Catalog / hawkesbaynz.com
65

SEO audit for hawkesbaynz.com

Hawke's Bay, officially a Great Wine Capital of the World

other

Health 65/100 (fair) · 45 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Hawke's Bay, New Zealand's oldest wine growing region, is a Great Wine Capital of the world - confirming its reputation as Food and Wine Country.

45
pages crawled
40
indexable pages
0
errors
239
warnings
534
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Links 11 0 134 40
Performance 73 0 41 139
Agent Readiness 73 0 40 41
Duplicate 90 0 15 4
Budget 98 0 3 0
Indexability 99 0 2 0
Meta Description 99 0 2 0
Content 99 0 1 38
Crawlability 99 0 1 8
Cache 100 0 0 41
Canonical 100 0 0 1
Headings 100 0 0 41
Images 100 0 0 41
Security 100 0 0 81
Sitemap 100 0 0 3
Social 100 0 0 8
Structured Data 100 0 0 40
Titles 100 0 0 5
URL 100 0 0 3
Findings

Warnings (13 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 40 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 2 occurrence(s)

  • https://www.hawkesbaynz.com/Security/login?BackURL=%2Fmembership — internal links point to https://www.hawkesbaynz.com/Security/login?BackURL=%2Fmembership, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.hawkesbaynz.com/membership.
  • https://www.hawkesbaynz.com/Security/lostpassword — internal links point to https://www.hawkesbaynz.com/Security/lostpassword, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.hawkesbaynz.com/membership.

warning Noindex page receives internal links (crawl-budget waste)

Rule budget.noindex_linked · Budget · 1 occurrence(s)

  • https://www.hawkesbaynz.com/membership — this noindex page has 40 internal inlink(s) — Googlebot follows them, fetches the page, then drops it unindexed, spending crawl budget for no indexing benefit (and the links leak equity). Remove/redirect the links, or drop the noindex if the page should be indexed. Linked from: https://www.hawkesbaynz.com/eat-and-drink/great-wine-capitals, https://www.hawkesbaynz.com/, https://www.hawkesbaynz.com/events/whats-on.

warning Thin content (low word count)

Rule content.thin · Content · 1 occurrence(s)

warning noindex set via the X-Robots-Tag HTTP header (easy to miss)

Rule directives.noindex_via_x_robots · Indexability · 1 occurrence(s)

  • https://www.hawkesbaynz.com/membership — this page is noindex via the X-Robots-Tag HTTP header (not a meta tag) — set at the server/CDN layer and easy to miss. Confirm it's intentional; one broad rule can deindex a whole path.

warning Duplicate page content

Rule duplicate.content · Duplicate · 4 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 7 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 4 occurrence(s)

warning Incomplete/empty response after retries (likely transient — re-crawl)

Rule fetch.incomplete · Crawlability · 1 occurrence(s)

warning noindex + nofollow (blocks link equity flow)

Rule index.noindex_nofollow · Indexability · 1 occurrence(s)

warning Internal link points to a redirect

Rule links.redirect_target · Links · 134 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 2 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 41 occurrence(s)

Notices (27 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 40 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 41 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 38 occurrence(s)

  • https://www.hawkesbaynz.com/ — this page reads as very difficult (Flesch Reading Ease 12, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/articles/beach-cricket-rules — this page reads as very difficult (Flesch Reading Ease 8, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/bay-to-remember — this page reads as very difficult (Flesch Reading Ease -2, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/cookie-policy — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/destinations/hawkes-bay — this page reads as very difficult (Flesch Reading Ease -1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/eat-and-drink/food-and-wine-country — this page reads as very difficult (Flesch Reading Ease -4, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/eat-and-drink/great-wine-capitals — this page reads as very difficult (Flesch Reading Ease -8, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/events/business-events/business-event-accommodation — this page reads as very difficult (Flesch Reading Ease -88, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/events/weddings/wedding-venues — this page reads as very difficult (Flesch Reading Ease -10, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/events/whats-on — this page reads as very difficult (Flesch Reading Ease -114, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/events/whats-on/attend/2026-indy-nights-late-night-shopping2-napier — this page reads as very difficult (Flesch Reading Ease 13, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/hot-deals — this page reads as very difficult (Flesch Reading Ease -2, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/hotdeals — this page reads as very difficult (Flesch Reading Ease -2, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/itineraries — this page reads as very difficult (Flesch Reading Ease -22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries — this page reads as very difficult (Flesch Reading Ease -22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries/follow-the-hats-a-48-hour-culinary-journey-through-hawkes-bay — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/plan-your-stay/accommodation/explore — this page reads as very difficult (Flesch Reading Ease -41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/plan-your-stay/kia-ora — this page reads as very difficult (Flesch Reading Ease 1, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/see-and-do/cycling/cycle-trails — this page reads as very difficult (Flesch Reading Ease -136, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/see-and-do/explore — this page reads as very difficult (Flesch Reading Ease -4, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/see-and-do/maori-culture/local-legends — this page reads as very difficult (Flesch Reading Ease -225, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/see-and-do/recreation/adventure — this page reads as very difficult (Flesch Reading Ease -169, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/see-and-do/walking-and-hiking/multi-day-walks — this page reads as very difficult (Flesch Reading Ease -278, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/tours — this page reads as very difficult (Flesch Reading Ease -62, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.hawkesbaynz.com/visit/us/te-mata-peak-75 — this page reads as very difficult (Flesch Reading Ease 4, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 41 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 41 occurrence(s)

