57
SEO audit for optimizely.com
Health 57/100 (fair) · 50 pages crawled · generated 2026-07-11
Download Markdown report (feed to ChatGPT / Claude / Cursor)
50
pages crawled
44
indexable pages
10
errors
115
warnings
189
notices
27
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Sitemap | 90 | 5 | 0 | 0 |
| Crawlability | 93 | 3 | 1 | 4 |
| Titles | 96 | 2 | 0 | 10 |
| Links | 57 | 0 | 71 | 0 |
| Content | 89 | 0 | 18 | 40 |
| Duplicate | 95 | 0 | 8 | 4 |
| Meta Description | 96 | 0 | 6 | 3 |
| Headings | 98 | 0 | 3 | 3 |
| Hreflang | 98 | 0 | 3 | 0 |
| Indexability | 98 | 0 | 3 | 0 |
| Images | 99 | 0 | 2 | 24 |
| Performance | 100 | 0 | 0 | 4 |
| Security | 100 | 0 | 0 | 47 |
| Social | 100 | 0 | 0 | 6 |
| Structured Data | 100 | 0 | 0 | 44 |
Findings
Errors (3 rules)
error Non-200 URL listed in sitemap
Rule sitemap.not_200 · Sitemap · 5 occurrence(s)
- https://www.optimizely.com/campaigns/ai-marketing-certificate/thank-you — listed in sitemap but status 0
- https://www.optimizely.com/footer — listed in sitemap but status 404
- https://www.optimizely.com/header — listed in sitemap but status 404
- https://www.optimizely.com/llms.txt — listed in sitemap but status 404
- https://www.optimizely.com/ty-content2/thank-you — listed in sitemap but status 0
error Client error (4xx) response
Rule status.4xx · Crawlability · 3 occurrence(s)
- https://www.optimizely.com/footer — HTTP 404
- https://www.optimizely.com/header — HTTP 404
- https://www.optimizely.com/llms.txt — HTTP 404
error Missing or empty <title>
Rule title.missing · Titles · 2 occurrence(s)
Warnings (11 rules)
warning Thin content (low word count)
Rule content.thin · Content · 18 occurrence(s)
- https://www.optimizely.com/agents/social-post-research-agent — 189 words
- https://www.optimizely.com/contact — 138 words
- https://www.optimizely.com/error-403 — 79 words
- https://www.optimizely.com/error-404 — 74 words
- https://www.optimizely.com/error-500 — 76 words
- https://www.optimizely.com/field-notes — 66 words
- https://www.optimizely.com/field-notes/collections/agents-in-action/competitive-benchmark-agent — 94 words
- https://www.optimizely.com/get-started — 117 words
- https://www.optimizely.com/legal/product-use-terms — 185 words
- https://www.optimizely.com/legal/product-use-terms/usage-metrics — 122 words
- https://www.optimizely.com/login — 99 words
- https://www.optimizely.com/optimization-glossary — 80 words
- https://www.optimizely.com/optimizers/sarah-ager — 62 words
- https://www.optimizely.com/order-episerver-find — 156 words
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — 65 words
- https://www.optimizely.com/partners/strategic-partners/tech — 57 words
- https://www.optimizely.com/plans/request-pricing — 57 words
- https://www.optimizely.com/tools — 57 words
warning Duplicate page content
Rule duplicate.content · Duplicate · 4 occurrence(s)
- https://www.optimizely.com/customers — content shared by 2 pages: https://www.optimizely.com/field-notes/customer-stories
- https://www.optimizely.com/field-notes/customer-stories — content shared by 2 pages: https://www.optimizely.com/customers
- https://www.optimizely.com/partners — content shared by 2 pages: https://www.optimizely.com/partners/strategic-partners
- https://www.optimizely.com/partners/strategic-partners — content shared by 2 pages: https://www.optimizely.com/partners
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 4 occurrence(s)
- https://www.optimizely.com/customers — title shared by 2 pages: https://www.optimizely.com/field-notes/customer-stories
- https://www.optimizely.com/field-notes/customer-stories — title shared by 2 pages: https://www.optimizely.com/customers
- https://www.optimizely.com/partners — title shared by 2 pages: https://www.optimizely.com/partners/strategic-partners
- https://www.optimizely.com/partners/strategic-partners — title shared by 2 pages: https://www.optimizely.com/partners
warning Missing <h1>
Rule h1.missing · Headings · 3 occurrence(s)
warning hreflang set has no self-reference
Rule hreflang.missing_self · Hreflang · 3 occurrence(s)
- https://www.optimizely.com/ai-marketing-certificate — no hreflang entry points to this URL
- https://www.optimizely.com/login — no hreflang entry points to this URL
- https://www.optimizely.com/mark-eting — no hreflang entry points to this URL
warning Images missing alt text
Rule images.missing_alt · Images · 2 occurrence(s)
- https://www.optimizely.com/agents/social-post-research-agent — 1 of 1 images missing alt
- https://www.optimizely.com/field-notes/collections/agents-in-action/competitive-benchmark-agent — 1 of 1 images missing alt
warning Page is noindex
Rule index.noindex · Indexability · 3 occurrence(s)
- https://www.optimizely.com/footer — meta/X-Robots: meta=noindex
- https://www.optimizely.com/header — meta/X-Robots: meta=noindex
