Catalog / empathy.com
72

SEO audit for empathy.com

Support Solutions for Life's Hardest Moments | Empathy

saas

Health 72/100 (fair) · 50 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Empathy partners with financial institutions and employers to provide comprehensive support for bereavement, estate planning, and other life transitions.

Screenshot of empathy.com
50
pages crawled
50
indexable pages
0
errors
51
warnings
457
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Performance 89 0 18 127
Headings 95 0 9 3
Duplicate 95 0 8 7
Agent Readiness 97 0 5 12
Content 98 0 3 88
Images 98 0 3 53
Canonical 99 0 2 0
Links 99 0 2 0
Budget 99 0 1 0
Cache 100 0 0 50
Crawlability 100 0 0 2
Meta Description 100 0 0 14
Security 100 0 0 2
Social 100 0 0 46
Structured Data 100 0 0 51
Titles 100 0 0 2
Findings

Warnings (11 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 5 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 1 occurrence(s)

  • https://www.empathy.com/press-kit — internal links point to https://www.empathy.com/press-kit, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.empathy.com/news-room.

warning Missing canonical tag

Rule canonical.missing · Canonical · 2 occurrence(s)

warning Thin content (low word count)

Rule content.thin · Content · 3 occurrence(s)

warning Duplicate page content

Rule duplicate.content · Duplicate · 2 occurrence(s)

warning Near-duplicate page content

Rule duplicate.near · Duplicate · 2 occurrence(s)

warning Duplicate <title> across pages

Rule duplicate.title · Duplicate · 4 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 9 occurrence(s)

warning Images missing alt text

Rule images.missing_alt · Images · 3 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 18 occurrence(s)

  • https://www.empathy.com/benefits — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/bills-debt — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/careers — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/employer-resources — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/funeral — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/grief — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/house — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/identity-theft-prevention — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/immediate-arrangements — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/informing-others — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/managing-accounts — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/personal-belongings — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/probate — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/property-assets — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/searching-documents — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/taxes — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/thegrieftax — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.empathy.com/will — the likely hero/LCP image (image) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Internal link points to a redirect

Rule links.redirect_target · Links · 2 occurrence(s)

Notices (23 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 10 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice No main landmark for AI agents

Rule agent.no_main_landmark · Agent Readiness · 1 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 50 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 43 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 45 occurrence(s)

  • https://www.empathy.com/ — this page reads as very difficult (Flesch Reading Ease 10, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/about — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/alliance — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/author/andres-mazabel — this page reads as very difficult (Flesch Reading Ease 20, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/business/healthplans — this page reads as very difficult (Flesch Reading Ease 14, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/careers — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/customers — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/events — this page reads as very difficult (Flesch Reading Ease 22, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/experts — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/faq — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/grief-ai — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/ingoodcompany-dec-2025 — this page reads as very difficult (Flesch Reading Ease 21, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/learn — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/news-room — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/partner/aflac-benefits/employees — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/petloss — this page reads as difficult (Flesch Reading Ease 38, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/pregnancy-loss — this page reads as difficult (Flesch Reading Ease 34, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/questions — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/resources/research — this page reads as very difficult (Flesch Reading Ease 23, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/resources/research/employee-benefits-report — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/solutions/connect — this page reads as very difficult (Flesch Reading Ease 25, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/testimonials/prudential-beneficiary — this page reads as very difficult (Flesch Reading Ease 27, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/thegrieftax — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/webinar/keepingteamstogether — this page reads as very difficult (Flesch Reading Ease 26, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.empathy.com/webinars/generational-loyalty-blueprint — this page reads as very difficult (Flesch Reading Ease 29, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 7 occurrence(s)

notice Multiple <h1> elements

Rule h1.multiple · Headings · 3 occurrence(s)

notice Image alt text is very long (possible keyword stuffing)

Rule images.alt_too_long · Images · 3 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 26 occurrence(s)

