44
SEO audit for loba.com
LOBA: Transformation Agency
Health 44/100 (poor) · 50 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)At LOBA, we bring together creativity, intelligence and technology to transform brands and businesses, driving sustainable growth. Learn more.
50
pages crawled
8
indexable pages
84
errors
38
warnings
69
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Crawlability | 15 | 42 | 1 | 1 |
| Sitemap | 16 | 42 | 0 | 1 |
| Agent Readiness | 95 | 0 | 8 | 6 |
| Canonical | 95 | 0 | 8 | 0 |
| Performance | 95 | 0 | 8 | 25 |
| Hreflang | 96 | 0 | 7 | 0 |
| Content | 98 | 0 | 3 | 12 |
| Images | 99 | 0 | 2 | 6 |
| Meta Description | 99 | 0 | 1 | 1 |
| Cache | 100 | 0 | 0 | 8 |
| Headings | 100 | 0 | 0 | 1 |
| Links | 100 | 0 | 0 | 3 |
| Security | 100 | 0 | 0 | 1 |
| Social | 100 | 0 | 0 | 1 |
| Structured Data | 100 | 0 | 0 | 3 |
Findings
Errors (2 rules)
error Non-200 URL listed in sitemap
Rule sitemap.not_200 · Sitemap · 42 occurrence(s)
- https://www.loba.com/-user-journey-mapping-and-personas — listed in sitemap but status 404
- https://www.loba.com/aircall — listed in sitemap but status 404
- https://www.loba.com/bondlayer — listed in sitemap but status 404
- https://www.loba.com/brand-transformation — listed in sitemap but status 404
- https://www.loba.com/business-transformation — listed in sitemap but status 404
- https://www.loba.com/desenvolvimento-medida-zoho — listed in sitemap but status 404
- https://www.loba.com/design-and-creative-production — listed in sitemap but status 404
- https://www.loba.com/development-and-technology-delivery — listed in sitemap but status 404
- https://www.loba.com/information-architecture-ia- — listed in sitemap but status 404
- https://www.loba.com/leiria — listed in sitemap but status 404
- https://www.loba.com/net-zero-cloud-salesforce — listed in sitemap but status 404
- https://www.loba.com/politica-de-gestao-da-qualidade — listed in sitemap but status 404
- https://www.loba.com/sales-layer — listed in sitemap but status 404
- https://www.loba.com/servico-ecommerce — listed in sitemap but status 404
- https://www.loba.com/statamic — listed in sitemap but status 404
- https://www.loba.com/sustentabilidade — listed in sitemap but status 404
- https://www.loba.com/termos-e-condicoes — listed in sitemap but status 404
- https://www.loba.com/usability-testing — listed in sitemap but status 404
- https://www.loba.com/user-interface-ui-design — listed in sitemap but status 404
- https://www.loba.com/user-research-and-discovery — listed in sitemap but status 404
- https://www.loba.com/ux-performance-optimisation — listed in sitemap but status 404
- https://www.loba.com/visao-360-zoho — listed in sitemap but status 404
- https://www.loba.com/webflow — listed in sitemap but status 404
- https://www.loba.com/wireframing-and-prototyping — listed in sitemap but status 404
- https://www.loba.com/workplace-transformation — listed in sitemap but status 404
error Client error (4xx) response
Rule status.4xx · Crawlability · 42 occurrence(s)
- https://www.loba.com/-user-journey-mapping-and-personas — HTTP 404
- https://www.loba.com/aircall — HTTP 404
- https://www.loba.com/bondlayer — HTTP 404
- https://www.loba.com/brand-transformation — HTTP 404
- https://www.loba.com/business-transformation — HTTP 404
- https://www.loba.com/desenvolvimento-medida-zoho — HTTP 404
- https://www.loba.com/design-and-creative-production — HTTP 404
- https://www.loba.com/development-and-technology-delivery — HTTP 404
- https://www.loba.com/information-architecture-ia- — HTTP 404
- https://www.loba.com/leiria — HTTP 404
- https://www.loba.com/net-zero-cloud-salesforce — HTTP 404
- https://www.loba.com/politica-de-gestao-da-qualidade — HTTP 404
- https://www.loba.com/sales-layer — HTTP 404
- https://www.loba.com/servico-ecommerce — HTTP 404
- https://www.loba.com/statamic — HTTP 404
- https://www.loba.com/sustentabilidade — HTTP 404
- https://www.loba.com/termos-e-condicoes — HTTP 404
- https://www.loba.com/usability-testing — HTTP 404
- https://www.loba.com/user-interface-ui-design — HTTP 404
- https://www.loba.com/user-research-and-discovery — HTTP 404
- https://www.loba.com/ux-performance-optimisation — HTTP 404
- https://www.loba.com/visao-360-zoho — HTTP 404
- https://www.loba.com/webflow — HTTP 404
- https://www.loba.com/wireframing-and-prototyping — HTTP 404
- https://www.loba.com/workplace-transformation — HTTP 404
Warnings (8 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 8 occurrence(s)
- https://www.loba.com/academia — 3 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/bfiercelypositive — 8 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/casos-de-transformacao/ — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/en — 3 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/equipa/miguel-sotto-mayor — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/metodologia-b2x — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.loba.com/projetos-europeus — 1 button/link(s) with no text or aria-label — an agent can't target them
warning Missing canonical tag
Rule canonical.missing · Canonical · 8 occurrence(s)
- https://www.loba.com/academia
- https://www.loba.com/bfiercelypositive
- https://www.loba.com/casos-de-transformacao/
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural
- https://www.loba.com/en
- https://www.loba.com/equipa/miguel-sotto-mayor
- https://www.loba.com/metodologia-b2x
- https://www.loba.com/projetos-europeus
warning Thin content (low word count)
Rule content.thin · Content · 3 occurrence(s)
warning hreflang set has no self-reference
Rule hreflang.missing_self · Hreflang · 7 occurrence(s)
- https://www.loba.com/academia — no hreflang entry points to this URL
- https://www.loba.com/bfiercelypositive — no hreflang entry points to this URL
- https://www.loba.com/casos-de-transformacao/ — no hreflang entry points to this URL
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — no hreflang entry points to this URL
- https://www.loba.com/equipa/miguel-sotto-mayor — no hreflang entry points to this URL
- https://www.loba.com/metodologia-b2x — no hreflang entry points to this URL
- https://www.loba.com/projetos-europeus — no hreflang entry points to this URL
warning Images missing alt text
Rule images.missing_alt · Images · 2 occurrence(s)
- https://www.loba.com/bfiercelypositive — 1 of 29 images missing alt
- https://www.loba.com/projetos-europeus — 1 of 12 images missing alt
