Catalog / pawstone.com.au
61

SEO audit for pawstone.com.au

Pawstone Pet Meals

other

Health 61/100 (fair) · 43 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Premium pet meals delivered to your door

Screenshot of pawstone.com.au
43
pages crawled
40
indexable pages
3
errors
100
warnings
286
notices
3
orphan pages
2
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Links 63 2 47 7
Crawlability 97 1 1 1
Headings 85 0 22 14
Duplicate 92 0 12 25
Content 94 0 9 13
Images 97 0 4 15
Agent Readiness 99 0 1 14
Budget 99 0 1 0
Indexability 99 0 1 0
Robots 99 0 1 0
Titles 99 0 1 0
Cache 100 0 0 40
Meta Description 100 0 0 39
Performance 100 0 0 107
Security 100 0 0 4
Sitemap 100 0 0 4
Structured Data 100 0 0 2
URL 100 0 0 1
Findings

Errors (2 rules)

error Broken internal link (target 4xx/5xx)

Rule links.broken_internal · Links · 2 occurrence(s)

error Client error (4xx) response

Rule status.4xx · Crawlability · 1 occurrence(s)

Warnings (14 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 1 occurrence(s)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 1 occurrence(s)

  • https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU — this noindex page has 41 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.pawstone.com.au/, https://www.pawstone.com.au/products/pawstone-chicken, https://www.pawstone.com.au/pages/about.

warning Thin content (low word count)

Rule content.thin · Content · 9 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 6 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 4 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 2 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 22 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 4 occurrence(s)

warning noindex + nofollow (blocks link equity flow)

Rule index.noindex_nofollow · Indexability · 1 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 3 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 44 occurrence(s)

  • https://www.pawstone.com.au/ — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/blogs/news — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/cart — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/collections/all-products — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/pages/about — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/pages/about — https://www.pawstone.com.au/pages/science → https://www.pawstone.com.au/pages/our-process
  • https://www.pawstone.com.au/pages/community — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/pages/contact — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/pages/our-process — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/pages/our-process — https://www.pawstone.com.au/pages/science → https://www.pawstone.com.au/pages/our-process
  • https://www.pawstone.com.au/pages/stockists — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/policies/privacy-policy — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/beef-jerky — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/beef-liver-dehydrated — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/chicken-necks — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/chicken-wings — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/dehydrated-chicken-neck — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/marrow-bones — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/meaty-dog-bones — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/multi-pack-treats — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/pawstone-beef — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/pawstone-chicken — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/peanut-butter — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/pigs-ears — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)
  • https://www.pawstone.com.au/products/pork-trotters — https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU → https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU (off-site)

warning Redirect chain (multiple hops)

Rule redirect.chain · Crawlability · 1 occurrence(s)

  • https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU — 3 hops ending at https://shopify.com/authentication/75606032706/login?analytics_trace_id=ac30558e-d77a-4c38-bca9-bcd6834f2205&client_id=6e0723b0-9254-4730-9f22-52311c03e23f&locale=en-AU&redirect_uri=%2Fauthentication%2F75606032706%2Foauth%2Fauthorize%3Fanalytics_trace_id%3Dac30558e-d77a-4c38-bca9-bcd6834f2205%26buyer_flags%3DeyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJwYXdzdG9uZS5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3ODcxODg4NzIsIm5iZiI6MTc4NjU4NDA3Mn0.njCp-Sy5yWF3rnfk6lCvOI8IbjD6f3SsQM__-YoC8MA%26client_id%3D6e0723b0-9254-4730-9f22-52311c03e23f%26locale%3Den-AU%26nonce%3D18c351cb-048a-415e-ba47-2ff0d663fc2e%26redirect_uri%3Dhttps%253A%252F%252Fshopify.com%252F75606032706%252Faccount%252Fcallback%26region_country%3DAU%26response_type%3Dcode%26scope%3Dopenid%2Bemail%2Bcustomer-account-api%253Afull%26state%3DhWNFacHRgtLM5VNV5haJQxf7&region_country=AU

warning robots.txt blocks CSS/JS the pages need to render

Rule robots.blocks_css_js · Robots · 1 occurrence(s)

  • https://www.pawstone.com.au/ — robots.txt Disallow blocks render-critical CSS/JS under: /cdn/shop/t/4/assets/, /checkouts/internal/ — Google's renderer can't fetch these, so the affected pages may render blank or thin. Allow the asset path(s) for Googlebot.

