Catalog / johnnie-o.com
57

SEO audit for johnnie-o.com

Golf Shirts and Casual Performance Apparel | Johnnie-O

ecommerce

Health 57/100 (fair) · 34 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

We bring WEST COAST PREP® to life. Shop golf shirts, button-up shirts, high-quality preppy clothes, performance apparel, and more to blend East & West Coast style.

34
pages crawled
26
indexable pages
18
errors
95
warnings
310
notices
0
orphan pages
6
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Crawlability 81 6 1 6
Links 82 6 0 6
Sitemap 82 6 0 0
Security 77 0 26 32
Canonical 81 0 22 2
Duplicate 81 0 22 18
Performance 89 0 13 70
Agent Readiness 95 0 6 27
Headings 97 0 3 2
Budget 99 0 1 0
Video 99 0 1 0
Content 100 0 0 49
Images 100 0 0 2
Meta Description 100 0 0 7
Social 100 0 0 52
Structured Data 100 0 0 24
Titles 100 0 0 11
URL 100 0 0 2
Findings

Errors (3 rules)

error Broken internal link (target 4xx/5xx)

Rule links.broken_internal · Links · 6 occurrence(s)

error Non-200 URL listed in sitemap

Rule sitemap.not_200 · Sitemap · 6 occurrence(s)

error Client error (4xx) response

Rule status.4xx · Crawlability · 6 occurrence(s)

Warnings (10 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 6 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 1 occurrence(s)

  • https://www.johnnie-o.com/account — internal links point to https://www.johnnie-o.com/account, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.johnnie-o.com/, https://www.johnnie-o.com/products/gift-box-13489-html, https://www.johnnie-o.com/collections/mens-prep-formance-polos.

warning Missing canonical tag

Rule canonical.missing · Canonical · 22 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 11 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 11 occurrence(s)

warning Incomplete/empty response after retries (likely transient — re-crawl)

Rule fetch.incomplete · Crawlability · 1 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 3 occurrence(s)

warning Content-Type header doesn't match the actual content

Rule headers.content_type_mismatch · Security · 26 occurrence(s)

  • https://www.johnnie-o.com/ — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/ambassadors — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/ambassadors/category/pga-tour — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/blog-blue-room — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/clubhouse — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/clubhouse?category=sports — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/jmpo103410_26fa_navy_cruz-stripe?color=Navy — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/stetsons-jmpo101630-sp25?color=Porto%2520Pink&variant=44476171813039 — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/contact-us — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/our-stores — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/our-stores/coming-spring-2025-johnnie-o-mountain-brooke-4 — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/pages/our-story — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/products/gift-box-13489-html — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/shop-the-catalog — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/size-guide — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/size-guide/mens-tops — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/style-quiz — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/tracking — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
  • https://www.johnnie-o.com/womens-lookbook — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 13 occurrence(s)

  • https://www.johnnie-o.com/ — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/ambassadors/category/pga-tour — the likely hero/LCP image (hero_2026-04-27-180209_rqaw.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/blog-blue-room — the likely hero/LCP image (2606-e-3rd-ave-print-quality-025-26-suite_2024-07-26-172543_zvcq.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/clubhouse — the likely hero/LCP image (beach-dark.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays — the likely hero/LCP image (103272_licensing_onfigure_vault_ncaa_dual_clemson_0581_x1_2024-08-20-201940_mawh.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/clubhouse?category=sports — the likely hero/LCP image (beach-dark.svg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/our-stores — the likely hero/LCP image (our-stores-lp-desktop-hero-image_2025-01-10-173146_dkiw.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/pages/our-story — the likely hero/LCP image (1our-story-editorial-main.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.johnnie-o.com/products/wake-forest-university-birdie-prep-formance-polo — the likely hero/LCP image (homepage-hero-2-2.webp) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Video element present but hidden/zero-size (prominence)

Rule video.hidden · Video · 1 occurrence(s)

