SEO audit for marketwake.com
Growth Marketing Agency | Data-Driven Results | Marketwake
Health 66/100 (fair) · 50 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Marketwake is a growth marketing agency specializing in strategic storytelling. Boost your brand with our services in SEO, paid media, branding, and more.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Agent Readiness | 71 | 0 | 49 | 54 |
| Performance | 94 | 0 | 10 | 91 |
| Budget | 96 | 0 | 7 | 0 |
| Indexability | 96 | 0 | 7 | 0 |
| Links | 96 | 0 | 6 | 47 |
| Structured Data | 96 | 0 | 6 | 45 |
| Content | 97 | 0 | 5 | 67 |
| Duplicate | 98 | 0 | 4 | 2 |
| Headings | 98 | 0 | 3 | 0 |
| Meta Description | 98 | 0 | 3 | 1 |
| Crawlability | 99 | 0 | 2 | 3 |
| Images | 99 | 0 | 1 | 13 |
| Titles | 99 | 0 | 1 | 0 |
| Canonical | 100 | 0 | 0 | 1 |
| Security | 100 | 0 | 0 | 49 |
| Social | 100 | 0 | 0 | 4 |
| URL | 100 | 0 | 0 | 11 |
Warnings (16 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 49 occurrence(s)
- https://www.marketwake.com/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/about/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/ai-marketing/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/careers/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/case-study/yakima-valley-hops/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/contact/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/cookie-policy/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/custom-gpts-and-ai/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/email-marketing/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/paid-media/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/press-packet/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/privacy-policy/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/resources/ — 8 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/seo/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/services/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/social-links/ — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/social-media/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/thank-you/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/the-wake/ — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/website-creation/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.marketwake.com/work/ — 7 button/link(s) with no text or aria-label — an agent can't target them
warning Noindex page receives internal links (crawl-budget waste)
Rule budget.noindex_linked · Budget · 7 occurrence(s)
- https://www.marketwake.com/careers/ — this noindex page has 47 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/, https://www.marketwake.com/thank-you/, https://www.marketwake.com/brand-identity-and-brand-messaging/.
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/social-links/.
- https://www.marketwake.com/careers/job/?gh_jid=4425485005 — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/careers/, https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial.
- https://www.marketwake.com/careers/job/?gh_jid=4455417005&gh_src=yxo8ct0f5us — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/careers/, https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial.
- https://www.marketwake.com/category/ai/ — this noindex page has 2 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/resources/, https://www.marketwake.com/resources/page/2/.
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/social-links/.
- https://www.marketwake.com/photo-video-marketing/ — this noindex page has 1 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.marketwake.com/services/.
warning Thin content (low word count)
Rule content.thin · Content · 5 occurrence(s)
- https://www.marketwake.com/contact/ — 105 words
- https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp — 105 words
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — 162 words
- https://www.marketwake.com/social-links/ — 23 words
- https://www.marketwake.com/thank-you/ — 99 words
warning Duplicate page content
Rule duplicate.content · Duplicate · 2 occurrence(s)
- https://www.marketwake.com/case-study/machete/ — content shared by 2 pages: https://www.marketwake.com/work/machete/
- https://www.marketwake.com/work/machete/ — content shared by 2 pages: https://www.marketwake.com/case-study/machete/
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 2 occurrence(s)
- https://www.marketwake.com/case-study/machete/ — title shared by 2 pages: https://www.marketwake.com/work/machete/
- https://www.marketwake.com/work/machete/ — title shared by 2 pages: https://www.marketwake.com/case-study/machete/
warning Missing <h1>
Rule h1.missing · Headings · 3 occurrence(s)
warning Images missing alt text
Rule images.missing_alt · Images · 1 occurrence(s)
- https://www.marketwake.com/resources/b2b-inbound-marketing — 2 of 9 images missing alt
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 2 occurrence(s)
- https://www.marketwake.com/press-packet/ — the likely hero/LCP image (bi2-1.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.marketwake.com/work/?filter=performance-marketing — the likely hero/LCP image (d144ad7cf3aaf559a4899557e63c18784a521048-1-scaled.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Page is noindex
Rule index.noindex · Indexability · 7 occurrence(s)
- https://www.marketwake.com/careers/ — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/careers/job/?gh_jid=4425485005 — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/careers/job/?gh_jid=4455417005&gh_src=yxo8ct0f5us — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/category/ai/ — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — meta/X-Robots: meta=noindex, follow
- https://www.marketwake.com/photo-video-marketing/ — meta/X-Robots: meta=noindex, follow
warning Internal link points to a redirect
Rule links.redirect_target · Links · 6 occurrence(s)
