74
SEO audit for kellyurquhart.com
KellyUrquhart.com
Health 74/100 (fair) · 9 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)KellyUrquhart.com
9
pages crawled
6
indexable pages
0
errors
18
warnings
56
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Headings | 80 | 0 | 6 | 0 |
| Content | 83 | 0 | 5 | 8 |
| Meta Description | 87 | 0 | 4 | 4 |
| Agent Readiness | 90 | 0 | 3 | 0 |
| Images | 100 | 0 | 0 | 5 |
| Links | 100 | 0 | 0 | 3 |
| Performance | 100 | 0 | 0 | 17 |
| Security | 100 | 0 | 0 | 6 |
| Social | 100 | 0 | 0 | 4 |
| Structured Data | 100 | 0 | 0 | 5 |
| Titles | 100 | 0 | 0 | 1 |
| URL | 100 | 0 | 0 | 3 |
Findings
Warnings (4 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 3 occurrence(s)
- https://www.kellyurquhart.com/copy-of-the-nyse-project — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.kellyurquhart.com/the-nyse-project — 6 button/link(s) with no text or aria-label — an agent can't target them
warning Thin content (low word count)
Rule content.thin · Content · 5 occurrence(s)
warning Missing <h1>
Rule h1.missing · Headings · 6 occurrence(s)
warning Missing meta description
Rule meta_desc.missing · Meta Description · 4 occurrence(s)
Notices (15 rules)
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 6 occurrence(s)
- https://www.kellyurquhart.com/ — 0.2%
- https://www.kellyurquhart.com/about — 0.5%
- https://www.kellyurquhart.com/copy-of-the-nyse-project — 0.1%
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — 0.1%
- https://www.kellyurquhart.com/mfa-work — 0.2%
- https://www.kellyurquhart.com/the-nyse-project — 0.1%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 1 occurrence(s)
- https://www.kellyurquhart.com/about — this page reads as difficult (Flesch Reading Ease 45, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Title tag and meta description are identical
Rule content.title_meta_same · Meta Description · 2 occurrence(s)
- https://www.kellyurquhart.com/ — the meta description is identical to the <title> — write a distinct description to control the SERP snippet
- https://www.kellyurquhart.com/about — the meta description is identical to the <title> — write a distinct description to control the SERP snippet
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 5 occurrence(s)
- https://www.kellyurquhart.com/ — the likely hero/LCP image (bb136f_118ec8b32623443cbf7adf67c476a9da~mv2_d_3000_4114_s_4_2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.kellyurquhart.com/copy-of-the-nyse-project — the likely hero/LCP image (bb136f_7c8bd0d186d54c82af4f742b426c528f.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — the likely hero/LCP image (bb136f_812f0b3d4de24994a0c38e23dda98b9c.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.kellyurquhart.com/mfa-work — the likely hero/LCP image (bb136f_766230b84fd7e1720c77a58128714aa5.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.kellyurquhart.com/the-nyse-project — the likely hero/LCP image (bb136f_f9d475f361194e0f887072d0729b792b.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 5 occurrence(s)
- https://www.kellyurquhart.com/ — 12 of 12 images without width/height
- https://www.kellyurquhart.com/copy-of-the-nyse-project — 4 of 4 images without width/height
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — 4 of 4 images without width/height
- https://www.kellyurquhart.com/mfa-work — 10 of 10 images without width/height
- https://www.kellyurquhart.com/the-nyse-project — 4 of 4 images without width/height
notice Internal link points to a noindex page
Rule links.to_noindex · Links · 3 occurrence(s)
- https://www.kellyurquhart.com/copy-of-the-nyse-project — https://www.kellyurquhart.com/_files/ugd/bb136f_5e32cec071764d3fa8d486e10ddabceb.pdf
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — https://www.kellyurquhart.com/_files/ugd/bb136f_f4803674b547468d9748e6b762e64ab1.pdf
- https://www.kellyurquhart.com/the-nyse-project — https://www.kellyurquhart.com/_files/ugd/bb136f_fbb3ef8d376444b0a7e51a95304e7e6b.pdf
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 1 occurrence(s)
- https://www.kellyurquhart.com/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 2 occurrence(s)
- https://www.kellyurquhart.com/ — 17 chars
- https://www.kellyurquhart.com/about — 5 chars
notice Missing Open Graph tags
Rule og.missing · Social · 4 occurrence(s)
- https://www.kellyurquhart.com/copy-of-the-nyse-project — og:description
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — og:description
- https://www.kellyurquhart.com/mfa-work — og:description
- https://www.kellyurquhart.com/the-nyse-project — og:description
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 6 occurrence(s)
- https://www.kellyurquhart.com/ — 12 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.kellyurquhart.com/about — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.kellyurquhart.com/copy-of-the-nyse-project — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.kellyurquhart.com/mfa-work — 10 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.kellyurquhart.com/the-nyse-project — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 6 occurrence(s)
- https://www.kellyurquhart.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.kellyurquhart.com/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.kellyurquhart.com/copy-of-the-nyse-project — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.kellyurquhart.com/mfa-work — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.kellyurquhart.com/the-nyse-project — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 5 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 6 occurrence(s)
- https://www.kellyurquhart.com/ — CSP
- https://www.kellyurquhart.com/about — CSP
- https://www.kellyurquhart.com/copy-of-the-nyse-project — CSP
- https://www.kellyurquhart.com/hung-drawn-and-quartered-series — CSP
- https://www.kellyurquhart.com/mfa-work — CSP
- https://www.kellyurquhart.com/the-nyse-project — CSP
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://www.kellyurquhart.com/about — 5 chars
notice Underscores in URL path (prefer hyphens)
Rule url.underscores · URL · 3 occurrence(s)
Pages (showing 9 of 9)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.kellyurquhart.com/ KellyUrquhart.com |
200 | yes | 136 | 6 |
| https://www.kellyurquhart.com/about aBout |
200 | yes | 269 | 6 |
| https://www.kellyurquhart.com/copy-of-the-nyse-project The Salvage Market | newku |
200 | yes | 61 | 6 |
| https://www.kellyurquhart.com/hung-drawn-and-quartered-series Hung, Drawn, and Quartered | newku |
200 | yes | 62 | 6 |
| https://www.kellyurquhart.com/mfa-work In the Shadow of Giants | newku |
200 | yes | 127 | 6 |
| https://www.kellyurquhart.com/the-nyse-project The NYSE Project | newku |
200 | yes | 64 | 6 |
| https://www.kellyurquhart.com/_files/ugd/bb136f_5e32cec071764d3fa8d486e10ddabceb.pdf | 200 | no | 0 | 1 |
| https://www.kellyurquhart.com/_files/ugd/bb136f_f4803674b547468d9748e6b762e64ab1.pdf | 200 | no | 0 | 1 |
| https://www.kellyurquhart.com/_files/ugd/bb136f_fbb3ef8d376444b0a7e51a95304e7e6b.pdf | 200 | no | 0 | 1 |
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.