Catalog / theopenaura.com
52

SEO audit for theopenaura.com

Aura Photography Traverse City MI | The Open Aura

other

Health 52/100 (fair) · 18 pages crawled · generated 2026-07-29

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Traverse City’s only aura photography studio. See your energy come to life, receive a personal color reading, and take home a one-of-a-kind keepsake portrait. Book your session today.

Screenshot of theopenaura.com
18
pages crawled
17
indexable pages
4
errors
85
warnings
160
notices
1
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Security 78 4 0 36
Links 38 0 37 3
Structured Data 72 0 17 0
Duplicate 77 0 14 4
Headings 93 0 4 0
Agent Readiness 95 0 3 4
Titles 95 0 3 1
Content 97 0 2 18
Images 97 0 2 24
Budget 98 0 1 0
Canonical 98 0 1 1
Indexability 98 0 1 0
Crawlability 100 0 0 2
Meta Description 100 0 0 15
Performance 100 0 0 37
Sitemap 100 0 0 1
Social 100 0 0 14
Findings

Errors (1 rules)

error Mixed content on HTTPS page

Rule security.mixed_content · Security · 4 occurrence(s)

  • https://www.theopenaura.com/ — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/6915fbb45405320ff34863e3/t/6918f0e8e9515d2cf92f684a/1763242216091/The+OA+Social.png?format=1500w
  • https://www.theopenaura.com/cart — 1 insecure subresource(s), e.g. http://images.squarespace-cdn.com/content/v1/6915fbb45405320ff34863e3/97ef97ef-45d5-4c55-bc45-ba7d9f6ef67b/the+OA+lettering.png?format=1500w
  • https://www.theopenaura.com/home — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/6915fbb45405320ff34863e3/t/6918f0e8e9515d2cf92f684a/1763242216091/The+OA+Social.png?format=1500w
  • https://www.theopenaura.com/store/p/gift-card — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/6915fbb45405320ff34863e3/6918cc8d358d9d26a1dfb453/691f1a7d0e215a2ffe3c6b56/1764960584219/Gift+Card.png?format=1500w

Warnings (14 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 3 occurrence(s)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 1 occurrence(s)

  • https://www.theopenaura.com/cart — this noindex page has 18 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.theopenaura.com/, https://www.theopenaura.com/home, https://www.theopenaura.com/private-parties.

warning Interior page canonicalizes to the homepage

Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)

  • https://www.theopenaura.com/home — this interior page canonicalizes to the homepage (https://www.theopenaura.com/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

warning Thin content (low word count)

Rule content.thin · Content · 2 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 4 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 6 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 4 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 4 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 2 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 1 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 1 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 36 occurrence(s)

warning Rich-result schema missing required properties

Rule schema.invalid · Structured Data · 17 occurrence(s)

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 3 occurrence(s)

Notices (21 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 3 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 1 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 17 occurrence(s)

  • https://www.theopenaura.com/ — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/booking — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/events — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/home — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/love — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/mobile-studio — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/private-parties — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/animal-session — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/aura — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/boudaura — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/duo-aura — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/kids-mini-aura — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/maternity-aura — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/sessions/newborn-session — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/store — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.theopenaura.com/store/p/gift-card — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)

notice Image alt text is very long (possible keyword stuffing)

Rule images.alt_too_long · Images · 3 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 3 occurrence(s)

  • https://www.theopenaura.com/events — 8 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.theopenaura.com/mobile-studio — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.theopenaura.com/private-parties — 8 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 18 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 2 occurrence(s)

  • https://www.theopenaura.com/ — 5 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
  • https://www.theopenaura.com/home — 5 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

notice Page has only one internal inlink (fragile crawl path)

Rule links.single_inlink · Links · 1 occurrence(s)

  • https://www.theopenaura.com/store — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 15 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 14 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 18 occurrence(s)

  • https://www.theopenaura.com/ — 26 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/booking — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/cart — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/events — 15 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/home — 26 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/love — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/mobile-studio — 14 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/private-parties — 15 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/animal-session — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/aura — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/boudaura — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/duo-aura — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/kids-mini-aura — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/maternity-aura — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/sessions/newborn-session — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/store — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.theopenaura.com/store/p/gift-card — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 1 occurrence(s)

  • https://www.theopenaura.com/cart — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 18 occurrence(s)

  • https://www.theopenaura.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/booking — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/cart — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/events — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/home — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/love — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/mobile-studio — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/private-parties — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/animal-session — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/aura — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/boudaura — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/duo-aura — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/kids-mini-aura — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/maternity-aura — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/sessions/newborn-session — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/store — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.theopenaura.com/store/p/gift-card — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 2 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 18 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 18 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 1 occurrence(s)

Pages (showing 18 of 18)
URLStatusIndexableWordsIn-links
https://www.theopenaura.com/
Aura Photography Traverse City MI | The Open Aura		 200 yes 501 18
https://www.theopenaura.com/booking
Book an Aura Photography Session | Traverse City — The Open Aura		 200 yes 163 18
https://www.theopenaura.com/cart
The Open Aura		 200 no 158 18
https://www.theopenaura.com/events
Private Parties | Bachelorette & Friend Groups | Traverse City — The Open Aura		 200 yes 682 18
https://www.theopenaura.com/mobile-studio
Corporate Event Aura Photography | Team Building & Brand Activations — The Open Aura		 200 yes 227 18
https://www.theopenaura.com/private-parties
Private Parties | Bachelorette & Friend Groups | Traverse City — The Open Aura		 200 yes 682 18
https://www.theopenaura.com/sessions
Aura Photography Session | Book Your Portrait — The Open Aura		 200 yes 214 18
https://www.theopenaura.com/sessions/animal-session
Pet Aura Photography | Animal Aura Session — The Open Aura		 200 yes 228 18
https://www.theopenaura.com/sessions/aura
Aura Photography Session | Book Your Portrait — The Open Aura		 200 yes 214 18
https://www.theopenaura.com/sessions/boudaura
Boudaura Session | Intimate Aura & Boudoir Photography — The Open Aura		 200 yes 220 18
https://www.theopenaura.com/sessions/duo-aura
Duo Aura Session | Couples & Friends Aura Photography — The Open Aura		 200 yes 226 18
https://www.theopenaura.com/sessions/kids-mini-aura
Kids Aura Photography | Mini Aura Session — The Open Aura		 200 yes 221 18
https://www.theopenaura.com/sessions/maternity-aura
Maternity Aura Photography Session | Traverse City — The Open Aura		 200 yes 218 18
https://www.theopenaura.com/sessions/newborn-session
Newborn Aura Photography Session | Traverse City — The Open Aura		 200 yes 228 18
https://www.theopenaura.com/store/p/gift-card
Digital Gift Card — The Open Aura		 200 yes 260 4
https://www.theopenaura.com/love
The color of your love — The Open Aura		 200 yes 234 2
https://www.theopenaura.com/store
Store | Shop Now for Unique Gifts — The Open Aura		 200 yes 191 1
https://www.theopenaura.com/home
Aura Photography Traverse City MI | The Open Aura		 200 yes 501 0

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