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — https://www.marketwake.com/resources/b2b-inbound-marketing → https://www.marketwake.com/resource/b2b-inbound-marketing/
- https://www.marketwake.com/paid-media/ — https://www.marketwake.com/work/machete/ → https://www.marketwake.com/case-study/machete/
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — https://www.marketwake.com/resource/podcasts-to-listen-to/ → https://www.marketwake.com/resource/how-to-advertise-on-podcasts/
- https://www.marketwake.com/resources/page/2/ — https://www.marketwake.com/resource/how-to-advertise-on-podcasts/ → https://www.marketwake.com/resource/how-to-advertise-on-podcasts/
- https://www.marketwake.com/social-links/ — https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp → https://www.marketwake.com/contact/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp
- https://www.marketwake.com/social-links/ — https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp → https://www.marketwake.com/work/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp
warning Missing meta description
Rule meta_desc.missing · Meta Description · 3 occurrence(s)
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 8 occurrence(s)
- https://www.marketwake.com/careers/ — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/careers/job/?gh_jid=4425485005 — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/careers/job/?gh_jid=4455417005&gh_src=yxo8ct0f5us — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/case-study/scrapright/ — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/paid-media/ — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/press-packet/ — 7 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.marketwake.com/work/?filter=performance-marketing — 7 render-blocking <script> in <head> (add defer/async or use type=module)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 2 occurrence(s)
- https://www.marketwake.com/resources/b2b-inbound-marketing — 2 hops ending at https://www.marketwake.com/resource/b2b-inbound-marketing/
- https://www.marketwake.com/work/machete/ — 2 hops ending at https://www.marketwake.com/case-study/machete/
warning BreadcrumbList present but structurally incomplete
Rule schema.breadcrumb_incomplete · Structured Data · 2 occurrence(s)
- https://www.marketwake.com/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
warning Schema describes content not visible on the page
Rule schema.hidden_content · Structured Data · 4 occurrence(s)
- https://www.marketwake.com/case-study/leasecrunch-saas-marketing/ — a schema name/headline ("LeaseCrunch Case Study | Marketwake") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
- https://www.marketwake.com/contact/ — a schema name/headline ("Contact Us | Get in Touch | Marketwake - Digital Marketing Experts") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
- https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp — a schema name/headline ("Contact Us | Get in Touch | Marketwake - Digital Marketing Experts") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
- https://www.marketwake.com/social-links/ — a schema name/headline ("Social Links | Marketwake") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — 75 chars, ~607px (limit ~580px)
Notices (25 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 38 occurrence(s)
- https://www.marketwake.com/ — h3 follows h1 — skips h2
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — h3 follows h1 — skips h2
- https://www.marketwake.com/about/ — h5 follows h2 — skips h3
- https://www.marketwake.com/ai-marketing/ — h4 follows h2 — skips h3
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — h6 follows h2 — skips h3
- https://www.marketwake.com/careers/ — h5 follows h2 — skips h3
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — h5 follows h2 — skips h3
- https://www.marketwake.com/case-study/yakima-valley-hops/ — h4 follows h1 — skips h2
- https://www.marketwake.com/custom-gpts-and-ai/ — h6 follows h2 — skips h3
- https://www.marketwake.com/email-marketing/ — h4 follows h2 — skips h3
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — h6 follows h2 — skips h3
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — h6 follows h2 — skips h3
- https://www.marketwake.com/paid-media/ — h6 follows h2 — skips h3
- https://www.marketwake.com/photo-video-marketing/ — h5 follows h2 — skips h3
- https://www.marketwake.com/press-packet/ — h4 follows h2 — skips h3
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — h5 follows h3 — skips h4
- https://www.marketwake.com/resources/ — h5 follows h1 — skips h2
- https://www.marketwake.com/seo/ — h3 follows h1 — skips h2
- https://www.marketwake.com/services/ — h6 follows h2 — skips h3
- https://www.marketwake.com/social-media/ — h6 follows h2 — skips h3
- https://www.marketwake.com/website-creation/ — h6 follows h2 — skips h3
- https://www.marketwake.com/work/ — h3 follows h1 — skips h2
- https://www.marketwake.com/work/?filter=performance-marketing — h3 follows h1 — skips h2
- https://www.marketwake.com/work/machete/ — h4 follows h1 — skips h2
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — h3 follows h1 — skips h2
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 16 occurrence(s)
- https://www.marketwake.com/case-study/100-coconuts/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/bip-wealth/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/junk-com/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/leasecrunch-saas-marketing/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/machete/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/retention/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/ripple-it-services-marketing/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/scrapright/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/signature-aviation-airline-marketing/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/venture-atlanta/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/yakima-valley-hops/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/case-study/yamaha/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/resources/b2b-inbound-marketing — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/the-wake/ — add a <main> element (or role=main) around the primary content
