--- tool: Crawlinx SEO audit source: https://crawlinx.com domain: equinor.com report_url: "https://crawlinx.com/audit/equinor.com" crawl_id: 20260809T014235-ea8dd87f health_score: 80 generated_at: 2026-08-26T17:31:28Z total_pages: 23 html_pages: 22 indexable_pages: 22 errors: 0 warnings: 15 notices: 182 --- # SEO audit: equinor.com **Health score: 80/100** — good, with fixable gaps > Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/equinor.com ## Overview | Metric | Value | | --- | --- | | Pages crawled | 23 | | HTML pages | 22 | | Indexable | 22 | | Non-indexable | 0 | | Orphan pages | 0 | | Broken internal links | 0 | | Avg response time | 3750 ms | | Errors / Warnings / Notices | 0 / 15 / 182 | | Status codes | 1×0, 22×200 | ## Categories | Category | Score | Errors | Warnings | Notices | | --- | ---: | ---: | ---: | ---: | | Performance | 95 | 0 | 4 | 55 | | Meta Description | 96 | 0 | 3 | 6 | | Structured Data | 97 | 0 | 2 | 6 | | Titles | 97 | 0 | 2 | 1 | | Budget | 99 | 0 | 1 | 0 | | Crawlability | 99 | 0 | 1 | 0 | | Headings | 99 | 0 | 1 | 0 | | Hreflang | 99 | 0 | 1 | 0 | | Agent Readiness | 100 | 0 | 0 | 7 | | Cache | 100 | 0 | 0 | 22 | | Canonical | 100 | 0 | 0 | 1 | | Content | 100 | 0 | 0 | 46 | | Images | 100 | 0 | 0 | 18 | | Social | 100 | 0 | 0 | 18 | | URL | 100 | 0 | 0 | 2 | ## Issues ### Warnings (15) #### robots.txt-disallowed URL receives internal links (crawl-budget leak) - Rule: `budget.disallow_linked` · Category: Budget · Occurrences: 1 - [https://www.equinor.com/search](https://www.equinor.com/search) — internal links point to https://www.equinor.com/search, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.equinor.com/, https://www.equinor.com/investors/2026-annual-general-meeting, https://www.equinor.com/energy/oygarden. #### Incomplete/empty response after retries (likely transient — re-crawl) - Rule: `fetch.incomplete` · Category: Crawlability · Occurrences: 1 - [https://www.equinor.com/news/archive/22mar2018-result-dividend-3q2017/22mar2018-allocation-dividend-shares-primary-insiders](https://www.equinor.com/news/archive/22mar2018-result-dividend-3q2017/22mar2018-allocation-dividend-shares-primary-insiders) — context deadline exceeded after 3 attempts #### Missing

- Rule: `h1.missing` · Category: Headings · Occurrences: 1 - [https://www.equinor.com/investors](https://www.equinor.com/investors) #### Self hreflang language disagrees with html lang - Rule: `hreflang.mismatch_html_lang` · Category: Hreflang · Occurrences: 1 - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — the self-referencing hreflang is "no" but is "en" — contradictory language signals can make Google distrust the hreflang cluster. Align both to the same BCP-47 language. #### Hero/LCP image is lazy-loaded (loading=lazy delays LCP) - Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 4 - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://www.equinor.com/investors](https://www.equinor.com/investors) — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://www.equinor.com/news](https://www.equinor.com/news) — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. #### Missing meta description - Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 3 - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) #### Structured-data date has already passed (stale event/job/offer) - Rule: `schema.stale_date` · Category: Structured Data · Occurrences: 2 - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — Event.startDate is in the past (2026-05-12T13:00:00.000+00:00) — Google may stop showing this event/job/offer in rich results. Update the date or remove the markup from expired content. - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — Event.startDate is in the past (2024-08-27T12:00:00.000+00:00) — Google may stop showing this event/job/offer in rich results. Update the date or remove the markup from expired content. #### Title likely truncated in SERP (too wide) - Rule: `title.too_long` · Category: Titles · Occurrences: 2 - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — 82 chars, ~629px (limit ~580px) - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — 97 chars, ~756px (limit ~580px) ### Notices (182) #### Heading levels skip a level - Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 6 - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — h3 follows h1 — skips h2 - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — h3 follows h1 — skips h2 - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — h3 follows h1 — skips h2 - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — h3 follows h1 — skips h2 - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — h3 follows h1 — skips h2 - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — h3 follows h1 — skips h2 #### No llms.txt for AI agents - Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1 - [https://www.equinor.com/](https://www.equinor.com/) — no llms.txt found at the site root — add one so AI agents get a curated site summary #### Page served uncached (no-store/private or CDN bypass) - Rule: `cache.not_cacheable` · Category: Cache · Occurrences: 22 - [https://www.equinor.com/](https://www.equinor.com/) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/careers](https://www.equinor.com/careers) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/energy](https://www.equinor.com/energy) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/investors](https://www.equinor.com/investors) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news](https://www.equinor.com/news) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate #### Canonical points to a different URL - Rule: `canonical.non_self` · Category: Canonical · Occurrences: 1 - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — canonical=https://www.equinor.com/no/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory #### Low text-to-HTML ratio - Rule: `content.low_ratio` · Category: Content · Occurrences: 22 - [https://www.equinor.com/](https://www.equinor.com/) — 1.3% - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — 1.7% - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — 3.3% - [https://www.equinor.com/careers](https://www.equinor.com/careers) — 1.6% - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — 1.4% - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — 2.2% - [https://www.equinor.com/energy](https://www.equinor.com/energy) — 1.5% - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — 3.3% - [https://www.equinor.com/investors](https://www.equinor.com/investors) — 1.6% - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — 2.1% - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — 0.6% - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — 