66
SEO audit for retool.com
Health 66/100 (fair) · 50 pages crawled · generated 2026-07-11
Download Markdown report (feed to ChatGPT / Claude / Cursor)
50
pages crawled
49
indexable pages
0
errors
80
warnings
147
notices
10
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Links | 68 | 0 | 53 | 0 |
| Duplicate | 93 | 0 | 12 | 4 |
| Content | 98 | 0 | 4 | 48 |
| Hreflang | 98 | 0 | 3 | 0 |
| Headings | 99 | 0 | 2 | 0 |
| Video | 99 | 0 | 2 | 0 |
| Images | 99 | 0 | 1 | 7 |
| Indexability | 99 | 0 | 1 | 0 |
| Sitemap | 99 | 0 | 1 | 2 |
| Titles | 99 | 0 | 1 | 2 |
| Cache | 100 | 0 | 0 | 4 |
| Canonical | 100 | 0 | 0 | 1 |
| Crawlability | 100 | 0 | 0 | 1 |
| Meta Description | 100 | 0 | 0 | 6 |
| Performance | 100 | 0 | 0 | 1 |
| Security | 100 | 0 | 0 | 50 |
| Social | 100 | 0 | 0 | 16 |
| Structured Data | 100 | 0 | 0 | 2 |
| URL | 100 | 0 | 0 | 3 |
Findings
Warnings (14 rules)
warning Thin content (low word count)
Rule content.thin · Content · 4 occurrence(s)
- https://retool.com/demo — 92 words
- https://retool.com/demo?meeting_page_source=navbarcta — 92 words
- https://retool.com/pipes — 6 words
- https://retool.com/vulnerability-reporting — 189 words
warning Duplicate page content
Rule duplicate.content · Duplicate · 2 occurrence(s)
- https://retool.com/en-EU/pricing — content shared by 2 pages: https://retool.com/pricing
- https://retool.com/pricing — content shared by 2 pages: https://retool.com/en-EU/pricing
warning Near-duplicate page content
Rule duplicate.near · Duplicate · 4 occurrence(s)
- https://retool.com/en-EU/pricing — near-duplicate of 3 page(s): https://retool.com/pricing, https://retool.com/en-IN/pricing, https://retool.com/en-GB/pricing
- https://retool.com/en-GB/pricing — near-duplicate of 3 page(s): https://retool.com/pricing, https://retool.com/en-IN/pricing, https://retool.com/en-EU/pricing
- https://retool.com/en-IN/pricing — near-duplicate of 3 page(s): https://retool.com/pricing, https://retool.com/en-EU/pricing, https://retool.com/en-GB/pricing
- https://retool.com/pricing — near-duplicate of 3 page(s): https://retool.com/en-IN/pricing, https://retool.com/en-EU/pricing, https://retool.com/en-GB/pricing
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 6 occurrence(s)
- https://retool.com/demo — title shared by 2 pages: https://retool.com/demo?meeting_page_source=navbarcta
- https://retool.com/demo?meeting_page_source=navbarcta — title shared by 2 pages: https://retool.com/demo
- https://retool.com/en-EU/pricing — title shared by 4 pages: https://retool.com/pricing, https://retool.com/en-IN/pricing, https://retool.com/en-GB/pricing
- https://retool.com/en-GB/pricing — title shared by 4 pages: https://retool.com/pricing, https://retool.com/en-IN/pricing, https://retool.com/en-EU/pricing
- https://retool.com/en-IN/pricing — title shared by 4 pages: https://retool.com/pricing, https://retool.com/en-EU/pricing, https://retool.com/en-GB/pricing
- https://retool.com/pricing — title shared by 4 pages: https://retool.com/en-IN/pricing, https://retool.com/en-EU/pricing, https://retool.com/en-GB/pricing
warning Missing <h1>
Rule h1.missing · Headings · 2 occurrence(s)
warning hreflang set has no self-reference
Rule hreflang.missing_self · Hreflang · 1 occurrence(s)
- https://retool.com/en-EU/pricing — no hreflang entry points to this URL
warning hreflang has no return link (not reciprocal)
Rule hreflang.no_return · Hreflang · 2 occurrence(s)
- https://retool.com/en-EU/pricing — https://retool.com/en-GB/pricing (en-gb) does not link back
- https://retool.com/en-EU/pricing — https://retool.com/en-IN/pricing (en-in) does not link back
warning Images missing alt text
Rule images.missing_alt · Images · 1 occurrence(s)
- https://retool.com/visual-basic — 1 of 26 images missing alt
warning Page is noindex
Rule index.noindex · Indexability · 1 occurrence(s)
