SEO audit for matthewmamet.com
Product & Growth Advisory - Matthew Mamet
Health 78/100 (good) · 50 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Fractional CPO and CGO advisor for B2C marketplaces and consumer software. 25 years of operating experience.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Indexability | 89 | 0 | 19 | 0 |
| Sitemap | 90 | 0 | 17 | 0 |
| Links | 98 | 0 | 4 | 0 |
| Budget | 98 | 0 | 3 | 0 |
| Crawlability | 98 | 0 | 3 | 1 |
| Structured Data | 99 | 0 | 2 | 6 |
| Meta Description | 99 | 0 | 1 | 0 |
| Content | 100 | 0 | 0 | 6 |
| Images | 100 | 0 | 0 | 49 |
| Performance | 100 | 0 | 0 | 148 |
| Security | 100 | 0 | 0 | 49 |
| Social | 100 | 0 | 0 | 3 |
| Titles | 100 | 0 | 0 | 31 |
| URL | 100 | 0 | 0 | 1 |
Warnings (8 rules)
warning Noindex page receives internal links (crawl-budget waste)
Rule budget.noindex_linked · Budget · 3 occurrence(s)
- https://matthewmamet.com/blog/page/2/ — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://matthewmamet.com/blog/.
- https://matthewmamet.com/tag/leadership/ — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://matthewmamet.com/tag/leadership/page/2/, https://matthewmamet.com/blog/coaching-is-not-therapy-a-ted-talk-or-a-pep-talk/.
- https://matthewmamet.com/tag/leadership/page/2/ — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://matthewmamet.com/tag/leadership/.
warning Page is noindex
Rule index.noindex · Indexability · 4 occurrence(s)
- https://matthewmamet.com/author/matthew/ — meta/X-Robots: meta=noindex, follow
- https://matthewmamet.com/blog/page/2/ — meta/X-Robots: meta=noindex, follow
- https://matthewmamet.com/tag/leadership/ — meta/X-Robots: meta=noindex, follow
- https://matthewmamet.com/tag/leadership/page/2/ — meta/X-Robots: meta=noindex, follow
warning noindex + nofollow (blocks link equity flow)
Rule index.noindex_nofollow · Indexability · 15 occurrence(s)
- https://matthewmamet.com/service-card-1/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/service-card-2/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/service-card-3/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/service-card-4/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/service-card-5/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/service-card-6/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-1/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-2/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-3/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-4/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-5/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-6/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-7/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card-8/ — meta/X-Robots: meta=noindex, nofollow
- https://matthewmamet.com/testimonial-card/ — meta/X-Robots: meta=noindex, nofollow
warning Internal link points to a redirect
Rule links.redirect_target · Links · 4 occurrence(s)
- https://matthewmamet.com/blog/agentic-commerce-trust-problem/ — https://www.matthewmamet.com/ai-agents-replacing-comparison-marketplaces?ref=matthewmamet.com → https://matthewmamet.com/blog/ai-agents-replacing-comparison-marketplaces/?ref=matthewmamet.com
- https://matthewmamet.com/blog/agentic-commerce-trust-problem/ — https://www.matthewmamet.com/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor?ref=matthewmamet.com → https://matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com
- https://matthewmamet.com/blog/agentic-commerce-trust-problem/ — https://www.matthewmamet.com/the-future-of-marketplaces?ref=matthewmamet.com → https://matthewmamet.com/blog/the-future-of-marketplaces/?ref=matthewmamet.com
- https://matthewmamet.com/blog/product-review-meeting/ — https://www.matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com → https://matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com
warning Missing meta description
Rule meta_desc.missing · Meta Description · 1 occurrence(s)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 3 occurrence(s)
- https://www.matthewmamet.com/ai-agents-replacing-comparison-marketplaces?ref=matthewmamet.com — 3 hops ending at https://matthewmamet.com/blog/ai-agents-replacing-comparison-marketplaces/?ref=matthewmamet.com
- https://www.matthewmamet.com/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor?ref=matthewmamet.com — 3 hops ending at https://matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com
- https://www.matthewmamet.com/the-future-of-marketplaces?ref=matthewmamet.com — 3 hops ending at https://matthewmamet.com/blog/the-future-of-marketplaces/?ref=matthewmamet.com
warning Schema describes content not visible on the page
Rule schema.hidden_content · Structured Data · 2 occurrence(s)
- https://matthewmamet.com/blog/what-betterlesson-taught-me-about-ed-tech-marketplaces/ — a schema name/headline ("Can Tech Innovation Transform Public Schools?") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
- https://matthewmamet.com/media-kit/ — a schema name/headline ("Media Kit — Matthew Mamet") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
warning Non-indexable URL listed in sitemap
Rule sitemap.non_indexable · Sitemap · 17 occurrence(s)
- https://matthewmamet.com/author/matthew/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-1/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-2/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-3/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-4/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-5/ — listed in sitemap but noindex
- https://matthewmamet.com/service-card-6/ — listed in sitemap but noindex
- https://matthewmamet.com/tag/leadership/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-1/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-2/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-3/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-4/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-5/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-6/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-7/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card-8/ — listed in sitemap but noindex
- https://matthewmamet.com/testimonial-card/ — listed in sitemap but noindex
Notices (15 rules)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 6 occurrence(s)
- https://matthewmamet.com/ — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://matthewmamet.com/blog/ai-agents-replacing-comparison-marketplaces/ — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://matthewmamet.com/blog/from-diy-to-difm-how-consumer-behavior-in-online-marketplaces-is-changing-the-game/ — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://matthewmamet.com/blog/what-betterlesson-taught-me-about-ed-tech-marketplaces/ — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://matthewmamet.com/media-kit/ — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.matthewmamet.com/ai-agents-replacing-comparison-marketplaces?ref=matthewmamet.com — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 49 occurrence(s)