- https://www.marketwake.com/work/machete/ — add a <main> element (or role=main) around the primary content
notice Canonical points to a different URL
Rule canonical.non_self · Canonical · 1 occurrence(s)
- https://www.marketwake.com/resources/page/2/ — canonical=https://www.marketwake.com/resources/
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 42 occurrence(s)
- https://www.marketwake.com/ — 1.4%
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — 1.4%
- https://www.marketwake.com/about/ — 2.1%
- https://www.marketwake.com/ai-marketing/ — 1.7%
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — 2.0%
- https://www.marketwake.com/case-study/yakima-valley-hops/ — 1.5%
- https://www.marketwake.com/contact/ — 0.5%
- https://www.marketwake.com/cookie-policy/ — 2.3%
- https://www.marketwake.com/custom-gpts-and-ai/ — 1.9%
- https://www.marketwake.com/email-marketing/ — 1.9%
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — 1.8%
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — 0.7%
- https://www.marketwake.com/paid-media/ — 1.9%
- https://www.marketwake.com/press-packet/ — 1.3%
- https://www.marketwake.com/privacy-policy/ — 4.4%
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — 4.4%
- https://www.marketwake.com/resources/ — 1.6%
- https://www.marketwake.com/seo/ — 2.6%
- https://www.marketwake.com/services/ — 1.5%
- https://www.marketwake.com/social-links/ — 0.1%
- https://www.marketwake.com/social-media/ — 2.5%
- https://www.marketwake.com/thank-you/ — 0.5%
- https://www.marketwake.com/the-wake/ — 1.6%
- https://www.marketwake.com/website-creation/ — 1.9%
- https://www.marketwake.com/work/ — 1.0%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 25 occurrence(s)
- https://www.marketwake.com/ — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/about/ — this page reads as difficult (Flesch Reading Ease 50, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/ai-marketing/ — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/100-coconuts/ — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/bip-wealth/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/leasecrunch-saas-marketing/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/machete/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/ripple-it-services-marketing/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/scrapright/ — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/signature-aviation-airline-marketing/ — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/venture-atlanta/ — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/yakima-valley-hops/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/case-study/yamaha/ — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/cookie-policy/ — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/email-marketing/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/resources/b2b-inbound-marketing — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/seo/ — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/social-media/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/work/ — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/work/?filter=performance-marketing — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/work/machete/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)
- https://www.marketwake.com/case-study/machete/ — meta description shared by 2 pages: https://www.marketwake.com/work/machete/
- https://www.marketwake.com/work/machete/ — meta description shared by 2 pages: https://www.marketwake.com/case-study/machete/
notice Image filename is generic/auto-generated (missed image-search signal)
Rule images.generic_filename · Images · 4 occurrence(s)
- https://www.marketwake.com/custom-gpts-and-ai/ — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://www.marketwake.com/paid-media/ — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://www.marketwake.com/resources/page/2/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
- https://www.marketwake.com/social-media/ — 10 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 18 occurrence(s)
- https://www.marketwake.com/ — the likely hero/LCP image (svg%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — the likely hero/LCP image (svg%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/about/ — the likely hero/LCP image (rectangle-1.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/ai-marketing/ — the likely hero/LCP image (onpage-seo.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — the likely hero/LCP image (helping-a-junk-removal-brand-connect-with-a-new-audience.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/careers/ — the likely hero/LCP image (team-image.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — the likely hero/LCP image (team-image.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/case-study/bip-wealth/ — the likely hero/LCP image (bip-wealth-e1741202213148-scaled.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/case-study/junk-com/ — the likely hero/LCP image (junk-hero-1.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/case-study/retention/ — the likely hero/LCP image (retention-hero.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/custom-gpts-and-ai/ — the likely hero/LCP image (training-inputs.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/email-marketing/ — the likely hero/LCP image (strat-planning.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — the likely hero/LCP image (ltmw-3528.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/paid-media/ — the likely hero/LCP image (yamaha.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/photo-video-marketing/ — the likely hero/LCP image (svg%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/resources/b2b-inbound-marketing — the likely hero/LCP image (svg%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/social-media/ — the likely hero/LCP image (image.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.marketwake.com/website-creation/ — the likely hero/LCP image (helping-retention.com-stand-out-in-the-saas-market.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 9 occurrence(s)