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 8 occurrence(s)
- https://www.loba.com/academia — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/bfiercelypositive — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/casos-de-transformacao/ — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/en — the likely hero/LCP image (flag_en.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/equipa/miguel-sotto-mayor — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/metodologia-b2x — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
- https://www.loba.com/projetos-europeus — the likely hero/LCP image (flag_pt.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Missing meta description
Rule meta_desc.missing · Meta Description · 1 occurrence(s)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 1 occurrence(s)
- https://www.loba.com/projetos-europeus — 2 hops ending at https://www.loba.com/o-que-transformamos/projetos-europeus
Notices (18 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 5 occurrence(s)
- https://www.loba.com/academia — h4 follows h2 — skips h3
- https://www.loba.com/bfiercelypositive — h4 follows h2 — skips h3
- https://www.loba.com/equipa/miguel-sotto-mayor — h3 follows h1 — skips h2
- https://www.loba.com/metodologia-b2x — h4 follows h2 — skips h3
- https://www.loba.com/projetos-europeus — h4 follows h2 — skips h3
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.loba.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 8 occurrence(s)
- https://www.loba.com/academia — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/bfiercelypositive — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/casos-de-transformacao/ — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/en — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/equipa/miguel-sotto-mayor — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/metodologia-b2x — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
- https://www.loba.com/projetos-europeus — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · cloudflare: DYNAMIC
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 7 occurrence(s)
- https://www.loba.com/academia — 2.6%
- https://www.loba.com/casos-de-transformacao/ — 0.7%
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — 1.2%
- https://www.loba.com/en — 0.1%
- https://www.loba.com/equipa/miguel-sotto-mayor — 1.0%
- https://www.loba.com/metodologia-b2x — 2.1%
- https://www.loba.com/projetos-europeus — 3.2%
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://www.loba.com/projetos-europeus — 3 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 6 occurrence(s)
- https://www.loba.com/bfiercelypositive — 18 of 29 images without width/height
- https://www.loba.com/casos-de-transformacao/ — 32 of 43 images without width/height
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — 1 of 12 images without width/height
- https://www.loba.com/equipa/miguel-sotto-mayor — 1 of 7 images without width/height
- https://www.loba.com/metodologia-b2x — 3 of 14 images without width/height
- https://www.loba.com/projetos-europeus — 1 of 12 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 3 occurrence(s)
- https://www.loba.com/en — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.loba.com/equipa/miguel-sotto-mayor — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.loba.com/projetos-europeus — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 5 occurrence(s)
- https://www.loba.com/casos-de-transformacao/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.loba.com/en — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.loba.com/equipa/miguel-sotto-mayor — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.loba.com/projetos-europeus — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
- https://www.loba.com/projetos-europeus — 326 chars
notice Missing Open Graph tags
Rule og.missing · Social · 1 occurrence(s)
- https://www.loba.com/bfiercelypositive — og:description
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 8 occurrence(s)
- https://www.loba.com/academia — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/bfiercelypositive — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/casos-de-transformacao/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/en — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/equipa/miguel-sotto-mayor — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/metodologia-b2x — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.loba.com/projetos-europeus — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 8 occurrence(s)
- https://www.loba.com/academia — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/bfiercelypositive — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/casos-de-transformacao/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/en — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/equipa/miguel-sotto-mayor — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/metodologia-b2x — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.loba.com/projetos-europeus — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 8 occurrence(s)
- https://www.loba.com/academia — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/bfiercelypositive — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/casos-de-transformacao/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/casos-de-transformacao/muzeu-a-tecnologia-por-tras-da-experiencia-cultural — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/en — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/equipa/miguel-sotto-mayor — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/metodologia-b2x — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.loba.com/projetos-europeus — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Slow server response
Rule perf.slow_response · Performance · 1 occurrence(s)
- https://www.loba.com/projetos-europeus — 12748 ms
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://www.loba.com/casos-de-transformacao/ — redirects to https://www.loba.com/casos-de-transformacao
notice No structured data detected
Rule schema.none · Structured Data · 3 occurrence(s)
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 1 occurrence(s)
- https://www.loba.com/bfiercelypositive — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)
- https://www.loba.com/en — indexable but not in sitemap
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