71
SEO audit for trustaml.nz
Trust Aml Limited | anti-money laundering consultancy
Health 71/100 (fair) · 5 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Trust AML Limited provides AML compliance services NZ, helping businesses in New Zealand meet anti-money laundering and CFT obligations with confidence and ease.
5
pages crawled
5
indexable pages
0
errors
9
warnings
41
notices
3
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Meta Description | 76 | 0 | 4 | 1 |
| Links | 82 | 0 | 3 | 0 |
| Content | 94 | 0 | 1 | 9 |
| Headings | 94 | 0 | 1 | 1 |
| Agent Readiness | 100 | 0 | 0 | 4 |
| Performance | 100 | 0 | 0 | 12 |
| Security | 100 | 0 | 0 | 5 |
| Social | 100 | 0 | 0 | 5 |
| Structured Data | 100 | 0 | 0 | 4 |
Findings
Warnings (4 rules)
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://www.trustaml.nz/book-online — 65 words
warning Missing <h1>
Rule h1.missing · Headings · 1 occurrence(s)
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 3 occurrence(s)
- https://www.trustaml.nz/accessibility-statement — no internal links point here
- https://www.trustaml.nz/book-online — no internal links point here
- https://www.trustaml.nz/english-privacy-policy — no internal links point here
warning Missing meta description
Rule meta_desc.missing · Meta Description · 4 occurrence(s)
Notices (11 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 4 occurrence(s)
- https://www.trustaml.nz/ — h6 follows h3 — skips h4
- https://www.trustaml.nz/accessibility-statement — h6 follows h2 — skips h3
- https://www.trustaml.nz/english-privacy-policy — h6 follows h2 — skips h3
- https://www.trustaml.nz/services-7 — h6 follows h1 — skips h2
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 5 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 4 occurrence(s)
- https://www.trustaml.nz/ — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.trustaml.nz/accessibility-statement — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.trustaml.nz/english-privacy-policy — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.trustaml.nz/services-7 — this page reads as very difficult (Flesch Reading Ease 8, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://www.trustaml.nz/ — 2 <h1> elements
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 2 occurrence(s)
- https://www.trustaml.nz/ — the likely hero/LCP image (a3c153_3592f141741849e8b2cb99afa8e3a412~mv2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.trustaml.nz/services-7 — the likely hero/LCP image (a3c153_a0c884d86e064a5ba8e7cc5f990e2f8e~mv2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
- https://www.trustaml.nz/ — 161 chars
notice Missing Open Graph tags
Rule og.missing · Social · 5 occurrence(s)
- https://www.trustaml.nz/ — og:image
- https://www.trustaml.nz/accessibility-statement — og:description, og:image
- https://www.trustaml.nz/book-online — og:description, og:image
- https://www.trustaml.nz/english-privacy-policy — og:description, og:image
- https://www.trustaml.nz/services-7 — og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 5 occurrence(s)
- https://www.trustaml.nz/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.trustaml.nz/accessibility-statement — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.trustaml.nz/book-online — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.trustaml.nz/english-privacy-policy — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.trustaml.nz/services-7 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 5 occurrence(s)
- https://www.trustaml.nz/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.trustaml.nz/accessibility-statement — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.trustaml.nz/book-online — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.trustaml.nz/english-privacy-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.trustaml.nz/services-7 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 4 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 5 occurrence(s)
Pages (showing 5 of 5)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.trustaml.nz/ Trust Aml Limited | anti-money laundering consultancy |
200 | yes | 333 | 5 |
| https://www.trustaml.nz/services-7 Services | Trust Aml |
200 | yes | 436 | 5 |
| https://www.trustaml.nz/accessibility-statement Accessibility Statement | Trust Aml |
200 | yes | 552 | 0 |
| https://www.trustaml.nz/book-online Book Online | Trust Aml |
200 | yes | 65 | 0 |
| https://www.trustaml.nz/english-privacy-policy Privacy Policy | Trust Aml |
200 | yes | 359 | 0 |
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