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SEO audit for fmcg.se

Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995

other

Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Sveriges ledande säljbolag inom FMCG sedan 1995. KAM, fältsälj, telesales, lager och marknadsföring för 50 varumärken i Sverige och Norge.

Screenshot of fmcg.se
10
pages crawled
10
indexable pages
0
errors
59
warnings
60
notices
9
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Canonical 70 0 10 0
Content 70 0 10 10
Duplicate 70 0 10 10
Headings 70 0 10 0
Rendering 70 0 10 0
Links 73 0 9 0
Cache 100 0 0 10
Performance 100 0 0 20
Security 100 0 0 10
Findings

Warnings (6 rules)

warning Missing canonical tag

Rule canonical.missing · Canonical · 10 occurrence(s)

warning Thin content (low word count)

Rule content.thin · Content · 10 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 10 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 10 occurrence(s)

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 9 occurrence(s)

warning Content only rendered by JavaScript (invisible to non-JS crawlers & AI)

Rule rendering.js_shell · Rendering · 10 occurrence(s)

  • https://www.fmcg.se/ — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg/hur-fungerar-kam-i-fmcg — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg/sa-valjer-du-ratt-saljbolag-inom-fmcg — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg/saljbolag-for-horeca-sa-valjer-du — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg/saljbolag-vs-egen-saljkar — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/blogg/varumarken-omdefinierar-varde-fran-pris-till-kvalitet — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/karriar — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/kontakt — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.
  • https://www.fmcg.se/varumarken — Raw HTML has 0 words and 0 links — this page is built by JavaScript in the browser. Googlebot renders JS but delays it, and most crawlers and AI assistants (ChatGPT, Perplexity, Claude) don't run JavaScript at all, so to them the page looks empty. Server-render or pre-render your main content and navigation.

Notices (6 rules)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 10 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 10 occurrence(s)

notice Legacy <meta name=keywords> tag present (Google ignores it)

Rule meta.keywords_present · Content · 10 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 10 occurrence(s)

  • https://www.fmcg.se/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg/hur-fungerar-kam-i-fmcg — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg/sa-valjer-du-ratt-saljbolag-inom-fmcg — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg/saljbolag-for-horeca-sa-valjer-du — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg/saljbolag-vs-egen-saljkar — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/blogg/varumarken-omdefinierar-varde-fran-pris-till-kvalitet — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/karriar — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/kontakt — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.fmcg.se/varumarken — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 10 occurrence(s)

  • https://www.fmcg.se/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg/hur-fungerar-kam-i-fmcg — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg/sa-valjer-du-ratt-saljbolag-inom-fmcg — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg/saljbolag-for-horeca-sa-valjer-du — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg/saljbolag-vs-egen-saljkar — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/blogg/varumarken-omdefinierar-varde-fran-pris-till-kvalitet — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/karriar — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/kontakt — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.fmcg.se/varumarken — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Missing recommended security headers

Rule security.missing_headers · Security · 10 occurrence(s)

Pages (showing 10 of 10)
URLStatusIndexableWordsIn-links
https://www.fmcg.se/
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg/hur-fungerar-kam-i-fmcg
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg/sa-valjer-du-ratt-saljbolag-inom-fmcg
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg/saljbolag-for-horeca-sa-valjer-du
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg/saljbolag-vs-egen-saljkar
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/blogg/varumarken-omdefinierar-varde-fran-pris-till-kvalitet
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/karriar
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/kontakt
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0
https://www.fmcg.se/varumarken
Säljbolag i Sverige — FMCG Partner | Ledande sedan 1995		 200 yes 0 0

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