Catalog / mcinc.com
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SEO audit for mcinc.com

Home | McNaughton Incorporated

otherWix

Health 43/100 (poor) · 8 pages crawled · generated 2026-08-26

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Screenshot of mcinc.com
8
pages crawled
5
indexable pages
3
errors
25
warnings
61
notices
3
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Structured Data 63 3 0 4
Meta Description 81 0 5 0
Agent Readiness 85 0 4 0
Content 85 0 4 14
Budget 89 0 3 0
Duplicate 89 0 3 0
Indexability 89 0 3 0
Links 89 0 3 1
Headings 100 0 0 1
Images 100 0 0 4
Performance 100 0 0 16
Security 100 0 0 16
Social 100 0 0 5
Findings

Errors (1 rules)

error JSON-LD block missing @context or @type

Rule schema.no_context_type · Structured Data · 3 occurrence(s)

Warnings (7 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 4 occurrence(s)

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 3 occurrence(s)

  • https://www.mcinc.com/booking-calendar/service-name — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.mcinc.com/book-online.
  • https://www.mcinc.com/booking-calendar/service-name-1 — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.mcinc.com/book-online.
  • https://www.mcinc.com/booking-calendar/service-name-2 — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.mcinc.com/book-online.

warning Thin content (low word count)

Rule content.thin · Content · 4 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 3 occurrence(s)

warning Page is noindex

Rule index.noindex · Indexability · 3 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 3 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 5 occurrence(s)

Notices (12 rules)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 5 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 1 occurrence(s)

  • https://www.mcinc.com/ — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Multiple <h1> elements

Rule h1.multiple · Headings · 1 occurrence(s)

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 4 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 1 occurrence(s)

  • https://www.mcinc.com/book-online — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.

notice Legacy <meta name=keywords> tag present (Google ignores it)

Rule meta.keywords_present · Content · 8 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 5 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 8 occurrence(s)

  • https://www.mcinc.com/ — 43 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/book-online — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/booking-calendar/service-name — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/booking-calendar/service-name-1 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/booking-calendar/service-name-2 — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/service-page/service-name — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/service-page/service-name-1 — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.mcinc.com/service-page/service-name-2 — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 8 occurrence(s)

  • https://www.mcinc.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/book-online — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/booking-calendar/service-name — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/booking-calendar/service-name-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/booking-calendar/service-name-2 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/service-page/service-name — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/service-page/service-name-1 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.mcinc.com/service-page/service-name-2 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice No structured data detected

Rule schema.none · Structured Data · 4 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 8 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 8 occurrence(s)

Pages (showing 8 of 8)
URLStatusIndexableWordsIn-links
https://www.mcinc.com/
Home | McNaughton Incorporated		 200 yes 248 8
https://www.mcinc.com/book-online
Book Online | McNaughton Incorporated		 200 yes 76 3
https://www.mcinc.com/booking-calendar/service-name
Service Name - McInc.com		 200 no 57 1
https://www.mcinc.com/booking-calendar/service-name-1
Service Name - McInc.com		 200 no 57 1
https://www.mcinc.com/booking-calendar/service-name-2
Service Name - McInc.com		 200 no 57 1
https://www.mcinc.com/service-page/service-name
Service Name | McInc.com		 200 yes 62 0
https://www.mcinc.com/service-page/service-name-1
Service Name | McInc.com		 200 yes 62 0
https://www.mcinc.com/service-page/service-name-2
Service Name | McInc.com		 200 yes 62 0

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