  • https://www.empathy.com/ — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/about — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/alliance — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/author/andres-mazabel — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/blog — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/business/healthplans — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/chat — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/customers — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/download — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/events — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/experts — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/grief-ai — the likely hero/LCP image (midcta.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/ingoodcompany-dec-2025 — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/learn — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/news-room — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/partner/aflac-benefits/employees — the likely hero/LCP image (%3e) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/petloss — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/resources — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/resources/research — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/resources/research/employee-benefits-report — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/solutions/connect — the likely hero/LCP image (yh5baeaaaaalaaaaaabaaeaaaibraa7) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/spotlight/seanburgess — the likely hero/LCP image (2273760caa2fbba1cc42599d212ee029a2dbbaed-180x28.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/testimonials/prudential-beneficiary — the likely hero/LCP image (261fd19286fde84836368935ff72bfa3d60e8723-198x46.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/webinar/keepingteamstogether — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.empathy.com/webinars/generational-loyalty-blueprint — the likely hero/LCP image (image) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 50 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 12 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 2 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 2 occurrence(s)

  • https://www.empathy.com/grief-ai — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.empathy.com/testimonials/prudential-beneficiary — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No ETag header (no conditional GET for unchanged pages)

Rule perf.no_etag · Performance · 50 occurrence(s)

  • https://www.empathy.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/alliance — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/author/andres-mazabel — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/business/healthplans — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/careers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/chat — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/customers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/events — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/families — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/faq — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/grief-ai — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/ingoodcompany-dec-2025 — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/learn — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/legal/cookie-policy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/news-room — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/partner/aflac-benefits/employees — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/petloss — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/pregnancy-loss — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/questions — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/resources/research — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/resources/research/employee-benefits-report — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/solutions/connect — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/testimonials/prudential-beneficiary — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/thegrieftax — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
  • https://www.empathy.com/webinars/generational-loyalty-blueprint — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 49 occurrence(s)

  • https://www.empathy.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/alliance — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/author/andres-mazabel — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/business/healthplans — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/careers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/customers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/events — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/families — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/faq — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/grief-ai — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/ingoodcompany-dec-2025 — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/learn — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/legal/cookie-policy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/news-room — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/partner/aflac-benefits/employees — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/petloss — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/pregnancy-loss — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/questions — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/resources/research — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/resources/research/employee-benefits-report — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/solutions/connect — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/testimonials/prudential-beneficiary — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/thegrieftax — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.empathy.com/webinars/generational-loyalty-blueprint — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice URL redirects to another URL

Rule redirect.single · Crawlability · 2 occurrence(s)

notice FAQPage structured data (rich result removed May 2026)

Rule schema.faq_deprecated · Structured Data · 4 occurrence(s)

  • https://www.empathy.com/faq — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.empathy.com/questions — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.empathy.com/resources/research/employee-benefits-report — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.
  • https://www.empathy.com/solutions/connect — FAQPage structured data is present — Google removed FAQ rich results on 7 May 2026 (except for authoritative government/health sites). The markup is harmless but earns no SERP enhancement; remove it during template maintenance.

notice No structured data detected

Rule schema.none · Structured Data · 45 occurrence(s)

notice SoftwareApplication schema incomplete (name/offers-or-rating/recommended)

Rule schema.softwareapp_incomplete · Structured Data · 2 occurrence(s)

  • https://www.empathy.com/ — SoftwareApplication structured data is missing required property (offers|aggregateRating|review) — complete it to be eligible for the rich result (validate with the Rich Results Test).
  • https://www.empathy.com/solutions/connect — SoftwareApplication structured data is missing required property (offers|aggregateRating|review) and recommended property (operatingSystem) — complete it to be eligible for the rich result (validate with the Rich Results Test).

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 2 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 2 occurrence(s)

notice Missing Twitter Card tag

Rule twitter.missing · Social · 46 occurrence(s)

