---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: fletcherbuilding.com
report_url: "https://crawlinx.com/audit/fletcherbuilding.com"
crawl_id: 20260723T131031-f1a41ba5
health_score: 66
generated_at: 2026-08-26T17:28:40Z
total_pages: 22
html_pages: 19
indexable_pages: 19
errors: 0
warnings: 47
notices: 185
---

# SEO audit: fletcherbuilding.com

**Health score: 66/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/fletcherbuilding.com

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 22 |
| HTML pages | 19 |
| Indexable | 19 |
| Non-indexable | 0 |
| Orphan pages | 0 |
| Broken internal links | 0 |
| Avg response time | 3323 ms |
| Errors / Warnings / Notices | 0 / 47 / 185 |
| Status codes | 1×0, 21×200 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Agent Readiness | 74 | 0 | 19 | 38 |
| Performance | 74 | 0 | 19 | 33 |
| Duplicate | 95 | 0 | 4 | 2 |
| Crawlability | 97 | 0 | 2 | 0 |
| Headings | 99 | 0 | 1 | 1 |
| Links | 99 | 0 | 1 | 9 |
| Titles | 99 | 0 | 1 | 0 |
| Cache | 100 | 0 | 0 | 19 |
| Content | 100 | 0 | 0 | 17 |
| Images | 100 | 0 | 0 | 4 |
| Meta Description | 100 | 0 | 0 | 15 |
| Robots | 100 | 0 | 0 | 1 |
| Security | 100 | 0 | 0 | 25 |
| Structured Data | 100 | 0 | 0 | 19 |
| URL | 100 | 0 | 0 | 2 |

## Issues

### Warnings (47)

#### Control has no accessible name

- Rule: `agent.control_no_name` · Category: Agent Readiness · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — 11 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — 2 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — 2 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — 2 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 6 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — 2 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — 11 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — 5 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — 1 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — 2 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — 11 button/link(s) with no text or aria-label — an agent can't target them
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — 1 button/link(s) with no text or aria-label — an agent can't target them

#### Duplicate page content

- Rule: `duplicate.content` · Category: Duplicate · Occurrences: 2

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — content shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — content shared by 2 pages: https://fletcherbuilding.com/

#### Duplicate <title> across pages

- Rule: `duplicate.title` · Category: Duplicate · Occurrences: 2

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — title shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — title shared by 2 pages: https://fletcherbuilding.com/

#### Incomplete/empty response after retries (likely transient — re-crawl)

- Rule: `fetch.incomplete` · Category: Crawlability · Occurrences: 1

- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements/2019-annual-shareholders-meeting-chairs-address](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements/2019-annual-shareholders-meeting-chairs-address) — context deadline exceeded after 3 attempts

#### Missing <h1>

- Rule: `h1.missing` · Category: Headings · Occurrences: 1

- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap)

#### Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

- Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — the likely hero/LCP image (fb-logo.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

#### Internal link points to a redirect

- Rule: `links.redirect_target` · Category: Links · Occurrences: 1

- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za → https://fletcherbuilding.com

#### Redirect chain (multiple hops)

- Rule: `redirect.chain` · Category: Crawlability · Occurrences: 1

- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — 2 hops ending at https://fletcherbuilding.com

#### Title likely truncated in SERP (too wide)

- Rule: `title.too_long` · Category: Titles · Occurrences: 1

- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 77 chars, ~582px (limit ~580px)

### Notices (185)

#### Heading levels skip a level

- Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 18

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — h5 follows h3 — skips h4
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — h6 follows h2 — skips h3
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — h6 follows h1 — skips h2
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — h6 follows h3 — skips h4
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — h4 follows h1 — skips h2
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — h3 follows h1 — skips h2
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — h5 follows h3 — skips h4
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — h3 follows h1 — skips h2
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — h3 follows h1 — skips h2
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — h3 follows h1 — skips h2
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — h4 follows h1 — skips h2
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — h3 follows h1 — skips h2
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — h6 follows h2 — skips h3
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — h5 follows h2 — skips h3
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — h6 follows h2 — skips h3
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — h6 follows h2 — skips h3
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — h4 follows h1 — skips h2
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — h5 follows h3 — skips h4

