SEO audit for thenewfat.co.uk
The New Fat Design Agency Nottingham - Print, Branding & Design
Health 65/100 (fair) · 50 pages crawled · generated 2026-07-29
Download Markdown report (feed to ChatGPT / Claude / Cursor)Our Nottingham design agency provides a 360 print, brand & design service. From digital marketing to exhibition stands. Need to showcase your brand? We got you.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Performance | 70 | 0 | 50 | 150 |
| Duplicate | 83 | 0 | 28 | 2 |
| Meta Description | 85 | 0 | 25 | 9 |
| Structured Data | 96 | 0 | 6 | 40 |
| Agent Readiness | 99 | 0 | 2 | 5 |
| Budget | 99 | 0 | 1 | 0 |
| Headings | 99 | 0 | 1 | 1 |
| Indexability | 99 | 0 | 1 | 0 |
| Links | 99 | 0 | 1 | 0 |
| Titles | 99 | 0 | 1 | 24 |
| Cache | 100 | 0 | 0 | 50 |
| Content | 100 | 0 | 0 | 79 |
| Crawlability | 100 | 0 | 0 | 1 |
| Images | 100 | 0 | 0 | 45 |
| Security | 100 | 0 | 0 | 50 |
| Social | 100 | 0 | 0 | 25 |
Warnings (11 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 2 occurrence(s)
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — 2 button/link(s) with no text or aria-label — an agent can't target them
warning Noindex page receives internal links (crawl-budget waste)
Rule budget.noindex_linked · Budget · 1 occurrence(s)
- https://www.thenewfat.co.uk/more-info---jamie — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.thenewfat.co.uk/about.
warning Duplicate page content
Rule duplicate.content · Duplicate · 2 occurrence(s)
- https://www.thenewfat.co.uk/website-design — content shared by 2 pages: https://www.thenewfat.co.uk/website-design/pay-per-click-management
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — content shared by 2 pages: https://www.thenewfat.co.uk/website-design
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 26 occurrence(s)
- https://www.thenewfat.co.uk/our-work/active-partners — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/alstom — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/barrett-steel — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/camelot-network — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/carriage-hall — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/photo-booth
- https://www.thenewfat.co.uk/our-work/coventry-cyrenians — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/dewalt — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/eds-embroidery — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall, https://www.thenewfat.co.uk/our-work/photo-booth
- https://www.thenewfat.co.uk/our-work/flameuk — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/interiora — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/lakeside-brand — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/medilink — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/newcastle-uni — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/carriage-hall, https://www.thenewfat.co.uk/our-work/photo-booth
- https://www.thenewfat.co.uk/our-work/penguin — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/photo-booth — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/premier-surveys — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-brochure — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-illustration — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/rr-hub — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/solvay — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/swyft-ply — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/ymca — title shared by 24 pages: https://www.thenewfat.co.uk/our-work/fairgrove-homes, https://www.thenewfat.co.uk/our-work/newcastle-uni, https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/website-design — title shared by 2 pages: https://www.thenewfat.co.uk/website-design/pay-per-click-management
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — title shared by 2 pages: https://www.thenewfat.co.uk/website-design
warning Missing <h1>
Rule h1.missing · Headings · 1 occurrence(s)
warning Page is noindex
Rule index.noindex · Indexability · 1 occurrence(s)
- https://www.thenewfat.co.uk/more-info---jamie — meta/X-Robots: meta=noindex
warning Internal link points to a redirect
Rule links.redirect_target · Links · 1 occurrence(s)
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — https://www.thenewfat.co.uk/website-design/pay-per-click-management → https://www.thenewfat.co.uk/website-design
warning Missing meta description
Rule meta_desc.missing · Meta Description · 25 occurrence(s)
- https://www.thenewfat.co.uk/our-work/active-partners
- https://www.thenewfat.co.uk/our-work/alstom
- https://www.thenewfat.co.uk/our-work/barrett-steel
- https://www.thenewfat.co.uk/our-work/camelot-network
- https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/coventry-cyrenians
- https://www.thenewfat.co.uk/our-work/datatank
- https://www.thenewfat.co.uk/our-work/dewalt
- https://www.thenewfat.co.uk/our-work/eds-embroidery
- https://www.thenewfat.co.uk/our-work/fairgrove-homes
- https://www.thenewfat.co.uk/our-work/flameuk
- https://www.thenewfat.co.uk/our-work/interiora
- https://www.thenewfat.co.uk/our-work/lakeside-brand
- https://www.thenewfat.co.uk/our-work/medilink
- https://www.thenewfat.co.uk/our-work/newcastle-uni
- https://www.thenewfat.co.uk/our-work/penguin
- https://www.thenewfat.co.uk/our-work/photo-booth
- https://www.thenewfat.co.uk/our-work/premier-surveys
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-brochure
