Catalog / equ.com.au
64

SEO audit for equ.com.au

equ | Set a new standard in digital

other

Health 64/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

We partner with Western Australia’s most recognised brands in the pursuit of better - better digital products, better experiences and better performance.

Screenshot of equ.com.au
50
pages crawled
48
indexable pages
4
errors
52
warnings
379
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Crawlability 96 2 0 0
Sitemap 96 2 0 0
Structured Data 71 0 48 0
Content 99 0 2 45
Headings 99 0 1 0
Titles 99 0 1 2
Agent Readiness 100 0 0 5
Cache 100 0 0 48
Duplicate 100 0 0 4
Images 100 0 0 48
Meta Description 100 0 0 19
Performance 100 0 0 155
Social 100 0 0 53
Findings

Errors (2 rules)

error Non-200 URL listed in sitemap

Rule sitemap.not_200 · Sitemap · 2 occurrence(s)

error Client error (4xx) response

Rule status.4xx · Crawlability · 2 occurrence(s)

Warnings (5 rules)

warning Lorem-ipsum placeholder text in a live page

Rule content.lorem_ipsum · Content · 1 occurrence(s)

warning Thin content (low word count)

Rule content.thin · Content · 1 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 1 occurrence(s)

warning Rich-result schema missing required properties

Rule schema.invalid · Structured Data · 48 occurrence(s)

warning Title likely truncated in SERP (too wide)

Rule title.too_long · Titles · 1 occurrence(s)

Notices (18 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 4 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

  • https://equ.com.au/ — no llms.txt found at the site root — add one so AI agents get a curated site summary

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 48 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 45 occurrence(s)

  • https://equ.com.au/ — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/about/ — this page reads as very difficult (Flesch Reading Ease 19, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/ai-answer/ — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/book-your-sharepoint-audit/ — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/contact-us/ — this page reads as difficult (Flesch Reading Ease 50, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/digital-marketing-for-education/ — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/insights/ — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/insights/digital-products-the-evolution-of-experience/ — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/ — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/growth-and-performance/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/growth-and-performance/conversion-rate-optimisation-cro/ — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/growth-and-performance/enterprise-level-seo/ — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/product-development/ — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/product-development/digital-experience-platform/ — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/product-development/digital-experience-platform/implementation-guide/ — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/product-development/ui-ux-design/ — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/product-development/website-development/ — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/strategic-advisory/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/services/strategic-advisory/personalised-marketing-strategy/ — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/sitemap/ — this page reads as very difficult (Flesch Reading Ease -5, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/weve-received-your-booking-request/ — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/work/ — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/work/edinburgh-fringe-festival/ — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/work/inklings/ — this page reads as very difficult (Flesch Reading Ease 16, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://equ.com.au/work/studyperth/ — this page reads as very difficult (Flesch Reading Ease 18, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Title tag and meta description are identical

Rule content.title_meta_same · Meta Description · 1 occurrence(s)

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)

  • https://equ.com.au/ — meta description shared by 4 pages: https://equ.com.au/ai-answer/, https://equ.com.au/book-your-sharepoint-audit/, https://equ.com.au/weve-received-your-booking-request/
  • https://equ.com.au/ai-answer/ — meta description shared by 4 pages: https://equ.com.au/, https://equ.com.au/book-your-sharepoint-audit/, https://equ.com.au/weve-received-your-booking-request/
  • https://equ.com.au/book-your-sharepoint-audit/ — meta description shared by 4 pages: https://equ.com.au/, https://equ.com.au/ai-answer/, https://equ.com.au/weve-received-your-booking-request/
  • https://equ.com.au/weve-received-your-booking-request/ — meta description shared by 4 pages: https://equ.com.au/, https://equ.com.au/ai-answer/, https://equ.com.au/book-your-sharepoint-audit/

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 3 occurrence(s)

  • https://equ.com.au/book-your-sharepoint-audit/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://equ.com.au/insights/ — 3 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://equ.com.au/services/growth-and-performance/enterprise-level-seo/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 14 occurrence(s)

