41
SEO audit for pulsedigital.nz
Boutique Digital Marketing Studio NZ | Pulse Digital
Health 41/100 (poor) · 5 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Strategic marketing, smart systems, and scroll-stopping creative for service-based businesses in NZ. Never miss a beat.
5
pages crawled
5
indexable pages
2
errors
12
warnings
72
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Titles | 60 | 2 | 0 | 0 |
| Performance | 70 | 0 | 5 | 15 |
| Canonical | 76 | 0 | 4 | 2 |
| Meta Description | 88 | 0 | 2 | 0 |
| Content | 94 | 0 | 1 | 12 |
| Agent Readiness | 100 | 0 | 0 | 10 |
| Headings | 100 | 0 | 0 | 4 |
| Images | 100 | 0 | 0 | 10 |
| Security | 100 | 0 | 0 | 5 |
| Sitemap | 100 | 0 | 0 | 1 |
| Social | 100 | 0 | 0 | 8 |
| Structured Data | 100 | 0 | 0 | 5 |
Findings
Errors (1 rules)
error Missing or empty <title>
Rule title.missing · Titles · 2 occurrence(s)
Warnings (5 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 3 occurrence(s)
warning Interior page canonicalizes to the homepage
Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)
- https://pulsedigital.nz/home — this interior page canonicalizes to the homepage (https://pulsedigital.nz/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://pulsedigital.nz/contact — 114 words
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 5 occurrence(s)
- https://pulsedigital.nz/ — the likely hero/LCP image (67ce1bff-cb06-45f5-b598-d9973527caa9.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://pulsedigital.nz/about — the likely hero/LCP image (67ce1bff-cb06-45f5-b598-d9973527caa9.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://pulsedigital.nz/contact — the likely hero/LCP image (67ce1bff-cb06-45f5-b598-d9973527caa9.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://pulsedigital.nz/home — the likely hero/LCP image (67ce1bff-cb06-45f5-b598-d9973527caa9.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://pulsedigital.nz/service — the likely hero/LCP image (67ce1bff-cb06-45f5-b598-d9973527caa9.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Missing meta description
Rule meta_desc.missing · Meta Description · 2 occurrence(s)
Notices (18 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 5 occurrence(s)
- https://pulsedigital.nz/ — h4 follows h2 — skips h3
- https://pulsedigital.nz/about — h6 follows h3 — skips h4
- https://pulsedigital.nz/contact — h6 follows h3 — skips h4
- https://pulsedigital.nz/home — h4 follows h2 — skips h3
- https://pulsedigital.nz/service — h4 follows h2 — skips h3
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 5 occurrence(s)
- https://pulsedigital.nz/ — add a <main> element (or role=main) around the primary content
- https://pulsedigital.nz/about — add a <main> element (or role=main) around the primary content
- https://pulsedigital.nz/contact — add a <main> element (or role=main) around the primary content
- https://pulsedigital.nz/home — add a <main> element (or role=main) around the primary content
- https://pulsedigital.nz/service — add a <main> element (or role=main) around the primary content
notice Canonical target reachable only via a canonical tag (no inlinks)
Rule canonical.isolated_url · Canonical · 1 occurrence(s)
- https://pulsedigital.nz/ — this URL is a canonical target but has no internal links pointing to it — crawlers only learn of it via the canonical tag. Add direct internal links (or list it in the sitemap).
notice Canonical points to a different URL
Rule canonical.non_self · Canonical · 1 occurrence(s)
- https://pulsedigital.nz/home — canonical=https://pulsedigital.nz/
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 5 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 4 occurrence(s)
- https://pulsedigital.nz/ — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://pulsedigital.nz/about — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://pulsedigital.nz/home — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://pulsedigital.nz/service — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Multiple <h1> elements
Rule h1.multiple · Headings · 4 occurrence(s)
- https://pulsedigital.nz/ — 11 <h1> elements
- https://pulsedigital.nz/about — 3 <h1> elements
- https://pulsedigital.nz/home — 11 <h1> elements
- https://pulsedigital.nz/service — 6 <h1> elements
notice Image filename is generic/auto-generated (missed image-search signal)
Rule images.generic_filename · Images · 5 occurrence(s)
- https://pulsedigital.nz/ — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://pulsedigital.nz/about — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://pulsedigital.nz/contact — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://pulsedigital.nz/home — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://pulsedigital.nz/service — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 5 occurrence(s)
- https://pulsedigital.nz/ — 75 of 75 images without width/height
- https://pulsedigital.nz/about — 4 of 4 images without width/height
- https://pulsedigital.nz/contact — 2 of 2 images without width/height
- https://pulsedigital.nz/home — 75 of 75 images without width/height
- https://pulsedigital.nz/service — 76 of 76 images without width/height
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 3 occurrence(s)
- https://pulsedigital.nz/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://pulsedigital.nz/home — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://pulsedigital.nz/service — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Missing Open Graph tags
Rule og.missing · Social · 3 occurrence(s)
- https://pulsedigital.nz/about — og:title, og:description, og:image
- https://pulsedigital.nz/contact — og:title, og:description, og:image
- https://pulsedigital.nz/service — og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 5 occurrence(s)
- https://pulsedigital.nz/ — 75 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://pulsedigital.nz/about — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://pulsedigital.nz/contact — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://pulsedigital.nz/home — 75 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://pulsedigital.nz/service — 76 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 5 occurrence(s)
- https://pulsedigital.nz/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://pulsedigital.nz/about — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://pulsedigital.nz/contact — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://pulsedigital.nz/home — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://pulsedigital.nz/service — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 5 occurrence(s)
- https://pulsedigital.nz/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://pulsedigital.nz/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://pulsedigital.nz/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://pulsedigital.nz/home — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://pulsedigital.nz/service — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 5 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 5 occurrence(s)
- https://pulsedigital.nz/ — HSTS, CSP, X-Content-Type-Options
- https://pulsedigital.nz/about — HSTS, CSP, X-Content-Type-Options
- https://pulsedigital.nz/contact — HSTS, CSP, X-Content-Type-Options
- https://pulsedigital.nz/home — HSTS, CSP, X-Content-Type-Options
- https://pulsedigital.nz/service — HSTS, CSP, X-Content-Type-Options
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)
- https://pulsedigital.nz/service — indexable but not in sitemap
notice Missing Twitter Card tag
Rule twitter.missing · Social · 5 occurrence(s)
Pages (showing 5 of 5)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://pulsedigital.nz/about | 200 | yes | 219 | 5 |
| https://pulsedigital.nz/contact | 200 | yes | 114 | 5 |
| https://pulsedigital.nz/home Boutique Digital Marketing Studio NZ | Pulse Digital |
200 | yes | 568 | 5 |
| https://pulsedigital.nz/service Marketing Strategy & Automation Services for Businesses |
200 | yes | 635 | 5 |
| https://pulsedigital.nz/ Boutique Digital Marketing Studio NZ | Pulse Digital |
200 | yes | 568 | 0 |
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