---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: hipposupermercados.com.br
report_url: "https://crawlinx.com/audit/hipposupermercados.com.br"
crawl_id: 20260723T231033-6e3e27cb
health_score: 65
generated_at: 2026-08-26T03:28:33Z
total_pages: 50
html_pages: 38
indexable_pages: 38
errors: 0
warnings: 68
notices: 425
---

# SEO audit: hipposupermercados.com.br

**Health score: 65/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/hipposupermercados.com.br

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 50 |
| HTML pages | 38 |
| Indexable | 38 |
| Non-indexable | 0 |
| Orphan pages | 0 |
| Broken internal links | 0 |
| Avg response time | 1026 ms |
| Errors / Warnings / Notices | 0 / 68 / 425 |
| Status codes | 12×0, 38×200 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Agent Readiness | 77 | 0 | 38 | 60 |
| Duplicate | 91 | 0 | 15 | 9 |
| Budget | 93 | 0 | 12 | 0 |
| Headings | 99 | 0 | 1 | 30 |
| Images | 99 | 0 | 1 | 38 |
| Robots | 99 | 0 | 1 | 0 |
| Content | 100 | 0 | 0 | 37 |
| Crawlability | 100 | 0 | 0 | 12 |
| Links | 100 | 0 | 0 | 2 |
| Meta Description | 100 | 0 | 0 | 1 |
| Performance | 100 | 0 | 0 | 129 |
| Security | 100 | 0 | 0 | 40 |
| Social | 100 | 0 | 0 | 38 |
| Structured Data | 100 | 0 | 0 | 2 |
| Titles | 100 | 0 | 0 | 27 |

## Issues

### Warnings (68)

#### Control has no accessible name

- Rule: `agent.control_no_name` · Category: Agent Readiness · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 37 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 23 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — 18 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — 20 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — 16 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 20 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 18 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 16 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — 26 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 18 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 14 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — 22 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 14 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 74 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — 18 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — 8 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 12 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — 4 button/link(s) with no text or aria-label — an agent can't target them
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — 4 button/link(s) with no text or aria-label — an agent can't target them

#### robots.txt-disallowed URL receives internal links (crawl-budget leak)

- Rule: `budget.disallow_linked` · Category: Budget · Occurrences: 12

- [https://hipposupermercados.com.br/busca](https://hipposupermercados.com.br/busca) — internal links point to https://hipposupermercados.com.br/busca, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
- [https://hipposupermercados.com.br/busca/cachet](https://hipposupermercados.com.br/busca/cachet) — internal links point to https://hipposupermercados.com.br/busca/cachet, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
- [https://hipposupermercados.com.br/busca/montes](https://hipposupermercados.com.br/busca/montes) — internal links point to https://hipposupermercados.com.br/busca/montes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
- [https://hipposupermercados.com.br/busca/pons](https://hipposupermercados.com.br/busca/pons) — internal links point to https://hipposupermercados.com.br/busca/pons, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
- [https://hipposupermercados.com.br/minha-conta/avaliacoes](https://hipposupermercados.com.br/minha-conta/avaliacoes) — internal links point to https://hipposupermercados.com.br/minha-conta/avaliacoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/cadastro](https://hipposupermercados.com.br/minha-conta/cadastro) — internal links point to https://hipposupermercados.com.br/minha-conta/cadastro, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha](https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha) — internal links point to https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/enderecos](https://hipposupermercados.com.br/minha-conta/enderecos) — internal links point to https://hipposupermercados.com.br/minha-conta/enderecos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/favoritos](https://hipposupermercados.com.br/minha-conta/favoritos) — internal links point to https://hipposupermercados.com.br/minha-conta/favoritos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/notificacoes](https://hipposupermercados.com.br/minha-conta/notificacoes) — internal links point to https://hipposupermercados.com.br/minha-conta/notificacoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/.
- [https://hipposupermercados.com.br/minha-conta/pedidos](https://hipposupermercados.com.br/minha-conta/pedidos) — internal links point to https://hipposupermercados.com.br/minha-conta/pedidos, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.
- [https://hipposupermercados.com.br/minha-conta/permissoes](https://hipposupermercados.com.br/minha-conta/permissoes) — internal links point to https://hipposupermercados.com.br/minha-conta/permissoes, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/categorias/especiais.

