SEO audit for equinor.com
Equinor: Providing reliable energy for a world in transition. - Equinor
Health 80/100 (good) · 23 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)We are an international energy company headquartered in Norway, around 25,000 employees and with offices in more than 20 countries worldwide.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Performance | 95 | 0 | 4 | 55 |
| Meta Description | 96 | 0 | 3 | 6 |
| Structured Data | 97 | 0 | 2 | 6 |
| Titles | 97 | 0 | 2 | 1 |
| Budget | 99 | 0 | 1 | 0 |
| Crawlability | 99 | 0 | 1 | 0 |
| Headings | 99 | 0 | 1 | 0 |
| Hreflang | 99 | 0 | 1 | 0 |
| Agent Readiness | 100 | 0 | 0 | 7 |
| Cache | 100 | 0 | 0 | 22 |
| Canonical | 100 | 0 | 0 | 1 |
| Content | 100 | 0 | 0 | 46 |
| Images | 100 | 0 | 0 | 18 |
| Social | 100 | 0 | 0 | 18 |
| URL | 100 | 0 | 0 | 2 |
Warnings (8 rules)
warning robots.txt-disallowed URL receives internal links (crawl-budget leak)
Rule budget.disallow_linked · Budget · 1 occurrence(s)
- https://www.equinor.com/search — internal links point to https://www.equinor.com/search, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.equinor.com/, https://www.equinor.com/investors/2026-annual-general-meeting, https://www.equinor.com/energy/oygarden.
warning Incomplete/empty response after retries (likely transient — re-crawl)
Rule fetch.incomplete · Crawlability · 1 occurrence(s)
- https://www.equinor.com/news/archive/22mar2018-result-dividend-3q2017/22mar2018-allocation-dividend-shares-primary-insiders — context deadline exceeded after 3 attempts
warning Self hreflang language disagrees with html lang
Rule hreflang.mismatch_html_lang · Hreflang · 1 occurrence(s)
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — the self-referencing hreflang is "no" but <html lang> is "en" — contradictory language signals can make Google distrust the hreflang cluster. Align both to the same BCP-47 language.
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 4 occurrence(s)
- https://www.equinor.com/careers/summer-interns — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.equinor.com/investors — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.equinor.com/news — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Missing meta description
Rule meta_desc.missing · Meta Description · 3 occurrence(s)
warning Structured-data date has already passed (stale event/job/offer)
Rule schema.stale_date · Structured Data · 2 occurrence(s)
- https://www.equinor.com/investors/2026-annual-general-meeting — Event.startDate is in the past (2026-05-12T13:00:00.000+00:00) — Google may stop showing this event/job/offer in rich results. Update the date or remove the markup from expired content.
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — Event.startDate is in the past (2024-08-27T12:00:00.000+00:00) — Google may stop showing this event/job/offer in rich results. Update the date or remove the markup from expired content.
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 2 occurrence(s)
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — 82 chars, ~629px (limit ~580px)
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — 97 chars, ~756px (limit ~580px)
Notices (22 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 6 occurrence(s)
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — h3 follows h1 — skips h2
- https://www.equinor.com/cookie-policy — h3 follows h1 — skips h2
- https://www.equinor.com/magazine — h3 follows h1 — skips h2
- https://www.equinor.com/news-and-media — h3 follows h1 — skips h2
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — h3 follows h1 — skips h2
- https://www.equinor.com/where-we-are/us-news — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.equinor.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 22 occurrence(s)
- https://www.equinor.com/ — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/about-us — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/careers — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/careers/summer-interns — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/cookie-policy — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/energy — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/energy/oygarden — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/investors — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/investors/2026-annual-general-meeting — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/magazine — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news-and-media — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/sustainability — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/sustainability/human-rights — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/where-we-are — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
- https://www.equinor.com/where-we-are/us-news — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate
notice Canonical points to a different URL
Rule canonical.non_self · Canonical · 1 occurrence(s)
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — canonical=https://www.equinor.com/no/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 22 occurrence(s)
- https://www.equinor.com/ — 1.3%
- https://www.equinor.com/about-us — 1.7%
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — 3.3%
- https://www.equinor.com/careers — 1.6%
- https://www.equinor.com/careers/summer-interns — 1.4%
- https://www.equinor.com/cookie-policy — 2.2%
- https://www.equinor.com/energy — 1.5%
- https://www.equinor.com/energy/oygarden — 3.3%
- https://www.equinor.com/investors — 1.6%
- https://www.equinor.com/investors/2026-annual-general-meeting — 2.1%
- https://www.equinor.com/magazine — 0.6%
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — 3.9%
- https://www.equinor.com/news — 0.9%
- https://www.equinor.com/news-and-media — 1.0%
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — 1.7%