- https://www.marketwake.com/ai-marketing/ — 1 of 10 images without width/height
- https://www.marketwake.com/case-study/ripple-it-services-marketing/ — 1 of 22 images without width/height
- https://www.marketwake.com/case-study/scrapright/ — 1 of 13 images without width/height
- https://www.marketwake.com/case-study/venture-atlanta/ — 2 of 23 images without width/height
- https://www.marketwake.com/email-marketing/ — 1 of 12 images without width/height
- https://www.marketwake.com/photo-video-marketing/ — 4 of 4 images without width/height
- https://www.marketwake.com/seo/ — 2 of 23 images without width/height
- https://www.marketwake.com/social-media/ — 16 of 30 images without width/height
- https://www.marketwake.com/the-wake/ — 2 of 26 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 47 occurrence(s)
- https://www.marketwake.com/ — 5 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — 5 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/about/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/ai-marketing/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/careers/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/case-study/yakima-valley-hops/ — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/contact/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/cookie-policy/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/custom-gpts-and-ai/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/email-marketing/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/paid-media/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/press-packet/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/privacy-policy/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — 7 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/resources/ — 14 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/seo/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/services/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/social-media/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/thank-you/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/website-creation/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.marketwake.com/work/ — 13 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
notice Missing Open Graph tags
Rule og.missing · Social · 4 occurrence(s)
- https://www.marketwake.com/cookie-policy/ — og:description, og:image
- https://www.marketwake.com/privacy-policy/ — og:description, og:image
- https://www.marketwake.com/thank-you/ — og:image
- https://www.marketwake.com/the-wake/ — og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 17 occurrence(s)
- https://www.marketwake.com/about/ — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/ai-marketing/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/case-study/junk-com/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/case-study/machete/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/case-study/scrapright/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/case-study/yamaha/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/email-marketing/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/paid-media/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/press-packet/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/seo/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/social-media/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/the-wake/ — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/work/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/work/?filter=performance-marketing — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/work/machete/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice Large HTML document
Rule perf.large_html · Performance · 1 occurrence(s)
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 49 occurrence(s)
- https://www.marketwake.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/about/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/ai-marketing/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/careers/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/case-study/yakima-valley-hops/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/contact/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/cookie-policy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/custom-gpts-and-ai/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/email-marketing/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/paid-media/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/press-packet/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/privacy-policy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/resources/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/seo/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/services/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/social-links/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/social-media/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/thank-you/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/the-wake/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/website-creation/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.marketwake.com/work/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 4 occurrence(s)
- https://www.marketwake.com/careers/job/?gh_jid=4425485005 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.marketwake.com/careers/job/?gh_jid=4455417005&gh_src=yxo8ct0f5us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.marketwake.com/press-packet/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.marketwake.com/work/?filter=performance-marketing — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Slow server response
