SEO audit for fletcherbuilding.com
Home | Fletcher Building
Health 66/100 (fair) · 22 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Fletcher Building is a significant employer, manufacturer, home builder, and partner on major construction and infrastructure projects, operating through seven divisions – Building Products, Distribut…
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Agent Readiness | 74 | 0 | 19 | 38 |
| Performance | 74 | 0 | 19 | 33 |
| Duplicate | 95 | 0 | 4 | 2 |
| Crawlability | 97 | 0 | 2 | 0 |
| Headings | 99 | 0 | 1 | 1 |
| Links | 99 | 0 | 1 | 9 |
| Titles | 99 | 0 | 1 | 0 |
| Cache | 100 | 0 | 0 | 19 |
| Content | 100 | 0 | 0 | 17 |
| Images | 100 | 0 | 0 | 4 |
| Meta Description | 100 | 0 | 0 | 15 |
| Robots | 100 | 0 | 0 | 1 |
| Security | 100 | 0 | 0 | 25 |
| Structured Data | 100 | 0 | 0 | 19 |
| URL | 100 | 0 | 0 | 2 |
Warnings (9 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 19 occurrence(s)
- https://fletcherbuilding.com/ — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/about-us — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — 11 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/about-us/what-is-important-to-us — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/careers — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/fbucall — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/investor-centre — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/news — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/our-business — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/our-business/light-building-products — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/privacy-statement — 11 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/safety — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/sitemap — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/sustainability — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/terms-of-use — 11 button/link(s) with no text or aria-label — an agent can't target them
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — 1 button/link(s) with no text or aria-label — an agent can't target them
warning Duplicate page content
Rule duplicate.content · Duplicate · 2 occurrence(s)
- https://fletcherbuilding.com/ — content shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — content shared by 2 pages: https://fletcherbuilding.com/
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 2 occurrence(s)
- https://fletcherbuilding.com/ — title shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — title shared by 2 pages: https://fletcherbuilding.com/
warning Incomplete/empty response after retries (likely transient — re-crawl)
Rule fetch.incomplete · Crawlability · 1 occurrence(s)
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements/2019-annual-shareholders-meeting-chairs-address — context deadline exceeded after 3 attempts
warning Missing <h1>
Rule h1.missing · Headings · 1 occurrence(s)
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 19 occurrence(s)
- https://fletcherbuilding.com/ — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/about-us — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/about-us/what-is-important-to-us — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/careers — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/fbucall — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/investor-centre — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/news — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/our-business — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/our-business/light-building-products — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/privacy-statement — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/safety — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/sitemap — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/sustainability — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/terms-of-use — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Internal link points to a redirect
Rule links.redirect_target · Links · 1 occurrence(s)
- https://fletcherbuilding.com/sitemap — https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za → https://fletcherbuilding.com
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 1 occurrence(s)
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — 2 hops ending at https://fletcherbuilding.com
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 77 chars, ~582px (limit ~580px)
Notices (22 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 18 occurrence(s)
- https://fletcherbuilding.com/ — h5 follows h3 — skips h4
- https://fletcherbuilding.com/about-us — h6 follows h2 — skips h3
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — h6 follows h1 — skips h2
- https://fletcherbuilding.com/about-us/what-is-important-to-us — h6 follows h3 — skips h4
- https://fletcherbuilding.com/careers — h4 follows h1 — skips h2
- https://fletcherbuilding.com/fbucall — h3 follows h1 — skips h2
- https://fletcherbuilding.com/investor-centre — h5 follows h3 — skips h4
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — h3 follows h1 — skips h2
- https://fletcherbuilding.com/news — h3 follows h1 — skips h2
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — h3 follows h1 — skips h2
- https://fletcherbuilding.com/our-business — h4 follows h1 — skips h2
- https://fletcherbuilding.com/our-business/light-building-products — h3 follows h1 — skips h2
- https://fletcherbuilding.com/privacy-statement — h6 follows h2 — skips h3
- https://fletcherbuilding.com/safety — h5 follows h2 — skips h3
- https://fletcherbuilding.com/sustainability — h6 follows h2 — skips h3
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — h6 follows h2 — skips h3
- https://fletcherbuilding.com/terms-of-use — h4 follows h1 — skips h2
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — h5 follows h3 — skips h4
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://fletcherbuilding.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 19 occurrence(s)
- https://fletcherbuilding.com/ — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/about-us — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/about-us/what-is-important-to-us — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/careers — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/fbucall — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/investor-centre — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/news — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/our-business — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/our-business/light-building-products — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/privacy-statement — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/safety — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/sitemap — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/sustainability — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/terms-of-use — add a <main> element (or role=main) around the primary content
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — add a <main> element (or role=main) around the primary content
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 19 occurrence(s)
- https://fletcherbuilding.com/ — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/about-us — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/about-us/what-is-important-to-us — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/careers — Cache-Control: no-cache, no-store, must-revalidate
- https://fletcherbuilding.com/fbucall — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/investor-centre — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/news — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/our-business — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/our-business/light-building-products — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/privacy-statement — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/safety — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/sitemap — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/sustainability — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — Cache-Control: no-cache, must-revalidate
- https://fletcherbuilding.com/terms-of-use — Cache-Control: private, must-revalidate
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — Cache-Control: private, must-revalidate
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 17 occurrence(s)