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — 3.0%
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — 1.2%
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — 2.8%
- https://www.equinor.com/sustainability — 1.8%
- https://www.equinor.com/sustainability/human-rights — 2.4%
- https://www.equinor.com/where-we-are — 1.2%
- https://www.equinor.com/where-we-are/us-news — 2.1%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 22 occurrence(s)
- https://www.equinor.com/ — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/about-us — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/careers — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/careers/summer-interns — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/cookie-policy — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/energy — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/energy/oygarden — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/investors — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/investors/2026-annual-general-meeting — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/magazine — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news — this page reads as very difficult (Flesch Reading Ease 7, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news-and-media — this page reads as very difficult (Flesch Reading Ease 13, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/sustainability — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/sustainability/human-rights — this page reads as very difficult (Flesch Reading Ease 10, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/where-we-are — this page reads as very difficult (Flesch Reading Ease 18, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.equinor.com/where-we-are/us-news — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Article page has no author attribution (E-E-A-T)
Rule eeat.no_author · Content · 2 occurrence(s)
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — this page is marked up as an article but its JSON-LD has no author and no visible byline — add an author to strengthen the E-E-A-T Trust signal
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — this page is marked up as an article but its JSON-LD has no author and no visible byline — add an author to strengthen the E-E-A-T Trust signal
notice Image alt text is very long (possible keyword stuffing)
Rule images.alt_too_long · Images · 2 occurrence(s)
- https://www.equinor.com/careers/summer-interns — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — 1 image(s) with alt text over 100 chars — shorten it to a concise description
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 1 occurrence(s)
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — the likely hero/LCP image (3sept12_leismercanadaphotoøyvind_hagenstatoil_225_150.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 16 occurrence(s)
- https://www.equinor.com/ — 5 of 6 images without width/height
- https://www.equinor.com/about-us — 2 of 6 images without width/height
- https://www.equinor.com/careers — 8 of 9 images without width/height
- https://www.equinor.com/careers/summer-interns — 9 of 10 images without width/height
- https://www.equinor.com/investors — 8 of 8 images without width/height
- https://www.equinor.com/magazine — 13 of 14 images without width/height
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — 2 of 6 images without width/height
- https://www.equinor.com/news — 50 of 50 images without width/height
- https://www.equinor.com/news-and-media — 4 of 5 images without width/height
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — 3 of 3 images without width/height
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — 3 of 6 images without width/height
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — 1 of 1 images without width/height
- https://www.equinor.com/sustainability — 5 of 6 images without width/height
- https://www.equinor.com/sustainability/human-rights — 1 of 6 images without width/height
- https://www.equinor.com/where-we-are — 7 of 9 images without width/height
- https://www.equinor.com/where-we-are/us-news — 18 of 19 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 4 occurrence(s)
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 2 occurrence(s)
- https://www.equinor.com/news — 37 chars
- https://www.equinor.com/where-we-are/us-news — 43 chars
notice Missing Open Graph tags
Rule og.missing · Social · 18 occurrence(s)
- https://www.equinor.com/about-us — og:image
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — og:image
- https://www.equinor.com/careers — og:image
- https://www.equinor.com/careers/summer-interns — og:image
- https://www.equinor.com/cookie-policy — og:image
- https://www.equinor.com/energy — og:image
- https://www.equinor.com/energy/oygarden — og:image
- https://www.equinor.com/investors — og:image
- https://www.equinor.com/investors/2026-annual-general-meeting — og:image
- https://www.equinor.com/magazine — og:image
- https://www.equinor.com/news-and-media — og:image
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — og:description, og:image
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — og:image
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — og:description, og:image
- https://www.equinor.com/sustainability — og:image
- https://www.equinor.com/sustainability/human-rights — og:description, og:image
- https://www.equinor.com/where-we-are — og:image
- https://www.equinor.com/where-we-are/us-news — og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 1 occurrence(s)
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 22 occurrence(s)
