Catalog / merzconstruction.co.nz
66

SEO audit for merzconstruction.co.nz

MERZ Construction Products | Construction Chemicals & Geosynthetics Supplier

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Health 66/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

MERZ Construction Products supplied advanced construction chemicals, waterproofing systems, roofing membranes and geosynthetic solutions. OEM & private label supply in New Zealand.

50
pages crawled
45
indexable pages
0
errors
291
warnings
532
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Hreflang 44 0 94 0
Structured Data 67 0 55 20
Performance 68 0 54 95
Agent Readiness 71 0 49 85
Titles 91 0 15 0
Duplicate 95 0 8 4
Budget 98 0 4 0
Indexability 98 0 4 3
Meta Description 98 0 3 31
Content 99 0 2 90
Links 99 0 2 49
Headings 99 0 1 0
Cache 100 0 0 49
Crawlability 100 0 0 2
Security 100 0 0 98
Social 100 0 0 3
URL 100 0 0 3
Findings

Warnings (16 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 49 occurrence(s)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 4 occurrence(s)

  • https://www.merzconstruction.co.nz/author/melloadmin/ — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.merzconstruction.co.nz/category/news/, https://www.merzconstruction.co.nz/author/melloadmin/.
  • https://www.merzconstruction.co.nz/cookie-policy/ — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.merzconstruction.co.nz/privacy-policy/.
  • https://www.merzconstruction.co.nz/privacy-policy/ — this noindex page has 49 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.merzconstruction.co.nz/, https://www.merzconstruction.co.nz/news/expand-your-product-range-fast-without-building-from-scratch/, https://www.merzconstruction.co.nz/credit-account-application/.
  • https://www.merzconstruction.co.nz/terms-and-condition/ — this noindex page has 49 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.merzconstruction.co.nz/, https://www.merzconstruction.co.nz/news/expand-your-product-range-fast-without-building-from-scratch/, https://www.merzconstruction.co.nz/credit-account-application/.

warning Thin content (low word count)

Rule content.thin · Content · 2 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 4 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 4 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 1 occurrence(s)

warning hreflang set has no self-reference

Rule hreflang.missing_self · Hreflang · 47 occurrence(s)

warning hreflang has no return link (not reciprocal)

Rule hreflang.no_return · Hreflang · 47 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 5 occurrence(s)

  • https://www.merzconstruction.co.nz/products/epdm-membrane-pond-liners/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.merzconstruction.co.nz/products/ms-adhesive-sealant/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.merzconstruction.co.nz/products/ms-high-tack-adhesive/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.merzconstruction.co.nz/products/ms-polymer-sealants/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.merzconstruction.co.nz/products/swellable-waterstop/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Page is noindex

Rule index.noindex · Indexability · 4 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 2 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 3 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 49 occurrence(s)

warning BreadcrumbList present but structurally incomplete

Rule schema.breadcrumb_incomplete · Structured Data · 43 occurrence(s)

warning Rich-result schema missing required properties

Rule schema.invalid · Structured Data · 12 occurrence(s)

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 15 occurrence(s)

Notices (23 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 49 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 35 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 49 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 45 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 45 occurrence(s)