3.9% - [https://www.equinor.com/news](https://www.equinor.com/news) — 0.9% - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — 1.0% - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — 1.7% - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — 3.0% - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — 1.2% - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — 2.8% - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — 1.8% - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — 2.4% - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — 1.2% - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — 2.1% #### Main text is hard to read (low Flesch Reading Ease) - Rule: `content.readability_poor` · Category: Content · Occurrences: 22 - [https://www.equinor.com/](https://www.equinor.com/) — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/careers](https://www.equinor.com/careers) — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/energy](https://www.equinor.com/energy) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/investors](https://www.equinor.com/investors) — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news](https://www.equinor.com/news) — this page reads as very difficult (Flesch Reading Ease 7, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — this page reads as very difficult (Flesch Reading Ease 13, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — this page reads as very difficult (Flesch Reading Ease 10, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — this page reads as very difficult (Flesch Reading Ease 18, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for. #### Article page has no author attribution (E-E-A-T) - Rule: `eeat.no_author` · Category: Content · Occurrences: 2 - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — this page is marked up as an article but its JSON-LD has no author and no visible byline — add an author to strengthen the E-E-A-T Trust signal - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — this page is marked up as an article but its JSON-LD has no author and no visible byline — add an author to strengthen the E-E-A-T Trust signal #### Image alt text is very long (possible keyword stuffing) - Rule: `images.alt_too_long` · Category: Images · Occurrences: 2 - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — 1 image(s) with alt text over 100 chars — shorten it to a concise description - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — 1 image(s) with alt text over 100 chars — shorten it to a concise description #### Likely hero image lacks fetchpriority=high - Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 1 - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — the likely hero/LCP image (3sept12_leismercanadaphotoøyvind_hagenstatoil_225_150.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. #### Images without width/height (layout shift / CLS) - Rule: `images.missing_dimensions` · Category: Images · Occurrences: 16 - [https://www.equinor.com/](https://www.equinor.com/) — 5 of 6 images without width/height - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — 2 of 6 images without width/height - [https://www.equinor.com/careers](https://www.equinor.com/careers) — 8 of 9 images without width/height - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — 9 of 10 images without width/height - [https://www.equinor.com/investors](https://www.equinor.com/investors) — 8 of 8 images without width/height - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — 13 of 14 images without width/height - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — 2 of 6 images without width/height - [https://www.equinor.com/news](https://www.equinor.com/news) — 50 of 50 images without width/height - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — 4 of 5 images without width/height - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — 3 of 3 images without width/height - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — 3 of 6 images without width/height - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — 1 of 1 images without width/height - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — 5 of 6 images without width/height - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — 1 of 6 images without width/height - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — 7 of 9 images without width/height - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — 18 of 19 images without width/height #### Meta description too long - Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 4 - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — 189 chars - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — 161 chars - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — 216 chars - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — 241 chars #### Meta description too short - Rule: `meta_desc.too_short` · Category: Meta Description · Occurrences: 2 - [https://www.equinor.com/news](https://www.equinor.com/news) — 37 chars - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — 43 chars #### Missing Open Graph tags - Rule: `og.missing` · Category: Social · Occurrences: 18 - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — og:image - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — og:image - [https://www.equinor.com/careers](https://www.equinor.com/careers) — og:image - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — og:image - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — og:image - [https://www.equinor.com/energy](https://www.equinor.com/energy) — og:image - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — og:image - [https://www.equinor.com/investors](https://www.equinor.com/investors) — og:image - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — og:image - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — og:image - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — og:image - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — og:description, og:image - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — og:image - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — og:description, og:image - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — og:image - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — og:description, og:image - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — og:image - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — og:image #### Legacy image format (jpg/png/gif) with no next-gen fallback - Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 1 - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. #### No ETag header (no conditional GET for unchanged pages) - Rule: `perf.no_etag` · Category: Performance · Occurrences: 22 - [https://www.equinor.com/](https://www.equinor.com/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/careers](https://www.equinor.com/careers) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/energy](https://www.equinor.com/energy) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/investors](https://www.equinor.com/investors) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news](https://www.equinor.com/news) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. #### No Last-Modified header (no conditional GET for unchanged pages) - Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 22 - [https://www.equinor.com/](https://www.equinor.com/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/about-us/compliance-with-nyse-listing-rules](https://www.equinor.com/about-us/compliance-with-nyse-listing-rules) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/careers](https://www.equinor.com/careers) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/careers/summer-interns](https://www.equinor.com/careers/summer-interns) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/cookie-policy](https://www.equinor.com/cookie-policy) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/energy](https://www.equinor.com/energy) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/investors](https://www.equinor.com/investors) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news](https://www.equinor.com/news) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://www.equinor.com/where-we-are/us-news](https://www.equinor.com/where-we-are/us-news) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. #### Slow server response - Rule: `perf.slow_response` · Category: Performance · Occurrences: 9 - [https://www.equinor.com/about-us](https://www.equinor.com/about-us) — 4574 ms - [https://www.equinor.com/energy/oygarden](https://www.equinor.com/energy/oygarden) — 3677 ms - [https://www.equinor.com/investors/2026-annual-general-meeting](https://www.equinor.com/investors/2026-annual-general-meeting) — 10987 ms - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) — 10412 ms - [https://www.equinor.com/news-and-media](https://www.equinor.com/news-and-media) — 5768 ms - [https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward](https://www.equinor.com/news-and-media/equinortalks-bringing-ccs-forward) — 10154 ms - [https://www.equinor.com/sustainability](https://www.equinor.com/sustainability) — 8547 ms - [https://www.equinor.com/sustainability/human-rights](https://www.equinor.com/sustainability/human-rights) — 10693 ms - [https://www.equinor.com/where-we-are](https://www.equinor.com/where-we-are) — 7498 ms #### Article schema missing recommended properties (Top Stories / image carousel) - Rule: `schema.article_incomplete` · Category: Structured Data · Occurrences: 2 - [https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks](https://www.equinor.com/news/20260512-5000-oil-cargoes-from-gullfaks) — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply. - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — NewsArticle structured data is missing recommended property (author) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply. #### No structured data detected - Rule: `schema.none` · Category: Structured Data · Occurrences: 4 - [https://www.equinor.com/magazine](https://www.equinor.com/magazine) - [https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts](https://www.equinor.com/magazine/a-deep-dive-into-emission-cuts) - [https://www.equinor.com/news](https://www.equinor.com/news) - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) #### Title is very short - Rule: `title.too_short` · Category: Titles · Occurrences: 1 - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — 7 chars #### URL is very long - Rule: `url.too_long` · Category: URL · Occurrences: 1 - [https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power](https://www.equinor.com/news/uk/fourth-phase-of-the-world%27s-largest-offshore-wind-farm-dogger-bank-to-unlock-additional-renewable-power) — 137 chars #### Uppercase letters in URL path - Rule: `url.uppercase` · Category: URL · Occurrences: 1 - [https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory](https://www.equinor.com/news/archive/2012/09/03/3Sept12ComplaintAgainstNRKStory) ## Checks & coverage Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean. - ✗ Agent Readiness — 7 notice(s) - ✓ AI Content — clean - ✓ Amp — clean - ✗ Budget — 1 warning(s) - ✗ Cache — 22 notice(s) - ✗ Canonical — 1 notice(s) - ✗ Content — 46 notice(s) - ✗ Crawlability — 1 warning(s) - ✓ Duplicate — clean - ✓ Geo — clean - ✗ Headings — 1 warning(s) - ✗ Hreflang — 1 warning(s) - ✗ Images — 18 notice(s) - ✓ Indexability — clean - ✓ Links — clean - ✗ Meta Description — 3 warning(s), 6 notice(s) - ✓ Mobile — clean - ✗ Performance — 4 warning(s), 55 notice(s) - ✓ Rendering — clean - ✓ Robots — clean - ✓ Security — clean - ✓ Sitemap — clean - ✗ Social — 18 notice(s) - ✗ Structured Data — 2 warning(s), 6 notice(s) - ✗ Titles — 2 warning(s), 1 notice(s) - ✗ URL — 2 notice(s) - ✓ Video — clean --- *Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/equinor.com* ## Use Crawlinx from your app / agent Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit. ### MCP server (agent skill) Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line: ```bash claude mcp add --transport http crawlinx https://crawlinx.com/mcp ``` Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed: - `scan_url` — start an SEO audit of a URL. - `get_report` — fetch the finished report as structured JSON. - `get_report_markdown` — fetch a compact, LLM-ready Markdown report. Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page. ### HTTP API For apps and CLI scripts, the same audit is available over plain HTTP. **Start a scan** ``` POST https://crawlinx.com/api/scan Content-Type: application/json {"url":"https://example.com","mode":"free"} ``` `mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check). Returns `{"id":""}` immediately (202) or a full report (200) for instant scans. **Get the JSON report** ``` GET https://crawlinx.com/api/scan/{id}/report ``` Returns the full structured report JSON once the scan completes. **Get this Markdown report** ``` GET https://crawlinx.com/r/{id}.md ``` Returns this LLM-ready Markdown document. **List recent public audits** ``` GET https://crawlinx.com/api/reports ``` ### Quick start (curl) ```bash # Start a scan → note the "id" in the JSON response curl -s -X POST https://crawlinx.com/api/scan \ -H 'Content-Type: application/json' \ -d '{"url":"https://example.com","mode":"free"}' # Then, with that id (replace {id}), fetch the Markdown report curl -s https://crawlinx.com/r/{id}.md ``` Full API reference & usage rules: https://crawlinx.com/api