  • https://www.hawkesbaynz.com/ — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/articles/beach-cricket-rules — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/bay-to-remember — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/cookie-policy — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/destinations/hawkes-bay — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/eat-and-drink/food-and-wine-country — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/eat-and-drink/great-wine-capitals — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/events/business-events/business-event-accommodation — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/events/weddings/wedding-venues — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/events/whats-on — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/events/whats-on/attend/2026-indy-nights-late-night-shopping2-napier — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/hot-deals — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/hotdeals — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/information/privacy-policy — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/itineraries — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries/follow-the-hats-a-48-hour-culinary-journey-through-hawkes-bay — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/join-us — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals-wht.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/membership — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/plan-your-stay/accommodation/explore — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/plan-your-stay/kia-ora — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/see-and-do/explore — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/see-and-do/maori-culture/local-legends — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/tours — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.hawkesbaynz.com/visit/us/te-mata-peak-75 — the likely hero/LCP image (hawkes-bay-one-of-the-worlds-great-wine-capitals.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 41 occurrence(s)

notice Internal link has no anchor text / accessible name

Rule links.no_anchor_text · Links · 40 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 8 occurrence(s)

notice Large DOM (over 1500 elements) slows rendering & interaction

Rule perf.dom_size_large · Performance · 10 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 40 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 2 occurrence(s)

  • https://www.hawkesbaynz.com/join-us — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.hawkesbaynz.com/membership — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 41 occurrence(s)

  • https://www.hawkesbaynz.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/articles/beach-cricket-rules — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/bay-to-remember — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/cookie-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/destinations/hawkes-bay — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/eat-and-drink/food-and-wine-country — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/eat-and-drink/great-wine-capitals — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/events/business-events/business-event-accommodation — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/events/weddings/wedding-venues — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/events/whats-on — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/events/whats-on/attend/2026-indy-nights-late-night-shopping2-napier — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/hot-deals — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/hotdeals — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/information/privacy-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/itineraries — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/itineraries/explore-itineraries/follow-the-hats-a-48-hour-culinary-journey-through-hawkes-bay — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/join-us — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/membership — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/plan-your-stay/accommodation/explore — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/plan-your-stay/kia-ora — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/see-and-do/explore — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/see-and-do/maori-culture/local-legends — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/tours — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.hawkesbaynz.com/visit/us/te-mata-peak-75 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Slow server response

Rule perf.slow_response · Performance · 5 occurrence(s)

notice URL redirects to another URL

Rule redirect.single · Crawlability · 6 occurrence(s)

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 2 occurrence(s)

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 1 occurrence(s)

notice No structured data detected

Rule schema.none · Structured Data · 39 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 41 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 40 occurrence(s)

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 3 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 5 occurrence(s)

notice URL is very long

Rule url.too_long · URL · 1 occurrence(s)

notice Underscores in URL path (prefer hyphens)

Rule url.underscores · URL · 1 occurrence(s)

notice Uppercase letters in URL path

Rule url.uppercase · URL · 1 occurrence(s)

