SEO audit for essexmastic.co.uk
Essex Mastic – Residential and Commercial Silicone Works
Health 84/100 (good) · 50 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Security | 92 | 4 | 0 | 8 |
| Content | 95 | 0 | 8 | 11 |
| Meta Description | 95 | 0 | 8 | 0 |
| Performance | 95 | 0 | 8 | 16 |
| Agent Readiness | 100 | 0 | 0 | 3 |
| Headings | 100 | 0 | 0 | 1 |
| Images | 100 | 0 | 0 | 1 |
| Social | 100 | 0 | 0 | 16 |
| Structured Data | 100 | 0 | 0 | 4 |
| URL | 100 | 0 | 0 | 41 |
Errors (1 rules)
error Mixed content on HTTPS page
Rule security.mixed_content · Security · 4 occurrence(s)
- https://essexmastic.co.uk/ — 7 insecure subresource(s), e.g. http://essexmastic.co.uk/wp-content/uploads/2018/09/PHOTO-2018-09-12-18-10-36.jpg
- https://essexmastic.co.uk/418-2/ — 2 insecure subresource(s), e.g. http://essexmastic.co.uk/wp-content/uploads/2019/01/IMG_0040.jpg
- https://essexmastic.co.uk/about/ — 1 insecure subresource(s), e.g. http://essexmastic.co.uk/wp-content/uploads/2018/09/PHOTO-2018-09-12-18-10-36.jpg
- https://essexmastic.co.uk/services/ — 3 insecure subresource(s), e.g. http://essexmastic.co.uk/wp-content/uploads/2018/09/40521139_1762173573851476_5627808257696333824_n-1.jpg
Warnings (3 rules)
warning Thin content (low word count)
Rule content.thin · Content · 8 occurrence(s)
- https://essexmastic.co.uk/ — 160 words
- https://essexmastic.co.uk/418-2/ — 115 words
- https://essexmastic.co.uk/about/ — 179 words
- https://essexmastic.co.uk/bathrooms/ — 26 words
- https://essexmastic.co.uk/contact/ — 56 words
- https://essexmastic.co.uk/gallery/ — 26 words
- https://essexmastic.co.uk/portfolio/ — 26 words
- https://essexmastic.co.uk/services/ — 102 words
warning Missing meta description
Rule meta_desc.missing · Meta Description · 8 occurrence(s)
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 8 occurrence(s)
- https://essexmastic.co.uk/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/418-2/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/about/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/bathrooms/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/contact/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/gallery/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/portfolio/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
- https://essexmastic.co.uk/services/ — 2 render-blocking <script> in <head> (add defer/async or use type=module)
Notices (13 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 2 occurrence(s)
- https://essexmastic.co.uk/ — h3 follows h1 — skips h2
- https://essexmastic.co.uk/services/ — h4 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://essexmastic.co.uk/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 8 occurrence(s)
- https://essexmastic.co.uk/ — 3.3%
- https://essexmastic.co.uk/418-2/ — 2.9%
- https://essexmastic.co.uk/about/ — 3.6%
- https://essexmastic.co.uk/bathrooms/ — 2.7%
- https://essexmastic.co.uk/contact/ — 2.0%
- https://essexmastic.co.uk/gallery/ — 1.9%
- https://essexmastic.co.uk/portfolio/ — 2.4%
- https://essexmastic.co.uk/services/ — 2.8%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 3 occurrence(s)
- https://essexmastic.co.uk/ — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://essexmastic.co.uk/418-2/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://essexmastic.co.uk/about/ — this page reads as very difficult (Flesch Reading Ease 4, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Multiple <h1> elements
Rule h1.multiple · Headings · 1 occurrence(s)
- https://essexmastic.co.uk/ — 2 <h1> elements
notice Image filename is generic/auto-generated (missed image-search signal)
Rule images.generic_filename · Images · 1 occurrence(s)
- https://essexmastic.co.uk/418-2/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
notice Missing Open Graph tags
Rule og.missing · Social · 8 occurrence(s)
- https://essexmastic.co.uk/ — og:title, og:description, og:image
- https://essexmastic.co.uk/418-2/ — og:title, og:description, og:image
- https://essexmastic.co.uk/about/ — og:title, og:description, og:image
- https://essexmastic.co.uk/bathrooms/ — og:title, og:description, og:image
- https://essexmastic.co.uk/contact/ — og:title, og:description, og:image
- https://essexmastic.co.uk/gallery/ — og:title, og:description, og:image
- https://essexmastic.co.uk/portfolio/ — og:title, og:description, og:image
- https://essexmastic.co.uk/services/ — og:title, og:description, og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 8 occurrence(s)
- https://essexmastic.co.uk/ — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/418-2/ — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/about/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/bathrooms/ — 28 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/contact/ — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/gallery/ — 5 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/portfolio/ — 22 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://essexmastic.co.uk/services/ — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 8 occurrence(s)
- https://essexmastic.co.uk/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/418-2/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/about/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/bathrooms/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/contact/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/gallery/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/portfolio/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://essexmastic.co.uk/services/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No structured data detected
Rule schema.none · Structured Data · 4 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 8 occurrence(s)
- https://essexmastic.co.uk/ — HSTS, CSP, X-Content-Type-Options
- https://essexmastic.co.uk/418-2/ — X-Content-Type-Options, HSTS, CSP
- https://essexmastic.co.uk/about/ — X-Content-Type-Options, HSTS, CSP
- https://essexmastic.co.uk/bathrooms/ — HSTS, CSP, X-Content-Type-Options
- https://essexmastic.co.uk/contact/ — HSTS, CSP, X-Content-Type-Options
- https://essexmastic.co.uk/gallery/ — HSTS, CSP, X-Content-Type-Options
- https://essexmastic.co.uk/portfolio/ — HSTS, CSP, X-Content-Type-Options
- https://essexmastic.co.uk/services/ — CSP, X-Content-Type-Options, HSTS
notice Missing Twitter Card tag
Rule twitter.missing · Social · 8 occurrence(s)
notice Underscores in URL path (prefer hyphens)
Rule url.underscores · URL · 41 occurrence(s)
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40458197_1762146317187535_6984664215495639040_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40470688_1762144330521067_2562517929929211904_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40597848_1764318440303656_5208177518946811904_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40603704_1764319633636870_1257778415264595968_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40610051_1764318163637017_3401742015442976768_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40634320_1764318450303655_7595235318891020288_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40649546_1764318113637022_888389989195317248_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40683745_1764318290303671_5387527227149647872_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40748369_1764318353636998_4168493613078020096_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40751236_1764318396970327_6388524459912855552_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40764707_1764318050303695_247520713320169472_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40796483_1764318206970346_6868631756984025088_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40882663_1766922943376539_5600611236287873024_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40902247_1766922956709871_996521898315612160_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40912879_1766920066710160_1329712133855772672_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40946728_1766920316710135_8947377356809437184_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40946729_1766919950043505_7354863063238967296_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/40992488_1766920233376810_3509115824180822016_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41073101_1766920350043465_672980830791925760_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41080596_1766922866709880_4352765194888282112_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41097896_1766923080043192_7848784607221645312_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41135325_1766923073376526_852209455276752896_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41165862_1766920360043464_4740574224588996608_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41223301_1766922883376545_7573121588845871104_n.jpg
- https://essexmastic.co.uk/wp-content/uploads/2018/09/41743991_1774218649313635_8332106786098118656_n.jpg
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