- https://www.optimizely.com/llms.txt — meta/X-Robots: meta=noindex
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 27 occurrence(s)
- https://www.optimizely.com/campaigns/how-digital-leaders-are-thinking-about-personalization — no internal links point here
- https://www.optimizely.com/company/offices — no internal links point here
- https://www.optimizely.com/company/press/passion-pressure-paradox — no internal links point here
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — no internal links point here
- https://www.optimizely.com/customers — no internal links point here
- https://www.optimizely.com/error-403 — no internal links point here
- https://www.optimizely.com/field-notes/collections/agents-in-action/competitive-benchmark-agent — no internal links point here
- https://www.optimizely.com/field-notes/customer-stories — no internal links point here
- https://www.optimizely.com/field-notes/customer-stories/australian-red-cross — no internal links point here
- https://www.optimizely.com/legal/online-order-ssa/legacy/terms-2023-oct-13 — no internal links point here
- https://www.optimizely.com/legal/product-use-terms — no internal links point here
- https://www.optimizely.com/legal/product-use-terms/usage-metrics — no internal links point here
- https://www.optimizely.com/login — no internal links point here
- https://www.optimizely.com/mark-eting — no internal links point here
- https://www.optimizely.com/optimization-glossary/agile-cms — no internal links point here
- https://www.optimizely.com/optimizers/sarah-ager — no internal links point here
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — no internal links point here
- https://www.optimizely.com/partners/strategic-partners — no internal links point here
- https://www.optimizely.com/partners/strategic-partners/tech — no internal links point here
- https://www.optimizely.com/plans/request-pricing — no internal links point here
- https://www.optimizely.com/product-updates/commerce-connect — no internal links point here
- https://www.optimizely.com/search — no internal links point here
- https://www.optimizely.com/tools — no internal links point here
- https://www.optimizely.com/tools/sample-size-calculator — no internal links point here
- https://www.optimizely.com/vs/n8n — no internal links point here
warning Internal link points to a redirect
Rule links.redirect_target · Links · 44 occurrence(s)
- https://optimizely.com/ — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/agents — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/agents/social-post-research-agent — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/company — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/company/offices — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/company/press/passion-pressure-paradox — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/connectors — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/contact — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/error-403 — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/legal/online-order-ssa/legacy/terms-2023-oct-13 — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/legal/product-use-terms — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/legal/product-use-terms/usage-metrics — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/optimizers/sarah-ager — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/order-episerver-find — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/partners — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/partners/strategic-partners — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/partners/strategic-partners/tech — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/product-updates — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/product-updates/commerce-connect — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/search — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/tools — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/tools/sample-size-calculator — https://www.optimizely.com/ → https://www.optimizely.com/
- https://www.optimizely.com/vs/n8n — https://www.optimizely.com/ → https://www.optimizely.com/
warning Missing meta description
Rule meta_desc.missing · Meta Description · 6 occurrence(s)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 1 occurrence(s)
- https://www.optimizely.com/partners/strategic-partners — 2 hops ending at https://www.optimizely.com/partners
Notices (13 rules)
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 40 occurrence(s)
- https://optimizely.com/ — 1.1%
- https://www.optimizely.com/agents — 0.7%
- https://www.optimizely.com/agents/social-post-research-agent — 1.0%
- https://www.optimizely.com/company — 1.5%
- https://www.optimizely.com/company/offices — 1.5%