Notices (30 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 26 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 2 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 26 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 23 occurrence(s)

  • https://www.johnnie-o.com/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/ambassadors — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/ambassadors/category/pga-tour — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/blog-blue-room — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/clubhouse — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/clubhouse?category=sports — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos — this page reads as very difficult (Flesch Reading Ease 6, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/jmpo103410_26fa_navy_cruz-stripe?color=Navy — this page reads as very difficult (Flesch Reading Ease 14, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/stetsons-jmpo101630-sp25?color=Porto%2520Pink&variant=44476171813039 — this page reads as very difficult (Flesch Reading Ease 17, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/contact-us — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/our-stores — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/our-stores/coming-spring-2025-johnnie-o-mountain-brooke-4 — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/pages/our-story — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/gift-box-13489-html — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/products/wake-forest-university-birdie-prep-formance-polo — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/shop-the-catalog — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/style-quiz — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.johnnie-o.com/womens-lookbook — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 18 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 2 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 1 occurrence(s)

  • https://www.johnnie-o.com/blog-blue-room — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 2 occurrence(s)

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 1 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 6 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 7 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 26 occurrence(s)

notice Large DOM (over 1500 elements) slows rendering & interaction

Rule perf.dom_size_large · Performance · 1 occurrence(s)

  • https://www.johnnie-o.com/our-stores — the page has 1769 DOM elements (recommended maximum is around 1500) — a large DOM increases style-recalculation, layout and paint cost, hurting LCP and INP. Flatten deep nesting, paginate long lists/tables, and lazy-render off-screen elements.

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 7 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 26 occurrence(s)

  • https://www.johnnie-o.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/ambassadors — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/ambassadors/category/pga-tour — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/blog-blue-room — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/clubhouse — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/clubhouse?category=sports — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/jmpo103410_26fa_navy_cruz-stripe?color=Navy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/stetsons-jmpo101630-sp25?color=Porto%2520Pink&variant=44476171813039 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/contact-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/our-stores — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/our-stores/coming-spring-2025-johnnie-o-mountain-brooke-4 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/pages/our-story — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/products/gift-box-13489-html — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/shop-the-catalog — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/size-guide — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/size-guide/mens-tops — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/style-quiz — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/tracking — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.johnnie-o.com/womens-lookbook — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 26 occurrence(s)

  • https://www.johnnie-o.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/ambassadors — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/ambassadors/category/pga-tour — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/blog-blue-room — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/clubhouse — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/clubhouse?category=sports — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/jmpo103410_26fa_navy_cruz-stripe?color=Navy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/stetsons-jmpo101630-sp25?color=Porto%2520Pink&variant=44476171813039 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/contact-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/our-stores — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/our-stores/coming-spring-2025-johnnie-o-mountain-brooke-4 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/pages/our-story — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/products/gift-box-13489-html — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/shop-the-catalog — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/size-guide — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/size-guide/mens-tops — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/style-quiz — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/tracking — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.johnnie-o.com/womens-lookbook — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Slow server response

Rule perf.slow_response · Performance · 8 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 5 occurrence(s)

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 1 occurrence(s)

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 5 occurrence(s)

notice Deprecated schema type with no Google rich result

Rule schema.deprecated_type · Structured Data · 6 occurrence(s)

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 3 occurrence(s)

  • https://www.johnnie-o.com/size-guide — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.johnnie-o.com/size-guide/mens-tops — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.johnnie-o.com/tracking — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

notice No structured data detected

Rule schema.none · Structured Data · 10 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 32 occurrence(s)

notice Title tag is identical to the H1 (missed keyword variation)

Rule title.same_as_h1 · Titles · 5 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 6 occurrence(s)

notice Missing Twitter Card tag

Rule twitter.missing · Social · 26 occurrence(s)

notice URL is very long

Rule url.too_long · URL · 1 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 1 occurrence(s)