#### No llms.txt for AI agents

- Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — no llms.txt found at the site root — add one so AI agents get a curated site summary

#### No main landmark for AI agents

- Rule: `agent.no_main_landmark` · Category: Agent Readiness · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — add a <main> element (or role=main) around the primary content
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — add a <main> element (or role=main) around the primary content

#### Page served uncached (no-store/private or CDN bypass)

- Rule: `cache.not_cacheable` · Category: Cache · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — Cache-Control: no-cache, no-store, must-revalidate
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — Cache-Control: no-cache, must-revalidate
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — Cache-Control: private, must-revalidate
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — Cache-Control: private, must-revalidate

#### Main text is hard to read (low Flesch Reading Ease)

- Rule: `content.readability_poor` · Category: Content · Occurrences: 17

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — this page reads as very difficult (Flesch Reading Ease 12, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — this page reads as very difficult (Flesch Reading Ease 16, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — this page reads as very difficult (Flesch Reading Ease -11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — this page reads as very difficult (Flesch Reading Ease 18, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — this page reads as very difficult (Flesch Reading Ease 1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — this page reads as very difficult (Flesch Reading Ease 11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — this page reads as very difficult (Flesch Reading Ease -502, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

#### Duplicate meta description across pages

- Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 2

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — meta description shared by 2 pages: https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — meta description shared by 2 pages: https://fletcherbuilding.com/

#### Multiple <h1> elements

- Rule: `h1.multiple` · Category: Headings · Occurrences: 1

- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — 2 <h1> elements

#### Images without width/height (layout shift / CLS)

- Rule: `images.missing_dimensions` · Category: Images · Occurrences: 4

- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — 2 of 6 images without width/height
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — 10 of 13 images without width/height
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — 2 of 8 images without width/height
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — 2 of 10 images without width/height

#### Internal link has no anchor text / accessible name

- Rule: `links.no_anchor_text` · Category: Links · Occurrences: 8

- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

#### Page has only one internal inlink (fragile crawl path)

- Rule: `links.single_inlink` · Category: Links · Occurrences: 1

- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.

#### Meta description too long

- Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 13

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — 563 chars
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — 195 chars
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — 377 chars
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — 330 chars
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — 261 chars
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — 243 chars
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 246 chars
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — 294 chars
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — 177 chars
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — 533 chars
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — 241 chars
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — 179 chars
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — 563 chars

#### Meta description too short

- Rule: `meta_desc.too_short` · Category: Meta Description · Occurrences: 2

- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — 13 chars
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — 7 chars

#### Large DOM (over 1500 elements) slows rendering & interaction

- Rule: `perf.dom_size_large` · Category: Performance · Occurrences: 1

- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — the page has 2102 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

#### Legacy image format (jpg/png/gif) with no next-gen fallback

- Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 4

- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

#### No ETag header (no conditional GET for unchanged pages)

- Rule: `perf.no_etag` · Category: Performance · Occurrences: 1

- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Slow server response

- Rule: `perf.slow_response` · Category: Performance · Occurrences: 8

- [https://fletcherbuilding.com/assets/1B-Safety/Safety-Documents/Fletcher-Building-Protect-Leaders-Handbook.pdf](https://fletcherbuilding.com/assets/1B-Safety/Safety-Documents/Fletcher-Building-Protect-Leaders-Handbook.pdf) — 5624 ms
- [https://fletcherbuilding.com/assets/Uploads/FBU-Trading-Update-June-2026.pdf](https://fletcherbuilding.com/assets/Uploads/FBU-Trading-Update-June-2026.pdf) — 3190 ms
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — 3791 ms
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 3632 ms
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — 4876 ms
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — 5010 ms
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — 3731 ms
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — 3679 ms

#### robots.txt missing (root returns 404/none)

- Rule: `robots.txt_missing` · Category: Robots · Occurrences: 1

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — robots.txt did not return a 200 at the site root — a healthy site should serve one (declare your sitemap and confirm the host serves root files)

#### No structured data detected

- Rule: `schema.none` · Category: Structured Data · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/)
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us)
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding)
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us)
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers)
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall)
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre)
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements)
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news)
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing)
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business)
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products)
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement)
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety)
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap)
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability)
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve)
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use)
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za)