- https://www.optimizely.com/company/press/passion-pressure-paradox — 4.6%
- https://www.optimizely.com/connectors — 2.9%
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — 2.1%
- https://www.optimizely.com/contact — 0.5%
- https://www.optimizely.com/error-403 — 0.5%
- https://www.optimizely.com/legal/product-use-terms — 1.2%
- https://www.optimizely.com/legal/product-use-terms/usage-metrics — 0.8%
- https://www.optimizely.com/optimizers/sarah-ager — 0.4%
- https://www.optimizely.com/order-episerver-find — 0.8%
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — 0.3%
- https://www.optimizely.com/partners — 1.0%
- https://www.optimizely.com/partners/strategic-partners — 1.0%
- https://www.optimizely.com/partners/strategic-partners/tech — 0.4%
- https://www.optimizely.com/plans — 1.1%
- https://www.optimizely.com/product-updates — 1.5%
- https://www.optimizely.com/product-updates/commerce-connect — 2.8%
- https://www.optimizely.com/search — 2.0%
- https://www.optimizely.com/tools — 0.4%
- https://www.optimizely.com/tools/sample-size-calculator — 1.1%
- https://www.optimizely.com/vs/n8n — 2.5%
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)
- https://www.optimizely.com/customers — meta description shared by 2 pages: https://www.optimizely.com/field-notes/customer-stories
- https://www.optimizely.com/field-notes/customer-stories — meta description shared by 2 pages: https://www.optimizely.com/customers
- https://www.optimizely.com/partners — meta description shared by 2 pages: https://www.optimizely.com/partners/strategic-partners
- https://www.optimizely.com/partners/strategic-partners — meta description shared by 2 pages: https://www.optimizely.com/partners
notice Multiple <h1> elements
Rule h1.multiple · Headings · 3 occurrence(s)
- https://www.optimizely.com/customers — 2 <h1> elements
- https://www.optimizely.com/field-notes/customer-stories — 2 <h1> elements
- https://www.optimizely.com/optimizers/sarah-ager — 2 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 24 occurrence(s)
- https://optimizely.com/ — 68 of 76 images without width/height
- https://www.optimizely.com/agents — 5 of 14 images without width/height
- https://www.optimizely.com/agents/social-post-research-agent — 1 of 1 images without width/height
- https://www.optimizely.com/ai-marketing-certificate — 17 of 28 images without width/height
- https://www.optimizely.com/company — 29 of 42 images without width/height
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — 1 of 2 images without width/height
- https://www.optimizely.com/contact — 2 of 11 images without width/height
- https://www.optimizely.com/customers — 3 of 7 images without width/height
- https://www.optimizely.com/developers — 6 of 8 images without width/height
- https://www.optimizely.com/error-404 — 1 of 1 images without width/height
- https://www.optimizely.com/field-notes — 2 of 2 images without width/height
- https://www.optimizely.com/field-notes/collections/agents-in-action/competitive-benchmark-agent — 1 of 1 images without width/height
- https://www.optimizely.com/field-notes/customer-stories — 3 of 7 images without width/height
- https://www.optimizely.com/field-notes/customer-stories/australian-red-cross — 1 of 4 images without width/height
- https://www.optimizely.com/get-started — 2 of 11 images without width/height
- https://www.optimizely.com/optimization-glossary/agile-cms — 3 of 3 images without width/height
- https://www.optimizely.com/partners — 17 of 29 images without width/height
- https://www.optimizely.com/partners/strategic-partners — 17 of 29 images without width/height
- https://www.optimizely.com/plans — 4 of 4 images without width/height
- https://www.optimizely.com/product-updates/commerce-connect — 2 of 2 images without width/height
- https://www.optimizely.com/products — 34 of 38 images without width/height
- https://www.optimizely.com/products/ai — 27 of 34 images without width/height
- https://www.optimizely.com/search — 12 of 12 images without width/height
- https://www.optimizely.com/vs/n8n — 18 of 20 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
- https://www.optimizely.com/optimization-glossary — 216 chars
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 2 occurrence(s)
- https://www.optimizely.com/error-403 — 44 chars
- https://www.optimizely.com/error-500 — 47 chars
notice Missing Open Graph tags
Rule og.missing · Social · 6 occurrence(s)
- https://www.optimizely.com/agents/social-post-research-agent — og:description
- https://www.optimizely.com/login — og:description
- https://www.optimizely.com/mark-eting — og:description
- https://www.optimizely.com/optimizers/sarah-ager — og:description
- https://www.optimizely.com/tools — og:title, og:description
- https://www.optimizely.com/tools/sample-size-calculator — og:title, og:description
notice Slow server response
