SEO audit for indez.com
INDEZ // Ecommerce Agency // Glasgow, Edinburgh, Manchester, UK
Health 63/100 (fair) · 50 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Annually, our Ecommerce clients generate over £100m in online sales & export to 148+ countries. Proven track record, increasing revenue 94% on average each year
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Sitemap | 96 | 2 | 0 | 0 |
| Crawlability | 98 | 1 | 0 | 2 |
| Performance | 71 | 0 | 48 | 142 |
| Agent Readiness | 72 | 0 | 47 | 95 |
| Images | 72 | 0 | 47 | 60 |
| Titles | 94 | 0 | 10 | 2 |
| Content | 96 | 0 | 7 | 42 |
| Meta Description | 96 | 0 | 6 | 9 |
| Duplicate | 99 | 0 | 2 | 4 |
| Links | 99 | 0 | 2 | 47 |
| Rendering | 99 | 0 | 1 | 0 |
| Structured Data | 99 | 0 | 1 | 47 |
| Headings | 100 | 0 | 0 | 17 |
| Security | 100 | 0 | 0 | 55 |
| Social | 100 | 0 | 0 | 64 |
Errors (2 rules)
error Non-200 URL listed in sitemap
Rule sitemap.not_200 · Sitemap · 2 occurrence(s)
- https://www.indez.com/learn/design — listed in sitemap but status 401
- https://www.indez.com/team/ann-maree-morrison-mbe — listed in sitemap but status 0
error Client error (4xx) response
Rule status.4xx · Crawlability · 1 occurrence(s)
- https://www.indez.com/learn/design — HTTP 401
Warnings (10 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 47 occurrence(s)
- https://www.indez.com/ — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/about-us — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/blog — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/blog?d3d3f9fe_page=2 — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/careers — 7 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/contact-us — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/events — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/pages/legal — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/pages/privacy-policy — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/pages/terms — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/projects/freeze — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/projects/latest — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/projects/premier-welding — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/projects/shearer-candles — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-accelerator — 6 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-audit — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-dashboard — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-growth — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-magento — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-recover — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-saas-ecommerce — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/indez-support — 5 button/link(s) with no text or aria-label — an agent can't target them
- https://www.indez.com/services/what-we-do — 5 button/link(s) with no text or aria-label — an agent can't target them
warning Thin content (low word count)
Rule content.thin · Content · 7 occurrence(s)
- https://www.indez.com/pages/cookie-policy — 176 words
- https://www.indez.com/pages/privacy-policy — 176 words
- https://www.indez.com/projects/chisholm-hunter — 188 words
- https://www.indez.com/projects/demijohn — 188 words
- https://www.indez.com/projects/powertool-world — 188 words
- https://www.indez.com/projects/scott-direct — 188 words
- https://www.indez.com/search — 6 words
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 2 occurrence(s)
- https://www.indez.com/blog — title shared by 2 pages: https://www.indez.com/blog?d3d3f9fe_page=2
- https://www.indez.com/blog?d3d3f9fe_page=2 — title shared by 2 pages: https://www.indez.com/blog
warning Images missing alt text
Rule images.missing_alt · Images · 47 occurrence(s)
- https://www.indez.com/ — 1 of 66 images missing alt
- https://www.indez.com/about-us — 1 of 62 images missing alt
- https://www.indez.com/blog — 1 of 91 images missing alt
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 1 of 18 images missing alt
- https://www.indez.com/blog?d3d3f9fe_page=2 — 1 of 56 images missing alt
- https://www.indez.com/careers — 1 of 64 images missing alt
- https://www.indez.com/contact-us — 1 of 36 images missing alt
- https://www.indez.com/events — 1 of 40 images missing alt
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 1 of 35 images missing alt
- https://www.indez.com/pages/legal — 1 of 16 images missing alt
- https://www.indez.com/pages/privacy-policy — 1 of 16 images missing alt
- https://www.indez.com/pages/terms — 1 of 16 images missing alt
- https://www.indez.com/projects/freeze — 1 of 42 images missing alt
- https://www.indez.com/projects/latest — 1 of 65 images missing alt
- https://www.indez.com/projects/premier-welding — 1 of 33 images missing alt
- https://www.indez.com/projects/shearer-candles — 1 of 30 images missing alt
- https://www.indez.com/services/indez-accelerator — 2 of 47 images missing alt
- https://www.indez.com/services/indez-audit — 1 of 37 images missing alt
- https://www.indez.com/services/indez-dashboard — 1 of 53 images missing alt