  • https://www.merzconstruction.co.nz/ — this page reads as very difficult (Flesch Reading Ease 5, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/2025/04/ — this page reads as very difficult (Flesch Reading Ease 5, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/about-us/ — this page reads as very difficult (Flesch Reading Ease -1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/category/news/ — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/construction-products-in-private-label-nz/ — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/contact-us/ — this page reads as very difficult (Flesch Reading Ease 10, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/credit-account-application/ — this page reads as very difficult (Flesch Reading Ease -36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/news/expand-your-product-range-fast-without-building-from-scratch/ — this page reads as very difficult (Flesch Reading Ease 11, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/news/need-a-construction-product-sourced-or-manufactured-lets-talk/ — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/news/private-label-low-volume-how-small-distributors-can-launch-their-own-range-with-ease/ — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products-and-systems/ — this page reads as very difficult (Flesch Reading Ease -8, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/ — this page reads as very difficult (Flesch Reading Ease -8, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/acetic-silicone-sealant/ — this page reads as very difficult (Flesch Reading Ease -35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/bitumen-sealant/ — this page reads as very difficult (Flesch Reading Ease 3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/high-temp-silicone/ — this page reads as very difficult (Flesch Reading Ease -28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/low-expansion-pu-foam/ — this page reads as very difficult (Flesch Reading Ease 3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/neutral-silicone-sealant/ — this page reads as very difficult (Flesch Reading Ease -15, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/polyester-non-woven-geotextile/ — this page reads as very difficult (Flesch Reading Ease -54, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/polypropylene-non-woven-geotextile/ — this page reads as very difficult (Flesch Reading Ease -59, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/pu-expaning-foams/ — this page reads as very difficult (Flesch Reading Ease 3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/products/pu-sealant/ — this page reads as very difficult (Flesch Reading Ease -6, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/resources/ — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/systems/geosynthetics/subsoil-drainage/ — this page reads as very difficult (Flesch Reading Ease -59, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/systems/sealants-fillers/ — this page reads as very difficult (Flesch Reading Ease -29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.merzconstruction.co.nz/systems/waterproofing-systems/roof-waterproofing-solutions/roof-liquid-membranes/ — this page reads as very difficult (Flesch Reading Ease -74, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice nosnippet / max-snippet:0 directive (blocks snippets & AI Overviews)

Rule directives.nosnippet · Indexability · 3 occurrence(s)

  • https://www.merzconstruction.co.nz/cookie-policy/ — a nosnippet / max-snippet:0 directive is suppressing the search-result snippet — this also removes the page from featured snippets and AI Overviews. Remove it (or use a nonzero max-snippet) unless snippet suppression is intentional.
  • https://www.merzconstruction.co.nz/privacy-policy/ — a nosnippet / max-snippet:0 directive is suppressing the search-result snippet — this also removes the page from featured snippets and AI Overviews. Remove it (or use a nonzero max-snippet) unless snippet suppression is intentional.
  • https://www.merzconstruction.co.nz/terms-and-condition/ — a nosnippet / max-snippet:0 directive is suppressing the search-result snippet — this also removes the page from featured snippets and AI Overviews. Remove it (or use a nonzero max-snippet) unless snippet suppression is intentional.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 44 occurrence(s)

  • https://www.merzconstruction.co.nz/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/2025/04/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/about-us/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/author/melloadmin/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/category/news/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/construction-products-in-private-label-nz/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/contact-us/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/cookie-policy/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/credit-account-application/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/news/expand-your-product-range-fast-without-building-from-scratch/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/news/need-a-construction-product-sourced-or-manufactured-lets-talk/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/news/private-label-low-volume-how-small-distributors-can-launch-their-own-range-with-ease/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/privacy-policy/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products-and-systems/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/bitumen-sealant/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/low-expansion-pu-foam/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/neutral-silicone-sealant/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/pu-expaning-foams/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/products/pu-sealant/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/resources/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/systems/geosynthetics/subsoil-drainage/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/systems/sealants-fillers/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/systems/waterproofing-systems/roof-waterproofing-solutions/roof-liquid-membranes/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.merzconstruction.co.nz/terms-and-condition/ — the likely hero/LCP image (svg+xml;base64,phn2zyb4bwxucz0nahr0cdovl3d3dy53my5vcmcvmjawmc9zdmcnihzpzxdcb3g9jzagmcayndggnzanpjwvc3znpg==) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 49 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 29 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 2 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 3 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 49 occurrence(s)

notice Slow server response

Rule perf.slow_response · Performance · 2 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 2 occurrence(s)

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 1 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 2 occurrence(s)

