Catalog / traverseweb.com
66

SEO audit for traverseweb.com

Traverse City Web Design and Development Company | Traverse Web

corporateWordPress

Health 66/100 (fair) · 50 pages crawled · generated 2026-07-29

Download Markdown report (feed to ChatGPT / Claude / Cursor)

As a leading Traverse City web design and development company, Traverse Web crafts custom, responsive, and SEO-friendly websites at affordable rates.

Screenshot of traverseweb.com
50
pages crawled
44
indexable pages
0
errors
145
warnings
596
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Performance 71 0 49 149
Meta Description 83 0 28 5
Duplicate 88 0 20 0
Headings 93 0 12 1
Agent Readiness 93 0 11 98
Budget 97 0 5 0
Indexability 97 0 5 0
Titles 97 0 5 0
Content 98 0 4 34
Links 98 0 4 14
Images 99 0 1 62
Structured Data 99 0 1 44
Crawlability 100 0 0 2
Mobile 100 0 0 49
Security 100 0 0 98
Sitemap 100 0 0 1
Social 100 0 0 33
URL 100 0 0 6
Findings

Warnings (15 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 11 occurrence(s)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 5 occurrence(s)

  • https://traverseweb.com/2017/10/ — this noindex page has 29 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://traverseweb.com/blog/, https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/, https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/.
  • https://traverseweb.com/2018/10/ — this noindex page has 29 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://traverseweb.com/blog/, https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/, https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/.
  • https://traverseweb.com/2021/01/ — this noindex page has 29 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://traverseweb.com/blog/, https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/, https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/.
  • https://traverseweb.com/2025/12/ — this noindex page has 29 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://traverseweb.com/blog/, https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/, https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/.
  • https://traverseweb.com/2026/07/ — this noindex page has 29 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://traverseweb.com/blog/, https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/, https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/.

warning Lorem-ipsum placeholder text in a live page

Rule content.lorem_ipsum · Content · 1 occurrence(s)

  • https://traverseweb.com/tab-test/ — the page body contains "lorem ipsum" placeholder text — replace it with real content or noindex the page until it's finished

warning Thin content (low word count)

Rule content.thin · Content · 3 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 2 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 14 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 4 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 12 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 1 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 5 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 4 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 28 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 49 occurrence(s)

warning BreadcrumbList present but structurally incomplete

Rule schema.breadcrumb_incomplete · Structured Data · 1 occurrence(s)

  • https://traverseweb.com/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 5 occurrence(s)

Notices (26 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 49 occurrence(s)

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 49 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 1 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 33 occurrence(s)

  • https://traverseweb.com/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/?attachment_id=326 — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/account/ — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/contact-us/ — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/contact-us/attachment/adobestock_87281225/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/home/attachment/b01/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/login/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/logout/ — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/members/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/password-reset/ — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/portfolio/ — this page reads as difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/portfolio/attachment/desk-laptop-notebook-pen/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/register/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/ — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/seo/seo-friendly-web-design-elements/attachment/seo-friendly-web-design-ball-dropped/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/site-map/ — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/tab-test/ — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/user/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-design-plans/ — this page reads as very difficult (Flesch Reading Ease 3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-design/ — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-design/attachment/cwyk8clc61/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-design/expanded/attachment/pexels-photo-60626/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-development/ — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-development/optimized-web-development-strategies/ — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://traverseweb.com/web-hosting/ — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Multiple <h1> elements

Rule h1.multiple · Headings · 1 occurrence(s)

notice Missing html lang attribute

Rule i18n.lang_missing · Mobile · 49 occurrence(s)

notice Image alt text is keyword-stuffed (repetition / low variety)

Rule images.alt_stuffed · Images · 2 occurrence(s)

  • https://traverseweb.com/blog/ — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image.
  • https://traverseweb.com/category/seo/ — 1 image(s) have keyword-stuffed alt text — the same word repeated several times, or a long low-variety keyword list. Google's image guidance asks for short, descriptive alt text, not keyword lists; rewrite it to describe the image.

notice Image alt text is very long (possible keyword stuffing)

Rule images.alt_too_long · Images · 11 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 49 occurrence(s)