- https://www.indez.com/services/indez-growth — 1 of 37 images missing alt
- https://www.indez.com/services/indez-magento — 1 of 44 images missing alt
- https://www.indez.com/services/indez-recover — 1 of 37 images missing alt
- https://www.indez.com/services/indez-saas-ecommerce — 1 of 44 images missing alt
- https://www.indez.com/services/indez-support — 1 of 49 images missing alt
- https://www.indez.com/services/what-we-do — 1 of 25 images missing alt
warning Internal link points to a redirect
Rule links.redirect_target · Links · 2 occurrence(s)
- https://www.indez.com/blog — https://www.indez.com/blog/2018-ecommerce-marketing-calendar → https://www.indez.com/blog/ecommerce-marketing-calendar
- https://www.indez.com/blog — https://www.indez.com/blog/ecommerce-marketing-calendar → https://www.indez.com/blog/ecommerce-marketing-calendar
warning Missing meta description
Rule meta_desc.missing · Meta Description · 6 occurrence(s)
- https://www.indez.com/blog/adidas-selling-direct-to-make-profit
- https://www.indez.com/blog/alibaba-singles-day-celebration-selling
- https://www.indez.com/blog/artificial-intelligence-really-not-complicated
- https://www.indez.com/blog/banned-products-international-ecommerce
- https://www.indez.com/blog/black-friday-cyber-monday-optimise-profit
- https://www.indez.com/search
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 48 occurrence(s)
- https://www.indez.com/ — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/about-us — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/blog — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/blog?d3d3f9fe_page=2 — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/careers — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/contact-us — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/events — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/pages/legal — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/pages/privacy-policy — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/pages/terms — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/projects/latest — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/projects/premier-welding — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/projects/shearer-candles — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/search — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-accelerator — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-audit — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-dashboard — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-growth — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-magento — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-recover — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-saas-ecommerce — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/indez-support — 1 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.indez.com/services/what-we-do — 1 render-blocking <script> in <head> (add defer/async or use type=module)
warning Content only rendered by JavaScript (invisible to non-JS crawlers & AI)
Rule rendering.js_shell · Rendering · 1 occurrence(s)
- https://www.indez.com/search — Raw HTML has 6 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
warning Structured-data date has already passed (stale event/job/offer)
Rule schema.stale_date · Structured Data · 1 occurrence(s)
- https://www.indez.com/careers — JobPosting.validThrough is in the past (2022-01-05T23:59) — Google may stop showing this event/job/offer in rich results. Update the date or remove the markup from expired content.
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 10 occurrence(s)
- https://www.indez.com/blog/accepting-bitcons-online — 85 chars, ~665px (limit ~580px)
- https://www.indez.com/blog/best-to-use-agencies-or-inhouse-team-for-ecommerce — 78 chars, ~611px (limit ~580px)
- https://www.indez.com/blog/best-visual-format-types-for-ecommerce-websites — 93 chars, ~737px (limit ~580px)
- https://www.indez.com/careers — 69 chars, ~581px (limit ~580px)
- https://www.indez.com/events — 69 chars, ~587px (limit ~580px)
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 73 chars, ~599px (limit ~580px)
- https://www.indez.com/projects/direct-office-supply — 82 chars, ~677px (limit ~580px)
- https://www.indez.com/projects/latest — 69 chars, ~586px (limit ~580px)
- https://www.indez.com/services/indez-saas-ecommerce — 90 chars, ~753px (limit ~580px)
- https://www.indez.com/services/lead-generation — 70 chars, ~582px (limit ~580px)
Notices (23 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 47 occurrence(s)
- https://www.indez.com/ — h4 follows h2 — skips h3
- https://www.indez.com/about-us — h5 follows h2 — skips h3
- https://www.indez.com/blog — h5 follows h2 — skips h3
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — h6 follows h1 — skips h2
- https://www.indez.com/blog?d3d3f9fe_page=2 — h5 follows h2 — skips h3
- https://www.indez.com/careers — h5 follows h2 — skips h3
- https://www.indez.com/contact-us — h5 follows h2 — skips h3
- https://www.indez.com/events — h3 follows h1 — skips h2
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — h3 follows h1 — skips h2
- https://www.indez.com/pages/legal — h5 follows h2 — skips h3
