SEO audit for mikeswanphotography.com
Mike Swan Photography | Photog Master
Health 84/100 (good) · 20 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Meta Description | 90 | 0 | 7 | 0 |
| Content | 91 | 0 | 6 | 7 |
| Headings | 91 | 0 | 6 | 0 |
| Canonical | 97 | 0 | 2 | 0 |
| Robots | 99 | 0 | 1 | 0 |
| Agent Readiness | 100 | 0 | 0 | 9 |
| Links | 100 | 0 | 0 | 2 |
| Performance | 100 | 0 | 0 | 35 |
| Security | 100 | 0 | 0 | 7 |
| Social | 100 | 0 | 0 | 14 |
| Structured Data | 100 | 0 | 0 | 7 |
| URL | 100 | 0 | 0 | 11 |
Warnings (5 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 2 occurrence(s)
warning Thin content (low word count)
Rule content.thin · Content · 6 occurrence(s)
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — 52 words
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — 52 words
- https://www.mikeswanphotography.com/category/uncategorized/ — 52 words
- https://www.mikeswanphotography.com/matterport-3d/ — 117 words
- https://www.mikeswanphotography.com/photography/ — 115 words
- https://www.mikeswanphotography.com/website/ — 89 words
warning Missing <h1>
Rule h1.missing · Headings · 6 occurrence(s)
- https://www.mikeswanphotography.com/
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/
- https://www.mikeswanphotography.com/category/uncategorized/
- https://www.mikeswanphotography.com/matterport-3d/
- https://www.mikeswanphotography.com/photography/
- https://www.mikeswanphotography.com/website/
warning Missing meta description
Rule meta_desc.missing · Meta Description · 7 occurrence(s)
- https://www.mikeswanphotography.com/
- https://www.mikeswanphotography.com/2024/01/24/hello-world/
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/
- https://www.mikeswanphotography.com/category/uncategorized/
- https://www.mikeswanphotography.com/matterport-3d/
- https://www.mikeswanphotography.com/photography/
- https://www.mikeswanphotography.com/website/
warning robots.txt blocks CSS/JS the pages need to render
Rule robots.blocks_css_js · Robots · 1 occurrence(s)
- https://www.mikeswanphotography.com/ — robots.txt Disallow blocks render-critical CSS/JS under: /wp-includes/js/jquery/, /wp-includes/js/mediaelement/ — Google's renderer can't fetch these, so the affected pages may render blank or thin. Allow the asset path(s) for Googlebot.
Notices (15 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 1 occurrence(s)
- https://www.mikeswanphotography.com/ — h5 follows h3 — skips h4
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.mikeswanphotography.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/category/uncategorized/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/matterport-3d/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/photography/ — add a <main> element (or role=main) around the primary content
- https://www.mikeswanphotography.com/website/ — add a <main> element (or role=main) around the primary content
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — 2.1%
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — 0.5%
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — 0.4%
- https://www.mikeswanphotography.com/category/uncategorized/ — 0.4%
- https://www.mikeswanphotography.com/matterport-3d/ — 1.2%
- https://www.mikeswanphotography.com/photography/ — 1.4%
- https://www.mikeswanphotography.com/website/ — 1.0%
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/category/uncategorized/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/matterport-3d/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/photography/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.mikeswanphotography.com/website/ — the likely hero/LCP image (msp_logo.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 2 occurrence(s)
- https://www.mikeswanphotography.com/ — 11 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.mikeswanphotography.com/photography/ — 10 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Missing Open Graph tags
Rule og.missing · Social · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/category/uncategorized/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/matterport-3d/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/photography/ — og:title, og:description, og:image
- https://www.mikeswanphotography.com/website/ — og:title, og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/category/uncategorized/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/matterport-3d/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/photography/ — 13 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.mikeswanphotography.com/website/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice Large HTML document
Rule perf.large_html · Performance · 7 occurrence(s)
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/4-emory_dusk.jpg — 3.4 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/livingroom_b.jpg — 2.0 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/masterbath_a.jpg — 2.1 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/masterbedroom_a.jpg — 2.1 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/pool.jpg — 3.9 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/twilight_e.jpg — 4.0 MiB
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/twilight_g.jpg — 3.2 MiB
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/category/uncategorized/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/matterport-3d/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/photography/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.mikeswanphotography.com/website/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/category/uncategorized/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/matterport-3d/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/photography/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.mikeswanphotography.com/website/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 7 occurrence(s)
- https://www.mikeswanphotography.com/
- https://www.mikeswanphotography.com/2024/01/24/hello-world/
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/
- https://www.mikeswanphotography.com/category/uncategorized/
- https://www.mikeswanphotography.com/matterport-3d/
- https://www.mikeswanphotography.com/photography/
- https://www.mikeswanphotography.com/website/
notice Missing recommended security headers
Rule security.missing_headers · Security · 7 occurrence(s)
- https://www.mikeswanphotography.com/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/2024/01/24/hello-world/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/category/uncategorized/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/matterport-3d/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/photography/ — HSTS, CSP, X-Content-Type-Options
- https://www.mikeswanphotography.com/website/ — X-Content-Type-Options, HSTS, CSP
notice Missing Twitter Card tag
Rule twitter.missing · Social · 7 occurrence(s)
- https://www.mikeswanphotography.com/
- https://www.mikeswanphotography.com/2024/01/24/hello-world/
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/
- https://www.mikeswanphotography.com/category/uncategorized/
- https://www.mikeswanphotography.com/matterport-3d/
- https://www.mikeswanphotography.com/photography/
- https://www.mikeswanphotography.com/website/
notice Underscores in URL path (prefer hyphens)
Rule url.underscores · URL · 11 occurrence(s)
- https://www.mikeswanphotography.com/author/mikeswanphotography_q8jm36/
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/4-emory_dusk.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/kitchen_b.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/livingroom_b.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/masterbath_a.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/masterbedroom_a.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/msp_houseprep_2020.pdf
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/twilight_button.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/twilight_e.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2024/01/twilight_g.jpg
- https://www.mikeswanphotography.com/wp-content/uploads/2026/06/swanphoto_pricelist2026.pdf
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