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-illustration
- https://www.thenewfat.co.uk/our-work/rr-hub
- https://www.thenewfat.co.uk/our-work/solvay
- https://www.thenewfat.co.uk/our-work/swyft-ply
- https://www.thenewfat.co.uk/our-work/ymca
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 50 occurrence(s)
- https://www.thenewfat.co.uk/ — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/about — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/blog — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/contact — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/digital-advertising — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/digital-advertising/request-quote — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/exhibition-stand-design — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/more-info---jamie — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/our-work — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/privacy-policy — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/sales-assets — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/social-media-graphics — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/sustainability — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/terms — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/tnf-digital — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/visual-identity — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/visual-identity/infographics — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/website-design — 4 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — 4 render-blocking <script> in <head> (add defer/async or use type=module)
warning BreadcrumbList present but structurally incomplete
Rule schema.breadcrumb_incomplete · Structured Data · 6 occurrence(s)
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-post-design — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.thenewfat.co.uk/visual-identity/infographics — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://www.thenewfat.co.uk/social-media-graphics/social-media-post-design — 78 chars, ~597px (limit ~580px)
Notices (19 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 5 occurrence(s)
- https://www.thenewfat.co.uk/about — h5 follows h2 — skips h3
- https://www.thenewfat.co.uk/contact — h3 follows h1 — skips h2
- https://www.thenewfat.co.uk/privacy-policy — h5 follows h1 — skips h2
- https://www.thenewfat.co.uk/sustainability — h3 follows h1 — skips h2
- https://www.thenewfat.co.uk/terms — h3 follows h1 — skips h2
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 50 occurrence(s)
- https://www.thenewfat.co.uk/ — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/about — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/blog — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/contact — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/digital-advertising — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/digital-advertising/request-quote — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/exhibition-stand-design — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/more-info---jamie — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/our-work — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/privacy-policy — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/sales-assets — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/social-media-graphics — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/sustainability — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/terms — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/tnf-digital — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/visual-identity — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/visual-identity/infographics — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/website-design — Cache-Control: no-cache, must-revalidate
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — Cache-Control: no-cache, must-revalidate
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 34 occurrence(s)
- https://www.thenewfat.co.uk/ — 2.8%
- https://www.thenewfat.co.uk/about — 2.7%
- https://www.thenewfat.co.uk/contact — 3.0%
- https://www.thenewfat.co.uk/digital-advertising — 4.9%
- https://www.thenewfat.co.uk/digital-advertising/request-quote — 4.3%
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 3.8%
- https://www.thenewfat.co.uk/our-work — 4.7%
- https://www.thenewfat.co.uk/our-work/active-partners — 4.7%
- https://www.thenewfat.co.uk/our-work/alstom — 4.8%
- https://www.thenewfat.co.uk/our-work/carriage-hall — 4.6%
- https://www.thenewfat.co.uk/our-work/coventry-cyrenians — 4.9%
- https://www.thenewfat.co.uk/our-work/dewalt — 4.6%
- https://www.thenewfat.co.uk/our-work/eds-embroidery — 4.5%
- https://www.thenewfat.co.uk/our-work/medilink — 4.6%
- https://www.thenewfat.co.uk/our-work/newcastle-uni — 4.7%
- https://www.thenewfat.co.uk/our-work/penguin — 5.0%
- https://www.thenewfat.co.uk/our-work/photo-booth — 4.7%
- https://www.thenewfat.co.uk/our-work/rr-hub — 4.8%
- https://www.thenewfat.co.uk/our-work/swyft-ply — 4.7%
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 3.7%
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 4.1%
- https://www.thenewfat.co.uk/sustainability — 4.8%
- https://www.thenewfat.co.uk/tnf-digital — 4.0%
- https://www.thenewfat.co.uk/visual-identity/infographics — 3.8%
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — 4.2%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 45 occurrence(s)