- https://www.indez.com/pages/privacy-policy — h5 follows h2 — skips h3
- https://www.indez.com/pages/terms — h5 follows h2 — skips h3
- https://www.indez.com/projects/freeze — h4 follows h2 — skips h3
- https://www.indez.com/projects/latest — h3 follows h1 — skips h2
- https://www.indez.com/projects/premier-welding — h4 follows h2 — skips h3
- https://www.indez.com/projects/shearer-candles — h4 follows h2 — skips h3
- https://www.indez.com/services/indez-accelerator — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-audit — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-dashboard — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-growth — h5 follows h3 — skips h4
- https://www.indez.com/services/indez-magento — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-recover — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-saas-ecommerce — h5 follows h2 — skips h3
- https://www.indez.com/services/indez-support — h5 follows h3 — skips h4
- https://www.indez.com/services/what-we-do — h4 follows h2 — skips h3
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.indez.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 47 occurrence(s)
- https://www.indez.com/ — add a <main> element (or role=main) around the primary content
- https://www.indez.com/about-us — add a <main> element (or role=main) around the primary content
- https://www.indez.com/blog — add a <main> element (or role=main) around the primary content
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — add a <main> element (or role=main) around the primary content
- https://www.indez.com/blog?d3d3f9fe_page=2 — add a <main> element (or role=main) around the primary content
- https://www.indez.com/careers — add a <main> element (or role=main) around the primary content
- https://www.indez.com/contact-us — add a <main> element (or role=main) around the primary content
- https://www.indez.com/events — add a <main> element (or role=main) around the primary content
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — add a <main> element (or role=main) around the primary content
- https://www.indez.com/pages/legal — add a <main> element (or role=main) around the primary content
- https://www.indez.com/pages/privacy-policy — add a <main> element (or role=main) around the primary content
- https://www.indez.com/pages/terms — add a <main> element (or role=main) around the primary content
- https://www.indez.com/projects/freeze — add a <main> element (or role=main) around the primary content
- https://www.indez.com/projects/latest — add a <main> element (or role=main) around the primary content
- https://www.indez.com/projects/premier-welding — add a <main> element (or role=main) around the primary content
- https://www.indez.com/projects/shearer-candles — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-accelerator — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-audit — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-dashboard — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-growth — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-magento — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-recover — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-saas-ecommerce — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/indez-support — add a <main> element (or role=main) around the primary content
- https://www.indez.com/services/what-we-do — add a <main> element (or role=main) around the primary content
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 1 occurrence(s)
- https://www.indez.com/search — 1.0%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 41 occurrence(s)
- https://www.indez.com/ — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/about-us — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/blog — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — this page reads as very difficult (Flesch Reading Ease 9, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/blog?d3d3f9fe_page=2 — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/careers — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/contact-us — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/events — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/pages/legal — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/freeze — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/latest — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/powertool-world — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/premier-welding — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/scott-direct — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/projects/shearer-candles — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-accelerator — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-audit — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-dashboard — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-growth — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-magento — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-recover — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-saas-ecommerce — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/indez-support — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.indez.com/services/what-we-do — this page reads as very difficult (Flesch Reading Ease 30, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)
