35
SEO audit for whitbyjetset.com
Whitby Jet Set
Health 35/100 (poor) · 8 pages crawled · generated 2026-07-29
Download Markdown report (feed to ChatGPT / Claude / Cursor)Welcome to the Whitby Jet Set! We make unique items of jewellery from sea-washed jet, found only on the North Yorkshire coast around the historic town of Whitby. All of our jet is hand-gathered, so t…
8
pages crawled
8
indexable pages
4
errors
20
warnings
74
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Security | 50 | 4 | 0 | 8 |
| Performance | 70 | 0 | 8 | 32 |
| Content | 78 | 0 | 6 | 4 |
| Headings | 93 | 0 | 2 | 0 |
| Canonical | 96 | 0 | 1 | 0 |
| Duplicate | 96 | 0 | 1 | 0 |
| Meta Description | 96 | 0 | 1 | 6 |
| Structured Data | 96 | 0 | 1 | 6 |
| Agent Readiness | 100 | 0 | 0 | 6 |
| Links | 100 | 0 | 0 | 1 |
| Robots | 100 | 0 | 0 | 1 |
| Social | 100 | 0 | 0 | 9 |
| Titles | 100 | 0 | 0 | 1 |
Findings
Errors (1 rules)
error Mixed content on HTTPS page
Rule security.mixed_content · Security · 4 occurrence(s)
- https://www.whitbyjetset.com/ — 1 insecure subresource(s), e.g. http://www.whitbyjetset.com/wp-content/uploads/2022/01/Crab-pots1.jpg
- https://www.whitbyjetset.com/?page_id=24 — 1 insecure subresource(s), e.g. http://www.whitbyjetset.com/wp-content/uploads/2022/01/Whitby1.jpg
- https://www.whitbyjetset.com/?page_id=562 — 2 insecure subresource(s), e.g. http://www.whitbyjetset.com/wp-content/uploads/2022/01/Jet-sample.jpg
- https://www.whitbyjetset.com/?page_id=595 — 1 insecure subresource(s), e.g. http://www.whitbyjetset.com/wp-content/uploads/2022/01/Steve1.jpg
Warnings (7 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 1 occurrence(s)
warning Thin content (low word count)
Rule content.thin · Content · 6 occurrence(s)
- https://www.whitbyjetset.com/ — 142 words
- https://www.whitbyjetset.com/?author=1 — 89 words
- https://www.whitbyjetset.com/?p=72 — 72 words
- https://www.whitbyjetset.com/?page_id=24 — 81 words
- https://www.whitbyjetset.com/?page_id=572 — 108 words
- https://www.whitbyjetset.com/?page_id=574 — 161 words
warning Homepage duplicated across protocol/host variants (no redirect)
Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)
- https://www.whitbyjetset.com/ — http://www.whitbyjetset.com/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.
warning Missing <h1>
Rule h1.missing · Headings · 2 occurrence(s)
warning Missing meta description
Rule meta_desc.missing · Meta Description · 1 occurrence(s)
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 8 occurrence(s)
- https://www.whitbyjetset.com/ — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?author=1 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?p=72 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?page_id=24 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?page_id=562 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?page_id=572 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?page_id=574 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.whitbyjetset.com/?page_id=595 — 5 render-blocking <script> in <head> (add defer/async or use type=module)
warning BreadcrumbList present but structurally incomplete
Rule schema.breadcrumb_incomplete · Structured Data · 1 occurrence(s)
- https://www.whitbyjetset.com/?author=1 — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
Notices (15 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 5 occurrence(s)
- https://www.whitbyjetset.com/?page_id=24 — h3 follows h1 — skips h2
- https://www.whitbyjetset.com/?page_id=562 — h3 follows h1 — skips h2
- https://www.whitbyjetset.com/?page_id=572 — h3 follows h1 — skips h2
- https://www.whitbyjetset.com/?page_id=574 — h3 follows h1 — skips h2
- https://www.whitbyjetset.com/?page_id=595 — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.whitbyjetset.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 4 occurrence(s)
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 8 occurrence(s)
- https://www.whitbyjetset.com/ — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?author=1 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?p=72 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?page_id=24 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?page_id=562 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?page_id=572 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?page_id=574 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.whitbyjetset.com/?page_id=595 — the likely hero/LCP image (jetset-banner.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Page has only one internal inlink (fragile crawl path)
Rule links.single_inlink · Links · 1 occurrence(s)
