Catalog / rmpplumbing.nz
52

SEO audit for rmpplumbing.nz

Invercargill Plumbers | RMP Plumbing Invercargill

corporate

Health 52/100 (fair) · 14 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

We are a small Invercargill Plumbing company with 20 years experience, specialising in Invercargill renovations and Plumbing maintenance. An expert in all aspects of Plumbing, Professional, clean and…

Screenshot of rmpplumbing.nz
14
pages crawled
13
indexable pages
3
errors
45
warnings
118
notices
1
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Security 79 3 0 28
Links 68 0 15 0
Headings 76 0 11 0
Meta Description 76 0 11 2
Duplicate 91 0 4 0
Budget 98 0 1 0
Canonical 98 0 1 1
Indexability 98 0 1 0
Titles 98 0 1 1
Agent Readiness 100 0 0 14
Content 100 0 0 15
Crawlability 100 0 0 1
Images 100 0 0 14
Performance 100 0 0 30
Sitemap 100 0 0 1
Social 100 0 0 11
Findings

Errors (1 rules)

error Mixed content on HTTPS page

Rule security.mixed_content · Security · 3 occurrence(s)

  • https://www.rmpplumbing.nz/ — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/5eb3836a94644a6ef640451f/t/5f6c27902b76ac568593e44c/1600923538192/rmp-logo-1.png?format=1500w
  • https://www.rmpplumbing.nz/cart — 1 insecure subresource(s), e.g. http://images.squarespace-cdn.com/content/v1/5eb3836a94644a6ef640451f/1600923536656-TZ60O0Z24NG77HIHQC4S/rmp-logo-1.png?format=1500w
  • https://www.rmpplumbing.nz/home — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/5eb3836a94644a6ef640451f/t/5f6c27902b76ac568593e44c/1600923538192/rmp-logo-1.png?format=1500w

Warnings (10 rules)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 1 occurrence(s)

  • https://www.rmpplumbing.nz/cart — this noindex page has 14 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.rmpplumbing.nz/, https://www.rmpplumbing.nz/home, https://www.rmpplumbing.nz/general-plumbing-invercargill.

warning Interior page canonicalizes to the homepage

Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)

  • https://www.rmpplumbing.nz/home — this interior page canonicalizes to the homepage (https://www.rmpplumbing.nz/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

warning Duplicate page content

Rule duplicate.content · Duplicate · 2 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 2 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 11 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 1 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 1 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 14 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 11 occurrence(s)

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 1 occurrence(s)

Notices (17 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 13 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 5 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 10 occurrence(s)

  • https://www.rmpplumbing.nz/ — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/bathroom-plumbing-invercargill — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/gallery — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/general-plumbing-invercargill — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/home — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/hot-water-invercargill — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/kitchen-invercargill-plumbing — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/renovations-plumbing-invercargill — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/services-1 — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.rmpplumbing.nz/spouting-downpipes-invercargill — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 14 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 2 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 11 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 14 occurrence(s)

  • https://www.rmpplumbing.nz/ — 28 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/bathroom-plumbing-invercargill — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/cart — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/contact-invercargill-plumbing — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/drainage-plumbing-invercargill — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/gallery — 38 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/general-plumbing-invercargill — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/home — 28 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/hot-water-invercargill — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/kitchen-invercargill-plumbing — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/renovations-plumbing-invercargill — 27 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/services — 19 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/services-1 — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.rmpplumbing.nz/spouting-downpipes-invercargill — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice Large HTML document

Rule perf.large_html · Performance · 1 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 1 occurrence(s)

  • https://www.rmpplumbing.nz/cart — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 14 occurrence(s)

  • https://www.rmpplumbing.nz/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/bathroom-plumbing-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/cart — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/contact-invercargill-plumbing — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/drainage-plumbing-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/gallery — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/general-plumbing-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/home — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/hot-water-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/kitchen-invercargill-plumbing — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/renovations-plumbing-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/services — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/services-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.rmpplumbing.nz/spouting-downpipes-invercargill — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 1 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 14 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 14 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 1 occurrence(s)

Pages (showing 14 of 14)
URLStatusIndexableWordsIn-links
https://www.rmpplumbing.nz/
Invercargill Plumbers | RMP Plumbing Invercargill		 200 yes 396 14
https://www.rmpplumbing.nz/bathroom-plumbing-invercargill
Bathroom — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 418 14
https://www.rmpplumbing.nz/cart
RMP Plumbing		 200 no 106 14
https://www.rmpplumbing.nz/contact-invercargill-plumbing
Contact — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 296 14
https://www.rmpplumbing.nz/drainage-plumbing-invercargill
Drainage — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 319 14
https://www.rmpplumbing.nz/gallery
Project Gallery — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 278 14
https://www.rmpplumbing.nz/general-plumbing-invercargill
General Plumbing — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 359 14
https://www.rmpplumbing.nz/hot-water-invercargill
Hot Water — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 353 14
https://www.rmpplumbing.nz/kitchen-invercargill-plumbing
Kitchen — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 387 14
https://www.rmpplumbing.nz/renovations-plumbing-invercargill
Renovations — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 413 14
https://www.rmpplumbing.nz/services
About us — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 566 14
https://www.rmpplumbing.nz/services-1
General Plumbing — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 359 14
https://www.rmpplumbing.nz/spouting-downpipes-invercargill
Spouting / Downpipes — Plumbers Invercargill | Bathroom Kitchen renovations		 200 yes 334 14
https://www.rmpplumbing.nz/home
Invercargill Plumbers | RMP Plumbing Invercargill		 200 yes 396 0

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