#### Near-duplicate page content

- Rule: `duplicate.near` · Category: Duplicate · Occurrences: 14

- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa, https://hipposupermercados.com.br/categorias/red-bull
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/feito-em-casa, https://hipposupermercados.com.br/categorias/red-bull
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/red-bull
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — near-duplicate of 13 page(s): https://hipposupermercados.com.br/2247/voce-bem, https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial, https://hipposupermercados.com.br/categorias/feito-em-casa

#### Homepage duplicated across protocol/host variants (no redirect)

- Rule: `duplicate.protocol_host` · Category: Duplicate · Occurrences: 1

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — https://www.hipposupermercados.com.br/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

#### Missing <h1>

- Rule: `h1.missing` · Category: Headings · Occurrences: 1

- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento)

#### Images missing alt text

- Rule: `images.missing_alt` · Category: Images · Occurrences: 1

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 13 of 48 images missing alt

#### robots.txt blocks CSS/JS the pages need to render

- Rule: `robots.blocks_css_js` · Category: Robots · Occurrences: 1

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — robots.txt Disallow blocks render-critical CSS/JS under: /external/fonts/icomoon/ — Google's renderer can't fetch these, so the affected pages may render blank or thin. Allow the asset path(s) for Googlebot.

### Notices (425)

#### Heading levels skip a level

- Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 21

- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — h5 follows h1 — skips h2
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — h3 follows h1 — skips h2
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — h3 follows h1 — skips h2

#### No llms.txt for AI agents

- Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — no llms.txt found at the site root — add one so AI agents get a curated site summary

#### No main landmark for AI agents

- Rule: `agent.no_main_landmark` · Category: Agent Readiness · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — add a <main> element (or role=main) around the primary content
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — add a <main> element (or role=main) around the primary content

#### Low text-to-HTML ratio

- Rule: `content.low_ratio` · Category: Content · Occurrences: 37

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 0.3%
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — 1.0%
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — 1.4%
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 1.8%
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — 0.4%
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — 0.3%
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — 0.4%
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 0.9%
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 0.3%
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 0.4%
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 0.4%
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — 1.0%
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 0.9%
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 0.9%
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 0.9%
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 0.9%
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 0.9%
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 1.0%
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — 0.3%
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 0.3%
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — 1.0%
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 0.9%
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — 1.0%
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 0.9%
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 0.4%
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — 0.3%
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 0.4%
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — 1.0%
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 0.2%
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — 0.4%
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — 0.6%
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 0.5%
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 1.0%
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — 0.9%
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — 2.0%
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — 2.8%
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — 1.9%

#### Duplicate meta description across pages

- Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 9

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — meta description shared by 9 pages: https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento, https://hipposupermercados.com.br/politica-de-privacidade
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/formas-de-pagamento, https://hipposupermercados.com.br/politica-de-privacidade
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/politica-de-privacidade
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — meta description shared by 9 pages: https://hipposupermercados.com.br/, https://hipposupermercados.com.br/categorias, https://hipposupermercados.com.br/formas-de-pagamento

#### Multiple <h1> elements

- Rule: `h1.multiple` · Category: Headings · Occurrences: 30

- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 2 <h1> elements
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 2 <h1> elements

#### Likely hero image lacks fetchpriority=high

- Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — the likely hero/LCP image (72fa242c-menusuperior.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

#### Images without width/height (layout shift / CLS)

- Rule: `images.missing_dimensions` · Category: Images · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 48 of 48 images without width/height
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — 11 of 23 images without width/height
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — 11 of 25 images without width/height
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — 11 of 21 images without width/height
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 11 of 27 images without width/height
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 11 of 25 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 11 of 23 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — 11 of 33 images without width/height
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 11 of 23 images without width/height
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 11 of 21 images without width/height
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — 11 of 29 images without width/height
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 11 of 21 images without width/height
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — 12 of 12 images without width/height
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 11 of 81 images without width/height
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — 11 of 25 images without width/height
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — 11 of 15 images without width/height
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 11 of 19 images without width/height
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — 45 of 45 images without width/height
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — 11 of 11 images without width/height
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — 11 of 11 images without width/height

#### Internal link has no anchor text / accessible name

- Rule: `links.no_anchor_text` · Category: Links · Occurrences: 2

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 19 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

#### Meta description too short

- Rule: `meta_desc.too_short` · Category: Meta Description · Occurrences: 1

- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 28 chars

#### Missing Open Graph tags

- Rule: `og.missing` · Category: Social · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — og:title
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — og:title
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — og:title
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — og:title
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — og:title
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — og:title
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — og:title
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — og:title
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — og:title
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — og:title
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — og:title
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — og:title
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — og:title
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — og:title
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — og:title
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — og:title
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — og:title
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — og:title
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — og:title
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — og:title
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — og:title
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — og:title
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — og:title
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — og:title
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — og:title
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — og:title
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — og:title
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — og:title
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — og:title
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — og:title
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — og:title
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — og:title
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — og:title