- https://www.whitbyjetset.com/?p=72 — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 6 occurrence(s)
- https://www.whitbyjetset.com/ — 298 chars
- https://www.whitbyjetset.com/?page_id=24 — 183 chars
- https://www.whitbyjetset.com/?page_id=562 — 280 chars
- https://www.whitbyjetset.com/?page_id=572 — 301 chars
- https://www.whitbyjetset.com/?page_id=574 — 273 chars
- https://www.whitbyjetset.com/?page_id=595 — 295 chars
notice Missing Open Graph tags
Rule og.missing · Social · 1 occurrence(s)
- https://www.whitbyjetset.com/?author=1 — og:title, og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 8 occurrence(s)
- https://www.whitbyjetset.com/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?author=1 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?p=72 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?page_id=24 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?page_id=562 — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?page_id=572 — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?page_id=574 — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.whitbyjetset.com/?page_id=595 — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 8 occurrence(s)
- https://www.whitbyjetset.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?author=1 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?p=72 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?page_id=24 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?page_id=562 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?page_id=572 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?page_id=574 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.whitbyjetset.com/?page_id=595 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 8 occurrence(s)
- https://www.whitbyjetset.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?author=1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?p=72 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?page_id=24 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?page_id=562 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?page_id=572 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?page_id=574 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.whitbyjetset.com/?page_id=595 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice robots.txt missing (root returns 404/none)
Rule robots.txt_missing · Robots · 1 occurrence(s)
- https://www.whitbyjetset.com/ — robots.txt did not return a 200 at the site root — a healthy site should serve one (declare your sitemap and confirm the host serves root files)
notice No structured data detected
Rule schema.none · Structured Data · 6 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 8 occurrence(s)
- https://www.whitbyjetset.com/ — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?author=1 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?p=72 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?page_id=24 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?page_id=562 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?page_id=572 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?page_id=574 — HSTS, CSP, X-Content-Type-Options
- https://www.whitbyjetset.com/?page_id=595 — HSTS, CSP, X-Content-Type-Options
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://www.whitbyjetset.com/ — 14 chars
notice Missing Twitter Card tag
Rule twitter.missing · Social · 8 occurrence(s)
- https://www.whitbyjetset.com/
- https://www.whitbyjetset.com/?author=1
- https://www.whitbyjetset.com/?p=72
- https://www.whitbyjetset.com/?page_id=24
- https://www.whitbyjetset.com/?page_id=562
- https://www.whitbyjetset.com/?page_id=572
- https://www.whitbyjetset.com/?page_id=574
- https://www.whitbyjetset.com/?page_id=595
Pages (showing 8 of 8)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.whitbyjetset.com/ Whitby Jet Set |
200 | yes | 142 | 8 |
| https://www.whitbyjetset.com/?author=1 Jim Oldfield – Whitby Jet Set |
200 | yes | 89 | 8 |
| https://www.whitbyjetset.com/?page_id=24 Contact Us – Whitby Jet Set |
200 | yes | 81 | 8 |
| https://www.whitbyjetset.com/?page_id=562 About Whitby Jet – Whitby Jet Set |
200 | yes | 524 | 8 |
| https://www.whitbyjetset.com/?page_id=572 Specimens – Whitby Jet Set |
200 | yes | 108 | 8 |
| https://www.whitbyjetset.com/?page_id=574 Jewellery from the Whitby Jet Set – Whitby Jet Set |
200 | yes | 161 | 8 |
| https://www.whitbyjetset.com/?page_id=595 Our Work – Whitby Jet Set |
200 | yes | 262 | 8 |
| https://www.whitbyjetset.com/?p=72 New website! – Whitby Jet Set |
200 | yes | 72 | 1 |
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