- https://www.indez.com/ — meta description shared by 2 pages: https://www.indez.com/services/indez-growth
- https://www.indez.com/blog — meta description shared by 2 pages: https://www.indez.com/blog?d3d3f9fe_page=2
- https://www.indez.com/blog?d3d3f9fe_page=2 — meta description shared by 2 pages: https://www.indez.com/blog
- https://www.indez.com/services/indez-growth — meta description shared by 2 pages: https://www.indez.com/
notice Multiple <h1> elements
Rule h1.multiple · Headings · 17 occurrence(s)
- https://www.indez.com/about-us — 3 <h1> elements
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 2 <h1> elements
- https://www.indez.com/blog/accepting-bitcons-online — 2 <h1> elements
- https://www.indez.com/blog/adidas-selling-direct-to-make-profit — 2 <h1> elements
- https://www.indez.com/blog/adword-bidding-on-your-own-brand-name-pros-and-cons — 2 <h1> elements
- https://www.indez.com/blog/alibaba-singles-day-celebration-selling — 2 <h1> elements
- https://www.indez.com/blog/amazon-prime-day-2018-results — 2 <h1> elements
- https://www.indez.com/blog/amazon-v-alibaba-numbers-statistics — 2 <h1> elements
- https://www.indez.com/blog/artificial-intelligence-really-not-complicated — 2 <h1> elements
- https://www.indez.com/blog/automating-cross-border-trade — 2 <h1> elements
- https://www.indez.com/blog/bad-bots-ecommerce-businesses-need-to-know — 2 <h1> elements
- https://www.indez.com/blog/banned-products-international-ecommerce — 2 <h1> elements
- https://www.indez.com/blog/best-to-use-agencies-or-inhouse-team-for-ecommerce — 2 <h1> elements
- https://www.indez.com/blog/best-visual-format-types-for-ecommerce-websites — 2 <h1> elements
- https://www.indez.com/blog/black-friday-cyber-monday-optimise-profit — 2 <h1> elements
- https://www.indez.com/blog/black-friday-seasonality-for-ecommerce-managers — 2 <h1> elements
- https://www.indez.com/careers — 3 <h1> elements
notice Image alt text is very long (possible keyword stuffing)
Rule images.alt_too_long · Images · 13 occurrence(s)
- https://www.indez.com/about-us — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/careers — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/contact-us — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-accelerator — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-audit — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-dashboard — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-growth — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-magento — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-recover — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-saas-ecommerce — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/indez-support — 1 image(s) with alt text over 100 chars — shorten it to a concise description
- https://www.indez.com/services/lead-generation — 1 image(s) with alt text over 100 chars — shorten it to a concise description
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 47 occurrence(s)
- https://www.indez.com/ — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/about-us — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/blog — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/blog?d3d3f9fe_page=2 — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/careers — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/contact-us — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/events — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/pages/legal — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/pages/privacy-policy — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/pages/terms — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/projects/freeze — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/projects/latest — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/projects/premier-welding — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/projects/shearer-candles — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-accelerator — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-audit — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-dashboard — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-growth — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-magento — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-recover — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-saas-ecommerce — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/indez-support — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.indez.com/services/what-we-do — the likely hero/LCP image (6594ab330032398e5c1db91e_indez-logo-white-blue.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 47 occurrence(s)
- https://www.indez.com/ — 62 of 66 images without width/height
- https://www.indez.com/about-us — 62 of 62 images without width/height
- https://www.indez.com/blog — 91 of 91 images without width/height
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 18 of 18 images without width/height