#### Large DOM (over 1500 elements) slows rendering & interaction

- Rule: `perf.dom_size_large` · Category: Performance · Occurrences: 14

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — the page has 3497 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — the page has 1957 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — the page has 2180 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — the page has 1734 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — the page has 2181 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — the page has 1958 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — the page has 1735 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — the page has 2850 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — the page has 1957 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — the page has 1512 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — the page has 2404 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — the page has 1512 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — the page has 8202 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — the page has 1958 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

#### Legacy image format (jpg/png/gif) with no next-gen fallback

- Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — 48 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — 21 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 27 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — 33 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 21 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — 29 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 21 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 81 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — 15 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 19 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — 45 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

#### Large HTML document

- Rule: `perf.large_html` · Category: Performance · Occurrences: 1

- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 2.4 MiB

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Blocked by robots.txt

- Rule: `robots.blocked` · Category: Crawlability · Occurrences: 12

- [https://hipposupermercados.com.br/busca](https://hipposupermercados.com.br/busca) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/busca/cachet](https://hipposupermercados.com.br/busca/cachet) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/busca/montes](https://hipposupermercados.com.br/busca/montes) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/busca/pons](https://hipposupermercados.com.br/busca/pons) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/avaliacoes](https://hipposupermercados.com.br/minha-conta/avaliacoes) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/cadastro](https://hipposupermercados.com.br/minha-conta/cadastro) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha](https://hipposupermercados.com.br/minha-conta/cadastro/alterar-senha) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/enderecos](https://hipposupermercados.com.br/minha-conta/enderecos) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/favoritos](https://hipposupermercados.com.br/minha-conta/favoritos) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/notificacoes](https://hipposupermercados.com.br/minha-conta/notificacoes) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/pedidos](https://hipposupermercados.com.br/minha-conta/pedidos) — Disallowed by robots.txt; not fetched
- [https://hipposupermercados.com.br/minha-conta/permissoes](https://hipposupermercados.com.br/minha-conta/permissoes) — Disallowed by robots.txt; not fetched

#### Deprecated schema type with no Google rich result

- Rule: `schema.deprecated_type` · Category: Structured Data · Occurrences: 1

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

#### FAQPage structured data (rich result removed May 2026)

- Rule: `schema.faq_deprecated` · Category: Structured Data · Occurrences: 1

- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

#### Missing recommended security headers

- Rule: `security.missing_headers` · Category: Security · Occurrences: 38

- [https://hipposupermercados.com.br/](https://hipposupermercados.com.br/) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/categorias](https://hipposupermercados.com.br/categorias) — CSP, X-Content-Type-Options, HSTS
- [https://hipposupermercados.com.br/categorias/bazar-e-utilidades](https://hipposupermercados.com.br/categorias/bazar-e-utilidades) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/bebidas-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-alcoolicas) — CSP, X-Content-Type-Options, HSTS
- [https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas](https://hipposupermercados.com.br/categorias/bebidas-nao-alcoolicas) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial](https://hipposupermercados.com.br/categorias/especiais/culinaria-mundial) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/higiene-e-beleza](https://hipposupermercados.com.br/categorias/higiene-e-beleza) — CSP, X-Content-Type-Options, HSTS
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos](https://hipposupermercados.com.br/categorias/hortifruti/ervas-e-temperos) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras](https://hipposupermercados.com.br/categorias/hortifruti/legumes-e-verduras) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/categorias/laticinios-e-frios](https://hipposupermercados.com.br/categorias/laticinios-e-frios) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/mais-selos-hippo](https://hipposupermercados.com.br/categorias/mais-selos-hippo) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/padaria-e-confeitaria](https://hipposupermercados.com.br/categorias/padaria-e-confeitaria) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar](https://hipposupermercados.com.br/categorias/peixes-e-frutos-do-mar) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — X-Content-Type-Options, HSTS, CSP
- [https://hipposupermercados.com.br/formas-de-pagamento](https://hipposupermercados.com.br/formas-de-pagamento) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — HSTS, CSP, X-Content-Type-Options
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — CSP, X-Content-Type-Options, HSTS

#### target=_blank link without rel=noopener (tab-napping)

- Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 2

- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

#### Title tag is identical to the H1 (missed keyword variation)

- Rule: `title.same_as_h1` · Category: Titles · Occurrences: 6

- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial](https://hipposupermercados.com.br/2284/relatorio-igualdade-salarial) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://hipposupermercados.com.br/politica-de-privacidade](https://hipposupermercados.com.br/politica-de-privacidade) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — the <title> and the H1 are identical — differentiate them to cover more query variation
- [https://hipposupermercados.com.br/trocas-e-devolucoes](https://hipposupermercados.com.br/trocas-e-devolucoes) — the <title> and the H1 are identical — differentiate them to cover more query variation