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 1 occurrence(s)

Notices (20 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 14 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 40 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 10 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 3 occurrence(s)

  • https://www.pawstone.com.au/pages/delivery — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.pawstone.com.au/pages/our-process — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.pawstone.com.au/pages/science — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 25 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 14 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 11 occurrence(s)

  • https://www.pawstone.com.au/ — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/collections/all — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/collections/all-products — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/collections/all-treats — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/collections/bones-and-broths — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/collections/treats-and-snacks — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/products/chicken-wings — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/products/marrow-bones — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/products/meaty-dog-bones — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/products/pawstone-beef — 4 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.pawstone.com.au/products/pawstone-chicken — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 40 occurrence(s)

  • https://www.pawstone.com.au/ — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/blogs/news — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/cart — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/collections/all-products — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/about — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/community — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/contact — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/faqs — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/feeding-guide — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/our-process — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/pages/stockists — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/policies/privacy-policy — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/beef-jerky — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/beef-liver-dehydrated — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/chicken-necks — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/chicken-wings — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/dehydrated-chicken-neck — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/marrow-bones — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/meaty-dog-bones — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/multi-pack-treats — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/pawstone-beef — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/pawstone-chicken — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/peanut-butter — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/pigs-ears — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.pawstone.com.au/products/pork-trotters — the likely hero/LCP image (wordmark.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 4 occurrence(s)

notice Page has only one internal inlink (fragile crawl path)

Rule links.single_inlink · Links · 7 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 14 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 25 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 27 occurrence(s)

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 40 occurrence(s)

  • https://www.pawstone.com.au/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/blogs/news — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/cart — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/collections/all-products — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/community — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/faqs — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/feeding-guide — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/our-process — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/pages/stockists — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/policies/privacy-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/beef-jerky — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/beef-liver-dehydrated — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/chicken-necks — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/chicken-wings — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/dehydrated-chicken-neck — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/marrow-bones — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/meaty-dog-bones — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/multi-pack-treats — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/pawstone-beef — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/pawstone-chicken — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/peanut-butter — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/pigs-ears — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.pawstone.com.au/products/pork-trotters — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 1 occurrence(s)

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 1 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 1 occurrence(s)

  • https://www.pawstone.com.au/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 4 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 4 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 1 occurrence(s)