- https://www.indez.com/blog?d3d3f9fe_page=2 — 56 of 56 images without width/height
- https://www.indez.com/careers — 64 of 64 images without width/height
- https://www.indez.com/contact-us — 36 of 36 images without width/height
- https://www.indez.com/events — 40 of 40 images without width/height
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 35 of 35 images without width/height
- https://www.indez.com/pages/legal — 16 of 16 images without width/height
- https://www.indez.com/pages/privacy-policy — 16 of 16 images without width/height
- https://www.indez.com/pages/terms — 16 of 16 images without width/height
- https://www.indez.com/projects/freeze — 42 of 42 images without width/height
- https://www.indez.com/projects/latest — 65 of 65 images without width/height
- https://www.indez.com/projects/premier-welding — 33 of 33 images without width/height
- https://www.indez.com/projects/shearer-candles — 30 of 30 images without width/height
- https://www.indez.com/services/indez-accelerator — 47 of 47 images without width/height
- https://www.indez.com/services/indez-audit — 37 of 37 images without width/height
- https://www.indez.com/services/indez-dashboard — 53 of 53 images without width/height
- https://www.indez.com/services/indez-growth — 37 of 37 images without width/height
- https://www.indez.com/services/indez-magento — 44 of 44 images without width/height
- https://www.indez.com/services/indez-recover — 37 of 37 images without width/height
- https://www.indez.com/services/indez-saas-ecommerce — 44 of 44 images without width/height
- https://www.indez.com/services/indez-support — 49 of 49 images without width/height
- https://www.indez.com/services/what-we-do — 25 of 25 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 47 occurrence(s)
- https://www.indez.com/ — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/about-us — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/blog — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/blog?d3d3f9fe_page=2 — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/careers — 3 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/contact-us — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/events — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/pages/legal — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/pages/privacy-policy — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/pages/terms — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/projects/freeze — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/projects/latest — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/projects/premier-welding — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/projects/shearer-candles — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-accelerator — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-audit — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-dashboard — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-growth — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-magento — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-recover — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-saas-ecommerce — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/indez-support — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.indez.com/services/what-we-do — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 9 occurrence(s)
- https://www.indez.com/blog/adword-bidding-on-your-own-brand-name-pros-and-cons — 262 chars
- https://www.indez.com/blog/amazon-prime-day-2018-results — 233 chars
- https://www.indez.com/blog/amazon-v-alibaba-numbers-statistics — 268 chars
- https://www.indez.com/blog/automating-cross-border-trade — 293 chars
- https://www.indez.com/blog/best-visual-format-types-for-ecommerce-websites — 297 chars
- https://www.indez.com/projects/demijohn — 188 chars
- https://www.indez.com/projects/direct-office-supply — 325 chars
- https://www.indez.com/services/indez-saas-ecommerce — 173 chars
- https://www.indez.com/services/what-we-do — 161 chars
notice Missing Open Graph tags
Rule og.missing · Social · 48 occurrence(s)
- https://www.indez.com/ — og:image
- https://www.indez.com/about-us — og:image
- https://www.indez.com/blog — og:image
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — og:title, og:description, og:image
- https://www.indez.com/blog?d3d3f9fe_page=2 — og:image
- https://www.indez.com/careers — og:image
- https://www.indez.com/contact-us — og:image
- https://www.indez.com/events — og:image
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — og:image
- https://www.indez.com/pages/legal — og:image
- https://www.indez.com/pages/privacy-policy — og:image
- https://www.indez.com/pages/terms — og:image
- https://www.indez.com/projects/latest — og:image
- https://www.indez.com/projects/premier-welding — og:image
- https://www.indez.com/projects/shearer-candles — og:image
- https://www.indez.com/search — og:description, og:image
- https://www.indez.com/services/indez-accelerator — og:image
- https://www.indez.com/services/indez-audit — og:image
- https://www.indez.com/services/indez-dashboard — og:image
- https://www.indez.com/services/indez-growth — og:image
