Catalog / patagonia.com
65

SEO audit for patagonia.com

Health 65/100 (fair) · 50 pages crawled · generated 2026-07-11

Download Markdown report (feed to ChatGPT / Claude / Cursor)
Screenshot of patagonia.com
50
pages crawled
49
indexable pages
0
errors
277
warnings
260
notices
42
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Links 0 0 184 0
Duplicate 71 0 49 13
Headings 95 0 8 4
Canonical 96 0 7 0
Content 96 0 7 1
Meta Description 96 0 7 1
Hreflang 96 0 6 0
Images 98 0 3 44
Titles 99 0 2 2
Crawlability 99 0 1 23
Indexability 99 0 1 0
Sitemap 99 0 1 1
Video 99 0 1 0
Cache 100 0 0 49
Performance 100 0 0 2
Security 100 0 0 8
Social 100 0 0 92
Structured Data 100 0 0 7
URL 100 0 0 13
Findings

Warnings (16 rules)

warning Missing canonical tag

Rule canonical.missing · Canonical · 7 occurrence(s)

warning Thin content (low word count)

Rule content.thin · Content · 7 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 10 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 22 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 17 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 8 occurrence(s)

warning hreflang set has no self-reference

Rule hreflang.missing_self · Hreflang · 6 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 3 occurrence(s)

warning noindex + nofollow (blocks link equity flow)

Rule index.noindex_nofollow · Indexability · 1 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 42 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 142 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 7 occurrence(s)

warning Redirect chain (multiple hops)

Rule redirect.chain · Crawlability · 1 occurrence(s)

warning Non-indexable URL listed in sitemap

Rule sitemap.non_indexable · Sitemap · 1 occurrence(s)

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 2 occurrence(s)

warning Video element present but hidden/zero-size (prominence)

Rule video.hidden · Video · 1 occurrence(s)

Notices (16 rules)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 49 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 1 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 13 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 4 occurrence(s)

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 44 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 48 occurrence(s)

notice Slow server response

Rule perf.slow_response · Performance · 2 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 23 occurrence(s)

notice No structured data detected

Rule schema.none · Structured Data · 7 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 8 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 2 occurrence(s)

notice Missing Twitter Card tag

Rule twitter.missing · Social · 44 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 12 occurrence(s)