Pages (showing 50 of 50)
URLStatusIndexableWordsIn-links
https://www.empathy.com/
Support Solutions for Life's Hardest Moments | Empathy		 200 yes 419 49
https://www.empathy.com/about
About us | Empathy		 200 yes 1104 48
https://www.empathy.com/alliance
The Empathy Alliance | Empathy		 200 yes 489 48
https://www.empathy.com/blog
Blog | Empathy		 200 yes 429 48
https://www.empathy.com/business/healthplans
Health Plans | Empathy		 200 yes 484 48
https://www.empathy.com/careers
Jobs | Empathy		 200 yes 782 48
https://www.empathy.com/customers
Customers | Empathy		 200 yes 499 48
https://www.empathy.com/events
Events and Webinars | Empathy		 200 yes 327 48
https://www.empathy.com/experts
Empathy’s Expert Roster for Life’s Hardest Moments | Empathy		 200 yes 382 48
https://www.empathy.com/families
Families | Empathy		 200 yes 2552 48
https://www.empathy.com/learn
Practical Resources for Coping With Loss | Empathy		 200 yes 2068 48
https://www.empathy.com/legal/cookie-policy
Empathy - Cookie Policy | Empathy		 200 yes 1746 48
https://www.empathy.com/news-room
What's new | Empathy		 200 yes 386 48
https://www.empathy.com/questions
Frequently Asked Questions | Empathy		 200 yes 427 48
https://www.empathy.com/resources
Resource Center | Empathy		 200 yes 379 48
https://www.empathy.com/resources/research
Research | Empathy		 200 yes 251 48
https://www.empathy.com/solutions/connect
Empathy Connect™: Client Engagement Platform | Empathy		 200 yes 354 48
https://www.empathy.com/grief-ai
Navigating Grief in the Age of AI — Empathy | Empathy		 200 yes 483 47
https://www.empathy.com/partner/aflac-benefits/employees
Aflac Employee Benefits | Empathy		 200 yes 141 1
https://www.empathy.com/thegrieftax
The Grief Tax: Empathy’s Annual Research Report | Empathy		 200 yes 750 3
https://www.empathy.com/resources/research/employee-benefits-report
2026 Workplace Benefits Report | Empathy		 200 yes 362 3
https://www.empathy.com/funeral
The Funeral | Empathy		 200 yes 764 18
https://www.empathy.com/benefits
Applying for Benefits | Empathy		 200 yes 428 17
https://www.empathy.com/bills-debt
Bills & Debt | Empathy		 200 yes 439 17
https://www.empathy.com/grief
Grief & Grieving | Empathy		 200 yes 818 17
https://www.empathy.com/house
The House | Empathy		 200 yes 378 17
https://www.empathy.com/identity-theft-prevention
Identity Theft Prevention | Empathy		 200 yes 324 17
https://www.empathy.com/immediate-arrangements
Immediate Arrangements | Empathy		 200 yes 489 17
https://www.empathy.com/informing-others
Informing Others | Empathy		 200 yes 387 17
https://www.empathy.com/managing-accounts
Managing Accounts | Empathy		 200 yes 366 17
https://www.empathy.com/personal-belongings
Personal Belongings | Empathy		 200 yes 408 17
https://www.empathy.com/probate
Probate | Empathy		 200 yes 743 17
https://www.empathy.com/property-assets
Property & Assets | Empathy		 200 yes 816 17
https://www.empathy.com/searching-documents
Searching for Documents | Empathy		 200 yes 341 17
https://www.empathy.com/taxes
Taxes | Empathy		 200 yes 350 17
https://www.empathy.com/will
The Will | Empathy		 200 yes 488 17
https://www.empathy.com/webinar/keepingteamstogether
Webinar | Keeping teams together through moments that matter | Empathy		 200 yes 655 2
https://www.empathy.com/webinars/generational-loyalty-blueprint
Webinar: A Blueprint for Generational Loyalty | Empathy		 200 yes 369 2
https://www.empathy.com/blog/empathy-partners-with-experience-camps
Why Empathy is Proud to Partner with Experience Camps | Empathy		 200 yes 866 1
https://www.empathy.com/testimonials/prudential-beneficiary
Elevating the Beneficiary Experience: Joie Testimonial | Empathy		 200 yes 328 1
https://www.empathy.com/funeral/your-guide-to-burial-plots
Your guide to burial plots | Empathy		 200 yes 1574 2
https://www.empathy.com/ingoodcompany-dec-2025
Navigating Grief During the Holidays | In Good Company | Empathy		 200 yes 247 1
https://www.empathy.com/author/andres-mazabel
empathy.com | Empathy		 200 yes 165 0
https://www.empathy.com/chat
empathy.com | Empathy		 200 yes 36 0
https://www.empathy.com/download
One app for every challenge brought by loss | Empathy		 200 yes 2411 0
https://www.empathy.com/employer-resources
Employer Resources | Empathy		 200 yes 849 0
https://www.empathy.com/faq
Frequently Asked Questions | Empathy		 200 yes 427 0
https://www.empathy.com/petloss
Support for Pet Loss | Empathy		 200 yes 408 0
https://www.empathy.com/pregnancy-loss
Pregnancy Loss Support for Employees | Empathy		 200 yes 411 0
https://www.empathy.com/spotlight/seanburgess
Spotlight | Sean Burgess | Empathy		 200 yes 581 0

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