  • https://www.merzconstruction.co.nz/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
  • https://www.merzconstruction.co.nz/2025/04/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 17 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 49 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 49 occurrence(s)

notice URL is very long

Rule url.too_long · URL · 2 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 1 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://www.merzconstruction.co.nz/
MERZ Construction Products | Construction Chemicals & Geosynthetics Supplier		 200 yes 382 49
https://www.merzconstruction.co.nz/about-us/
Construction Product Supplier New Zealand | About MERZ		 200 yes 436 49
https://www.merzconstruction.co.nz/construction-products-in-private-label-nz/
Private Label Construction Products NZ | MERZ		 200 yes 501 49
https://www.merzconstruction.co.nz/contact-us/
Contact Us - Merz Construction Products		 200 yes 279 49
https://www.merzconstruction.co.nz/credit-account-application/
Credit Account Application - Merz Construction Products		 200 yes 471 49
https://www.merzconstruction.co.nz/privacy-policy/
Privacy Policy - Merz Construction Products		 200 no 1029 49
https://www.merzconstruction.co.nz/products-and-systems/
Construction Products and Systems New Zealand | MERZ NZ		 200 yes 502 49
https://www.merzconstruction.co.nz/resources/
Resources - Merz Construction Products		 200 yes 292 49
https://www.merzconstruction.co.nz/systems/sealants-fillers/
Sealants Fillers | Joint Sealants | MERZ NZ		 200 yes 222 49
https://www.merzconstruction.co.nz/systems/waterproofing-systems/roof-waterproofing-solutions/roof-liquid-membranes/
Roof Liquid Membranes Archives - Merz Construction Products		 200 yes 185 49
https://www.merzconstruction.co.nz/terms-and-condition/
Terms & Condition - Merz Construction Products		 200 no 826 49
https://www.merzconstruction.co.nz/products/liquid-silicone-roof-coating/
Liquid Silicone Roof Coating New Zealand | Roof Restoration Waterproofing | MERZ NZ		 200 yes 1065 5
https://www.merzconstruction.co.nz/products/bitumen-sealant/
Bitumen Sealant Supplier NZ | Bitumen Mastic | MERZ NZ		 200 yes 1103 5
https://www.merzconstruction.co.nz/products/pu-sealant/
PU Sealant New Zealand | Polyurethane Joint Sealant for Concrete | MERZ NZ		 200 yes 957 5
https://www.merzconstruction.co.nz/products/ms-waterproofing-coating/
MS Waterproofing Membrane New Zealand | Liquid Applied Wet Area Membrane | MERZ NZ		 200 yes 784 3
https://www.merzconstruction.co.nz/products/polyurethane-coating/
One Part Moisture Cure Polyurethane Waterproofing Coating New Zealand		 200 yes 1109 3
https://www.merzconstruction.co.nz/products/polyurethane-top-coat/
Aliphatic Polyurethane Top Coat | UV-Resistant Waterproofing Finish		 200 yes 801 3
https://www.merzconstruction.co.nz/products/ms-adhesive-sealant/
MS Adhesive Sealant New Zealand | Bond & Seal | MERZ Polymers		 200 yes 1115 5
https://www.merzconstruction.co.nz/products/ms-polymer-sealants/
MS Polymer Sealant Supplier New Zealand | MERZ NZ		 200 yes 1032 5
https://www.merzconstruction.co.nz/cookie-policy/
Cookie Policy - Merz Construction Products		 200 no 861 1
https://www.merzconstruction.co.nz/news/expand-your-product-range-fast-without-building-from-scratch/
Expand Your Construction Product Range with Private Label | MERZ		 200 yes 484 3
https://www.merzconstruction.co.nz/news/need-a-construction-product-sourced-or-manufactured-lets-talk/
Custom Sourcing & Private Label Manufacturing for Construction Products | MERZ		 200 yes 478 3
https://www.merzconstruction.co.nz/news/private-label-low-volume-how-small-distributors-can-launch-their-own-range-with-ease/
Private Label Construction Products for Small Distributors | Low MOQ | MERZ		 200 yes 484 3
https://www.merzconstruction.co.nz/products/acetic-silicone-sealant/