Rule perf.slow_response · Performance · 2 occurrence(s)
notice URL redirects to another URL
Rule redirect.single · Crawlability · 3 occurrence(s)
- https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp — redirects to https://www.marketwake.com/contact/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — redirects to https://www.marketwake.com/resource/how-to-advertise-on-podcasts/
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — redirects to https://www.marketwake.com/work/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp
notice Deep page has no BreadcrumbList structured data
Rule schema.breadcrumb_missing · Structured Data · 1 occurrence(s)
- https://www.marketwake.com/resources/page/2/ — depth-2 page has structured data but no BreadcrumbList
notice Deprecated schema type with no Google rich result
Rule schema.deprecated_type · Structured Data · 42 occurrence(s)
- https://www.marketwake.com/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/about/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/ai-marketing/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/case-study/yakima-valley-hops/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/contact/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/cookie-policy/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/custom-gpts-and-ai/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/email-marketing/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/paid-media/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/press-packet/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/privacy-policy/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/resources/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/seo/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/services/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/social-links/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/social-media/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/thank-you/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/the-wake/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/website-creation/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.marketwake.com/work/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
notice FAQPage structured data (rich result removed May 2026)
Rule schema.faq_deprecated · Structured Data · 2 occurrence(s)
- https://www.marketwake.com/resources/b2b-inbound-marketing — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
- https://www.marketwake.com/services/ — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
notice Missing recommended security headers
Rule security.missing_headers · Security · 49 occurrence(s)
- https://www.marketwake.com/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/about/ — X-Content-Type-Options, CSP
- https://www.marketwake.com/ai-marketing/ — X-Content-Type-Options, CSP
- https://www.marketwake.com/brand-identity-and-brand-messaging/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/careers/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/case-study/yakima-valley-hops/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/contact/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/cookie-policy/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/custom-gpts-and-ai/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/email-marketing/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/hubspot-platinum-solutions-partner/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/news/marketwake-selected-to-hubspots-2024-partner-advisory-council/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/paid-media/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/press-packet/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/privacy-policy/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/resource/podcasts-to-listen-to/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/resources/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/seo/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/services/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/social-links/ — X-Content-Type-Options, CSP
- https://www.marketwake.com/social-media/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/thank-you/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/the-wake/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/website-creation/ — CSP, X-Content-Type-Options
- https://www.marketwake.com/work/ — CSP, X-Content-Type-Options
notice Many query parameters
Rule url.many_params · URL · 5 occurrence(s)
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — 5 parameters
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — 5 parameters
- https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp — 4 parameters
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — 5 parameters
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — 4 parameters
notice URL is very long
Rule url.too_long · URL · 5 occurrence(s)
- https://www.marketwake.com/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_homepage_iglinkslp&utm_term=organicsocial&utm_content=organicsocial= — 153 chars
- https://www.marketwake.com/careers/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_careers_iglinkslp&utm_term=organicsocial&utm_content=organicsocial — 159 chars
- https://www.marketwake.com/contact?utm_source=instagram&utm_medium=social&utm_campaign=mwos_contactus_form&utm_content=organicsocial_links_lp — 141 chars
- https://www.marketwake.com/ja-program/?utm_source=instagram&utm_medium=social&utm_campaign=mwos_japrogram_sociallinkslp&utm_term=organicsocial&utm_content=organicsocial_links_lp — 177 chars
- https://www.marketwake.com/work?utm_source=instagram&utm_medium=social&utm_campaign=mwos_ourwork&utm_content=organicsocial_links_lp — 131 chars
notice Uppercase letters in URL path
Rule url.uppercase · URL · 1 occurrence(s)
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.