  • https://traverseweb.com/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/account/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/blog/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/contact-us/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/home/attachment/b01/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/login/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/logout/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/members/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/password-reset/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/portfolio/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/privacy-policy/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/register/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/site-map/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/tab-test/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/terms-of-service/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/terms-of-use/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/user/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-design-plans/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-design/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-development/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-development/optimized-web-development-strategies/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-hosting/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/ — the likely hero/LCP image (logo.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 49 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 14 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 2 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 3 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 33 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 49 occurrence(s)

  • https://traverseweb.com/ — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/account/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/blog/ — 14 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/contact-us/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/home/attachment/b01/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/login/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/logout/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/members/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/password-reset/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/portfolio/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/privacy-policy/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/register/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/ — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/site-map/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/tab-test/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/terms-of-service/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/terms-of-use/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/user/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-design-plans/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-design/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-development/ — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-development/optimized-web-development-strategies/ — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-hosting/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 49 occurrence(s)

  • https://traverseweb.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/account/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/blog/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/contact-us/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/home/attachment/b01/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/login/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/logout/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/members/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/password-reset/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/portfolio/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/privacy-policy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/register/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/site-map/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/tab-test/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/terms-of-service/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/terms-of-use/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/user/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-design-plans/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-design/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-development/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-development/optimized-web-development-strategies/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-hosting/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 1 occurrence(s)

  • https://traverseweb.com/?attachment_id=326 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Slow server response

Rule perf.slow_response · Performance · 1 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 2 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 44 occurrence(s)

  • https://traverseweb.com/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/account/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/blog/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/contact-us/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/home/attachment/b01/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/login/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/logout/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/members/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/password-reset/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/portfolio/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/privacy-policy/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/register/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/site-map/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/tab-test/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/terms-of-service/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/terms-of-use/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/user/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-design-plans/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-design/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-development/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-development/optimized-web-development-strategies/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-hosting/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice Missing recommended security headers

Rule security.missing_headers · Security · 49 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 49 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)

notice Non-ASCII characters in URL path

Rule url.non_ascii · URL · 1 occurrence(s)