- https://matthewmamet.com/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/author/matthew/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/blog/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/blog/how-to-build-a-kickass-team/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/blog/page/2/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/blog/scaling-product-management-across-time-zones/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/blog/software-is-easy-its-the-people-that-are-hard/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/media-kit/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-1/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-2/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-3/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-4/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-5/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/service-card-6/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/tag/leadership/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/tag/leadership/page/2/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-1/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-2/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-3/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-4/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-5/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-6/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-7/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card-8/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://matthewmamet.com/testimonial-card/ — the likely hero/LCP image (logo-blue.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 49 occurrence(s)
- https://matthewmamet.com/ — 17 of 17 images without width/height
- https://matthewmamet.com/author/matthew/ — 17 of 17 images without width/height
- https://matthewmamet.com/blog/ — 9 of 9 images without width/height
- https://matthewmamet.com/blog/how-to-build-a-kickass-team/ — 8 of 8 images without width/height
- https://matthewmamet.com/blog/page/2/ — 9 of 9 images without width/height
- https://matthewmamet.com/blog/scaling-product-management-across-time-zones/ — 8 of 8 images without width/height
- https://matthewmamet.com/blog/software-is-easy-its-the-people-that-are-hard/ — 8 of 8 images without width/height
- https://matthewmamet.com/media-kit/ — 7 of 7 images without width/height
- https://matthewmamet.com/service-card-1/ — 3 of 3 images without width/height
- https://matthewmamet.com/service-card-2/ — 3 of 3 images without width/height
- https://matthewmamet.com/service-card-3/ — 3 of 3 images without width/height
- https://matthewmamet.com/service-card-4/ — 3 of 3 images without width/height
- https://matthewmamet.com/service-card-5/ — 3 of 3 images without width/height
- https://matthewmamet.com/service-card-6/ — 3 of 3 images without width/height
- https://matthewmamet.com/tag/leadership/ — 9 of 9 images without width/height
- https://matthewmamet.com/tag/leadership/page/2/ — 9 of 9 images without width/height
- https://matthewmamet.com/testimonial-card-1/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-2/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-3/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-4/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-5/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-6/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-7/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card-8/ — 4 of 4 images without width/height
- https://matthewmamet.com/testimonial-card/ — 4 of 4 images without width/height
notice Missing Open Graph tags
Rule og.missing · Social · 3 occurrence(s)
- https://matthewmamet.com/ — og:image
- https://matthewmamet.com/blog/ — og:description, og:image
- https://matthewmamet.com/media-kit/ — og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 49 occurrence(s)
- https://matthewmamet.com/ — 15 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/author/matthew/ — 15 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/blog/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/blog/how-to-build-a-kickass-team/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/blog/page/2/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/blog/scaling-product-management-across-time-zones/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/blog/software-is-easy-its-the-people-that-are-hard/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/media-kit/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-1/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-2/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-3/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-4/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-5/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/service-card-6/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/tag/leadership/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/tag/leadership/page/2/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-1/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-2/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-3/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-4/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-5/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-6/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-7/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card-8/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://matthewmamet.com/testimonial-card/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice Large HTML document
Rule perf.large_html · Performance · 1 occurrence(s)
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 49 occurrence(s)
- https://matthewmamet.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/author/matthew/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/blog/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/blog/how-to-build-a-kickass-team/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/blog/page/2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/blog/scaling-product-management-across-time-zones/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/blog/software-is-easy-its-the-people-that-are-hard/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/media-kit/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-1/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-3/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-4/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-5/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/service-card-6/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/tag/leadership/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/tag/leadership/page/2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-1/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-2/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-3/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-4/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-5/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-6/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-7/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card-8/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://matthewmamet.com/testimonial-card/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://www.matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com — redirects to https://matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com
notice Article schema missing recommended properties (Top Stories / image carousel)
Rule schema.article_incomplete · Structured Data · 1 occurrence(s)
- https://matthewmamet.com/media-kit/ — Article structured data is missing recommended property (image) — these feed Top Stories and image-carousel eligibility. Google defines no required Article properties, so this is advisory: add author, headline, image and datePublished where they apply.