  • https://equ.com.au/ — the likely hero/LCP image (dscf2347.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/careers/ — the likely hero/LCP image (team-fringe-bday.webp) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/contact-us/ — the likely hero/LCP image (king-st-office.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/insights/digital-products-the-evolution-of-experience/ — the likely hero/LCP image (stephen-dodge-thumbnail.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/insights/embracing-the-pace-of-change-in-the-aged-care-sector/ — the likely hero/LCP image (stephen-dodge-thumbnail.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/insights/equ-wins-international-public-sector-website-award/ — the likely hero/LCP image (warren_circle.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/insights/the-growing-trend-of-ux-copywriting/ — the likely hero/LCP image (g.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/insights/why-digital-personalisation-matters/ — the likely hero/LCP image (stephen-dodge-thumbnail.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/services/ — the likely hero/LCP image (dm-collab-b2.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/services/growth-and-performance/ — the likely hero/LCP image (curve-arrow-up-white.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/services/product-development/ — the likely hero/LCP image (curve-arrow-up-white.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/services/product-development/digital-experience-platform/implementation-guide/ — the likely hero/LCP image (dxp-campaign-header.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/services/strategic-advisory/ — the likely hero/LCP image (curve-arrow-up-white.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://equ.com.au/weve-received-your-booking-request/ — the likely hero/LCP image (jess-scarps-collab.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 45 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 17 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 5 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 45 occurrence(s)

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 48 occurrence(s)

  • https://equ.com.au/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/about/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/ai-answer/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/book-your-sharepoint-audit/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/careers/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/contact-us/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/digital-marketing-for-education/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/insights/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/insights/digital-products-the-evolution-of-experience/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/privacy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/growth-and-performance/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/growth-and-performance/conversion-rate-optimisation-cro/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/growth-and-performance/enterprise-level-seo/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/product-development/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/product-development/digital-experience-platform/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/product-development/digital-experience-platform/implementation-guide/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/product-development/ui-ux-design/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/product-development/website-development/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/strategic-advisory/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/services/strategic-advisory/personalised-marketing-strategy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/sitemap/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/weve-received-your-booking-request/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/work/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://equ.com.au/work/inklings/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 48 occurrence(s)

  • https://equ.com.au/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/about/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/ai-answer/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/book-your-sharepoint-audit/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/careers/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/contact-us/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/digital-marketing-for-education/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/insights/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/insights/digital-products-the-evolution-of-experience/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/privacy/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/growth-and-performance/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/growth-and-performance/conversion-rate-optimisation-cro/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/growth-and-performance/enterprise-level-seo/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/product-development/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/product-development/digital-experience-platform/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/product-development/digital-experience-platform/implementation-guide/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/product-development/ui-ux-design/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/product-development/website-development/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/strategic-advisory/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/services/strategic-advisory/personalised-marketing-strategy/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/sitemap/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/weve-received-your-booking-request/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/work/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://equ.com.au/work/inklings/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Title tag is identical to the H1 (missed keyword variation)

Rule title.same_as_h1 · Titles · 1 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 1 occurrence(s)

