occurrence(s)

  • https://hipposupermercados.com.br/formas-de-pagamento — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

notice Missing recommended security headers

Rule security.missing_headers · Security · 38 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 2 occurrence(s)

notice Title tag is identical to the H1 (missed keyword variation)

Rule title.same_as_h1 · Titles · 6 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 21 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://hipposupermercados.com.br/2247/voce-bem
Você Bem +		 200 yes 301 38
https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial
Relatório Igualdade Salarial		 200 yes 468 38
https://hipposupermercados.com.br/categorias
Categorias | Hippo Supermercados		 200 yes 618 38
https://hipposupermercados.com.br/categorias/bazar-e-utilidades
Bazar e Utilidades		 200 yes 357 38
https://hipposupermercados.com.br/categorias/bebidas-alcoolicas
Bebidas Alcóolicas		 200 yes 348 38
https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas
Bebidas não Alcoólicas		 200 yes 331 38
https://hipposupermercados.com.br/categorias/carnes-e-aves
Carnes e Aves		 200 yes 365 38
https://hipposupermercados.com.br/categorias/congelados
Congelados		 200 yes 374 38
https://hipposupermercados.com.br/categorias/especiais
Especiais		 200 yes 330 38
https://hipposupermercados.com.br/categorias/higiene-e-beleza
Higiene e Beleza		 200 yes 389 38
https://hipposupermercados.com.br/categorias/hortifruti
Hortifruti		 200 yes 341 38
https://hipposupermercados.com.br/categorias/infantil
Infantil		 200 yes 343 38
https://hipposupermercados.com.br/categorias/laticinios-e-frios
Laticínios e Frios		 200 yes 382 38
https://hipposupermercados.com.br/categorias/limpeza
Limpeza		 200 yes 346 38
https://hipposupermercados.com.br/categorias/mercearia
Mercearia		 200 yes 595 38
https://hipposupermercados.com.br/categorias/padaria-e-confeitaria
Padaria e Confeitaria		 200 yes 351 38
https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar
Peixes e Frutos do Mar		 200 yes 312 38
https://hipposupermercados.com.br/categorias/petshop
Petshop		 200 yes 341 38
https://hipposupermercados.com.br/formas-de-pagamento
Formas de pagamento		 200 yes 312 38
https://hipposupermercados.com.br/institucional
Institucional		 200 yes 733 38
https://hipposupermercados.com.br/politica-de-privacidade
Política de privacidade		 200 yes 2442 38
https://hipposupermercados.com.br/termos-de-uso
Termos de Uso		 200 yes 959 38
https://hipposupermercados.com.br/trocas-e-devolucoes
Trocas e devoluções		 200 yes 834 38
https://hipposupermercados.com.br/
Hippo Supermercados		 200 yes 487 8
https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos
Ervas e Temperos		 200 yes 301 2
https://hipposupermercados.com.br/categorias/hortifruti/frutas
Frutas		 200 yes 297 2
https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras
Legumes e Verduras		 200 yes 301 2
https://hipposupermercados.com.br/categorias/hortifruti/ovos
Ovos		 200 yes 297 2
https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial
Culinária Mundial		 200 yes 299 2
https://hipposupermercados.com.br/categorias/especiais/organicos
Orgânicos		 200 yes 297 2
https://hipposupermercados.com.br/categorias/especiais/sem-acucar
Sem Açúcar		 200 yes 299 2
https://hipposupermercados.com.br/categorias/especiais/sem-gluten
Sem Glúten		 200 yes 299 2
https://hipposupermercados.com.br/categorias/especiais/sem-lactose
Sem Lactose		 200 yes 299 2
https://hipposupermercados.com.br/categorias/especiais/vegano
Vegano		 200 yes 297 2
https://hipposupermercados.com.br/categorias/bestbeef
BestBeef		 200 yes 296 2
https://hipposupermercados.com.br/categorias/feito-em-casa
Feito em Casa		 200 yes 308 2
https://hipposupermercados.com.br/categorias/mais-selos-hippo
Mais Selos Hippo		 200 yes 317 2
https://hipposupermercados.com.br/categorias/red-bull
Red Bull		 200 yes 304 2
https://hipposupermercados.com.br/busca 0 no 0 1
https://hipposupermercados.com.br/busca/cachet 0 no 0 1
https://hipposupermercados.com.br/busca/montes 0 no 0 1
https://hipposupermercados.com.br/busca/pons 0 no 0 1
https://hipposupermercados.com.br/minha-conta/avaliacoes 0 no 0 38
https://hipposupermercados.com.br/minha-conta/cadastro 0 no 0 38
https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha 0 no 0 38
https://hipposupermercados.com.br/minha-conta/enderecos 0 no 0 38
https://hipposupermercados.com.br/minha-conta/favoritos 0 no 0 38
https://hipposupermercados.com.br/minha-conta/notificacoes 0 no 0 1
https://hipposupermercados.com.br/minha-conta/pedidos 0 no 0 38
https://hipposupermercados.com.br/minha-conta/permissoes 0 no 0 38

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