65
SEO audit for originalmedia.com.au
Original Media | Semantic SEO
Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Our TARGET is to increase quality traffic by uncovering the opportunities for SEO growth in your marketplace by presenting our personalized video analysis of your website and competitors and showing y…
10
pages crawled
9
indexable pages
0
errors
47
warnings
111
notices
1
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Performance | 49 | 0 | 17 | 26 |
| Canonical | 73 | 0 | 9 | 0 |
| Agent Readiness | 76 | 0 | 8 | 15 |
| Meta Description | 76 | 0 | 8 | 1 |
| Headings | 94 | 0 | 2 | 5 |
| Content | 97 | 0 | 1 | 3 |
| Crawlability | 97 | 0 | 1 | 0 |
| Links | 97 | 0 | 1 | 2 |
| Images | 100 | 0 | 0 | 8 |
| Robots | 100 | 0 | 0 | 1 |
| Security | 100 | 0 | 0 | 17 |
| Social | 100 | 0 | 0 | 17 |
| Structured Data | 100 | 0 | 0 | 9 |
| Titles | 100 | 0 | 0 | 7 |
Findings
Warnings (9 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 8 occurrence(s)
- https://www.originalmedia.com.au/ — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/about — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/blog — 12 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/privacy-policy — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/semantic-branding — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/seo — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/terms-of-use — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.originalmedia.com.au/website-design — 6 button/link(s) with no text or aria-label — an agent can't target them
warning Missing canonical tag
Rule canonical.missing · Canonical · 9 occurrence(s)
- https://www.originalmedia.com.au/
- https://www.originalmedia.com.au/about
- https://www.originalmedia.com.au/blog
- https://www.originalmedia.com.au/privacy-policy
- https://www.originalmedia.com.au/semantic-branding
- https://www.originalmedia.com.au/seo
- https://www.originalmedia.com.au/style-guide
- https://www.originalmedia.com.au/terms-of-use
- https://www.originalmedia.com.au/website-design
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://www.originalmedia.com.au/style-guide — 60 words
warning Incomplete/empty response after retries (likely transient — re-crawl)
Rule fetch.incomplete · Crawlability · 1 occurrence(s)
- https://www.originalmedia.com.au/terms-conditions — context deadline exceeded after 3 attempts
warning Missing <h1>
Rule h1.missing · Headings · 2 occurrence(s)
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 8 occurrence(s)
- https://www.originalmedia.com.au/ — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/about — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/blog — the likely hero/LCP image (629e6c91e50edcb75f3e3874_clients.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/privacy-policy — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/semantic-branding — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/seo — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/terms-of-use — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.originalmedia.com.au/website-design — the likely hero/LCP image (63f322bcca4bd89fd1f095d9_newhd-logo.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 1 occurrence(s)
- https://www.originalmedia.com.au/style-guide — no internal links point here
warning Missing meta description
Rule meta_desc.missing · Meta Description · 8 occurrence(s)
- https://www.originalmedia.com.au/about
- https://www.originalmedia.com.au/blog
- https://www.originalmedia.com.au/privacy-policy
- https://www.originalmedia.com.au/semantic-branding
- https://www.originalmedia.com.au/seo
- https://www.originalmedia.com.au/style-guide
- https://www.originalmedia.com.au/terms-of-use
- https://www.originalmedia.com.au/website-design
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 9 occurrence(s)
- https://www.originalmedia.com.au/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/about — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/blog — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/privacy-policy — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/semantic-branding — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/seo — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/style-guide — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/terms-of-use — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.originalmedia.com.au/website-design — 1 render-blocking <script> in <head> (add defer/async or use type=module)
Notices (20 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 5 occurrence(s)
- https://www.originalmedia.com.au/ — h3 follows h1 — skips h2
- https://www.originalmedia.com.au/blog — h5 follows h1 — skips h2
- https://www.originalmedia.com.au/semantic-branding — h4 follows h2 — skips h3
- https://www.originalmedia.com.au/seo — h3 follows h1 — skips h2
- https://www.originalmedia.com.au/website-design — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.originalmedia.com.au/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 9 occurrence(s)
- https://www.originalmedia.com.au/ — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/about — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/blog — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/privacy-policy — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/semantic-branding — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/seo — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/style-guide — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/terms-of-use — add a <main> element (or role=main) around the primary content
- https://www.originalmedia.com.au/website-design — add a <main> element (or role=main) around the primary content
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 1 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 2 occurrence(s)
- https://www.originalmedia.com.au/about — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.originalmedia.com.au/website-design — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Multiple <h1> elements
Rule h1.multiple · Headings · 5 occurrence(s)
- https://www.originalmedia.com.au/ — 4 <h1> elements
- https://www.originalmedia.com.au/about — 9 <h1> elements
- https://www.originalmedia.com.au/blog — 4 <h1> elements
- https://www.originalmedia.com.au/seo — 2 <h1> elements
- https://www.originalmedia.com.au/website-design — 4 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 8 occurrence(s)
- https://www.originalmedia.com.au/ — 39 of 43 images without width/height
- https://www.originalmedia.com.au/about — 22 of 22 images without width/height
- https://www.originalmedia.com.au/blog — 16 of 16 images without width/height
- https://www.originalmedia.com.au/privacy-policy — 7 of 7 images without width/height
- https://www.originalmedia.com.au/semantic-branding — 19 of 19 images without width/height
- https://www.originalmedia.com.au/seo — 36 of 36 images without width/height
- https://www.originalmedia.com.au/terms-of-use — 7 of 7 images without width/height