notice URL is very long

Rule url.too_long · URL · 3 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 2 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://traverseweb.com/
Traverse City Web Design and Development Company | Traverse Web		 200 yes 837 49
https://traverseweb.com/blog/
Blog - Traverse Web		 200 yes 1220 49
https://traverseweb.com/contact-us/
Traverse Web - Traverse City Michigan Website Services		 200 yes 243 49
https://traverseweb.com/portfolio/
Traverse Web - Traverse City Michigan Website Services		 200 yes 199 49
https://traverseweb.com/privacy-policy/
Privacy Policy - Traverse Web		 200 yes 1381 49
https://traverseweb.com/site-map/
Traverse Web | Sitemap of Traverse City Website Services		 200 yes 240 49
https://traverseweb.com/terms-of-service/
Terms of Service - Traverse Web		 200 yes 1639 49
https://traverseweb.com/terms-of-use/
Terms of Use - Traverse Web		 200 yes 662 49
https://traverseweb.com/web-design-plans/
Our Web Design Plans - Traverse Web		 200 yes 376 49
https://traverseweb.com/web-hosting/
Traverse Web - Traverse City Michigan Website Services		 200 yes 448 49
https://traverseweb.com/2017/10/
October 2017 - Traverse Web		 200 no 367 29
https://traverseweb.com/2018/10/
October 2018 - Traverse Web		 200 no 368 29
https://traverseweb.com/2021/01/
January 2021 - Traverse Web		 200 no 372 29
https://traverseweb.com/2025/12/
December 2025 - Traverse Web		 200 no 460 29
https://traverseweb.com/2026/07/
July 2026 - Traverse Web		 200 no 454 29
https://traverseweb.com/category/seo/
SEO Archives - Traverse Web		 200 yes 1072 29
https://traverseweb.com/contact-us/%E2%80%9D
Traverse Web - Traverse City Michigan Website Services		 200 yes 243 1
https://traverseweb.com/web-design/
Traverse City Web Design Company | Traverse Web		 200 yes 1489 3
https://traverseweb.com/blog/page/2/
Blog - Page 2 of 3 - Traverse Web		 200 yes 1219 1
https://traverseweb.com/web-design/website-launch-checklist-for-businesses/
Website Launch Checklist for Businesses - Traverse Web		 200 yes 1337 1
https://traverseweb.com/web-design/website-navigation-best-practices-for-small-business-websites/
Website Navigation Best Practices for Small Business Websites - Traverse Web		 200 yes 1120 1
https://traverseweb.com/account/
Account - Traverse Web		 200 yes 199 1
https://traverseweb.com/login/
Login - Traverse Web		 200 yes 200 1
https://traverseweb.com/logout/
Logout - Traverse Web		 200 yes 209 1
https://traverseweb.com/members/
Members - Traverse Web		 200 yes 200 1
https://traverseweb.com/password-reset/
Password Reset - Traverse Web		 200 yes 199 1
https://traverseweb.com/register/
Register - Traverse Web		 200 yes 200 1
https://traverseweb.com/tab-test/
Tab Test - Traverse Web		 200 yes 400 1
https://traverseweb.com/user/
User - Traverse Web		 200 yes 200 1
https://traverseweb.com/web-development/
Traverse City Web Development Company | Traverse Web		 200 yes 1053 1
https://traverseweb.com/seo/best-internet-marketing-channels-local-businesses/
3 Best Internet Marketing Channels for Local Businesses | Traverse Web		 200 yes 1430 2
https://traverseweb.com/uncategorized/seo-friendly-web-design-elements/
SEO-friendly Web Design: 5 Elements Where Most Sites Drop The Ball - Traverse Web		 200 yes 1255 3
https://traverseweb.com/web-development/optimized-web-development-strategies/
6 Web Development Strategies for Highly-Optimized Websites - Traverse Web		 200 yes 1437 1
https://traverseweb.com/web-design/do-you-still-need-a-website-if-you-have-social-media/
Do You Still Need a Website If You Have Social Media? - Traverse Web		 200 yes 1278 1
https://traverseweb.com/web-design/why-wordpress-websites-break-and-how-to-reduce-the-risk/
Why WordPress Websites Break (and How to Reduce the Risk) - Traverse Web		 200 yes 1226 1
https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/
Why Website Hosting Matters—and How Traverse Web Does It Better - Traverse Web		 200 yes 630 1
https://traverseweb.com/?attachment_id=326
latter-rain-300x218 - Traverse Web		 200 yes 288 0
https://traverseweb.com/contact-us/attachment/adobestock_87281225/
AdobeStock_87281225 - Traverse Web		 200 yes 288 0
https://traverseweb.com/home/attachment/b01/
b01 - Traverse Web		 200 yes 288 0
https://traverseweb.com/members/attachment/member-banner/
member-banner - Traverse Web		 200 yes 288 0
https://traverseweb.com/portfolio/attachment/desk-laptop-notebook-pen/
desk-laptop-notebook-pen - Traverse Web		 200 yes 288 0
https://traverseweb.com/privacy-policy/attachment/istock_000011909381_large/
iStock_000011909381_Large - Traverse Web		 200 yes 288 0
https://traverseweb.com/seo/seo-friendly-web-design-elements/attachment/seo-friendly-web-design-ball-dropped/
SEO friendly web design ball dropped - Traverse Web		 200 yes 293 0
https://traverseweb.com/web-design/attachment/cwyk8clc61/
CWYK8CLC61 - Traverse Web		 200 yes 288 0
https://traverseweb.com/web-design/expanded/attachment/pexels-photo-60626/
pexels-photo-60626 - Traverse Web		 200 yes 288 0
https://traverseweb.com/web-development/attachment/coworkers-team-modern-office-place-account-managers-work-new-business-idea-startup-presentation-woman-touching-hand-digital-tablet-screen-desktop-computer-wood-table-blurredfilm-effect-horizontal-2/
Web Development Traverse City - Traverse Web		 200 yes 295 0
https://traverseweb.com/web-development/optimized-web-development-strategies/attachment/beautiful-brunette-enjoying-coffee-and-working/
Web Development Strategies - Traverse Web		 200 yes 293 0
https://traverseweb.com/web-hosting/attachment/server-banner/
server-banner - Traverse Web		 200 yes 288 0
https://traverseweb.com/web-hosting/why-website-hosting-matters-and-how-traverse-web-does-it-better/attachment/website-hosting-what-is-it/
Website-hosting-what-is-it - Traverse Web		 200 yes 288 0
https://traverseweb.com/wp-content/uploads/b01.jpg 200 no 0 1

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