Acetic Silicone Sealant New Zealand | Construction Sealant | MERZ NZ		 200 yes 772 3
https://www.merzconstruction.co.nz/products/high-temp-silicone/
High Temperature Silicone Sealant New Zealand | Heat Resistant Sealant | MERZ NZ		 200 yes 766 3
https://www.merzconstruction.co.nz/products/low-expansion-pu-foam/
Low Expansion PU Foam New Zealand | Cavity and Joint Filling Foam | MERZ NZ		 200 yes 1042 3
https://www.merzconstruction.co.nz/products/neutral-silicone-sealant/
Neutral Silicone Sealant New Zealand | Non-Corrosive Construction Sealant | MERZ NZ		 200 yes 835 3
https://www.merzconstruction.co.nz/products/pu-expaning-foams/
PU Expanding Foam New Zealand | Polyurethane Gap Filling Foam | MERZ NZ		 200 yes 969 3
https://www.merzconstruction.co.nz/products/ms-high-tack-adhesive/
MS High Tack Adhesive New Zealand | MERZ NZ		 200 yes 975 4
https://www.merzconstruction.co.nz/products/anchor-pe/
ANCHOR PE | Polyester Chemical Anchoring Adhesive | Merz Polymers		 200 yes 821 2
https://www.merzconstruction.co.nz/products/anchor-ve/
ANCHOR VE | Vinyl Ester Chemical Anchoring Adhesive | Merz Polymers		 200 yes 820 2
https://www.merzconstruction.co.nz/products/butyl-fleece-tape/
Butyl Fleece Tape New Zealand | Wet Area and Joint Waterproofing Tape | MERZ NZ		 200 yes 944 2
https://www.merzconstruction.co.nz/products/butyl-lap-tape/
Butyl Lap Tape New Zealand | Roofing and Cladding Sealing Tape | MERZ		 200 yes 955 2
https://www.merzconstruction.co.nz/products/double-sided-butyl-tape/
Double Sided Butyl Tape New Zealand || MERZ NZ		 200 yes 918 2
https://www.merzconstruction.co.nz/products/epdm-membrane-pond-liners/
EPDM Pond Liner New Zealand | Rubber Membrane Pond and Dam Liner | MERZ NZ		 200 yes 1229 2
https://www.merzconstruction.co.nz/products/geomembrane/
Geomembranes New Zealand | PVC VLDPE and HDPE Geomembrane Supply | MERZ NZ		 200 yes 983 2
https://www.merzconstruction.co.nz/products/mma-resin-floorings/
MMA Resin Floorings | Fast-Curing Industrial & Commercial Flooring		 200 yes 1143 2
https://www.merzconstruction.co.nz/products/polyester-non-woven-geotextile/
Polyester Non-Woven Geotextile | Filtration & Separation Fabric		 200 yes 843 2
https://www.merzconstruction.co.nz/products/polypropylene-non-woven-geotextile/
Polypropylene Non-Woven Geotextile | Filtration & Separation Fabric		 200 yes 796 2
https://www.merzconstruction.co.nz/products/polyurethane-under-tile-waterproofing-coating/
Polyurethane Waterproofing Coating – Under Tile Applications		 200 yes 945 2
https://www.merzconstruction.co.nz/products/pumma-resin-bridge-deck-waterproofing-systems/
PUMMA Resin Bridge Deck Waterproofing | Fast-Curing MMA Systems		 200 yes 902 2
https://www.merzconstruction.co.nz/products/self-adhesive-bituminous-waterproofing-membrane/
Self-Adhesive Bitumen Membrane | Below-Ground Waterproofing		 200 yes 864 2
https://www.merzconstruction.co.nz/products/swellable-waterstop/
Swellable Water Bar New Zealand | Hydrophilic Waterstop Stop | MERZ NZ		 200 yes 1277 2
https://www.merzconstruction.co.nz/products/torch-on-membranes/
Torch On Membranes New Zealand | Bitumen Waterproofing Membrane | MERZ NZ		 200 yes 825 2
https://www.merzconstruction.co.nz/2025/04/
MERZ Construction Products | Construction Chemicals & Geosynthetics Supplier		 200 yes 382 2
https://www.merzconstruction.co.nz/author/melloadmin/
melloadmin, Author at Merz Construction Products		 200 no 480 2
https://www.merzconstruction.co.nz/category/news/
News Archives - Merz Construction Products		 200 yes 481 2
https://www.merzconstruction.co.nz/products/
Construction Products and Systems New Zealand | MERZ NZ		 200 yes 502 0
https://www.merzconstruction.co.nz/systems/geosynthetics/subsoil-drainage/
Subsoil Drainage Archives - Merz Construction Products		 200 yes 170 0
https://www.merzconstruction.co.nz/wp-content/uploads/2025/12/epdm_pondliner.jpg 200 no 0 1

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