- https://www.equinor.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/about-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/careers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/careers/summer-interns — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/cookie-policy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/energy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/energy/oygarden — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/investors — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/investors/2026-annual-general-meeting — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/magazine — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news-and-media — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/sustainability — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/sustainability/human-rights — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/where-we-are — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.equinor.com/where-we-are/us-news — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 22 occurrence(s)
- https://www.equinor.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/about-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/about-us/compliance-with-nyse-listing-rules — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/careers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/careers/summer-interns — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/cookie-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/energy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/energy/oygarden — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/investors — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/investors/2026-annual-general-meeting — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/magazine — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news-and-media — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/sustainability — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/sustainability/human-rights — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/where-we-are — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.equinor.com/where-we-are/us-news — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Slow server response
Rule perf.slow_response · Performance · 9 occurrence(s)
- https://www.equinor.com/about-us — 4574 ms
- https://www.equinor.com/energy/oygarden — 3677 ms
- https://www.equinor.com/investors/2026-annual-general-meeting — 10987 ms
- https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts — 10412 ms
- https://www.equinor.com/news-and-media — 5768 ms
- https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward — 10154 ms
- https://www.equinor.com/sustainability — 8547 ms
- https://www.equinor.com/sustainability/human-rights — 10693 ms
- https://www.equinor.com/where-we-are — 7498 ms
notice Article schema missing recommended properties (Top Stories / image carousel)
Rule schema.article_incomplete · Structured Data · 2 occurrence(s)
- https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
- https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
notice No structured data detected
Rule schema.none · Structured Data · 4 occurrence(s)
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
notice URL is very long
Rule url.too_long · URL · 1 occurrence(s)
notice Uppercase letters in URL path
Rule url.uppercase · URL · 1 occurrence(s)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.equinor.com/ Equinor: Providing reliable energy for a world in transition. - Equinor |
200 | yes | 515 | 22 |
| https://www.equinor.com/careers Exciting career opportunities in Equinor - Equinor |
200 | yes | 620 | 22 |
| https://www.equinor.com/cookie-policy Cookie policy - Equinor |
200 | yes | 542 | 22 |
| https://www.equinor.com/investors Investors - Equinor |
200 | yes | 821 | 22 |
| https://www.equinor.com/sustainability Sustainability - Equinor |
200 | yes | 576 | 22 |
| https://www.equinor.com/about-us About us - Equinor |
200 | yes | 746 | 7 |
| https://www.equinor.com/news Newsroom - Equinor |
200 | yes | 839 | 4 |
| https://www.equinor.com/where-we-are Our locations - Equinor |
200 | yes | 446 | 4 |
| https://www.equinor.com/sustainability/human-rights Human rights - Equinor |
200 | yes | 913 | 2 |
| https://www.equinor.com/magazine Our magazine - Equinor |
200 | yes | 243 | 3 |
| https://www.equinor.com/careers/summer-interns Summer internships - an introduction to the energy industry - Equinor |
200 | yes | 547 | 2 |
| https://www.equinor.com/where-we-are/us-news Equinor US news - Equinor |
200 | yes | 879 | 3 |
| https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks 5,000 oil cargoes from Gullfaks - Equinor |
200 | yes | 921 | 2 |
| https://www.equinor.com/energy Energy - Equinor |
200 | yes | 587 | 2 |
| https://www.equinor.com/investors/2026-annual-general-meeting Annual general meeting 2026 | Equinor ASA - Equinor |
200 | yes | 607 | 1 |
| https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts From pioneer diving to autonomous drones - Equinor |
200 | yes | 1222 | 1 |
| https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward EquinorTALKS | Bringing CCS forward as a solution for emitters in Europe - Equinor |
200 | yes | 430 | 1 |
| https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory The Norwegian Broadcasting Corporation (NRK) apologises for incorrect use of images - equinor.com |
200 | yes | 201 | 1 |
| https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power Equinor |
200 | yes | 793 | 1 |
| https://www.equinor.com/about-us/compliance-with-nyse-listing-rules Compliance with NYSE listing rules - Equinor |
200 | yes | 733 | 1 |
| https://www.equinor.com/energy/oygarden Øygarden, a rapidly developing area west of Bergen - Equinor |
200 | yes | 1103 | 1 |
| https://www.equinor.com/news-and-media News and media - Equinor |
200 | yes | 358 | 1 |
| https://www.equinor.com/news/archive/22mar2018-result-dividend-3q2017/22mar2018-allocation-dividend-shares-primary-insiders | 0 | no | 0 | 0 |
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