- https://www.indez.com/services/indez-magento — og:image
- https://www.indez.com/services/indez-recover — og:image
- https://www.indez.com/services/indez-saas-ecommerce — og:image
- https://www.indez.com/services/indez-support — og:image
- https://www.indez.com/services/what-we-do — og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 47 occurrence(s)
- https://www.indez.com/ — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/about-us — 29 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/blog — 81 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — 10 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/blog?d3d3f9fe_page=2 — 46 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/careers — 30 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/contact-us — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/events — 30 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/pages/legal — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/pages/privacy-policy — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/pages/terms — 6 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/projects/freeze — 13 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/projects/latest — 43 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/projects/premier-welding — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/projects/shearer-candles — 13 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-accelerator — 32 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-audit — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-dashboard — 40 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-growth — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-magento — 32 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-recover — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-saas-ecommerce — 29 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/indez-support — 36 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.indez.com/services/what-we-do — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 48 occurrence(s)
- https://www.indez.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/about-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/blog — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/blog?d3d3f9fe_page=2 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/careers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/contact-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/events — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/pages/legal — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/pages/privacy-policy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/pages/terms — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/projects/latest — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/projects/premier-welding — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/projects/shearer-candles — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/search — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-accelerator — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-audit — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-dashboard — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-growth — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-magento — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-recover — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-saas-ecommerce — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/indez-support — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.indez.com/services/what-we-do — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — redirects to https://www.indez.com/blog/ecommerce-marketing-calendar
notice Blocked by robots.txt
Rule robots.blocked · Crawlability · 1 occurrence(s)
- https://www.indez.com/team/ann-maree-morrison-mbe — Disallowed by robots.txt; not fetched
notice No structured data detected
Rule schema.none · Structured Data · 47 occurrence(s)
- https://www.indez.com/
- https://www.indez.com/about-us
- https://www.indez.com/blog
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar
- https://www.indez.com/blog?d3d3f9fe_page=2
- https://www.indez.com/contact-us
- https://www.indez.com/events
- https://www.indez.com/events/attribution-know-where-your-sales-come-from
- https://www.indez.com/pages/legal
- https://www.indez.com/pages/privacy-policy
- https://www.indez.com/pages/terms
- https://www.indez.com/projects/freeze
- https://www.indez.com/projects/latest
- https://www.indez.com/projects/premier-welding
- https://www.indez.com/projects/shearer-candles
- https://www.indez.com/search
- https://www.indez.com/services/indez-accelerator
- https://www.indez.com/services/indez-audit
- https://www.indez.com/services/indez-dashboard
- https://www.indez.com/services/indez-growth
- https://www.indez.com/services/indez-magento
- https://www.indez.com/services/indez-recover
- https://www.indez.com/services/indez-saas-ecommerce
- https://www.indez.com/services/indez-support
- https://www.indez.com/services/what-we-do
notice Missing recommended security headers
Rule security.missing_headers · Security · 49 occurrence(s)