#### Missing recommended security headers

- Rule: `security.missing_headers` · Category: Security · Occurrences: 19

- [https://fletcherbuilding.com/](https://fletcherbuilding.com/) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/about-us](https://fletcherbuilding.com/about-us) — CSP, X-Content-Type-Options, HSTS
- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/about-us/what-is-important-to-us](https://fletcherbuilding.com/about-us/what-is-important-to-us) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/fbucall](https://fletcherbuilding.com/fbucall) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/investor-centre/financial-results-and-announcements](https://fletcherbuilding.com/investor-centre/financial-results-and-announcements) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/news](https://fletcherbuilding.com/news) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — CSP, X-Content-Type-Options, HSTS
- [https://fletcherbuilding.com/our-business](https://fletcherbuilding.com/our-business) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/our-business/light-building-products](https://fletcherbuilding.com/our-business/light-building-products) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/safety](https://fletcherbuilding.com/safety) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/sitemap](https://fletcherbuilding.com/sitemap) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/sustainability](https://fletcherbuilding.com/sustainability) — CSP, X-Content-Type-Options, HSTS
- [https://fletcherbuilding.com/sustainability/what-we-want-to-achieve](https://fletcherbuilding.com/sustainability/what-we-want-to-achieve) — X-Content-Type-Options, HSTS, CSP
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — HSTS, CSP, X-Content-Type-Options
- [https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za](https://fletcherbuilding.com/who-we-are-af-za/news-af-za/fletcher-building-fy20-results-webcast-details-af-za) — HSTS, CSP, X-Content-Type-Options

#### target=_blank link without rel=noopener (tab-napping)

- Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 6

- [https://fletcherbuilding.com/about-us/board-and-management/andrew-reding](https://fletcherbuilding.com/about-us/board-and-management/andrew-reding) — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://fletcherbuilding.com/careers](https://fletcherbuilding.com/careers) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://fletcherbuilding.com/investor-centre](https://fletcherbuilding.com/investor-centre) — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing](https://fletcherbuilding.com/news/fletcher-building-govt-to-secure-nz-cement-manufacturing) — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://fletcherbuilding.com/privacy-statement](https://fletcherbuilding.com/privacy-statement) — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://fletcherbuilding.com/terms-of-use](https://fletcherbuilding.com/terms-of-use) — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

#### Uppercase letters in URL path

- Rule: `url.uppercase` · Category: URL · Occurrences: 2

- [https://fletcherbuilding.com/assets/1B-Safety/Safety-Documents/Fletcher-Building-Protect-Leaders-Handbook.pdf](https://fletcherbuilding.com/assets/1B-Safety/Safety-Documents/Fletcher-Building-Protect-Leaders-Handbook.pdf)
- [https://fletcherbuilding.com/assets/Uploads/FBU-Trading-Update-June-2026.pdf](https://fletcherbuilding.com/assets/Uploads/FBU-Trading-Update-June-2026.pdf)

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 19 warning(s), 38 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✓ Budget — clean
- ✗ Cache — 19 notice(s)
- ✓ Canonical — clean
- ✗ Content — 17 notice(s)
- ✗ Crawlability — 2 warning(s)
- ✗ Duplicate — 4 warning(s), 2 notice(s)
- ✓ Geo — clean
- ✗ Headings — 1 warning(s), 1 notice(s)
- ✓ Hreflang — clean
- ✗ Images — 4 notice(s)
- ✓ Indexability — clean
- ✗ Links — 1 warning(s), 9 notice(s)
- ✗ Meta Description — 15 notice(s)
- ✓ Mobile — clean
- ✗ Performance — 19 warning(s), 33 notice(s)
- ✓ Rendering — clean
- ✗ Robots — 1 notice(s)
- ✗ Security — 25 notice(s)
- ✓ Sitemap — clean
- ✓ Social — clean
- ✗ Structured Data — 19 notice(s)
- ✗ Titles — 1 warning(s)
- ✗ URL — 2 notice(s)
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/fletcherbuilding.com*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api