65
SEO audit for scottguirlinger.com
Scott Guirlinger • Product Design & Organizational Leadership
Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)I help organizations turn customer insight into business outcomes by developing leaders, building scalable systems, and creating experiences people trust.
10
pages crawled
10
indexable pages
0
errors
14
warnings
82
notices
1
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Canonical | 70 | 0 | 10 | 0 |
| Content | 97 | 0 | 1 | 20 |
| Links | 97 | 0 | 1 | 2 |
| Meta Description | 97 | 0 | 1 | 6 |
| Performance | 97 | 0 | 1 | 10 |
| Agent Readiness | 100 | 0 | 0 | 4 |
| Security | 100 | 0 | 0 | 10 |
| Social | 100 | 0 | 0 | 9 |
| Structured Data | 100 | 0 | 0 | 10 |
| Titles | 100 | 0 | 0 | 11 |
Findings
Warnings (5 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 10 occurrence(s)
- https://scottguirlinger.com/
- https://scottguirlinger.com/community-civic-leadership
- https://scottguirlinger.com/creating-customer-centered-decision-making
- https://scottguirlinger.com/developing-leaders-at-every-level
- https://scottguirlinger.com/impact-stories
- https://scottguirlinger.com/organizational-learning-at-scale
- https://scottguirlinger.com/scaling-a-global-ux-organization
- https://scottguirlinger.com/technical-employment-history
- https://scottguirlinger.com/transforming-design-operations-at-scale
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://scottguirlinger.com/impact-stories — 130 words
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 1 occurrence(s)
- https://scottguirlinger.com/ — the likely hero/LCP image (w=1920,quality=90,fit=scale-down) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 1 occurrence(s)
- https://scottguirlinger.com/impact-stories — no internal links point here
warning Missing meta description
Rule meta_desc.missing · Meta Description · 1 occurrence(s)
Notices (12 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 3 occurrence(s)
- https://scottguirlinger.com/ — h3 follows h1 — skips h2
- https://scottguirlinger.com/community-civic-leadership — h3 follows h1 — skips h2
- https://scottguirlinger.com/technical-employment-history — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://scottguirlinger.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 10 occurrence(s)
- https://scottguirlinger.com/ — 2.6%
- https://scottguirlinger.com/community-civic-leadership — 2.0%
- https://scottguirlinger.com/creating-customer-centered-decision-making — 2.1%
- https://scottguirlinger.com/developing-leaders-at-every-level — 1.9%
- https://scottguirlinger.com/impact-stories — 0.5%
- https://scottguirlinger.com/organizational-learning-at-scale — 2.5%
- https://scottguirlinger.com/scaling-a-global-ux-organization — 1.9%
- https://scottguirlinger.com/technical-employment-history — 2.5%
- https://scottguirlinger.com/transforming-design-operations-at-scale — 1.9%
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — 1.8%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 10 occurrence(s)
- https://scottguirlinger.com/ — this page reads as very difficult (Flesch Reading Ease 13, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/community-civic-leadership — this page reads as very difficult (Flesch Reading Ease 14, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/creating-customer-centered-decision-making — this page reads as very difficult (Flesch Reading Ease 1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/developing-leaders-at-every-level — this page reads as very difficult (Flesch Reading Ease 1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/impact-stories — this page reads as very difficult (Flesch Reading Ease -9, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/organizational-learning-at-scale — this page reads as very difficult (Flesch Reading Ease 11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/scaling-a-global-ux-organization — this page reads as very difficult (Flesch Reading Ease -1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/technical-employment-history — this page reads as very difficult (Flesch Reading Ease -89, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/transforming-design-operations-at-scale — this page reads as very difficult (Flesch Reading Ease 11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — this page reads as very difficult (Flesch Reading Ease -3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Page has only one internal inlink (fragile crawl path)
Rule links.single_inlink · Links · 2 occurrence(s)
- https://scottguirlinger.com/community-civic-leadership — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
- https://scottguirlinger.com/technical-employment-history — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 6 occurrence(s)
- https://scottguirlinger.com/creating-customer-centered-decision-making — 391 chars
- https://scottguirlinger.com/developing-leaders-at-every-level — 332 chars
- https://scottguirlinger.com/organizational-learning-at-scale — 305 chars
- https://scottguirlinger.com/scaling-a-global-ux-organization — 594 chars
- https://scottguirlinger.com/transforming-design-operations-at-scale — 346 chars
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — 410 chars
notice Missing Open Graph tags
Rule og.missing · Social · 9 occurrence(s)
- https://scottguirlinger.com/community-civic-leadership — og:image
- https://scottguirlinger.com/creating-customer-centered-decision-making — og:image
- https://scottguirlinger.com/developing-leaders-at-every-level — og:image
- https://scottguirlinger.com/impact-stories — og:description, og:image
- https://scottguirlinger.com/organizational-learning-at-scale — og:image
- https://scottguirlinger.com/scaling-a-global-ux-organization — og:image
- https://scottguirlinger.com/technical-employment-history — og:image
- https://scottguirlinger.com/transforming-design-operations-at-scale — og:image
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — og:image
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 10 occurrence(s)
- https://scottguirlinger.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/community-civic-leadership — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/creating-customer-centered-decision-making — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/developing-leaders-at-every-level — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/impact-stories — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/organizational-learning-at-scale — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/scaling-a-global-ux-organization — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/technical-employment-history — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/transforming-design-operations-at-scale — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 10 occurrence(s)
- https://scottguirlinger.com/
- https://scottguirlinger.com/community-civic-leadership
- https://scottguirlinger.com/creating-customer-centered-decision-making
- https://scottguirlinger.com/developing-leaders-at-every-level
- https://scottguirlinger.com/impact-stories
- https://scottguirlinger.com/organizational-learning-at-scale
- https://scottguirlinger.com/scaling-a-global-ux-organization
- https://scottguirlinger.com/technical-employment-history
- https://scottguirlinger.com/transforming-design-operations-at-scale
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner
notice Missing recommended security headers
Rule security.missing_headers · Security · 10 occurrence(s)
- https://scottguirlinger.com/ — CSP, X-Content-Type-Options
- https://scottguirlinger.com/community-civic-leadership — CSP, X-Content-Type-Options
- https://scottguirlinger.com/creating-customer-centered-decision-making — CSP, X-Content-Type-Options
- https://scottguirlinger.com/developing-leaders-at-every-level — CSP, X-Content-Type-Options
- https://scottguirlinger.com/impact-stories — CSP, X-Content-Type-Options
- https://scottguirlinger.com/organizational-learning-at-scale — CSP, X-Content-Type-Options
- https://scottguirlinger.com/scaling-a-global-ux-organization — CSP, X-Content-Type-Options
- https://scottguirlinger.com/technical-employment-history — CSP, X-Content-Type-Options
- https://scottguirlinger.com/transforming-design-operations-at-scale — CSP, X-Content-Type-Options
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — CSP, X-Content-Type-Options
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 10 occurrence(s)
- https://scottguirlinger.com/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/community-civic-leadership — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/creating-customer-centered-decision-making — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/developing-leaders-at-every-level — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/impact-stories — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/organizational-learning-at-scale — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/scaling-a-global-ux-organization — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/technical-employment-history — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/transforming-design-operations-at-scale — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://scottguirlinger.com/transforming-ux-from-delivery-function-to-strategic-partner — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://scottguirlinger.com/impact-stories — 14 chars
Pages (showing 10 of 10)
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