65
SEO audit for philandgraham.com
Phil & Graham
Health 65/100 (fair) · 9 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)cargo.site
9
pages crawled
9
indexable pages
0
errors
32
warnings
88
notices
6
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Canonical | 70 | 0 | 9 | 0 |
| Content | 73 | 0 | 8 | 10 |
| Headings | 73 | 0 | 8 | 0 |
| Links | 80 | 0 | 6 | 1 |
| Duplicate | 97 | 0 | 1 | 9 |
| Agent Readiness | 100 | 0 | 0 | 10 |
| Meta Description | 100 | 0 | 0 | 9 |
| Mobile | 100 | 0 | 0 | 9 |
| Performance | 100 | 0 | 0 | 18 |
| Security | 100 | 0 | 0 | 9 |
| Sitemap | 100 | 0 | 0 | 2 |
| Structured Data | 100 | 0 | 0 | 9 |
| Titles | 100 | 0 | 0 | 2 |
Findings
Warnings (5 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 9 occurrence(s)
- https://philandgraham.com/
- https://philandgraham.com/footer-desktop
- https://philandgraham.com/footer-mobile
- https://philandgraham.com/header-desktop
- https://philandgraham.com/header-mobile
- https://philandgraham.com/information
- https://philandgraham.com/nhs
- https://philandgraham.com/projects
- https://philandgraham.com/the-sunday-times-x-ian-dury
warning Thin content (low word count)
Rule content.thin · Content · 8 occurrence(s)
- https://philandgraham.com/ — 88 words
- https://philandgraham.com/footer-desktop — 83 words
- https://philandgraham.com/footer-mobile — 89 words
- https://philandgraham.com/header-desktop — 83 words
- https://philandgraham.com/header-mobile — 85 words
- https://philandgraham.com/nhs — 138 words
- https://philandgraham.com/projects — 83 words
- https://philandgraham.com/the-sunday-times-x-ian-dury — 90 words
warning Homepage duplicated across protocol/host variants (no redirect)
Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)
- https://philandgraham.com/ — https://www.philandgraham.com/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.
warning Missing <h1>
Rule h1.missing · Headings · 8 occurrence(s)
- https://philandgraham.com/footer-desktop
- https://philandgraham.com/footer-mobile
- https://philandgraham.com/header-desktop
- https://philandgraham.com/header-mobile
- https://philandgraham.com/information
- https://philandgraham.com/nhs
- https://philandgraham.com/projects
- https://philandgraham.com/the-sunday-times-x-ian-dury
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 6 occurrence(s)
- https://philandgraham.com/footer-desktop — no internal links point here
- https://philandgraham.com/footer-mobile — no internal links point here
- https://philandgraham.com/header-desktop — no internal links point here
- https://philandgraham.com/header-mobile — no internal links point here
- https://philandgraham.com/projects — no internal links point here
- https://philandgraham.com/the-sunday-times-x-ian-dury — no internal links point here
Notices (15 rules)
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://philandgraham.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 9 occurrence(s)
- https://philandgraham.com/ — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/footer-desktop — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/footer-mobile — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/header-desktop — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/header-mobile — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/information — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/nhs — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/projects — add a <main> element (or role=main) around the primary content
- https://philandgraham.com/the-sunday-times-x-ian-dury — add a <main> element (or role=main) around the primary content
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 9 occurrence(s)
- https://philandgraham.com/ — 0.5%
- https://philandgraham.com/footer-desktop — 0.4%
- https://philandgraham.com/footer-mobile — 0.4%
- https://philandgraham.com/header-desktop — 0.4%
- https://philandgraham.com/header-mobile — 0.4%
- https://philandgraham.com/information — 4.2%
- https://philandgraham.com/nhs — 0.7%
- https://philandgraham.com/projects — 0.4%
- https://philandgraham.com/the-sunday-times-x-ian-dury — 0.5%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 1 occurrence(s)
- https://philandgraham.com/information — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 9 occurrence(s)
- https://philandgraham.com/ — meta description shared by 9 pages: https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury, https://philandgraham.com/header-desktop
- https://philandgraham.com/footer-desktop — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/footer-mobile — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/header-desktop — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/header-mobile — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/information — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/nhs — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/the-sunday-times-x-ian-dury
- https://philandgraham.com/projects — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/the-sunday-times-x-ian-dury, https://philandgraham.com/header-desktop