Pages (showing 43 of 43)
URLStatusIndexableWordsIn-links
https://www.pawstone.com.au/
Pawstone Pet Meals		 200 yes 594 41
https://www.pawstone.com.au/cart
Your Shopping Cart – Pawstone Pet Meals		 200 yes 128 41
https://www.pawstone.com.au/collections/all
Products – Pawstone Pet Meals		 200 yes 509 41
https://www.pawstone.com.au/collections/bones-and-broths
Bones and Broths – Pawstone Pet Meals		 200 yes 248 41
https://www.pawstone.com.au/collections/meals
Meals – Pawstone Pet Meals		 200 yes 265 41
https://www.pawstone.com.au/collections/treats-and-snacks
Treats and Snacks – Pawstone Pet Meals		 200 yes 386 41
https://www.pawstone.com.au/customer_authentication/redirect?locale=en&region_country=AU 200 no 0 41
https://www.pawstone.com.au/pages/about
Our Story – Pawstone Pet Meals		 200 yes 369 41
https://www.pawstone.com.au/pages/contact
Contact Us – Pawstone Pet Meals		 200 yes 128 41
https://www.pawstone.com.au/pages/delivery
Delivery – Pawstone Pet Meals		 200 yes 199 41
https://www.pawstone.com.au/pages/faqs
FAQs – Pawstone Pet Meals		 200 yes 1125 41
https://www.pawstone.com.au/pages/returns
Returns – Pawstone Pet Meals		 200 yes 173 41
https://www.pawstone.com.au/pages/stockists
Stockists – Pawstone Pet Meals		 200 yes 113 41
https://www.pawstone.com.au/policies/privacy-policy
Privacy policy – Pawstone Pet Meals		 200 yes 2681 41
https://www.pawstone.com.au/policies/terms-of-service
Terms of service – Pawstone Pet Meals		 200 yes 3143 41
https://www.pawstone.com.au/products/multi-pack-treats
Multi Pack Treats – Pawstone Pet Meals		 200 yes 622 20
https://www.pawstone.com.au/products/beef-jerky
Beef Jerky for Dogs – Pawstone Pet Meals		 200 yes 697 19
https://www.pawstone.com.au/products/beef-liver-dehydrated
Liver Treats – Pawstone Pet Meals		 200 yes 650 19
https://www.pawstone.com.au/products/pork-trotters
Pork Trotters – Pawstone Pet Meals		 200 yes 641 19
https://www.pawstone.com.au/products/dehydrated-chicken-neck
Dehydrated Chicken Neck – Pawstone Pet Meals		 200 yes 622 17
https://www.pawstone.com.au/products/pawstone-beef
Pawstone Beef – Pawstone Pet Meals		 200 yes 620 11
https://www.pawstone.com.au/products/pawstone-chicken
Pawstone Chicken – Pawstone Pet Meals		 200 yes 628 11
https://www.pawstone.com.au/products/meaty-dog-bones
Meaty Dog Bones – Pawstone Pet Meals		 200 yes 575 6
https://www.pawstone.com.au/products/chicken-wings
Chicken Wings – Pawstone Pet Meals		 200 yes 577 6
https://www.pawstone.com.au/products/marrow-bones
Marrow Bones – Pawstone Pet Meals		 200 yes 592 5
https://www.pawstone.com.au/products/pigs-ears
Pigs Ears – Pawstone Pet Meals		 200 yes 688 6
https://www.pawstone.com.au/products/chicken-necks
Chicken Necks – Pawstone Pet Meals		 200 yes 593 5
https://www.pawstone.com.au/products/peanut-butter
Peanut Butter for Dogs – Pawstone Pet Meals		 200 yes 722 5
https://www.pawstone.com.au/pages/science
Our Process – Pawstone Pet Meals		 200 yes 831 3
https://www.pawstone.com.au/pages/feeding-guide
Feeding Calculator – Pawstone Pet Meals		 200 yes 136 1
https://www.pawstone.com.au/collections/all-products
All Products – Pawstone Pet Meals		 200 yes 509 2
https://www.pawstone.com.au/pages/community
A Community – Pawstone Pet Meals		 200 yes 965 1
https://www.pawstone.com.au/pages/our-process
Our Process – Pawstone Pet Meals		 200 yes 831 1
https://www.pawstone.com.au/collections/all-treats
All Treats – Pawstone Pet Meals		 200 yes 439 3
https://www.pawstone.com.au/collections/for-the-big-ones
FOR THE BIG ONES – Pawstone Pet Meals		 200 yes 265 1
https://www.pawstone.com.au/collections/for-the-little-ones
FOR THE LITTLE ONES – Pawstone Pet Meals		 200 yes 265 1
https://www.pawstone.com.au/collections/for-the-middle-ones
FOR THE MIDDLE ONES – Pawstone Pet Meals		 200 yes 265 1
https://www.pawstone.com.au/collections/pawstone-picks
Pawstone Picks – Pawstone Pet Meals		 200 yes 320 1
https://www.pawstone.com.au/blogs/news
News – Pawstone Pet Meals		 200 yes 95 0
https://www.pawstone.com.au/pages/our-nutrition
Our Nutrition – Pawstone Pet Meals		 200 yes 95 0
https://www.pawstone.com.au/pages/why-feed-fresh
The Years We Reclaim: Why Feeding Fresh Food Matters – Pawstone Pet Meals		 200 yes 95 0
https://www.pawstone.com.au/agents.md 200 no 0 0
https://www.pawstone.com.au/pages/process
404 Not Found – Pawstone Pet Meals		 404 no 101 2

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