- https://www.thenewfat.co.uk/ — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/about — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/blog — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/contact — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/digital-advertising — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/digital-advertising/request-quote — this page reads as difficult (Flesch Reading Ease 31, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/exhibition-stand-design — this page reads as difficult (Flesch Reading Ease 50, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work/carriage-hall — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work/newcastle-uni — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work/penguin — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/our-work/photo-booth — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/sales-assets — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/social-media-graphics — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/sustainability — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/tnf-digital — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/visual-identity — this page reads as difficult (Flesch Reading Ease 50, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/visual-identity/infographics — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/website-design — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)
- https://www.thenewfat.co.uk/website-design — meta description shared by 2 pages: https://www.thenewfat.co.uk/website-design/pay-per-click-management
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — meta description shared by 2 pages: https://www.thenewfat.co.uk/website-design
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://www.thenewfat.co.uk/sustainability — 19 <h1> elements
notice Image alt text is very long (possible keyword stuffing)
Rule images.alt_too_long · Images · 4 occurrence(s)
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 2 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 2 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.thenewfat.co.uk/tnf-digital — 1 image(s) with alt text over 100 chars — shorten it to a concise description
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 50 occurrence(s)
- https://www.thenewfat.co.uk/ — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/about — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/blog — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/contact — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/digital-advertising — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/digital-advertising/request-quote — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/exhibition-stand-design — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/more-info---jamie — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/our-work — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/privacy-policy — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/sales-assets — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/social-media-graphics — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/sustainability — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/terms — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/tnf-digital — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/visual-identity — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/visual-identity/infographics — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/website-design — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — the likely hero/LCP image (tnf_design_logo.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 41 occurrence(s)
- https://www.thenewfat.co.uk/about — 12 of 15 images without width/height
- https://www.thenewfat.co.uk/blog — 17 of 19 images without width/height
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — 3 of 5 images without width/height
- https://www.thenewfat.co.uk/digital-advertising — 11 of 24 images without width/height
- https://www.thenewfat.co.uk/digital-advertising/request-quote — 9 of 11 images without width/height
- https://www.thenewfat.co.uk/exhibition-stand-design — 11 of 14 images without width/height
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 7 of 11 images without width/height
- https://www.thenewfat.co.uk/our-work — 24 of 26 images without width/height
- https://www.thenewfat.co.uk/our-work/carriage-hall — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/flameuk — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/medilink — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/newcastle-uni — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/penguin — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/photo-booth — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/our-work/solvay — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — 3 of 5 images without width/height
- https://www.thenewfat.co.uk/sales-assets — 11 of 14 images without width/height
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 12 of 19 images without width/height
- https://www.thenewfat.co.uk/social-media-graphics — 11 of 14 images without width/height
- https://www.thenewfat.co.uk/sustainability — 11 of 36 images without width/height
- https://www.thenewfat.co.uk/tnf-digital — 1 of 6 images without width/height
- https://www.thenewfat.co.uk/visual-identity — 11 of 14 images without width/height