notice Missing Twitter Card tag

Rule twitter.missing · Social · 48 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://equ.com.au/
equ | Set a new standard in digital		 200 yes 488 50
https://equ.com.au/about/
equ | Perth's most experienced and trusted digital agency		 200 yes 1096 50
https://equ.com.au/careers/
equ | Join our team and set a new standard in digital		 200 yes 967 50
https://equ.com.au/contact-us/
equ | Get in touch today, we'd love to hear from you		 200 yes 216 50
https://equ.com.au/insights/
equ | Latest news and insights from WA's digital leaders		 200 yes 1697 50
https://equ.com.au/privacy/
equ | Privacy Policy		 200 yes 556 50
https://equ.com.au/services/
equ | Exceptional digital products, experiences, performance		 200 yes 345 50
https://equ.com.au/services/growth-and-performance/
equ | Powering engagement, acquisition and retention		 200 yes 837 50
https://equ.com.au/services/product-development/
equ | Digital experiences that move people to action		 200 yes 969 50
https://equ.com.au/services/strategic-advisory/
equ | Digital success lies in your strategy		 200 yes 743 50
https://equ.com.au/sitemap/
equ | Site map		 200 yes 587 50
https://equ.com.au/work/
equ | See how we partner with Perth's most recognised brands		 200 yes 323 50
https://equ.com.au/insights/why-digital-personalisation-matters/
equ | Improve performance with website personalisation		 200 yes 1266 6
https://equ.com.au/insights/digital-products-the-evolution-of-experience/
equ | Digital products: the evolution of experience		 200 yes 1075 6
https://equ.com.au/insights/what-does-it-mean-to-be-data-driven/
equ | What does it mean to be data-driven?		 200 yes 1408 7
https://equ.com.au/insights/privacy-counterculture-and-the-changing-digital-landscape/
equ | Privacy counterculture and the changing needs of users		 200 yes 1767 7
https://equ.com.au/insights/inclusive-design-the-importance-of-designing-for-everyone/
equ | Inclusive web design - designing for everyone		 200 yes 1414 7
https://equ.com.au/insights/expectation-vs-experience-why-brands-need-a-digital-customer-experience-strategy/
equ | Why brands need a digital customer experience strategy		 200 yes 1114 5
https://equ.com.au/insights/the-growing-trend-of-ux-copywriting/
equ | Merging the world of UX and copywriting		 200 yes 1326 5
https://equ.com.au/work/fringe-world/
equ | FRINGE WORLD festival mobile app case study		 200 yes 848 6
https://equ.com.au/work/murdoch-university/
equ | Murdoch University Google Search Ads case study		 200 yes 832 4
https://equ.com.au/work/keystart-app/
equ | innovative Keystart app case study		 200 yes 1251 4
https://equ.com.au/work/rottnest-island-authority/
equ | Rottnest Island website development case study		 200 yes 1415 4
https://equ.com.au/work/afg/
equ | AFG case study		 200 yes 816 4
https://equ.com.au/work/reiwacom/
equ | reiwa.com enterprise website development case study		 200 yes 1353 4
https://equ.com.au/insights/equ-wins-international-public-sector-website-award/
equ secures an International Public Sector Website Award | equ		 200 yes 861 6
https://equ.com.au/services/product-development/digital-experience-platform/implementation-guide/
Unlocking Enterprise Growth: Your Guide to DXP Implementation		 200 yes 646 3
https://equ.com.au/insights/embracing-the-pace-of-change-in-the-aged-care-sector/
equ | Untapped digital transformation potential in aged care		 200 yes 2337 3
https://equ.com.au/services/product-development/digital-experience-platform/
equ | Digital Experience Platform (DXP) consulting		 200 yes 554 3
https://equ.com.au/services/strategic-advisory/personalised-marketing-strategy/
equ | Marketing personalisation strategy		 200 yes 1037 2
https://equ.com.au/services/product-development/ui-ux-design/
equ | UX, UI and digital experience design		 200 yes 458 2
https://equ.com.au/services/product-development/website-development/
Website Development Perth - Award Winning Sites | equ		 200 yes 581 2
https://equ.com.au/work/studyperth/
equ | StudyPerth website: Transforming International Student Engagement		 200 yes 978 4
https://equ.com.au/work/south32/
equ | South32 website case study		 200 yes 1104 3
https://equ.com.au/work/town-of-claremont/
equ | Town of Claremont - Website Development Project		 200 yes 1129 3
https://equ.com.au/work/lwp-property-group/
equ | 15 websites, one solution for LWP - case study		 200 yes 955 3
https://equ.com.au/work/scitech/
Growing local attraction visitation with AI-powered Search Ads		 200 yes 827 3
https://equ.com.au/work/building-for-tomorrow/
equ | Centralised real-time tracking for WA's major transport projects		 200 yes 1001 3
https://equ.com.au/work/keystart/
equ | Keystart enterprise website redevelopment case study		 200 yes 843 3
https://equ.com.au/work/department-of-fire-and-emergency-services/
equ | Department of Fire and Emergency Services		 200 yes 1202 3
https://equ.com.au/work/edinburgh-fringe-festival/
equ | Edinburgh Fringe Festival App: Enhancing the world’s largest arts festival		 200 yes 1130 3
https://equ.com.au/work/inklings/
equ | Digitising Early Intervention with Inklink for The Kids Research Institute		 200 yes 1758 2
https://equ.com.au/digital-marketing-for-education/
Digital Marketing for Education | equ agency		 200 yes 805 3
https://equ.com.au/services/growth-and-performance/enterprise-level-seo/
equ | Enterprise Search Engine Optimisation (SEO)		 200 yes 959 2
https://equ.com.au/ai-answer/
AI Answer | equ		 200 yes 150 1
https://equ.com.au/book-your-sharepoint-audit/
Book your SharePoint audit | equ		 200 yes 1231 1
https://equ.com.au/services/growth-and-performance/conversion-rate-optimisation-cro/
equ | Conversion Rate Optimisation (CRO)		 200 yes 987 1
https://equ.com.au/weve-received-your-booking-request/
We've received your booking request | equ		 200 yes 298 1
https://equ.com.au/opportunities/
The page you are looking for was moved, removed, or renamed.		 404 no 180 0
https://equ.com.au/opportunities/senior-net-developer/
The page you are looking for was moved, removed, or renamed.		 404 no 180 0

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