- https://retool.com/reports/state-of-ai-2023 — meta/X-Robots: meta=noindex
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 10 occurrence(s)
- https://retool.com/api-generator — no internal links point here
- https://retool.com/blog/how-to-build-a-sql-gui — no internal links point here
- https://retool.com/careers/software-engineer--engineering--san-francisco-united-states — no internal links point here
- https://retool.com/community — no internal links point here
- https://retool.com/competitor/lovable — no internal links point here
- https://retool.com/en-EU/pricing — no internal links point here
- https://retool.com/en-GB/pricing — no internal links point here
- https://retool.com/en-IN/pricing — no internal links point here
- https://retool.com/pipes — no internal links point here
- https://retool.com/vulnerability-reporting — no internal links point here
warning Internal link points to a redirect
Rule links.redirect_target · Links · 43 occurrence(s)
- https://retool.com/ — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/about — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/build-enterprise-apps — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/build-enterprise-apps/agents — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/careers — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/community — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/customers — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/en-EU/pricing — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/en-GB/pricing — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/en-IN/pricing — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/govern-enterprise-apps — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/integrations — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/launch-enterprise-apps — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/launch-enterprise-apps/mobile — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/partners — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/pricing — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/reports/state-of-ai-2023 — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/resources — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/resources/collections/getting-started — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/resources/videos — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/scale-enterprise-apps — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/templates — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/use-cases — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/utilities — https://retool.com/pricing → https://retool.com/en-EU/pricing
- https://retool.com/vulnerability-reporting — https://retool.com/pricing → https://retool.com/en-EU/pricing
warning Non-indexable URL listed in sitemap
Rule sitemap.non_indexable · Sitemap · 1 occurrence(s)
- https://retool.com/reports/state-of-ai-2023 — listed in sitemap but noindex
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://retool.com/competitor/lovable — 81 chars, ~626px (limit ~580px)
warning Video element present but hidden/zero-size (prominence)
Rule video.hidden · Video · 2 occurrence(s)
- https://retool.com/ — 1 <video> element(s), all hidden/zero-size
- https://retool.com/blog/collection/shop-talk — 1 <video> element(s), all hidden/zero-size
Notices (16 rules)
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 4 occurrence(s)
- https://retool.com/careers/software-engineer--engineering--san-francisco-united-states — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://retool.com/competitor/lovable — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://retool.com/for/data-teams — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://retool.com/integrations/claude-code — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