- https://fletcherbuilding.com/ — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/about-us — this page reads as very difficult (Flesch Reading Ease 12, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/about-us/what-is-important-to-us — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/careers — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/fbucall — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/investor-centre — this page reads as very difficult (Flesch Reading Ease 16, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — this page reads as very difficult (Flesch Reading Ease -11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/news — this page reads as very difficult (Flesch Reading Ease 18, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/our-business — this page reads as very difficult (Flesch Reading Ease 1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/our-business/light-building-products — this page reads as very difficult (Flesch Reading Ease 11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/safety — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/sitemap — this page reads as very difficult (Flesch Reading Ease -502, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/sustainability — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)
- https://fletcherbuilding.com/ — meta description shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — meta description shared by 2 pages: https://fletcherbuilding.com/
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://fletcherbuilding.com/privacy-statement — 2 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 4 occurrence(s)
- https://fletcherbuilding.com/careers — 2 of 6 images without width/height
- https://fletcherbuilding.com/our-business/light-building-products — 10 of 13 images without width/height
- https://fletcherbuilding.com/safety — 2 of 8 images without width/height
- https://fletcherbuilding.com/sustainability — 2 of 10 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 8 occurrence(s)
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/about-us/what-is-important-to-us — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/our-business/light-building-products — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/privacy-statement — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://fletcherbuilding.com/terms-of-use — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Page has only one internal inlink (fragile crawl path)
Rule links.single_inlink · Links · 1 occurrence(s)
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 13 occurrence(s)
- https://fletcherbuilding.com/ — 563 chars
- https://fletcherbuilding.com/about-us — 195 chars
- https://fletcherbuilding.com/about-us/what-is-important-to-us — 377 chars
- https://fletcherbuilding.com/careers — 330 chars
- https://fletcherbuilding.com/investor-centre — 261 chars
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — 243 chars
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 246 chars
- https://fletcherbuilding.com/our-business — 294 chars
- https://fletcherbuilding.com/our-business/light-building-products — 177 chars
- https://fletcherbuilding.com/safety — 533 chars
- https://fletcherbuilding.com/sustainability — 241 chars
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — 179 chars
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — 563 chars
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 2 occurrence(s)
notice Large DOM (over 1500 elements) slows rendering & interaction
Rule perf.dom_size_large · Performance · 1 occurrence(s)
- https://fletcherbuilding.com/sitemap — the page has 2102 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 4 occurrence(s)
- https://fletcherbuilding.com/careers — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://fletcherbuilding.com/safety — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://fletcherbuilding.com/sustainability — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 1 occurrence(s)
- https://fletcherbuilding.com/careers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 19 occurrence(s)
- https://fletcherbuilding.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/about-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/about-us/what-is-important-to-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/careers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/fbucall — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/investor-centre — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/news — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/our-business — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/our-business/light-building-products — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/privacy-statement — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/safety — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/sitemap — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/sustainability — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/terms-of-use — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Slow server response
Rule perf.slow_response · Performance · 8 occurrence(s)
- https://fletcherbuilding.com/assets/1B-Safety/Safety-Documents/Fletcher-Building-Protect-Leaders-Handbook.pdf — 5624 ms
- https://fletcherbuilding.com/assets/Uploads/FBU-Trading-Update-June-2026.pdf — 3190 ms
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — 3791 ms
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 3632 ms
- https://fletcherbuilding.com/safety — 4876 ms
- https://fletcherbuilding.com/sitemap — 5010 ms
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — 3731 ms
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — 3679 ms
notice robots.txt missing (root returns 404/none)
Rule robots.txt_missing · Robots · 1 occurrence(s)
- https://fletcherbuilding.com/ — robots.txt did not return a 200 at the site root — a healthy site should serve one (declare your sitemap and confirm the host serves root files)
notice No structured data detected
Rule schema.none · Structured Data · 19 occurrence(s)
- https://fletcherbuilding.com/
- https://fletcherbuilding.com/about-us
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding
- https://fletcherbuilding.com/about-us/what-is-important-to-us
- https://fletcherbuilding.com/careers
- https://fletcherbuilding.com/fbucall
- https://fletcherbuilding.com/investor-centre
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements
- https://fletcherbuilding.com/news
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing
- https://fletcherbuilding.com/our-business
- https://fletcherbuilding.com/our-business/light-building-products
- https://fletcherbuilding.com/privacy-statement
- https://fletcherbuilding.com/safety
- https://fletcherbuilding.com/sitemap
- https://fletcherbuilding.com/sustainability
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve
- https://fletcherbuilding.com/terms-of-use
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
notice Missing recommended security headers
Rule security.missing_headers · Security · 19 occurrence(s)
- https://fletcherbuilding.com/ — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/about-us — CSP, X-Content-Type-Options, HSTS
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/about-us/what-is-important-to-us — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/careers — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/fbucall — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/investor-centre — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/investor-centre/financial-results-and-announcements — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/news — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — CSP, X-Content-Type-Options, HSTS
- https://fletcherbuilding.com/our-business — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/our-business/light-building-products — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/privacy-statement — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/safety — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/sitemap — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/sustainability — CSP, X-Content-Type-Options, HSTS
- https://fletcherbuilding.com/sustainability/what-we-want-to-achieve — X-Content-Type-Options, HSTS, CSP
- https://fletcherbuilding.com/terms-of-use — HSTS, CSP, X-Content-Type-Options
- https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za — HSTS, CSP, X-Content-Type-Options
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 6 occurrence(s)
- https://fletcherbuilding.com/about-us/board-and-management/andrew-reding — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://fletcherbuilding.com/careers — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://fletcherbuilding.com/investor-centre — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://fletcherbuilding.com/privacy-statement — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://fletcherbuilding.com/terms-of-use — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Uppercase letters in URL path
Rule url.uppercase · URL · 2 occurrence(s)
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.