notice Deep page has no BreadcrumbList structured data
Rule schema.breadcrumb_missing · Structured Data · 4 occurrence(s)
- https://www.matthewmamet.com/ai-agents-replacing-comparison-marketplaces?ref=matthewmamet.com — depth-2 page has structured data but no BreadcrumbList
- https://www.matthewmamet.com/blog/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor/?ref=matthewmamet.com — depth-2 page has structured data but no BreadcrumbList
- https://www.matthewmamet.com/growing-ecommerce-revenue-0-to-200mm-at-tripadvisor?ref=matthewmamet.com — depth-2 page has structured data but no BreadcrumbList
- https://www.matthewmamet.com/the-future-of-marketplaces?ref=matthewmamet.com — depth-2 page has structured data but no BreadcrumbList
notice No structured data detected
Rule schema.none · Structured Data · 1 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 49 occurrence(s)
- https://matthewmamet.com/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/author/matthew/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/blog/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/blog/how-to-build-a-kickass-team/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/blog/page/2/ — X-Content-Type-Options, HSTS, CSP
- https://matthewmamet.com/blog/scaling-product-management-across-time-zones/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/blog/software-is-easy-its-the-people-that-are-hard/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/media-kit/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/service-card-1/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/service-card-2/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/service-card-3/ — CSP, X-Content-Type-Options, HSTS
- https://matthewmamet.com/service-card-4/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/service-card-5/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/service-card-6/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/tag/leadership/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/tag/leadership/page/2/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-1/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-2/ — CSP, X-Content-Type-Options, HSTS
- https://matthewmamet.com/testimonial-card-3/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-4/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-5/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-6/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-7/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card-8/ — HSTS, CSP, X-Content-Type-Options
- https://matthewmamet.com/testimonial-card/ — CSP, X-Content-Type-Options, HSTS
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 23 occurrence(s)
- https://matthewmamet.com/blog/ai-agents-replacing-comparison-marketplaces/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/coaching-is-not-therapy-a-ted-talk-or-a-pep-talk/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/fractional-model-origin-story/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/leanux-getting-out-of-the-deliverables-business/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/openclaw-setup-guide/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/paid-acquisition-trap/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/blog/product-review-meeting/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-1/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-2/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-3/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-4/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-5/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/service-card-6/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-1/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-2/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-3/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-4/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-5/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-6/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-7/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card-8/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://matthewmamet.com/testimonial-card/ — the <title> and the H1 are identical — differentiate them to cover more query variation
- https://www.matthewmamet.com/ai-agents-replacing-comparison-marketplaces?ref=matthewmamet.com — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 8 occurrence(s)
- https://matthewmamet.com/service-card-5/ — 8 chars
- https://matthewmamet.com/testimonial-card-1/ — 11 chars
- https://matthewmamet.com/testimonial-card-3/ — 12 chars
- https://matthewmamet.com/testimonial-card-4/ — 13 chars
- https://matthewmamet.com/testimonial-card-5/ — 10 chars
- https://matthewmamet.com/testimonial-card-6/ — 12 chars
- https://matthewmamet.com/testimonial-card-8/ — 12 chars
- https://matthewmamet.com/testimonial-card/ — 14 chars
notice Uppercase letters in URL path
Rule url.uppercase · URL · 1 occurrence(s)
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.