65
SEO audit for ecosia.org
Ecosia - the search engine that plants trees
Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Ecosia uses 100% of its profits for the planet and produces enough renewable energy to power all searches twice over.
10
pages crawled
6
indexable pages
0
errors
18
warnings
65
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Canonical | 85 | 0 | 5 | 0 |
| Links | 85 | 0 | 5 | 0 |
| Budget | 88 | 0 | 4 | 0 |
| Content | 97 | 0 | 1 | 12 |
| Images | 97 | 0 | 1 | 6 |
| Performance | 97 | 0 | 1 | 16 |
| Security | 97 | 0 | 1 | 2 |
| Agent Readiness | 100 | 0 | 0 | 4 |
| Cache | 100 | 0 | 0 | 5 |
| Crawlability | 100 | 0 | 0 | 5 |
| Meta Description | 100 | 0 | 0 | 2 |
| Social | 100 | 0 | 0 | 5 |
| Structured Data | 100 | 0 | 0 | 6 |
| Titles | 100 | 0 | 0 | 2 |
Findings
Warnings (7 rules)
warning robots.txt-disallowed URL receives internal links (crawl-budget leak)
Rule budget.disallow_linked · Budget · 4 occurrence(s)
- https://www.ecosia.org/browser/confirmation — internal links point to https://www.ecosia.org/browser/confirmation, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.ecosia.org/imprint, https://www.ecosia.org/terms-of-service.
- https://www.ecosia.org/browser/error — internal links point to https://www.ecosia.org/browser/error, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.ecosia.org/browser.
- https://www.ecosia.org/settings — internal links point to https://www.ecosia.org/settings, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.ecosia.org/about/careers.
- https://www.ecosia.org/switch-to-ecosia — internal links point to https://www.ecosia.org/switch-to-ecosia, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.ecosia.org/privacy.
warning Missing canonical tag
Rule canonical.missing · Canonical · 5 occurrence(s)
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://www.ecosia.org/imprint — 195 words
warning Content-Type header doesn't match the actual content
Rule headers.content_type_mismatch · Security · 1 occurrence(s)
- https://www.ecosia.org/about/careers — the Content-Type is "text/html" with no charset — the HTTP charset is authoritative and browsers otherwise guess the encoding, which can garble non-ASCII text (mojibake). Declare it explicitly: "text/html; charset=utf-8".
warning Images missing alt text
Rule images.missing_alt · Images · 1 occurrence(s)
- https://www.ecosia.org/about/careers — 2 of 26 images missing alt
warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)
Rule images.no_lazy_lcp_candidate · Performance · 1 occurrence(s)
- https://www.ecosia.org/about/careers — the likely hero/LCP image (swing_chair_a1ece6687a.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
warning Internal link points to a redirect
Rule links.redirect_target · Links · 5 occurrence(s)
- https://www.ecosia.org/ — https://www.ecosia.org/about/careers → https://www.ecosia.org/about/careers/
- https://www.ecosia.org/browser — https://www.ecosia.org/about/careers → https://www.ecosia.org/about/careers/
- https://www.ecosia.org/imprint — https://www.ecosia.org/about/careers → https://www.ecosia.org/about/careers/
- https://www.ecosia.org/privacy — https://www.ecosia.org/about/careers → https://www.ecosia.org/about/careers/
- https://www.ecosia.org/terms-of-service — https://www.ecosia.org/about/careers → https://www.ecosia.org/about/careers/
Notices (22 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 1 occurrence(s)
- https://www.ecosia.org/terms-of-service — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.ecosia.org/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice No main landmark for AI agents
Rule agent.no_main_landmark · Agent Readiness · 2 occurrence(s)
- https://www.ecosia.org/ — add a <main> element (or role=main) around the primary content
- https://www.ecosia.org/about/careers — add a <main> element (or role=main) around the primary content
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 5 occurrence(s)
- https://www.ecosia.org/ — Cache-Control: private, max-age=0 · cloudflare: DYNAMIC
- https://www.ecosia.org/browser — Cache-Control: private, max-age=0 · cloudflare: DYNAMIC
- https://www.ecosia.org/imprint — Cache-Control: private, max-age=0 · cloudflare: DYNAMIC
- https://www.ecosia.org/privacy — Cache-Control: private, max-age=0 · cloudflare: DYNAMIC
- https://www.ecosia.org/terms-of-service — Cache-Control: private, max-age=0 · cloudflare: DYNAMIC
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 3 occurrence(s)
- https://www.ecosia.org/ — 2.9%
- https://www.ecosia.org/browser — 2.3%
- https://www.ecosia.org/imprint — 2.3%
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 4 occurrence(s)
- https://www.ecosia.org/ — this page reads as difficult (Flesch Reading Ease 39, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.ecosia.org/about/careers — this page reads as difficult (Flesch Reading Ease 43, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.ecosia.org/browser — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.ecosia.org/imprint — this page reads as very difficult (Flesch Reading Ease 28, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Image alt text is very long (possible keyword stuffing)