- https://www.indez.com/ — X-Content-Type-Options
- https://www.indez.com/about-us — X-Content-Type-Options
- https://www.indez.com/blog — X-Content-Type-Options
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar — X-Content-Type-Options
- https://www.indez.com/blog?d3d3f9fe_page=2 — X-Content-Type-Options
- https://www.indez.com/careers — X-Content-Type-Options
- https://www.indez.com/contact-us — X-Content-Type-Options
- https://www.indez.com/events — X-Content-Type-Options
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — X-Content-Type-Options
- https://www.indez.com/learn/design — X-Content-Type-Options
- https://www.indez.com/pages/legal — X-Content-Type-Options
- https://www.indez.com/pages/privacy-policy — X-Content-Type-Options
- https://www.indez.com/pages/terms — X-Content-Type-Options
- https://www.indez.com/projects/latest — X-Content-Type-Options
- https://www.indez.com/projects/premier-welding — X-Content-Type-Options
- https://www.indez.com/search — X-Content-Type-Options
- https://www.indez.com/services/indez-accelerator — X-Content-Type-Options
- https://www.indez.com/services/indez-audit — X-Content-Type-Options
- https://www.indez.com/services/indez-dashboard — X-Content-Type-Options
- https://www.indez.com/services/indez-growth — X-Content-Type-Options
- https://www.indez.com/services/indez-magento — X-Content-Type-Options
- https://www.indez.com/services/indez-recover — X-Content-Type-Options
- https://www.indez.com/services/indez-saas-ecommerce — X-Content-Type-Options
- https://www.indez.com/services/indez-support — X-Content-Type-Options
- https://www.indez.com/services/what-we-do — X-Content-Type-Options
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 6 occurrence(s)
- https://www.indez.com/blog/adidas-selling-direct-to-make-profit — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.indez.com/blog/alibaba-singles-day-celebration-selling — 14 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.indez.com/events/attribution-know-where-your-sales-come-from — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.indez.com/projects/freeze — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.indez.com/services/indez-saas-ecommerce — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- https://www.indez.com/services/indez-support — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 1 occurrence(s)
- https://www.indez.com/search — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://www.indez.com/search — 14 chars
notice Missing Twitter Card tag
Rule twitter.missing · Social · 16 occurrence(s)
- https://www.indez.com/blog/2018-ecommerce-marketing-calendar
- https://www.indez.com/blog/accepting-bitcons-online
- https://www.indez.com/blog/adidas-selling-direct-to-make-profit
- https://www.indez.com/blog/adword-bidding-on-your-own-brand-name-pros-and-cons
- https://www.indez.com/blog/alibaba-singles-day-celebration-selling
- https://www.indez.com/blog/amazon-prime-day-2018-results
- https://www.indez.com/blog/amazon-v-alibaba-numbers-statistics
- https://www.indez.com/blog/artificial-intelligence-really-not-complicated
- https://www.indez.com/blog/automating-cross-border-trade
- https://www.indez.com/blog/bad-bots-ecommerce-businesses-need-to-know
- https://www.indez.com/blog/banned-products-international-ecommerce
- https://www.indez.com/blog/best-to-use-agencies-or-inhouse-team-for-ecommerce
- https://www.indez.com/blog/best-visual-format-types-for-ecommerce-websites
- https://www.indez.com/blog/black-friday-cyber-monday-optimise-profit
- https://www.indez.com/blog/black-friday-seasonality-for-ecommerce-managers
- https://www.indez.com/search
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.indez.com/ INDEZ // Ecommerce Agency // Glasgow, Edinburgh, Manchester, UK |
200 | yes | 740 | 47 |
| https://www.indez.com/about-us About Us // INDEZ |
200 | yes | 706 | 47 |
| https://www.indez.com/blog The Ecommerce Excellence Blog // INDEZ |
200 | yes | 3317 | 47 |
| https://www.indez.com/careers Careers & UK Remote Jobs for Magento Developers & Ecommerce Marketers |
200 | yes | 932 | 47 |
| https://www.indez.com/contact-us Pricing, Get a Free Quote & Contact Us // INDEZ |
200 | yes | 618 | 47 |
| https://www.indez.com/events INDEZ Events // Ecommerce Courses, Free Webinars & Ecommerce Training |
200 | yes | 964 | 47 |
| https://www.indez.com/pages/cookie-policy INDEZ // Cookie Policy |
200 | yes | 176 | 47 |
| https://www.indez.com/pages/legal INDEZ // Legal & Privacy Policies |
200 | yes | 736 | 47 |
| https://www.indez.com/pages/privacy-policy INDEZ // Privacy Policy |
200 | yes | 176 | 47 |
| https://www.indez.com/pages/terms INDEZ // Terms & Conditions |
200 | yes | 4270 | 47 |
| https://www.indez.com/projects/latest INDEZ // Our Latest Projects // Ecommerce Websites & Ecommerce Growth |
200 | yes | 293 | 47 |
| https://www.indez.com/services/indez-accelerator INDEZ Accelerator // Pay for Performance PPC Management |
200 | yes | 899 | 47 |
| https://www.indez.com/services/indez-audit INDEZ Ecommerce Growth Audits // PPC Audits & Google Ads Audits |
200 | yes | 878 | 47 |
