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SEO audit for heirloomlegacylife.com

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Health 58/100 (fair) · 9 pages crawled · generated 2026-08-26

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Heirloom Legacy Life Insurance

Screenshot of heirloomlegacylife.com
9
pages crawled
9
indexable pages
1
errors
32
warnings
122
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Titles 89 1 0 5
Canonical 70 0 9 0
Performance 70 0 9 26
Duplicate 83 0 5 2
Images 90 0 3 12
Meta Description 90 0 3 6
Agent Readiness 93 0 2 11
Headings 97 0 1 7
Content 100 0 0 14
Links 100 0 0 1
Security 100 0 0 11
Social 100 0 0 17
Structured Data 100 0 0 9
URL 100 0 0 1
Findings

Errors (1 rules)

error Missing or empty <title>

Rule title.missing · Titles · 1 occurrence(s)

Warnings (9 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 2 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 2 occurrence(s)

warning Homepage duplicated across protocol/host variants (no redirect)

Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)

  • https://heirloomlegacylife.com/ — https://www.heirloomlegacylife.com/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 2 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 1 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 3 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 9 occurrence(s)

  • https://heirloomlegacylife.com/ — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/About — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/agent-hub — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/agents — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/contact — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/home — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/plans — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/privacy-5010 — the likely hero/LCP image (6605c3492034ee9855d4322b.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://heirloomlegacylife.com/vfa — the likely hero/LCP image (681f0654a751074d5e0ba34a.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Missing meta description

Rule meta_desc.missing · Meta Description · 3 occurrence(s)

Notices (21 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 2 occurrence(s)

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 9 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 6 occurrence(s)

  • https://heirloomlegacylife.com/ — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://heirloomlegacylife.com/About — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://heirloomlegacylife.com/agent-hub — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://heirloomlegacylife.com/home — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://heirloomlegacylife.com/plans — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://heirloomlegacylife.com/vfa — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Title tag and meta description are identical

Rule content.title_meta_same · Meta Description · 2 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 7 occurrence(s)

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 3 occurrence(s)

  • https://heirloomlegacylife.com/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://heirloomlegacylife.com/contact — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://heirloomlegacylife.com/home — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 9 occurrence(s)

notice Page has only one internal inlink (fragile crawl path)

Rule links.single_inlink · Links · 1 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 4 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 8 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 9 occurrence(s)

  • https://heirloomlegacylife.com/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/About — 31 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/agent-hub — 26 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/agents — 42 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/contact — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/home — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/plans — 40 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/privacy-5010 — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://heirloomlegacylife.com/vfa — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 9 occurrence(s)

  • https://heirloomlegacylife.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/About — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/agent-hub — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/agents — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/contact — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/home — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/plans — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/privacy-5010 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://heirloomlegacylife.com/vfa — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 8 occurrence(s)

  • https://heirloomlegacylife.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/About — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/agent-hub — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/home — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/plans — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/privacy-5010 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://heirloomlegacylife.com/vfa — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Missing recommended security headers

Rule security.missing_headers · Security · 9 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 2 occurrence(s)

  • https://heirloomlegacylife.com/agent-hub — 11 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://heirloomlegacylife.com/vfa — 8 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

notice Title is very short

Rule title.too_short · Titles · 5 occurrence(s)

notice Uppercase letters in URL path

Rule url.uppercase · URL · 1 occurrence(s)

Pages (showing 9 of 9)
URLStatusIndexableWordsIn-links
https://heirloomlegacylife.com/About
Empty Inner page
200 yes 1272 8
https://heirloomlegacylife.com/agent-hub
Agent Hub
200 yes 905 8
https://heirloomlegacylife.com/agents 200 yes 784 8
https://heirloomlegacylife.com/contact
Contact
200 yes 534 8
https://heirloomlegacylife.com/home
Home
200 yes 242 8
https://heirloomlegacylife.com/plans
Retirement Calculator
200 yes 752 8
https://heirloomlegacylife.com/vfa
HLL x Vantage
200 yes 903 8
https://heirloomlegacylife.com/privacy-5010
Heirloom Legacy Life Privacy Policy
200 yes 2718 1
https://heirloomlegacylife.com/
Home
200 yes 242 0

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