Rule images.alt_too_long · Images · 1 occurrence(s)
- https://www.ecosia.org/about/careers — 1 image(s) with alt text over 100 chars — shorten it to a concise description
notice Likely hero image lacks fetchpriority=high
Rule images.hero_no_fetchpriority · Performance · 3 occurrence(s)
- https://www.ecosia.org/imprint — the likely hero/LCP image (imprint.zicen_35.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.ecosia.org/privacy — the likely hero/LCP image (privacy.cgxbcetg.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- https://www.ecosia.org/terms-of-service — the likely hero/LCP image (termsofservice.dnp_pd3t.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 5 occurrence(s)
- https://www.ecosia.org/ — 1 of 1 images without width/height
- https://www.ecosia.org/about/careers — 26 of 26 images without width/height
- https://www.ecosia.org/imprint — 1 of 1 images without width/height
- https://www.ecosia.org/privacy — 1 of 1 images without width/height
- https://www.ecosia.org/terms-of-service — 1 of 1 images without width/height
notice Legacy <meta name=keywords> tag present (Google ignores it)
Rule meta.keywords_present · Content · 5 occurrence(s)
- https://www.ecosia.org/ — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.ecosia.org/browser — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.ecosia.org/imprint — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.ecosia.org/privacy — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
- https://www.ecosia.org/terms-of-service — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 2 occurrence(s)
- https://www.ecosia.org/privacy — 49 chars
- https://www.ecosia.org/terms-of-service — 16 chars
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 1 occurrence(s)
- https://www.ecosia.org/about/careers — 16 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 6 occurrence(s)
- https://www.ecosia.org/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.ecosia.org/about/careers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.ecosia.org/browser — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.ecosia.org/imprint — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.ecosia.org/privacy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.ecosia.org/terms-of-service — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 6 occurrence(s)
- https://www.ecosia.org/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.ecosia.org/about/careers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.ecosia.org/browser — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.ecosia.org/imprint — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.ecosia.org/privacy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.ecosia.org/terms-of-service — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice URL redirects to another URL
Rule redirect.single · Crawlability · 1 occurrence(s)
- https://www.ecosia.org/about/careers — redirects to https://www.ecosia.org/about/careers/
notice Blocked by robots.txt
Rule robots.blocked · Crawlability · 4 occurrence(s)
- https://www.ecosia.org/browser/confirmation — Disallowed by robots.txt; not fetched
- https://www.ecosia.org/browser/error — Disallowed by robots.txt; not fetched
- https://www.ecosia.org/settings — Disallowed by robots.txt; not fetched
- https://www.ecosia.org/switch-to-ecosia — Disallowed by robots.txt; not fetched
notice No structured data detected
Rule schema.none · Structured Data · 6 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 1 occurrence(s)
- https://www.ecosia.org/about/careers — CSP, X-Content-Type-Options
notice target=_blank link without rel=noopener (tab-napping)
Rule security.unsafe_cross_origin_links · Security · 1 occurrence(s)
- https://www.ecosia.org/about/careers — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
notice Title tag is identical to the H1 (missed keyword variation)
Rule title.same_as_h1 · Titles · 1 occurrence(s)
- https://www.ecosia.org/browser — the <title> and the H1 are identical — differentiate them to cover more query variation
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://www.ecosia.org/about/careers — 14 chars
notice Missing Twitter Card tag
Rule twitter.missing · Social · 5 occurrence(s)
Pages (showing 10 of 10)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://www.ecosia.org/ Ecosia - the search engine that plants trees |
200 | yes | 322 | 6 |
| https://www.ecosia.org/imprint Ecosia - Imprint and press |
200 | yes | 195 | 6 |
| https://www.ecosia.org/privacy Ecosia - We protect your privacy |
200 | yes | 6957 | 6 |
| https://www.ecosia.org/terms-of-service Ecosia - Terms of service |
200 | yes | 1239 | 6 |
| https://www.ecosia.org/about/careers Ecosia Careers |
200 | yes | 612 | 5 |
| https://www.ecosia.org/browser The greenest browser on Earth |
200 | yes | 237 | 5 |
| https://www.ecosia.org/browser/confirmation | 0 | no | 0 | 2 |
| https://www.ecosia.org/browser/error | 0 | no | 0 | 1 |
| https://www.ecosia.org/settings | 0 | no | 0 | 1 |
| https://www.ecosia.org/switch-to-ecosia | 0 | no | 0 | 1 |
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