Catalog / mochi-hk.com
65

SEO audit for mochi-hk.com

Mochi Shop

ecommerceWordPress

Health 65/100 (fair) · 22 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)
22
pages crawled
18
indexable pages
0
errors
115
warnings
174
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Links 71 0 21 0
Performance 71 0 21 48
Meta Description 75 0 18 0
Content 80 0 15 18
Structured Data 80 0 15 0
Duplicate 89 0 8 0
Canonical 95 0 4 1
Budget 96 0 3 0
Headings 96 0 3 0
Indexability 96 0 3 0
Sitemap 96 0 3 0
Crawlability 99 0 1 4
Agent Readiness 100 0 0 13
Cache 100 0 0 21
Images 100 0 0 1
Security 100 0 0 24
Social 100 0 0 36
Titles 100 0 0 3
URL 100 0 0 5
Findings

Warnings (12 rules)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 3 occurrence(s)

  • https://mochi-hk.com/cart-2/ — this noindex page has 21 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://mochi-hk.com/, https://mochi-hk.com/shop-2/, https://mochi-hk.com/cart-2/.
  • https://mochi-hk.com/checkout-2/ — this noindex page has 21 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://mochi-hk.com/, https://mochi-hk.com/shop-2/, https://mochi-hk.com/cart-2/.
  • https://mochi-hk.com/my-account-2/ — this noindex page has 21 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://mochi-hk.com/, https://mochi-hk.com/shop-2/, https://mochi-hk.com/cart-2/.

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 8 occurrence(s)

warning Incomplete/empty response after retries (likely transient — re-crawl)

Rule fetch.incomplete · Crawlability · 1 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 3 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 3 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 21 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 21 occurrence(s)

warning BreadcrumbList present but structurally incomplete

Rule schema.breadcrumb_incomplete · Structured Data · 15 occurrence(s)

  • https://mochi-hk.com/%E5%84%AA%E6%83%A0%E6%A2%9D%E6%AC%BE%E5%8F%8A%E7%B4%B0%E5%89%87/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/%E5%93%81%E7%89%8C/jellycat/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/account/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/airwallex_payment_method_all/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/airwallex_payment_method_card/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/airwallex_payment_method_wechat/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/contact-us/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/login/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/members/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/password-reset/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/product-category/jellycat/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/product-category/jellycat/stock/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/product/amuseables-present/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/register/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
  • https://mochi-hk.com/shop-2/ — a BreadcrumbList is present but structurally incomplete — missing required name. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.

warning Non-indexable URL listed in sitemap

Rule sitemap.non_indexable · Sitemap · 3 occurrence(s)

Notices (18 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 12 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

  • https://mochi-hk.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 21 occurrence(s)

notice Canonical target reachable only via a canonical tag (no inlinks)

Rule canonical.isolated_url · Canonical · 1 occurrence(s)

  • https://mochi-hk.com/login/ — this URL is a canonical target but has no internal links pointing to it — crawlers only learn of it via the canonical tag. Add direct internal links (or list it in the sitemap).

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 1 occurrence(s)

  • https://mochi-hk.com/shop-2/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 3 occurrence(s)

  • https://mochi-hk.com/ — the likely hero/LCP image (cropped-chatgpt-image-2025年4月21日-下午06_11_04-2.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://mochi-hk.com/logout/ — the likely hero/LCP image (cropped-chatgpt-image-2025年4月21日-下午06_11_04-2.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://mochi-hk.com/user/ — the likely hero/LCP image (cropped-chatgpt-image-2025年4月21日-下午06_11_04-2.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Missing Open Graph tags

Rule og.missing · Social · 18 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 21 occurrence(s)