- https://www.thenewfat.co.uk/website-design — 11 of 14 images without width/height
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — 11 of 14 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 9 occurrence(s)
- https://www.thenewfat.co.uk/exhibition-stand-design — 167 chars
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 175 chars
- https://www.thenewfat.co.uk/sales-assets — 163 chars
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 170 chars
- https://www.thenewfat.co.uk/social-media-graphics — 180 chars
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 164 chars
- https://www.thenewfat.co.uk/social-media-graphics/social-media-post-design — 205 chars
- https://www.thenewfat.co.uk/visual-identity — 165 chars
- https://www.thenewfat.co.uk/visual-identity/infographics — 172 chars
notice Missing Open Graph tags
Rule og.missing · Social · 25 occurrence(s)
- https://www.thenewfat.co.uk/our-work/active-partners — og:title, og:description
- https://www.thenewfat.co.uk/our-work/alstom — og:title, og:description
- https://www.thenewfat.co.uk/our-work/barrett-steel — og:title, og:description
- https://www.thenewfat.co.uk/our-work/camelot-network — og:title, og:description
- https://www.thenewfat.co.uk/our-work/carriage-hall — og:title, og:description
- https://www.thenewfat.co.uk/our-work/coventry-cyrenians — og:title, og:description
- https://www.thenewfat.co.uk/our-work/datatank — og:title, og:description
- https://www.thenewfat.co.uk/our-work/dewalt — og:title, og:description
- https://www.thenewfat.co.uk/our-work/eds-embroidery — og:title, og:description
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — og:title, og:description
- https://www.thenewfat.co.uk/our-work/flameuk — og:title, og:description
- https://www.thenewfat.co.uk/our-work/interiora — og:title, og:description
- https://www.thenewfat.co.uk/our-work/lakeside-brand — og:title, og:description
- https://www.thenewfat.co.uk/our-work/medilink — og:title, og:description
- https://www.thenewfat.co.uk/our-work/newcastle-uni — og:title, og:description
- https://www.thenewfat.co.uk/our-work/penguin — og:title, og:description
- https://www.thenewfat.co.uk/our-work/photo-booth — og:title, og:description
- https://www.thenewfat.co.uk/our-work/premier-surveys — og:title, og:description
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-brochure — og:title, og:description
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-illustration — og:title, og:description
- https://www.thenewfat.co.uk/our-work/rr-hub — og:title, og:description
- https://www.thenewfat.co.uk/our-work/solvay — og:title, og:description
- https://www.thenewfat.co.uk/our-work/swyft-ply — og:title, og:description
- https://www.thenewfat.co.uk/our-work/ymca — og:title, og:description
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — og:description
notice Large DOM (over 1500 elements) slows rendering & interaction
Rule perf.dom_size_large · Performance · 5 occurrence(s)
- https://www.thenewfat.co.uk/ — the page has 1788 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- https://www.thenewfat.co.uk/about — the page has 1936 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — the page has 1733 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — the page has 1836 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
- https://www.thenewfat.co.uk/sustainability — the page has 2214 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 45 occurrence(s)
- https://www.thenewfat.co.uk/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/about — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/blog — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/digital-advertising — 21 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/exhibition-stand-design — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 9 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work/carriage-hall — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work/newcastle-uni — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work/penguin — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/our-work/photo-booth — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/sales-assets — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/social-media-graphics — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/sustainability — 31 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/tnf-digital — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/visual-identity — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/visual-identity/infographics — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/website-design — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 50 occurrence(s)
- https://www.thenewfat.co.uk/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/blog — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/digital-advertising — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/digital-advertising/request-quote — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/exhibition-stand-design — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/more-info---jamie — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/our-work — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/privacy-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/sales-assets — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/social-media-graphics — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/sustainability — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/terms — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/tnf-digital — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/visual-identity — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/visual-identity/infographics — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/website-design — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://www.thenewfat.co.uk/website-design/pay-per-click-management — redirects to https://www.thenewfat.co.uk/website-design