#### Title is very short

- Rule: `title.too_short` · Category: Titles · Occurrences: 21

- [https://hipposupermercados.com.br/2247/voce-bem](https://hipposupermercados.com.br/2247/voce-bem) — 10 chars
- [https://hipposupermercados.com.br/categorias/bestbeef](https://hipposupermercados.com.br/categorias/bestbeef) — 8 chars
- [https://hipposupermercados.com.br/categorias/carnes-e-aves](https://hipposupermercados.com.br/categorias/carnes-e-aves) — 13 chars
- [https://hipposupermercados.com.br/categorias/congelados](https://hipposupermercados.com.br/categorias/congelados) — 10 chars
- [https://hipposupermercados.com.br/categorias/especiais](https://hipposupermercados.com.br/categorias/especiais) — 9 chars
- [https://hipposupermercados.com.br/categorias/especiais/organicos](https://hipposupermercados.com.br/categorias/especiais/organicos) — 9 chars
- [https://hipposupermercados.com.br/categorias/especiais/sem-acucar](https://hipposupermercados.com.br/categorias/especiais/sem-acucar) — 10 chars
- [https://hipposupermercados.com.br/categorias/especiais/sem-gluten](https://hipposupermercados.com.br/categorias/especiais/sem-gluten) — 10 chars
- [https://hipposupermercados.com.br/categorias/especiais/sem-lactose](https://hipposupermercados.com.br/categorias/especiais/sem-lactose) — 11 chars
- [https://hipposupermercados.com.br/categorias/especiais/vegano](https://hipposupermercados.com.br/categorias/especiais/vegano) — 6 chars
- [https://hipposupermercados.com.br/categorias/feito-em-casa](https://hipposupermercados.com.br/categorias/feito-em-casa) — 13 chars
- [https://hipposupermercados.com.br/categorias/hortifruti](https://hipposupermercados.com.br/categorias/hortifruti) — 10 chars
- [https://hipposupermercados.com.br/categorias/hortifruti/frutas](https://hipposupermercados.com.br/categorias/hortifruti/frutas) — 6 chars
- [https://hipposupermercados.com.br/categorias/hortifruti/ovos](https://hipposupermercados.com.br/categorias/hortifruti/ovos) — 4 chars
- [https://hipposupermercados.com.br/categorias/infantil](https://hipposupermercados.com.br/categorias/infantil) — 8 chars
- [https://hipposupermercados.com.br/categorias/limpeza](https://hipposupermercados.com.br/categorias/limpeza) — 7 chars
- [https://hipposupermercados.com.br/categorias/mercearia](https://hipposupermercados.com.br/categorias/mercearia) — 9 chars
- [https://hipposupermercados.com.br/categorias/petshop](https://hipposupermercados.com.br/categorias/petshop) — 7 chars
- [https://hipposupermercados.com.br/categorias/red-bull](https://hipposupermercados.com.br/categorias/red-bull) — 8 chars
- [https://hipposupermercados.com.br/institucional](https://hipposupermercados.com.br/institucional) — 13 chars
- [https://hipposupermercados.com.br/termos-de-uso](https://hipposupermercados.com.br/termos-de-uso) — 13 chars

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 38 warning(s), 60 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✗ Budget — 12 warning(s)
- ✓ Cache — clean
- ✓ Canonical — clean
- ✗ Content — 37 notice(s)
- ✗ Crawlability — 12 notice(s)
- ✗ Duplicate — 15 warning(s), 9 notice(s)
- ✓ Geo — clean
- ✗ Headings — 1 warning(s), 30 notice(s)
- ✓ Hreflang — clean
- ✗ Images — 1 warning(s), 38 notice(s)
- ✓ Indexability — clean
- ✗ Links — 2 notice(s)
- ✗ Meta Description — 1 notice(s)
- ✓ Mobile — clean
- ✗ Performance — 129 notice(s)
- ✓ Rendering — clean
- ✗ Robots — 1 warning(s)
- ✗ Security — 40 notice(s)
- ✓ Sitemap — clean
- ✗ Social — 38 notice(s)
- ✗ Structured Data — 2 notice(s)
- ✗ Titles — 27 notice(s)
- ✓ URL — clean
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/hipposupermercados.com.br*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api