  • https://mochi-hk.com/ — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/%E5%84%AA%E6%83%A0%E6%A2%9D%E6%AC%BE%E5%8F%8A%E7%B4%B0%E5%89%87/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/%E5%93%81%E7%89%8C/jellycat/ — 13 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/account/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/airwallex_payment_method_all/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/airwallex_payment_method_card/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/airwallex_payment_method_wechat/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/cart-2/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/checkout-2/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/contact-us/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/login/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/logout/ — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/members/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/my-account-2/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/password-reset/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/product-category/jellycat/ — 14 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/product-category/jellycat/stock/ — 13 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/product/amuseables-present/ — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/register/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/shop-2/ — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://mochi-hk.com/user/ — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 21 occurrence(s)

  • https://mochi-hk.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/%E5%84%AA%E6%83%A0%E6%A2%9D%E6%AC%BE%E5%8F%8A%E7%B4%B0%E5%89%87/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/%E5%93%81%E7%89%8C/jellycat/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/account/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/airwallex_payment_method_all/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/airwallex_payment_method_card/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/airwallex_payment_method_wechat/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/cart-2/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/checkout-2/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/contact-us/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/login/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/logout/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/members/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/my-account-2/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/password-reset/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/product-category/jellycat/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/product-category/jellycat/stock/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/product/amuseables-present/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/register/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/shop-2/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://mochi-hk.com/user/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 3 occurrence(s)

  • https://mochi-hk.com/cart-2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://mochi-hk.com/checkout-2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://mochi-hk.com/my-account-2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 4 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 21 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 3 occurrence(s)

  • https://mochi-hk.com/ — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://mochi-hk.com/logout/ — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://mochi-hk.com/user/ — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

notice Title is very short

Rule title.too_short · Titles · 3 occurrence(s)

Pages (showing 22 of 22)
URLStatusIndexableWordsIn-links
https://mochi-hk.com/
Mochi Shop
200 yes 155 21
https://mochi-hk.com/%E5%84%AA%E6%83%A0%E6%A2%9D%E6%AC%BE%E5%8F%8A%E7%B4%B0%E5%89%87/
優惠條款及細則 – Mochi Shop
200 yes 174 21
https://mochi-hk.com/cart-2/
購物車 – Mochi Shop
200 no 114 21
https://mochi-hk.com/checkout-2/
購物車 – Mochi Shop
200 no 114 21
https://mochi-hk.com/my-account-2/
我的帳號 – Mochi Shop
200 no 124 21
https://mochi-hk.com/product-category/jellycat/
JellyCat – Mochi Shop
200 yes 195 21
https://mochi-hk.com/product-category/jellycat/stock/
JellyCat 現貨區 – Mochi Shop
200 yes 256 21
https://mochi-hk.com/register/
註冊 – Mochi Shop
200 yes 129 21
https://mochi-hk.com/shop-2/
商品 – Mochi Shop
200 yes 177 21
https://mochi-hk.com/password-reset/
密碼重設 – Mochi Shop
200 yes 121 2
https://mochi-hk.com/%E5%93%81%E7%89%8C/jellycat/
Jellycat – Mochi Shop
200 yes 250 1
https://mochi-hk.com/account/
登入 – Mochi Shop
200 yes 132 0
https://mochi-hk.com/airwallex_payment_method_all/
Payment – Mochi Shop
200 yes 112 0
https://mochi-hk.com/airwallex_payment_method_card/
Payment – Mochi Shop
200 yes 112 0
https://mochi-hk.com/airwallex_payment_method_wechat/
Payment – Mochi Shop
200 yes 112 0
https://mochi-hk.com/contact-us/
聯絡我們 – Mochi Shop
200 yes 193 0
https://mochi-hk.com/login/
登入 – Mochi Shop
200 yes 132 0
https://mochi-hk.com/logout/
Mochi Shop
200 yes 155 0
https://mochi-hk.com/members/
Members – Mochi Shop
200 yes 112 0
https://mochi-hk.com/product/amuseables-present/
Amuseables Present 趣味物品系列 禮盒 – Mochi Shop
200 yes 258 0
https://mochi-hk.com/user/
Mochi Shop
200 yes 155 0
https://mochi-hk.com/?add-to-cart=3679 0 no 0 3

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