notice Canonical points to a different URL
Rule canonical.non_self · Canonical · 1 occurrence(s)
- https://retool.com/demo?meeting_page_source=navbarcta — canonical=https://retool.com/demo
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 48 occurrence(s)
- https://retool.com/ — 0.7%
- https://retool.com/about — 1.5%
- https://retool.com/blog — 1.4%
- https://retool.com/build-enterprise-apps — 0.9%
- https://retool.com/careers — 0.6%
- https://retool.com/community — 1.1%
- https://retool.com/customers — 1.8%
- https://retool.com/demo — 0.4%
- https://retool.com/en-EU/pricing — 3.0%
- https://retool.com/en-GB/pricing — 3.0%
- https://retool.com/en-IN/pricing — 3.0%
- https://retool.com/govern-enterprise-apps — 0.9%
- https://retool.com/integrations — 1.6%
- https://retool.com/launch-enterprise-apps — 0.8%
- https://retool.com/partners — 0.8%
- https://retool.com/pipes — 0.1%
- https://retool.com/pricing — 3.0%
- https://retool.com/resources — 0.8%
- https://retool.com/resources/collections/getting-started — 1.9%
- https://retool.com/resources/videos — 1.6%
- https://retool.com/scale-enterprise-apps — 0.9%
- https://retool.com/templates — 3.5%
- https://retool.com/use-cases — 3.5%
- https://retool.com/utilities — 2.0%
- https://retool.com/vulnerability-reporting — 0.6%
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)
- https://retool.com/demo — meta description shared by 2 pages: https://retool.com/demo?meeting_page_source=navbarcta
- https://retool.com/demo?meeting_page_source=navbarcta — meta description shared by 2 pages: https://retool.com/demo
- https://retool.com/en-EU/pricing — meta description shared by 2 pages: https://retool.com/pricing
- https://retool.com/pricing — meta description shared by 2 pages: https://retool.com/en-EU/pricing
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 7 occurrence(s)
- https://retool.com/community — 9 of 12 images without width/height
- https://retool.com/customers — 1 of 32 images without width/height
- https://retool.com/customers/pepper-content — 4 of 5 images without width/height
- https://retool.com/reports/state-of-ai-2023 — 6 of 14 images without width/height
- https://retool.com/resources/collections/getting-started — 1 of 33 images without width/height
- https://retool.com/resources/videos — 93 of 107 images without width/height
- https://retool.com/visual-basic — 26 of 26 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 3 occurrence(s)
- https://retool.com/competitor/lovable — 185 chars
- https://retool.com/use-case/account-limit-calculator — 405 chars
- https://retool.com/visual-basic — 177 chars
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 3 occurrence(s)
- https://retool.com/blog/collection/shop-talk — 38 chars
- https://retool.com/partners/databricks — 37 chars
- https://retool.com/resources/videos — 20 chars
notice Missing Open Graph tags
Rule og.missing · Social · 8 occurrence(s)
- https://retool.com/about — og:title, og:description, og:image
- https://retool.com/templates — og:title, og:description, og:image
- https://retool.com/templates/ab-testing-dashboard — og:title, og:description, og:image
- https://retool.com/use-case/account-limit-calculator — og:title, og:description, og:image
- https://retool.com/use-cases — og:title, og:description, og:image
- https://retool.com/utilities/ai-email-writing-tool — og:title, og:description, og:image
- https://retool.com/utilities/ai/mock-data-generator — og:title, og:description, og:image
- https://retool.com/vulnerability-reporting — og:title, og:description, og:image
notice Large HTML document
Rule perf.large_html · Performance · 1 occurrence(s)
- https://retool.com/templates — 2.5 MiB
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://retool.com/pricing — redirects to https://retool.com/en-EU/pricing
notice No structured data detected