- https://www.originalmedia.com.au/website-design — 17 of 17 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 1 occurrence(s)
- https://www.originalmedia.com.au/blog — 4 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Page has only one internal inlink (fragile crawl path)
Rule links.single_inlink · Links · 1 occurrence(s)
- https://www.originalmedia.com.au/blog — only one internal link points here — if that source changes, this page becomes an orphan. Add more contextual internal links to strengthen the crawl path.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
- https://www.originalmedia.com.au/ — 282 chars
notice Missing Open Graph tags
Rule og.missing · Social · 9 occurrence(s)
- https://www.originalmedia.com.au/ — og:image
- https://www.originalmedia.com.au/about — og:description, og:image
- https://www.originalmedia.com.au/blog — og:description, og:image
- https://www.originalmedia.com.au/privacy-policy — og:description, og:image
- https://www.originalmedia.com.au/semantic-branding — og:description, og:image
- https://www.originalmedia.com.au/seo — og:description, og:image
- https://www.originalmedia.com.au/style-guide — og:description, og:image
- https://www.originalmedia.com.au/terms-of-use — og:description, og:image
- https://www.originalmedia.com.au/website-design — og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 8 occurrence(s)
- https://www.originalmedia.com.au/ — 40 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/about — 21 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/blog — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/privacy-policy — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/semantic-branding — 18 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/seo — 35 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/terms-of-use — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.originalmedia.com.au/website-design — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 9 occurrence(s)
- https://www.originalmedia.com.au/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/about — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/blog — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/privacy-policy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/semantic-branding — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/seo — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/style-guide — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/terms-of-use — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.originalmedia.com.au/website-design — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice Slow server response
Rule perf.slow_response · Performance · 9 occurrence(s)
- https://www.originalmedia.com.au/ — 8366 ms
- https://www.originalmedia.com.au/about — 8685 ms
- https://www.originalmedia.com.au/blog — 8464 ms
- https://www.originalmedia.com.au/privacy-policy — 8387 ms
- https://www.originalmedia.com.au/semantic-branding — 8356 ms
- https://www.originalmedia.com.au/seo — 9003 ms
- https://www.originalmedia.com.au/style-guide — 8500 ms
- https://www.originalmedia.com.au/terms-of-use — 8359 ms
- https://www.originalmedia.com.au/website-design — 8364 ms
notice robots.txt missing (root returns 404/none)
Rule robots.txt_missing · Robots · 1 occurrence(s)
- https://www.originalmedia.com.au/ — robots.txt did not return a 200 at the site root — a healthy site should serve one (declare your sitemap and confirm the host serves root files)
notice No structured data detected
Rule schema.none · Structured Data · 9 occurrence(s)
- https://www.originalmedia.com.au/
- https://www.originalmedia.com.au/about
- https://www.originalmedia.com.au/blog
- https://www.originalmedia.com.au/privacy-policy
- https://www.originalmedia.com.au/semantic-branding
- https://www.originalmedia.com.au/seo
- https://www.originalmedia.com.au/style-guide
- https://www.originalmedia.com.au/terms-of-use
- https://www.originalmedia.com.au/website-design
notice Missing recommended security headers
Rule security.missing_headers · Security · 9 occurrence(s)
- https://www.originalmedia.com.au/ — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/about — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/blog — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/privacy-policy — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/semantic-branding — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/seo — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/style-guide — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/terms-of-use — CSP, X-Content-Type-Options
- https://www.originalmedia.com.au/website-design — CSP, X-Content-Type-Options
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 8 occurrence(s)
- https://www.originalmedia.com.au/ — 9 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/about — 8 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/blog — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/privacy-policy — 7 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/semantic-branding — 9 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/seo — 9 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/terms-of-use — 7 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.originalmedia.com.au/website-design — 7 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Title is very short
Rule title.too_short · Titles · 7 occurrence(s)
- https://www.originalmedia.com.au/about — 5 chars
- https://www.originalmedia.com.au/blog — 4 chars
- https://www.originalmedia.com.au/privacy-policy — 14 chars
- https://www.originalmedia.com.au/seo — 3 chars
- https://www.originalmedia.com.au/style-guide — 11 chars
- https://www.originalmedia.com.au/terms-of-use — 12 chars
- https://www.originalmedia.com.au/website-design — 14 chars
notice Missing Twitter Card tag
Rule twitter.missing · Social · 8 occurrence(s)
- https://www.originalmedia.com.au/about
- https://www.originalmedia.com.au/blog
- https://www.originalmedia.com.au/privacy-policy
- https://www.originalmedia.com.au/semantic-branding
- https://www.originalmedia.com.au/seo
- https://www.originalmedia.com.au/style-guide
- https://www.originalmedia.com.au/terms-of-use
- https://www.originalmedia.com.au/website-design
Pages (showing 10 of 10)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.originalmedia.com.au/ Original Media | Semantic SEO |
200 | yes | 915 | 7 |
| https://www.originalmedia.com.au/about About |
200 | yes | 236 | 7 |
| https://www.originalmedia.com.au/blog Blog |
200 | yes | 223 | 1 |
| https://www.originalmedia.com.au/privacy-policy Privacy Policy |
200 | yes | 1201 | 7 |
| https://www.originalmedia.com.au/semantic-branding Semantic Branding |
200 | yes | 899 | 7 |
| https://www.originalmedia.com.au/seo SEO |
200 | yes | 773 | 7 |
| https://www.originalmedia.com.au/terms-of-use Terms of Use |
200 | yes | 2397 | 7 |
| https://www.originalmedia.com.au/website-design Website Design |
200 | yes | 1622 | 7 |
| https://www.originalmedia.com.au/style-guide Style Guide |
200 | yes | 60 | 0 |
| https://www.originalmedia.com.au/terms-conditions | 0 | no | 0 | 7 |
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.