| https://www.indez.com/services/indez-dashboard INDEZ Dashboard // Fully Managed Real-time Business Overview |
200 | yes | 910 | 47 |
| https://www.indez.com/services/indez-growth INDEZ Growth // Hybrid Agency & In-House Packages Available |
200 | yes | 806 | 47 |
| https://www.indez.com/services/indez-magento INDEZ // Magento Development & Website Design Agency // UK |
200 | yes | 891 | 47 |
| https://www.indez.com/services/indez-recover INDEZ Profit Recovery // Fix Ecommerce Replatforming Issues |
200 | yes | 732 | 47 |
| https://www.indez.com/services/indez-saas-ecommerce INDEZ // Shopify Website Design & BigCommerce Development Agency // Glasgow, Edinburgh, UK |
200 | yes | 904 | 47 |
| https://www.indez.com/services/indez-support INDEZ Magento Support // Development & Ecommerce Automation |
200 | yes | 715 | 47 |
| https://www.indez.com/services/lead-generation INDEZ // Lead Generation Websites // Webflow Designers & Developers UK |
200 | yes | 793 | 47 |
| https://www.indez.com/services/what-we-do What We Do? // Our Services // INDEZ |
200 | yes | 371 | 47 |
| https://www.indez.com/projects/shearer-candles Shearer Candles // Magento 2 Replatform & Growth Project by INDEZ |
200 | yes | 652 | 13 |
| https://www.indez.com/projects/chisholm-hunter Chisholm Hunter // Magento 2 Replatform with Full Data Migration |
200 | yes | 188 | 12 |
| https://www.indez.com/projects/demijohn Demijohn | Shopify Replatform |
200 | yes | 188 | 12 |
| https://www.indez.com/projects/direct-office-supply Direct Office Supply // B2C/B2B Ecommerce Website Replatform to Magento 2 by INDEZ |
200 | yes | 697 | 12 |
| https://www.indez.com/projects/freeze Freeze Pro Shop // Magento 2 Replatform & Growth Projects by INDEZ |
200 | yes | 543 | 12 |
| https://www.indez.com/projects/jamieson-brothers Jamieson Brothers // Magento 2 Replatform Project by INDEZ |
200 | yes | 738 | 12 |
| https://www.indez.com/projects/powertool-world Powertool World // Magento 2 Replatform Projects by INDEZ |
200 | yes | 188 | 12 |
| https://www.indez.com/projects/premier-welding Premier Welding // Magento & Branding Project by INDEZ |
200 | yes | 524 | 12 |
| https://www.indez.com/projects/scott-direct Scott Direct // Magento 2 Replatform Project by INDEZ |
200 | yes | 188 | 12 |
| https://www.indez.com/events/attribution-know-where-your-sales-come-from Attribution: Know where your sales come from // Ecommerce Events by INDEZ |
200 | yes | 684 | 1 |
| https://www.indez.com/blog/2018-ecommerce-marketing-calendar Ecommerce Marketing Calendar // INDEZ Blog |
200 | yes | 2887 | 2 |
| https://www.indez.com/blog/accepting-bitcons-online Bitcoins, does your website accept them and is that a good idea anyway? // INDEZ Blog |
200 | yes | 1095 | 1 |
| https://www.indez.com/blog/adword-bidding-on-your-own-brand-name-pros-and-cons Google Ads-bidding on your own brand name: Pros and Cons // INDEZ Blog |
200 | yes | 1031 | 1 |
| https://www.indez.com/blog/amazon-prime-day-2018-results Amazon Prime Day 2018: The Results // INDEZ Blog |
200 | yes | 796 | 1 |
| https://www.indez.com/blog/amazon-v-alibaba-numbers-statistics Amazon v Alibaba; numbers and statistics // INDEZ Blog |
200 | yes | 696 | 1 |
| https://www.indez.com/blog/automating-cross-border-trade Customs Union, Frictionless Trade & Trade Automation // INDEZ Blog |
200 | yes | 1584 | 1 |
| https://www.indez.com/blog/bad-bots-ecommerce-businesses-need-to-know Bad Bots; What Ecommerce Businesses Need to Know // INDEZ Blog |
200 | yes | 917 | 1 |
| https://www.indez.com/blog/best-to-use-agencies-or-inhouse-team-for-ecommerce Is it best to use agencies or use an inhouse team for ecommerce? // INDEZ Blog |
200 | yes | 1258 | 1 |
| https://www.indez.com/blog/best-visual-format-types-for-ecommerce-websites Best Visual (photo, graphic, image) Formats & File Types for Ecommerce Websites // INDEZ Blog |
200 | yes | 2656 | 1 |
| https://www.indez.com/blog/black-friday-seasonality-for-ecommerce-managers Black Friday: Seasonality for Ecommerce Managers // INDEZ Blog |
200 | yes | 664 | 1 |
| https://www.indez.com/blog?d3d3f9fe_page=2 The Ecommerce Excellence Blog // INDEZ |
200 | yes | 670 | 1 |
| https://www.indez.com/blog/banned-products-international-ecommerce Banned Products and International Ecommerce // INDEZ Blog |
200 | yes | 832 | 2 |
| https://www.indez.com/blog/adidas-selling-direct-to-make-profit Adidas: brands that sell direct can make more profit // INDEZ Blog |
200 | yes | 1080 | 1 |
| https://www.indez.com/blog/alibaba-singles-day-celebration-selling Alibaba and Singles Day; a celebration of selling // INDEZ Blog |
200 | yes | 859 | 1 |
| https://www.indez.com/blog/artificial-intelligence-really-not-complicated Artificial Intelligence: it’s really not so complicated // INDEZ Blog |
200 | yes | 1249 | 1 |
| https://www.indez.com/blog/black-friday-cyber-monday-optimise-profit Black Friday and Cyber Monday: How to Optimise your Profit // INDEZ Blog |
200 | yes | 1253 | 1 |
| https://www.indez.com/search Search Results |
200 | yes | 6 | 0 |
| https://www.indez.com/learn/design Protected page |
401 | no | 20 | 0 |
| https://www.indez.com/team/ann-maree-morrison-mbe | 0 | no | 0 | 0 |
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