Pages (showing 34 of 34)
URLStatusIndexableWordsIn-links
https://www.johnnie-o.com/
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 32
https://www.johnnie-o.com/ambassadors
The Company We Keep		 200 yes 351 32
https://www.johnnie-o.com/clubhouse
Explore Fashion Trends at the Clubhouse Blog | Johnnie-O		 200 yes 332 32
https://www.johnnie-o.com/contact-us
Contact Us		 200 yes 386 32
https://www.johnnie-o.com/our-stores
Find an Authorized Johnnie-O Retailer Near You		 200 yes 1834 32
https://www.johnnie-o.com/pages/our-story
Johnnie-O Our Story		 200 yes 495 32
https://www.johnnie-o.com/size-guide
Size Guide		 200 yes 615 32
https://www.johnnie-o.com/tracking
Order Status		 200 yes 545 32
https://www.johnnie-o.com/ambassadors/category/pga-tour
PGA Tour		 200 yes 323 2
https://www.johnnie-o.com/our-stores/coming-spring-2025-johnnie-o-mountain-brooke-4
Johnnie-O Mountain Brook, AL		 200 yes 263 2
https://www.johnnie-o.com/size-guide/mens-tops
Size Guide		 200 yes 615 2
https://www.johnnie-o.com/blog-blue-room
Explore Fashion Trends at the Clubhouse Blog | Johnnie-O		 200 yes 423 3
https://www.johnnie-o.com/clubhouse/suit-up-for-saturdays
Game Day Styling Tips & Outfit Ideas | Johnnie-O		 200 yes 621 3
https://www.johnnie-o.com/clubhouse?category=sports
Explore Fashion Trends at the Clubhouse Blog | Johnnie-O		 200 yes 265 2
https://www.johnnie-o.com/collections/mens-prep-formance-polos
Men's Mesh Polos: Breathable & Classic Styles | Johnnie-O		 200 yes 506 3
https://www.johnnie-o.com/products/gift-box-13489-html
Elegant Gift Box | Johnnie-O · Johnnie-O		 200 yes 321 1
https://www.johnnie-o.com/shop-the-catalog
Shop the Catalog		 200 yes 233 1
https://www.johnnie-o.com/style-quiz
Style Quiz		 200 yes 233 1
https://www.johnnie-o.com/womens-lookbook
Women's Lookbook		 200 yes 233 1
https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/jmpo103410_26fa_navy_cruz-stripe?color=Navy
Performance Mesh Polo - Cruz Stripe		 200 yes 377 1
https://www.johnnie-o.com/collections/mens-prep-formance-polos/products/stetsons-jmpo101630-sp25?color=Porto%2520Pink&variant=44476171813039
Performance Mesh Polo Stetson Stripe | Johnnie-O		 200 yes 404 1
https://www.johnnie-o.com/products/boston-college-birdie-prep-formance-polo
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 0
https://www.johnnie-o.com/products/university-of-virginia-birdie-prep-formance-polo
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 0
https://www.johnnie-o.com/products/vanderbilt-university-birdie-prep-formance-polo
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 0
https://www.johnnie-o.com/products/villanova-university-birdie-prep-formance-polo
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 0
https://www.johnnie-o.com/products/wake-forest-university-birdie-prep-formance-polo
Golf Shirts and Casual Performance Apparel | Johnnie-O		 200 yes 391 0
https://www.johnnie-o.com/account 0 no 0 32
https://www.johnnie-o.com/products/colgate-university-birdie-prep-formance-polo 0 no 0 0
https://www.johnnie-o.com/products/college-of-charleston-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1
https://www.johnnie-o.com/products/cornell-university-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1
https://www.johnnie-o.com/products/fordham-university-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1
https://www.johnnie-o.com/products/georgetown-university-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1
https://www.johnnie-o.com/products/miami-university-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1
https://www.johnnie-o.com/products/northwestern-university-birdie-prep-formance-polo
Men’s West Coast Prep Clothing & Apparel		 404 no 245 1

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