Pages (showing 45 of 45)
URLStatusIndexableWordsIn-links
https://www.hawkesbaynz.com/
Hawke's Bay New Zealand | Official Tourism Website		 200 yes 1635 41
https://www.hawkesbaynz.com/bay-to-remember
Bay to Remember		 200 yes 928 40
https://www.hawkesbaynz.com/cookie-policy
Cookie Policy - Hawke's Bay NZ		 200 yes 1137 41
https://www.hawkesbaynz.com/destinations/central-hawkes-bay
Central Hawke's Bay Things To Do | Official Website		 200 yes 2757 40
https://www.hawkesbaynz.com/destinations/hawkes-bay
Hawke's Bay | New Zealand's Food and Wine Country		 200 yes 1150 40
https://www.hawkesbaynz.com/eat-and-drink/food-and-wine-country
Food and Wine Country | Hawke's Bay Eat & Drink Guide		 200 yes 1131 40
https://www.hawkesbaynz.com/eat-and-drink/great-wine-capitals
Hawke's Bay, officially a Great Wine Capital of the World		 200 yes 1187 40
https://www.hawkesbaynz.com/events/business-events
Business Events | Conferences | Official Hawke's Bay Website		 200 yes 960 40
https://www.hawkesbaynz.com/events/whats-on
What's On, Events & Festivals | Official Hawke's Bay Website		 200 yes 4775 40
https://www.hawkesbaynz.com/hot-deals
Deals on Accommodation and Activities in Hawke's Bay		 200 yes 1045 40
https://www.hawkesbaynz.com/information/privacy-policy
Privacy Policy - Hawke's Bay NZ		 200 yes 2367 40
https://www.hawkesbaynz.com/itineraries/explore-itineraries
Recommended Itineraries | Hawke's Bay NZ		 200 yes 987 40
https://www.hawkesbaynz.com/itineraries/explore-itineraries/24-hours-in-food-and-wine-country
24 hours itinerary | Hawke's Bay NZ		 200 yes 1619 40
https://www.hawkesbaynz.com/itineraries/explore-itineraries/follow-the-hats-a-48-hour-culinary-journey-through-hawkes-bay
48 Hours Itinerary | Hatted Restaurants Hawke's Bay		 200 yes 1635 40
https://www.hawkesbaynz.com/membership
Log in		 200 no 713 40
https://www.hawkesbaynz.com/plan-your-stay/accommodation/explore
Accommodation | Where To Stay | Official Hawke's Bay Website		 200 yes 866 40
https://www.hawkesbaynz.com/plan-your-stay/getting-around/public-transport
Getting yourself around in Hawke's Bay		 200 yes 1037 40
https://www.hawkesbaynz.com/plan-your-stay/kia-ora
Plan Your Stay in Hawke's Bay | Official Hawke's Bay Website		 200 yes 972 40
https://www.hawkesbaynz.com/see-and-do/art-deco
Art Deco Capital of the world | Hawke's Bay		 200 yes 1120 40
https://www.hawkesbaynz.com/see-and-do/explore
Things To Do in Hawke's Bay | Activities | Official Website		 200 yes 1097 40
https://www.hawkesbaynz.com/visit/us/te-mata-peak-75
Te Mata Peak		 200 yes 1487 10
https://www.hawkesbaynz.com/hotdeals
Deals on Accommodation and Activities in Hawke's Bay		 200 yes 1045 2
https://www.hawkesbaynz.com/itineraries
Recommended Itineraries | Hawke's Bay NZ		 200 yes 987 2
https://www.hawkesbaynz.com/see-and-do/attractions/family-attractions/marine-parade/
Marine Parade		 200 yes 1337 9
https://www.hawkesbaynz.com/destinations/central-hawkes-bay?place=place-20
Central Hawke's Bay Things To Do | Official Website		 200 yes 2757 2
https://www.hawkesbaynz.com/events/business-events/business-event-accommodation
Business Event Accommodation | Hawke's Bay		 200 yes 1219 2
https://www.hawkesbaynz.com/events/whats-on/attend/2026-indy-nights-late-night-shopping2-napier
Indy Nights - Late Night Shopping: Napier event		 200 yes 410 2
https://www.hawkesbaynz.com/plan-your-stay/accommodation/apartments
Apartment Accommodation | Official Hawke's Bay Website		 200 yes 1252 2
https://www.hawkesbaynz.com/see-and-do/cycling/cycle-trails
Cycle Trails in Hawke's Bay | Official Hawke's Bay Website		 200 yes 3388 2
https://www.hawkesbaynz.com/articles/beach-cricket-rules
Beach Cricket rules | Hawke's Bay		 200 yes 974 1
https://www.hawkesbaynz.com/articles/go-chasing-waterfalls
Go chasing waterfalls | Hawke's Bay New Zealand		 200 yes 1327 1
https://www.hawkesbaynz.com/articles/top-5-mountain-biking-spots
Top 5 Mountain Biking Spots | Hawke's Bay NZ		 200 yes 1150 1
https://www.hawkesbaynz.com/events/weddings/wedding-venues
Hawke's Bay Wedding Venues and Accomodation		 200 yes 1354 1
https://www.hawkesbaynz.com/tours
Tours		 200 yes 1036 1
https://www.hawkesbaynz.com/see-and-do/arts-culture-and-heritage/art-and-design
Art & Design, Galleries and Public Art | Hawke's Bay		 200 yes 3303 1
https://www.hawkesbaynz.com/see-and-do/arts-culture-and-heritage/cinemas-and-theatres
Cinemas and Theatres | Hawke's Bay		 200 yes 3275 1
https://www.hawkesbaynz.com/see-and-do/maori-culture/local-legends
Local Māori Legends | Official Hawke's Bay Website		 200 yes 3269 1
https://www.hawkesbaynz.com/see-and-do/recreation/adventure
Adventure Experiences | Hawke's Bay		 200 yes 3303 1
https://www.hawkesbaynz.com/see-and-do/tours/arts-culture-and-history
Arts, Culture & History Tours | Official Hawke's Bay Website		 200 yes 3304 1
https://www.hawkesbaynz.com/see-and-do/walking-and-hiking/multi-day-walks
Multi-day Walks | Hawke's Bay New Zealand		 200 yes 3214 1
https://www.hawkesbaynz.com/join-us
Join Us		 200 yes 26 0
https://www.hawkesbaynz.com/Security/login?BackURL=%2Fmembership 0 no 0 1
https://www.hawkesbaynz.com/Security/lostpassword 0 no 0 1
https://www.hawkesbaynz.com/assets/Website/Guides/878158-HBT-VG-2025_web_FA-compressed.pdf 200 no 0 1
https://www.hawkesbaynz.com/see-and-do/art-design-and-culture/art-and-design/art-galleries-and-trails/seawalls/ 0 no 0 1

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