Rule perf.slow_response · Performance · 4 occurrence(s)
- https://www.optimizely.com/agents/social-post-research-agent — 3533 ms
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — 3493 ms
- https://www.optimizely.com/field-notes/collections/agents-in-action/competitive-benchmark-agent — 3045 ms
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — 3010 ms
notice URL redirects to another URL
Rule redirect.single · Crawlability · 2 occurrence(s)
- https://optimizely.com/ — redirects to https://www.optimizely.com/
- https://www.optimizely.com/customers — redirects to https://www.optimizely.com/field-notes/customer-stories
notice Blocked by robots.txt
Rule robots.blocked · Crawlability · 2 occurrence(s)
- https://www.optimizely.com/campaigns/ai-marketing-certificate/thank-you — Disallowed by robots.txt; not fetched
- https://www.optimizely.com/ty-content2/thank-you — Disallowed by robots.txt; not fetched
notice No structured data detected
Rule schema.none · Structured Data · 44 occurrence(s)
- https://optimizely.com/
- https://www.optimizely.com/agents
- https://www.optimizely.com/agents/social-post-research-agent
- https://www.optimizely.com/company
- https://www.optimizely.com/company/offices
- https://www.optimizely.com/company/press/passion-pressure-paradox
- https://www.optimizely.com/connectors
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect
- https://www.optimizely.com/contact
- https://www.optimizely.com/error-403
- https://www.optimizely.com/legal/online-order-ssa/legacy/terms-2023-oct-13
- https://www.optimizely.com/legal/product-use-terms
- https://www.optimizely.com/legal/product-use-terms/usage-metrics
- https://www.optimizely.com/optimizers/sarah-ager
- https://www.optimizely.com/order-episerver-find
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium
- https://www.optimizely.com/partners
- https://www.optimizely.com/partners/strategic-partners
- https://www.optimizely.com/partners/strategic-partners/tech
- https://www.optimizely.com/product-updates
- https://www.optimizely.com/product-updates/commerce-connect
- https://www.optimizely.com/search
- https://www.optimizely.com/tools
- https://www.optimizely.com/tools/sample-size-calculator
- https://www.optimizely.com/vs/n8n
notice Missing recommended security headers
Rule security.missing_headers · Security · 47 occurrence(s)
- https://optimizely.com/ — X-Content-Type-Options
- https://www.optimizely.com/agents — X-Content-Type-Options
- https://www.optimizely.com/agents/social-post-research-agent — X-Content-Type-Options
- https://www.optimizely.com/company — X-Content-Type-Options
- https://www.optimizely.com/company/offices — X-Content-Type-Options
- https://www.optimizely.com/company/press/passion-pressure-paradox — X-Content-Type-Options
- https://www.optimizely.com/connectors — X-Content-Type-Options
- https://www.optimizely.com/connectors/algolia-optimizely-cms-commerce-connect — X-Content-Type-Options
- https://www.optimizely.com/contact — X-Content-Type-Options
- https://www.optimizely.com/error-403 — X-Content-Type-Options
- https://www.optimizely.com/footer — X-Content-Type-Options
- https://www.optimizely.com/legal/product-use-terms — X-Content-Type-Options
- https://www.optimizely.com/llms.txt — X-Content-Type-Options
- https://www.optimizely.com/optimizers/sarah-ager — X-Content-Type-Options
- https://www.optimizely.com/order-episerver-find — X-Content-Type-Options
- https://www.optimizely.com/order-episerver-find/additional-development-index-medium — X-Content-Type-Options
- https://www.optimizely.com/partners — X-Content-Type-Options
- https://www.optimizely.com/partners/strategic-partners — X-Content-Type-Options
- https://www.optimizely.com/partners/strategic-partners/tech — X-Content-Type-Options
- https://www.optimizely.com/product-updates — X-Content-Type-Options
- https://www.optimizely.com/product-updates/commerce-connect — X-Content-Type-Options
- https://www.optimizely.com/search — X-Content-Type-Options
- https://www.optimizely.com/tools — X-Content-Type-Options
- https://www.optimizely.com/tools/sample-size-calculator — X-Content-Type-Options
- https://www.optimizely.com/vs/n8n — X-Content-Type-Options
notice Title is very short
Rule title.too_short · Titles · 10 occurrence(s)
- https://www.optimizely.com/agents — 14 chars
- https://www.optimizely.com/developers — 10 chars
- https://www.optimizely.com/error-403 — 13 chars
- https://www.optimizely.com/error-404 — 14 chars
- https://www.optimizely.com/mark-eting — 10 chars
- https://www.optimizely.com/optimization-glossary/agile-cms — 9 chars
- https://www.optimizely.com/optimizers/sarah-ager — 10 chars
- https://www.optimizely.com/partners — 14 chars
- https://www.optimizely.com/partners/strategic-partners — 14 chars
- https://www.optimizely.com/search — 6 chars
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