65
SEO audit for innovationanddesign.co.uk
Innovation and Design, industrial design, ergonomics, CAD and engineering services
Health 65/100 (fair) · 5 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Innovation and Design is an experienced design consultancy based in Cambridge offering a wealth of industrial design, CAD and engineering creativity with a well proven track record of successful produ…
5
pages crawled
5
indexable pages
0
errors
19
warnings
56
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Agent Readiness | 70 | 0 | 5 | 4 |
| Images | 70 | 0 | 5 | 5 |
| Meta Description | 82 | 0 | 3 | 1 |
| Content | 88 | 0 | 2 | 7 |
| Duplicate | 88 | 0 | 2 | 0 |
| Titles | 88 | 0 | 2 | 3 |
| Cache | 100 | 0 | 0 | 5 |
| Headings | 100 | 0 | 0 | 1 |
| Links | 100 | 0 | 0 | 5 |
| Performance | 100 | 0 | 0 | 15 |
| Social | 100 | 0 | 0 | 5 |
| Structured Data | 100 | 0 | 0 | 5 |
Findings
Warnings (6 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.innovationanddesign.co.uk/about-us — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.innovationanddesign.co.uk/contact — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.innovationanddesign.co.uk/legal-notice — 1 button/link(s) with no text or aria-label — an agent can't target them
- https://www.innovationanddesign.co.uk/services — 1 button/link(s) with no text or aria-label — an agent can't target them
warning Thin content (low word count)
Rule content.thin · Content · 2 occurrence(s)
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 2 occurrence(s)
- https://www.innovationanddesign.co.uk/ — title shared by 2 pages: https://www.innovationanddesign.co.uk/services
- https://www.innovationanddesign.co.uk/services — title shared by 2 pages: https://www.innovationanddesign.co.uk/
warning Images missing alt text
Rule images.missing_alt · Images · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 4 of 22 images missing alt
- https://www.innovationanddesign.co.uk/about-us — 3 of 3 images missing alt
- https://www.innovationanddesign.co.uk/contact — 2 of 2 images missing alt
- https://www.innovationanddesign.co.uk/legal-notice — 2 of 2 images missing alt
- https://www.innovationanddesign.co.uk/services — 5 of 5 images missing alt
warning Missing meta description
Rule meta_desc.missing · Meta Description · 3 occurrence(s)
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 2 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 82 chars, ~628px (limit ~580px)
- https://www.innovationanddesign.co.uk/services — 82 chars, ~628px (limit ~580px)
Notices (16 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 4 occurrence(s)
- https://www.innovationanddesign.co.uk/ — h3 follows h1 — skips h2
- https://www.innovationanddesign.co.uk/about-us — h3 follows h1 — skips h2
- https://www.innovationanddesign.co.uk/contact — h3 follows h1 — skips h2
- https://www.innovationanddesign.co.uk/legal-notice — h3 follows h1 — skips h2
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — Cache-Control: no-cache, must-revalidate
- https://www.innovationanddesign.co.uk/about-us — Cache-Control: no-cache, must-revalidate
- https://www.innovationanddesign.co.uk/contact — Cache-Control: no-cache, must-revalidate
- https://www.innovationanddesign.co.uk/legal-notice — Cache-Control: no-cache, must-revalidate
- https://www.innovationanddesign.co.uk/services — Cache-Control: no-cache, must-revalidate
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 2 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 3 occurrence(s)
- https://www.innovationanddesign.co.uk/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.innovationanddesign.co.uk/about-us — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.innovationanddesign.co.uk/services — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 6 <h1> elements
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — the likely hero/LCP image (innov.+and+design+logo+black-+png-1920w.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.innovationanddesign.co.uk/about-us — the likely hero/LCP image (innov.+and+design+logo+black-+png-1920w.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.innovationanddesign.co.uk/contact — the likely hero/LCP image (innov.+and+design+logo+black-+png-1920w.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.innovationanddesign.co.uk/legal-notice — the likely hero/LCP image (innov.+and+design+logo+black-+png-1920w.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.innovationanddesign.co.uk/services — the likely hero/LCP image (innov.+and+design+logo+black-+png-1920w.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 22 of 22 images without width/height
- https://www.innovationanddesign.co.uk/about-us — 3 of 3 images without width/height
- https://www.innovationanddesign.co.uk/contact — 2 of 2 images without width/height
- https://www.innovationanddesign.co.uk/legal-notice — 2 of 2 images without width/height
- https://www.innovationanddesign.co.uk/services — 5 of 5 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.innovationanddesign.co.uk/about-us — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.innovationanddesign.co.uk/contact — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.innovationanddesign.co.uk/legal-notice — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.innovationanddesign.co.uk/services — 1 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 2 occurrence(s)
- https://www.innovationanddesign.co.uk/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.innovationanddesign.co.uk/about-us — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 1 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 266 chars
notice Missing Open Graph tags
Rule og.missing · Social · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — og:image
- https://www.innovationanddesign.co.uk/about-us — og:image
- https://www.innovationanddesign.co.uk/contact — og:title, og:description, og:image
- https://www.innovationanddesign.co.uk/legal-notice — og:title, og:description, og:image
- https://www.innovationanddesign.co.uk/services — og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — 22 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.innovationanddesign.co.uk/about-us — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.innovationanddesign.co.uk/contact — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.innovationanddesign.co.uk/legal-notice — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.innovationanddesign.co.uk/services — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 5 occurrence(s)
- https://www.innovationanddesign.co.uk/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.innovationanddesign.co.uk/about-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.innovationanddesign.co.uk/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.innovationanddesign.co.uk/legal-notice — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.innovationanddesign.co.uk/services — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice No structured data detected
Rule schema.none · Structured Data · 5 occurrence(s)
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 1 occurrence(s)
- https://www.innovationanddesign.co.uk/legal-notice — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 2 occurrence(s)
Pages (showing 5 of 5)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.innovationanddesign.co.uk/ Innovation and Design, industrial design, ergonomics, CAD and engineering services |
200 | yes | 1122 | 5 |
| https://www.innovationanddesign.co.uk/about-us Innovation and Design, Who We Are |
200 | yes | 277 | 5 |
| https://www.innovationanddesign.co.uk/contact Contact |
200 | yes | 92 | 5 |
| https://www.innovationanddesign.co.uk/legal-notice Legal Notice |
200 | yes | 50 | 5 |
| https://www.innovationanddesign.co.uk/services Innovation and Design, industrial design, ergonomics, CAD and engineering services |
200 | yes | 284 | 5 |
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.