Catalog / doulabybillie.com.au
48

SEO audit for doulabybillie.com.au

By Billie - Ballarat Doula

other

Health 48/100 (poor) · 8 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

It is imbedded into my soul to serve, honour and support people on their journey through life as a doula. My passion has lead me to become a full cycle Birth and End of Life Doula.

Screenshot of doulabybillie.com.au
8
pages crawled
7
indexable pages
2
errors
32
warnings
62
notices
2
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Security 75 2 0 14
Performance 74 0 7 15
Structured Data 74 0 7 0
Agent Readiness 78 0 6 5
Meta Description 85 0 4 3
Content 93 0 2 7
Headings 93 0 2 0
Links 93 0 2 0
Budget 96 0 1 0
Canonical 96 0 1 1
Crawlability 100 0 0 1
Images 100 0 0 10
Sitemap 100 0 0 1
Social 100 0 0 5
Findings

Errors (1 rules)

error Mixed content on HTTPS page

Rule security.mixed_content · Security · 2 occurrence(s)

  • https://www.doulabybillie.com.au/ — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/5ce47ef327b3bb0001e41239/t/5eb7afd680e692462f999fa9/1589420957120/Logo+By+Billie+Doula+Brand+Board+%2814%29.png?format=1500w
  • https://www.doulabybillie.com.au/welcome — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/5ce47ef327b3bb0001e41239/t/5eb7afd680e692462f999fa9/1589420957120/Logo+By+Billie+Doula+Brand+Board+%2814%29.png?format=1500w

Warnings (10 rules)

warning Control has no accessible name

Rule agent.control_no_name · Agent Readiness · 6 occurrence(s)

warning robots.txt-disallowed URL receives internal links (crawl-budget leak)

Rule budget.disallow_linked · Budget · 1 occurrence(s)

  • https://www.doulabybillie.com.au/search — internal links point to https://www.doulabybillie.com.au/search, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.doulabybillie.com.au/, https://www.doulabybillie.com.au/welcome, https://www.doulabybillie.com.au/contact.

warning Interior page canonicalizes to the homepage

Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)

  • https://www.doulabybillie.com.au/welcome — this interior page canonicalizes to the homepage (https://www.doulabybillie.com.au/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

warning Thin content (low word count)

Rule content.thin · Content · 2 occurrence(s)

warning Missing <h1>

Rule h1.missing · Headings · 2 occurrence(s)

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 6 occurrence(s)

  • https://www.doulabybillie.com.au/ — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.doulabybillie.com.au/about — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.doulabybillie.com.au/contact — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.doulabybillie.com.au/news — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.doulabybillie.com.au/services — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.doulabybillie.com.au/welcome — the likely hero/LCP image (logo+by+billie+doula+brand+board+%2814%29.png) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 2 occurrence(s)

warning Missing meta description

Rule meta_desc.missing · Meta Description · 4 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 1 occurrence(s)

warning LocalBusiness schema missing required properties (name/address)

Rule schema.localbusiness_incomplete · Structured Data · 7 occurrence(s)

  • https://www.doulabybillie.com.au/ — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/about — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/contact — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/landing — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/news — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/services — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.doulabybillie.com.au/welcome — LocalBusiness structured data is missing required property (name) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.

Notices (17 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 4 occurrence(s)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Low text-to-HTML ratio

Rule content.low_ratio · Content · 1 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 6 occurrence(s)

  • https://www.doulabybillie.com.au/ — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.doulabybillie.com.au/about — this page reads as difficult (Flesch Reading Ease 37, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.doulabybillie.com.au/contact — this page reads as difficult (Flesch Reading Ease 33, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.doulabybillie.com.au/news — this page reads as difficult (Flesch Reading Ease 35, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.doulabybillie.com.au/services — this page reads as very difficult (Flesch Reading Ease -3, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.doulabybillie.com.au/welcome — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Image filename is generic/auto-generated (missed image-search signal)

Rule images.generic_filename · Images · 3 occurrence(s)

  • https://www.doulabybillie.com.au/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.doulabybillie.com.au/about — 2 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
  • https://www.doulabybillie.com.au/welcome — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 1 occurrence(s)

  • https://www.doulabybillie.com.au/landing — the likely hero/LCP image (1.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 7 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 2 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 5 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 7 occurrence(s)

  • https://www.doulabybillie.com.au/ — 18 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/about — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/contact — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/landing — 8 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/news — 11 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/services — 17 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.doulabybillie.com.au/welcome — 18 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 7 occurrence(s)

  • https://www.doulabybillie.com.au/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/landing — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/news — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/services — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.doulabybillie.com.au/welcome — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice Blocked by robots.txt

Rule robots.blocked · Crawlability · 1 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 7 occurrence(s)

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 7 occurrence(s)

  • https://www.doulabybillie.com.au/ — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/about — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/contact — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/landing — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/news — 6 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/services — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.doulabybillie.com.au/welcome — 4 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 1 occurrence(s)

Pages (showing 8 of 8)
URLStatusIndexableWordsIn-links
https://www.doulabybillie.com.au/
By Billie - Ballarat Doula		 200 yes 342 6
https://www.doulabybillie.com.au/about
About — By Billie		 200 yes 988 6
https://www.doulabybillie.com.au/contact
Contact — By Billie		 200 yes 191 6
https://www.doulabybillie.com.au/news
News — By Billie		 200 yes 210 6
https://www.doulabybillie.com.au/services
Doula Services Ballarat — By Billie		 200 yes 538 6
https://www.doulabybillie.com.au/landing
Landing — By Billie		 200 yes 5 0
https://www.doulabybillie.com.au/welcome
By Billie - Ballarat Doula		 200 yes 342 0
https://www.doulabybillie.com.au/search 0 no 0 6

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