Prompt & template leaks: find unfinished content
Find unfilled placeholders like [insert keyword] and leftover prompt text published by mistake. Free scan for scaffolding across your pages.
What it means
The page contains unfilled template placeholders or prompt-echo text — for example [insert keyword], {{topic}}, or an opener like "Certainly, here's the rewritten version." These are scaffolding that was meant to be replaced or removed before publishing.
Why it matters
Published placeholders are a visible sign that content was generated from a template or prompt and shipped without being finished. Google's guidelines call out auto-generated pages with visible template fields as a Lowest-quality trait, and readers who see "[insert city]" immediately lose trust in the page.
How to fix it
- Search the page for bracketed slots ([insert …], {{ … }}) and fill them with the real value or delete them.
- Remove prompt-echo openers such as "Sure, here's the improved article" — start with the actual content.
- If you generate pages from a template, add a build check that fails when an unfilled placeholder reaches production.
When it's not a problem
If the brackets or braces are intentional documentation of a template syntax (e.g. an article teaching Handlebars or Jinja), the tokens are the subject matter and are fine.
How common is it?
13 audited sites in our corpus currently show this issue. The breakdowns below show which platforms, gatekeepers, verticals and countries are most exposed.
Audit your own site — free
77 checks, internal PageRank, render-diff. No signup, results in ~30s.