Rule schema.none · Structured Data · 2 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 50 occurrence(s)
- https://retool.com/ — CSP, X-Content-Type-Options
- https://retool.com/about — CSP, X-Content-Type-Options
- https://retool.com/blog — CSP, X-Content-Type-Options
- https://retool.com/build-enterprise-apps — CSP, X-Content-Type-Options
- https://retool.com/careers — CSP, X-Content-Type-Options
- https://retool.com/community — CSP, X-Content-Type-Options
- https://retool.com/customers — CSP, X-Content-Type-Options
- https://retool.com/demo — X-Content-Type-Options, CSP
- https://retool.com/en-EU/pricing — CSP, X-Content-Type-Options
- https://retool.com/en-GB/pricing — CSP, X-Content-Type-Options
- https://retool.com/en-IN/pricing — CSP, X-Content-Type-Options
- https://retool.com/govern-enterprise-apps — CSP, X-Content-Type-Options
- https://retool.com/integrations — CSP, X-Content-Type-Options
- https://retool.com/partners — CSP, X-Content-Type-Options
- https://retool.com/pipes — CSP, X-Content-Type-Options
- https://retool.com/pricing — CSP, X-Content-Type-Options
- https://retool.com/reports/state-of-ai-2023 — CSP, X-Content-Type-Options
- https://retool.com/resources — CSP, X-Content-Type-Options
- https://retool.com/resources/collections/getting-started — X-Content-Type-Options, CSP
- https://retool.com/resources/videos — CSP, X-Content-Type-Options
- https://retool.com/templates — CSP, X-Content-Type-Options
- https://retool.com/use-cases — CSP, X-Content-Type-Options
- https://retool.com/utilities — CSP, X-Content-Type-Options
- https://retool.com/visual-basic — CSP, X-Content-Type-Options
- https://retool.com/vulnerability-reporting — CSP, X-Content-Type-Options
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 2 occurrence(s)
- https://retool.com/demo?meeting_page_source=navbarcta — indexable but not in sitemap
- https://retool.com/govern-enterprise-apps/self-hosted — indexable but not in sitemap
notice Title is very short
Rule title.too_short · Titles · 2 occurrence(s)
- https://retool.com/about — 8 chars
- https://retool.com/templates — 9 chars
notice Missing Twitter Card tag
Rule twitter.missing · Social · 8 occurrence(s)
- https://retool.com/about
- https://retool.com/templates
- https://retool.com/templates/ab-testing-dashboard
- https://retool.com/use-case/account-limit-calculator
- https://retool.com/use-cases
- https://retool.com/utilities/ai-email-writing-tool
- https://retool.com/utilities/ai/mock-data-generator
- https://retool.com/vulnerability-reporting
notice Uppercase letters in URL path
Rule url.uppercase · URL · 3 occurrence(s)
Pages (showing 50 of 50)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://retool.com/ Retool | Build internal software better, with AI. |
200 | yes | 581 | 50 |
| https://retool.com/templates Templates |
200 | yes | 14209 | 47 |
| https://retool.com/about About us |
200 | yes | 636 | 46 |
| https://retool.com/ai Retool | Automate and speed up business processes with AI |
200 | yes | 963 | 46 |
| https://retool.com/blog Retool Blog | Retool Blog | Cache |
200 | yes | 2988 | 46 |
| https://retool.com/careers Retool | Careers |
200 | yes | 652 | 46 |
| https://retool.com/customers Retool | Customers |
200 | yes | 920 | 46 |
| https://retool.com/demo?meeting_page_source=navbarcta Retool | Book a Demo - Retool |
200 | yes | 92 | 46 |
| https://retool.com/enterprise Retool | Enterprise app development with flexibility and control |
200 | yes | 632 | 46 |
| https://retool.com/integrations Retool | Explore Retool Integrations |
200 | yes | 1109 | 46 |
| https://retool.com/partners Retool | Partners: Build faster, together |
200 | yes | 460 | 46 |
| https://retool.com/startups Retool | For Startups |
200 | yes | 609 | 46 |
| https://retool.com/use-cases Use cases for Retool |
200 | yes | 6130 | 46 |