- https://philandgraham.com/the-sunday-times-x-ian-dury — meta description shared by 9 pages: https://philandgraham.com/, https://philandgraham.com/projects, https://philandgraham.com/header-desktop
notice Missing html lang attribute
Rule i18n.lang_missing · Mobile · 9 occurrence(s)
- https://philandgraham.com/
- https://philandgraham.com/footer-desktop
- https://philandgraham.com/footer-mobile
- https://philandgraham.com/header-desktop
- https://philandgraham.com/header-mobile
- https://philandgraham.com/information
- https://philandgraham.com/nhs
- https://philandgraham.com/projects
- https://philandgraham.com/the-sunday-times-x-ian-dury
notice Page has only one internal inlink (fragile crawl path)
Rule links.single_inlink · Links · 1 occurrence(s)
- https://philandgraham.com/nhs — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 9 occurrence(s)
- https://philandgraham.com/ — 10 chars
- https://philandgraham.com/footer-desktop — 10 chars
- https://philandgraham.com/footer-mobile — 10 chars
- https://philandgraham.com/header-desktop — 10 chars
- https://philandgraham.com/header-mobile — 10 chars
- https://philandgraham.com/information — 10 chars
- https://philandgraham.com/nhs — 10 chars
- https://philandgraham.com/projects — 10 chars
- https://philandgraham.com/the-sunday-times-x-ian-dury — 10 chars
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 9 occurrence(s)
- https://philandgraham.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/footer-desktop — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/footer-mobile — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/header-desktop — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/header-mobile — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/information — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/nhs — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/projects — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://philandgraham.com/the-sunday-times-x-ian-dury — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 9 occurrence(s)
- https://philandgraham.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/footer-desktop — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/footer-mobile — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/header-desktop — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/header-mobile — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/information — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/nhs — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/projects — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://philandgraham.com/the-sunday-times-x-ian-dury — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 9 occurrence(s)
- https://philandgraham.com/
- https://philandgraham.com/footer-desktop
- https://philandgraham.com/footer-mobile
- https://philandgraham.com/header-desktop
- https://philandgraham.com/header-mobile
- https://philandgraham.com/information
- https://philandgraham.com/nhs
- https://philandgraham.com/projects
- https://philandgraham.com/the-sunday-times-x-ian-dury
notice Missing recommended security headers
Rule security.missing_headers · Security · 9 occurrence(s)
- https://philandgraham.com/ — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/footer-desktop — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/footer-mobile — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/header-desktop — CSP, X-Content-Type-Options, HSTS
- https://philandgraham.com/header-mobile — X-Content-Type-Options, HSTS, CSP
- https://philandgraham.com/information — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/nhs — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/projects — HSTS, CSP, X-Content-Type-Options
- https://philandgraham.com/the-sunday-times-x-ian-dury — HSTS, CSP, X-Content-Type-Options
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 2 occurrence(s)
- https://philandgraham.com/information — indexable but not in sitemap
- https://philandgraham.com/nhs — indexable but not in sitemap
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 1 occurrence(s)
- https://philandgraham.com/ — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://philandgraham.com/ — 13 chars
Pages (showing 9 of 9)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://philandgraham.com/information Information — Phil & Graham |
200 | yes | 895 | 9 |
| https://philandgraham.com/nhs NHS — Phil & Graham |
200 | yes | 138 | 1 |
| https://philandgraham.com/ Phil & Graham |
200 | yes | 88 | 0 |
| https://philandgraham.com/footer-desktop Footer desktop — Phil & Graham |
200 | yes | 83 | 0 |
| https://philandgraham.com/footer-mobile Footer mobile — Phil & Graham |
200 | yes | 89 | 0 |
| https://philandgraham.com/header-desktop Header desktop — Phil & Graham |
200 | yes | 83 | 0 |
| https://philandgraham.com/header-mobile Header Mobile — Phil & Graham |
200 | yes | 85 | 0 |
| https://philandgraham.com/projects Projects — Phil & Graham |
200 | yes | 83 | 0 |
| https://philandgraham.com/the-sunday-times-x-ian-dury The Sunday Times x Ian Dury — Phil & Graham |
200 | yes | 90 | 0 |
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