Catalog / shape-mortgages.co.uk
59

SEO audit for shape-mortgages.co.uk

SHAPE MORTGAGES

otherSquarespace

Health 59/100 (fair) · 31 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)
31
pages crawled
30
indexable pages
3
errors
96
warnings
151
notices
20
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Security 90 3 0 33
Content 74 0 27 11
Meta Description 77 0 24 5
Links 81 0 20 0
Duplicate 86 0 14 0
Performance 91 0 9 46
Budget 99 0 1 0
Canonical 99 0 1 1
Agent Readiness 100 0 0 8
AI Content 100 0 0 1
Crawlability 100 0 0 1
Headings 100 0 0 10
Images 100 0 0 4
Sitemap 100 0 0 2
Social 100 0 0 27
Structured Data 100 0 0 2
Findings

Errors (1 rules)

error Mixed content on HTTPS page

Rule security.mixed_content · Security · 3 occurrence(s)

Warnings (9 rules)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 1 occurrence(s)

  • https://www.shape-mortgages.co.uk/blog-forte?author=59fcd9e35e0ed8dc71d0d217 — internal links point to https://www.shape-mortgages.co.uk/blog-forte?author=59fcd9e35e0ed8dc71d0d217, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.shape-mortgages.co.uk/blog-forte, https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/alveolar-glottis-5f2td, https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/plosive-morphological-syntax-ls298.

warning Interior page canonicalizes to the homepage

Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)

  • https://www.shape-mortgages.co.uk/new-cover-page — this interior page canonicalizes to the homepage (https://www.shape-mortgages.co.uk/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

warning Lorem-ipsum placeholder text in a live page

Rule content.lorem_ipsum · Content · 2 occurrence(s)

warning Thin content (low word count)

Rule content.thin · Content · 25 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 14 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 7 occurrence(s)

  • https://www.shape-mortgages.co.uk/about — the likely hero/LCP image (shape+logo+white+and+navy+%28cymk%29.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/about-us — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/blog-forte — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/alveolar-glottis-5f2td — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/frication-akdz7 — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/velar-aspirations-pj2a3 — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.shape-mortgages.co.uk/contact — the likely hero/LCP image (shape+logo+white+and+navy+%28cymk%29.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 20 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 24 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 2 occurrence(s)

Notices (19 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 7 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Low text variety (weak AI-content signal)

Rule ai.low_variety · AI Content · 1 occurrence(s)

  • https://www.shape-mortgages.co.uk/read-me-forte — This page's writing is unusually uniform — even sentence lengths (variation 0.40) and repetitive vocabulary (diversity 0.60). That pattern is weakly associated with machine-generated or templated text, but it is not proof: technical and non-native writing can look the same, and AI detectors are unreliable. Treat it as a nudge to check the page adds original value — not as a verdict.

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 5 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 6 occurrence(s)

  • https://www.shape-mortgages.co.uk/blog-forte — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/alveolar-glottis-5f2td — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/plosive-morphological-syntax-ls298 — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/velar-aspirations-pj2a3 — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.shape-mortgages.co.uk/location — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.shape-mortgages.co.uk/new-page-85 — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Multiple <h1> elements

Rule h1.multiple · Headings · 10 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 4 occurrence(s)

  • https://www.shape-mortgages.co.uk/ — the likely hero/LCP image (red+and+cream+door.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.shape-mortgages.co.uk/home — the likely hero/LCP image (blue+door.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.shape-mortgages.co.uk/new-cover-page — the likely hero/LCP image (red+and+cream+door.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.shape-mortgages.co.uk/portfolio — the likely hero/LCP image (windows+loads.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 4 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 5 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 27 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 12 occurrence(s)

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 30 occurrence(s)

  • https://www.shape-mortgages.co.uk/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/about-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/blog-forte — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/alveolar-glottis-5f2td — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/contact-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/home — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/location — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/mortgages — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-cover-page — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-2 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-3 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-37 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-4 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-5 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-60 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-69 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-75 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-76 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/new-page-85 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/portfolio — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.shape-mortgages.co.uk/storm-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 1 occurrence(s)

notice Article schema missing recommended properties (Top Stories / image carousel)

Rule schema.article_incomplete · Structured Data · 1 occurrence(s)

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 1 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 30 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 3 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 2 occurrence(s)

Pages (showing 31 of 31)
URLStatusIndexableWordsIn-links
https://www.shape-mortgages.co.uk/
SHAPE MORTGAGES		 200 yes 17 28
https://www.shape-mortgages.co.uk/about
About — SHAPE MORTGAGES		 200 yes 74 28
https://www.shape-mortgages.co.uk/blog-forte
Blog — SHAPE MORTGAGES		 200 yes 420 28
https://www.shape-mortgages.co.uk/mortgages
MORTGAGES — SHAPE MORTGAGES		 200 yes 26 28
https://www.shape-mortgages.co.uk/new-page-72
New Page — SHAPE MORTGAGES		 200 yes 38 28
https://www.shape-mortgages.co.uk/read-me-forte
Read Me — SHAPE MORTGAGES		 200 yes 665 28
https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/frication-akdz7
Frication — SHAPE MORTGAGES		 200 yes 101 4
https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/plosive-morphological-syntax-ls298
Morphological Syntax — SHAPE MORTGAGES		 200 yes 216 4
https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/velar-aspirations-pj2a3
Velar Aspirations — SHAPE MORTGAGES		 200 yes 112 3
https://www.shape-mortgages.co.uk/blog-forte/2016/2/22/alveolar-glottis-5f2td
Alveolar Glottis — SHAPE MORTGAGES		 200 yes 172 3
https://www.shape-mortgages.co.uk/about-us
About Us — SHAPE MORTGAGES		 200 yes 107 0
https://www.shape-mortgages.co.uk/contact
contact — SHAPE MORTGAGES		 200 yes 51 0
https://www.shape-mortgages.co.uk/contact-us
Contact Us — SHAPE MORTGAGES		 200 yes 48 0
https://www.shape-mortgages.co.uk/home
Home — SHAPE MORTGAGES		 200 yes 24 0
https://www.shape-mortgages.co.uk/location
Location — SHAPE MORTGAGES		 200 yes 350 0
https://www.shape-mortgages.co.uk/new-cover-page
SHAPE MORTGAGES		 200 yes 17 0
https://www.shape-mortgages.co.uk/new-page
PROTECTION — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-1
MORTGAGES — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-2
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-3
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-37
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-4
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-5
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-60
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-69
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-75
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-76
New Page — SHAPE MORTGAGES		 200 yes 38 0
https://www.shape-mortgages.co.uk/new-page-85
Protection — SHAPE MORTGAGES		 200 yes 258 0
https://www.shape-mortgages.co.uk/portfolio
SERVICES — SHAPE MORTGAGES		 200 yes 25 0
https://www.shape-mortgages.co.uk/storm-1
Storm — SHAPE MORTGAGES		 200 yes 22 0
https://www.shape-mortgages.co.uk/blog-forte?author=59fcd9e35e0ed8dc71d0d217 0 no 0 5

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