| https://retool.com/utilities Retool | Developer Utilities |
200 | yes | 836 | 46 |
| https://retool.com/agencies Retool | Experience Retool for agencies |
200 | yes | 785 | 45 |
| https://retool.com/ai-app-generation Retool | Generate AI-Powered Apps for Enterprise |
200 | yes | 872 | 45 |
| https://retool.com/build-enterprise-apps Retool | Build Internal Apps Fast | Retool |
200 | yes | 441 | 45 |
| https://retool.com/build-enterprise-apps/agents Retool | Agents: Create a custom-built agent team |
200 | yes | 807 | 45 |
| https://retool.com/for/data-teams Retool | Retool for data teams: Build data apps, not dashboards |
200 | yes | 696 | 45 |
| https://retool.com/govern-enterprise-apps Retool | Enterprise Security and Governance | Retool |
200 | yes | 471 | 45 |
| https://retool.com/govern-enterprise-apps/self-hosted Retool | Self Hosted |
200 | yes | 735 | 45 |
| https://retool.com/hire-developer Retool | Hire a Retool developer |
200 | yes | 370 | 45 |
| https://retool.com/launch-enterprise-apps Retool | Production-Ready App Deployment | Retool |
200 | yes | 420 | 45 |
| https://retool.com/launch-enterprise-apps/mobile Retool | Ship mobile apps to your workforce in minutes |
200 | yes | 575 | 45 |
| https://retool.com/resources Retool | Resource Hub | Tutorials, Guides & Examples |
200 | yes | 401 | 45 |
| https://retool.com/resources/videos Retool | Video Library |
200 | yes | 2256 | 45 |
| https://retool.com/scale-enterprise-apps Retool | Enterprise App Portfolio Management | Retool |
200 | yes | 439 | 45 |
| https://retool.com/pricing Retool | Pricing |
200 | yes | 2618 | 43 |
| https://retool.com/demo Retool | Book a Demo - Retool |
200 | yes | 92 | 13 |
| https://retool.com/visual-basic Something Pretty Right: A History of Visual Basic | Retool |
200 | yes | 5107 | 1 |
| https://retool.com/blog/collection/shop-talk Retool Blog | Shop Talk |
200 | yes | 449 | 3 |
| https://retool.com/templates/ab-testing-dashboard AB Testing Dashboard |
200 | yes | 1002 | 1 |
| https://retool.com/partners/databricks Retool | Retool and Databricks Better Together |
200 | yes | 868 | 1 |
| https://retool.com/use-case/account-limit-calculator Retool | Account limits calculator |
200 | yes | 434 | 1 |
| https://retool.com/resources/collections/getting-started Retool | Getting started |
200 | yes | 1212 | 1 |
| https://retool.com/customers/pepper-content Retool | Pepper Content |
200 | yes | 1072 | 1 |
| https://retool.com/integrations/claude-code Retool | Claude Code |
200 | yes | 684 | 1 |
| https://retool.com/utilities/ai-email-writing-tool AI Email Writing Tool |
200 | yes | 308 | 1 |
| https://retool.com/utilities/ai/mock-data-generator AI Mock Data Generator |
200 | yes | 272 | 1 |
| https://retool.com/api-generator Retool | REST API Generator |
200 | yes | 408 | 0 |
| https://retool.com/blog/how-to-build-a-sql-gui Retool Blog | Building a SQL GUI in Retool |
200 | yes | 1688 | 0 |
| https://retool.com/careers/software-engineer--engineering--san-francisco-united-states Retool | Software Engineer |
200 | yes | 1215 | 0 |
| https://retool.com/community Retool | Community |
200 | yes | 571 | 0 |
| https://retool.com/competitor/lovable Retool | Lovable vs Retool: Why Teams Choose Retool for Production Internal Tools |
200 | yes | 1050 | 0 |
| https://retool.com/en-EU/pricing Retool | Pricing |
200 | yes | 2618 | 0 |
| https://retool.com/en-GB/pricing Retool | Pricing |
200 | yes | 2618 | 0 |
| https://retool.com/en-IN/pricing Retool | Pricing |
200 | yes | 2632 | 0 |
| https://retool.com/pipes Pipe Dreams: The life and times of Yahoo Pipes |
200 | yes | 6 | 0 |
| https://retool.com/reports/state-of-ai-2023 Retool State of AI Report 2023 |
200 | no | 246 | 0 |
| https://retool.com/vulnerability-reporting Report a vulnerability |
200 | yes | 189 | 0 |
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