notice Uppercase letters in URL path

Rule url.uppercase · URL · 1 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://www.patagonia.com/actionworks.html
Connect With Environmental Action Groups - Patagonia Action Works		 200 yes 299 36
https://www.patagonia.com/our-grants-investments.html
How We Fund		 200 yes 1827 36
https://www.patagonia.com/corporate-sales.html
Group Sales		 200 yes 1228 35
https://www.patagonia.com/mountain-biking-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 35
https://www.patagonia.com/shop/womens/collections/best-sellers
Hang Tight! Routing to checkout...		 200 yes 156 35
https://www.patagonia.com/our-footprint/waxed-cotton.html
Waxed Cotton: Water-Repellent Material Made Without Intentionally Added PFAS - Patagonia		 200 yes 1423 1
https://patagonia.com/
Patagonia UK | Outdoor Clothing & Gear		 200 yes 956 0
https://www.patagonia.com/annie-leonard-rick-ridgeway/writer-2634.html
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/b-lab.html
B-Lab & Patagonia - the first California Certified B Corporation		 200 yes 1400 0
https://www.patagonia.com/california-transparency-in-supply-chains-act-sb-657.html
California Transparency in Supply Chains Act of 2010 (SB 657)		 200 yes 3668 0
https://www.patagonia.com/climbing-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/conservation-alliance.html
The Conservation Alliance - Patagonia		 200 yes 1278 0
https://www.patagonia.com/consumer-guide/responsible-down.html
Responsible Down - Patagonia		 200 yes 2255 0
https://www.patagonia.com/facebook-boycott.html
We Stand By Our Facebook Boycott - Patagonia		 200 yes 1200 0
https://www.patagonia.com/fly-fishing-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/gift-guide/nav
Patagonia Gift Guide		 200 yes 1425 0
https://www.patagonia.com/how-we-fund/retail-grant.html
Retail Grants Program - Patagonia		 200 yes 1000 0
https://www.patagonia.com/page-folder-quality.html
Quality Clothing & Gear by Patagonia		 200 yes 1526 0
https://www.patagonia.com/patagonia-buenos-aires-argentina/store_924603521.html
Patagonia Buenos Aires - Outdoor Clothing Store, Argentina		 200 yes 1075 0
https://www.patagonia.com/patagonia-burleigh-heads-australia/store_1865748485.html
Patagonia Burleigh Heads - Outdoor Clothing Store, Australia		 200 yes 1081 0
https://www.patagonia.com/patagonia-hakuba-outlet-japan/store_164327220.html
パタゴニア 白馬 (白馬村) - アウトドアウェア＆用品店		 200 yes 493 0
https://www.patagonia.com/patagonia-kyoto-japan/store_164344596.html
パタゴニア 京都 (京都市) - アウトドアウェア＆用品店		 200 yes 491 0
https://www.patagonia.com/patagonia-nagoya-japan/store_924604232.html
パタゴニア 名古屋 (名古屋市) - アウトドアウェア＆用品店		 200 yes 492 0
https://www.patagonia.com/patagonia-portal-la-dehesa-santiago-chile/store_924604341.html
Patagonia Portal La Dehesa - Outdoor Clothing, Santiago, Chile		 200 yes 1152 0
https://www.patagonia.com/patagonia-portal-temuco-chile/store_1416865251.html
Patagonia Portal Temuco - Outdoor Clothing, Temuco, Chile		 200 yes 1135 0
https://www.patagonia.com/patagonia-sendai-japan/store_943024081.html
パタゴニア 仙台 ( 仙台市) - アウトドアウェア＆用品店		 200 yes 494 0
https://www.patagonia.com/patagonia-shibuya-japan/store_924604555.html
パタゴニア 東京・渋谷 (渋谷区) - アウトドアウェア＆用品店		 200 yes 491 0
https://www.patagonia.com/patagonia-tokyo-kyobashi-japan/store_kyobashi.html
Patagonia Tokyo Kyobashi Japan - Outdoor Clothing Store		 200 yes 1005 0
https://www.patagonia.com/patagonia-tokyo-mejiro-japan/store_924604510.html
パタゴニア 東京・目白／アウトレット (新宿区) - アウトドアウェア＆用品店		 200 yes 491 0
https://www.patagonia.com/product/lightweight-beach-towel/20031.html
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/products/grade-vii-down-belay-parka/84847.html
Patagonia Grade VII Down Belay Parka		 200 yes 3174 0
https://www.patagonia.com/provisions/explore
Patagonia Outdoor Clothing & Gear		 200 no 1045 0
https://www.patagonia.com/shop/collections/outdoor-gifts
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/shop/collections/outdoor-gifts/kids-baby/big-kids/boys
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/shop/mens-classics
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/shop/sport/climbing/mens/t-shirts
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/shop/sport/climbing/womens/jackets-vests/insulated-jackets/midlayer
Hang Tight! Routing to checkout...		 200 yes 156 0
https://www.patagonia.com/snow-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/stores/fr/chamonix/249-rue-paccard/store_chamonix.html
Patagonia Chamonix - Outdoor Clothing Store, France		 200 yes 1237 0
https://www.patagonia.com/stories/eli/video-79252.html
Eli - Patagonia		 200 yes 1085 0
https://www.patagonia.com/stories/sports/climbing/mt-hunter/story-19815.html
Colin Haley on Mount Hunter - Patagonia Stories		 200 yes 2426 0
https://www.patagonia.com/stories/uncategorized/puerto-rico-no-se-vende/story-123678.html
Puerto Rico No Se Vende - Patagonia Stories		 200 yes 2932 0
https://www.patagonia.com/story-95854.html
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/surfing-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/sustainable-apparel-coalition.html
Sustainable Apparel Coalition - Patagonia		 200 yes 1293 0
https://www.patagonia.com/trail-running-nav/
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/water-lines-a-life-on-marshes-rivers-seas-and-in-the-rain-hardcover-book/BK945.html
Water Lines: A Life on Marshes, Rivers, Seas and in the Rain (hardcover, published by Patagonia)		 200 yes 1846 0
https://www.patagonia.com/workwear.html
Workwear by Patagonia® - Built for the Hardest Work		 200 yes 1311 0
https://www.patagonia.com/writer-11795.html
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0
https://www.patagonia.com/writer-16060.html
Patagonia Outdoor Clothing & Gear		 200 yes 1097 0

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