notice FAQPage structured data (rich result removed May 2026)
Rule schema.faq_deprecated · Structured Data · 1 occurrence(s)
- https://www.thenewfat.co.uk/terms — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
notice No structured data detected
Rule schema.none · Structured Data · 39 occurrence(s)
- https://www.thenewfat.co.uk/about
- https://www.thenewfat.co.uk/blog
- https://www.thenewfat.co.uk/contact
- https://www.thenewfat.co.uk/digital-advertising
- https://www.thenewfat.co.uk/digital-advertising/request-quote
- https://www.thenewfat.co.uk/exhibition-stand-design
- https://www.thenewfat.co.uk/our-work
- https://www.thenewfat.co.uk/our-work/active-partners
- https://www.thenewfat.co.uk/our-work/carriage-hall
- https://www.thenewfat.co.uk/our-work/eds-embroidery
- https://www.thenewfat.co.uk/our-work/fairgrove-homes
- https://www.thenewfat.co.uk/our-work/flameuk
- https://www.thenewfat.co.uk/our-work/medilink
- https://www.thenewfat.co.uk/our-work/newcastle-uni
- https://www.thenewfat.co.uk/our-work/penguin
- https://www.thenewfat.co.uk/our-work/photo-booth
- https://www.thenewfat.co.uk/our-work/solvay
- https://www.thenewfat.co.uk/privacy-policy
- https://www.thenewfat.co.uk/sales-assets
- https://www.thenewfat.co.uk/social-media-graphics
- https://www.thenewfat.co.uk/sustainability
- https://www.thenewfat.co.uk/tnf-digital
- https://www.thenewfat.co.uk/visual-identity
- https://www.thenewfat.co.uk/website-design
- https://www.thenewfat.co.uk/website-design/pay-per-click-management
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 50 occurrence(s)
- https://www.thenewfat.co.uk/ — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/about — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/blog — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/blog/what-is-brand-identity — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/contact — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/digital-advertising — 37 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/digital-advertising/request-quote — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/exhibition-stand-design — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/exhibition-stand-design/space-only — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/more-info---jamie — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/our-work — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/outsourcing-to-a-design-agency — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/privacy-policy — 8 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/sales-assets — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/sales-assets/spec-sheet-leaflet-design — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/social-media-graphics — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/social-media-graphics/social-media-motion-graphics — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/sustainability — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/terms — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/tnf-digital — 9 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/visual-identity — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/visual-identity/infographics — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/website-design — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.thenewfat.co.uk/websites/search-engine-optimisation — 5 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Title is very short
Rule title.too_short · Titles · 24 occurrence(s)
- https://www.thenewfat.co.uk/our-work/active-partners — 8 chars
- https://www.thenewfat.co.uk/our-work/alstom — 8 chars
- https://www.thenewfat.co.uk/our-work/barrett-steel — 8 chars
- https://www.thenewfat.co.uk/our-work/camelot-network — 8 chars
- https://www.thenewfat.co.uk/our-work/carriage-hall — 8 chars
- https://www.thenewfat.co.uk/our-work/coventry-cyrenians — 8 chars
- https://www.thenewfat.co.uk/our-work/datatank — 8 chars
- https://www.thenewfat.co.uk/our-work/dewalt — 8 chars
- https://www.thenewfat.co.uk/our-work/eds-embroidery — 8 chars
- https://www.thenewfat.co.uk/our-work/fairgrove-homes — 8 chars
- https://www.thenewfat.co.uk/our-work/flameuk — 8 chars
- https://www.thenewfat.co.uk/our-work/interiora — 8 chars
- https://www.thenewfat.co.uk/our-work/lakeside-brand — 8 chars
- https://www.thenewfat.co.uk/our-work/medilink — 8 chars
- https://www.thenewfat.co.uk/our-work/newcastle-uni — 8 chars
- https://www.thenewfat.co.uk/our-work/penguin — 8 chars
- https://www.thenewfat.co.uk/our-work/photo-booth — 8 chars
- https://www.thenewfat.co.uk/our-work/premier-surveys — 8 chars
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-brochure — 8 chars
- https://www.thenewfat.co.uk/our-work/rainforest-foundation-illustration — 8 chars
- https://www.thenewfat.co.uk/our-work/rr-hub — 8 chars
- https://www.thenewfat.co.uk/our-work/solvay — 8 chars
- https://www.thenewfat.co.uk/our-work/swyft-ply — 8 chars
- https://www.thenewfat.co.uk/our-work/ymca — 8 chars
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